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NFO Ongoing: What Makes the Bajaj Finserv Multi Cap Fund Different

When it comes to investing, a common tendency is to follow the herd – invest in stocks that are gaining in popularity or selling those that are out of favour. However, better opportunities can often be found by going against the tide and spotting or leveraging trends that the market is yet to recognise.

Bajaj Finserv Multi Cap Fund follows a contrarian investing strategy

This is what makes the Bajaj Finserv Multi Cap Fund comparatively different. The fund follows a contrarian investing strategy, seeking to generate long-term return potential by investing in undervalued opportunities.

The New Fund Offer period for the scheme began on Thursday, February 6th, 2025, and is on till Thursday, February 20th, 2025.

This article tells you more about the distinct features of the Bajaj Finserv Multi Cap Fund and how it seeks to leverage contrarian investing to create the potential for long-term wealth building.

Bajaj Finserv Multi Cap Fund and contrarian investing

Contrarian investing is a strategy where investors go against popular market trends. The core belief is that markets often overreact to news and act out of fear, greed or overconfidence, causing some stocks to be undervalued or overvalued.

So, instead of following the crowd, the Bajaj Finserv Multi Cap Fund will seek out fundamentally strong stocks that others are avoiding because of temporary fear or bad news and sell stocks that others are chasing. Thus, it will seek to identify hidden opportunities. These could arise from business cycles, management transitions, underappreciated growth opportunities, turnaround stories, temporary business disruptions and cyclical movements, among others.

This approach will allow the fund to buy stocks at undervalued rates and potentially earn returns over time if the market recognises the security’s intrinsic value.

Here are some key features of contrarian investing:

  • Goes against market trends – Invests in stocks that are currently out of favour; avoids stocks that are overpriced owing to popularity.

  • Focuses on undervalued stocks – Looks for companies with potential for long term growth that the market has overlooked.

  • Requires patience – Investments may take time to show returns.

  • Based on deep research – Involves analysing fundamentals rather than following market sentiment.

  • Seeks long-term gains – Aims to benefit when the market corrects itself.

  • Minimizes emotional decisions – Avoids panic selling and trend-driven buying.

Professional management

Contrarian investing requires patience, research, and confidence, as it may take time for the market to correct itself and reflect a stock’s intrinsic worth. It can also be risky, as not every contrarian approach – especially one not grounded in strong fundamental and behavioural analysis – may pay off. This is where the mutual funds offer an advantage, as they are professionally managed. With the Bajaj Finserv Multi Cap Fund, our investment experts will make buy and sell decisions regarding the portfolio, based on contrarian investing strategies, allowing even laypersons and new investors to benefit from this nuanced approach.

Balancing risk and reward across market caps

Combined with this contrarian approach is the benefit of diversification. Being a multi cap fund, this scheme invests across large cap, mid cap, and small cap stocks. Large cap stocks lend relative stability to the portfolio, while mid cap and small cap stocks offer significant long-term growth potential, though with more risk.

Moreover, historical stock market data shows that the winning market cap changes across market cycles – meaning that not any single market cap always comes out on top. In some years and cycles, large caps have outperformed, while in others, mid caps or small caps have been the leaders. Thus, by combining all three in its portfolio – with a minimum 25% exposure to each – the fund will seek to leverage diverse market opportunities.

*Past performance may or may not be sustained in the future.

Who should invest in this fund

The Bajaj Finserv Multi Cap Fund could be suitable for investors who:

  • Prefer a long-term approach rather than short-term speculation

  • Seek long-term wealth creation with 5+ years

  • Are comfortable with market fluctuations

  • Want a diversified portfolio with disciplined exposure to large cap, mid cap, and small cap stocks

How to invest in the Bajaj Finserv Multi Cap Fund

Investors participating in the New Fund Offer period (i.e. from February 6th, 2025, to February 20th, 2025) can buy units at a face value of Rs. 10 each. When the fund reopens for subscription in a few business days, investors can purchase units at the prevailing Net Asset Value. The investment routes include:

  • Directly through Bajaj Finserv AMC offline or online (www.bajajamc.com)

  • Through a registered mutual fund distributor

  • Through Registrar and Transfer Agent KFintech

  • Through aggregator platforms

Investments, both Systematic Investment Plan (SIP) and lumpsum, start at Rs. 500. Those considering starting an SIP in the scheme can take the help of a mutual fund SIP calculator to plan their investments. Lumpsum investors can similarly use a lumpsum calculator.

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

Lords Mark Industries Limited Honoured with NavaBharat CSR Award 2025 for Healthcare

Lords Mark Industries Limited, a distinguished company known for its diverse portfolio, has been awarded the prestigious NavaBharat CSR Award 2025 in the Healthcare category. The grand ceremony took place at ITC Grand Central, Mumbai, where industry leaders and achievers were recognized for their exceptional contributions to Corporate Social Responsibility (CSR).

Lords Mark Industries Limited Honoured at NavaBharat CSR Summit & Awards 2025

Mr. Sachidanand Upadhyay, Managing Director, Lords Mark Industries, was recognized as a CSR Hero for his outstanding efforts in driving impactful healthcare initiatives. On his behalf, Mr. Vinay Sarda, Director, Lords Mark Industries Ltd., received the award from Shri C.P. Radhakrishnan, Hon’ble Governor of Maharashtra.

The award is a testament to Lords Mark Industries unwavering commitment to social welfare, particularly in the healthcare sector. Through its various CSR initiatives, the company has exemplified the true spirit of philanthropy, inspiring change, and fostering progress toward building a New India.

Expressing his gratitude, Mr. Sachidanand Upadhyay, Managing Director, Lords Mark Industries said, “At Lords Mark Industries, we believe that access to quality healthcare is a fundamental right. This recognition reinforces our commitment to driving meaningful change through sustainable and impactful healthcare initiatives. As we work towards a Viksit Bharat, we remain dedicated to empowering communities and fostering a healthier and stronger India.”

Lord’s Mark Industries operates through key subsidiaries, including LordsMed, Lord’s Mark Insurance Broking Limited, Lord’s Mark Biotech, Lords Mark Microbiotech, and Lords Automative Private Limited, along with verticals in renewable energy products and paper. Committed to innovation and excellence, the company continues to expand while upholding the highest quality standards. Diversification remains the foundation of Lord’s Mark Industries sustained growth and success.

About Lord’s Mark Industries Ltd
Incorporated in 1998, Lord’s Mark Industries Private Ltd. (Lord’s) has made impressive growth starting from paper to LED to Renewable energy and making grand in the medical diagnostic industry. Lord’s and its subsidiaries have made a mark in Electric Vehicle, Genome Testing, Pharma and Healthcare. Growth through diversification has become the trend setter and has been the cornerstone of success at Lord’s.

Websitelordsmark.com.

Pluxee Select 6th Edition: Rahul Bose on Passion, Purpose, and Leadership

The 6th edition of Pluxee Select, the exclusive webinar series designed to inspire, educate, and empower Pluxee consumers, once again delivered an enriching experience. As a platform that connects attendees with visionaries from diverse fields, Pluxee Select continues to spark meaningful conversations and learning.

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Pluxee Selects 6th edition featuring Rahul Bose delivered an enriching experience for users

This edition featured Rahul Bose-acclaimed actor, social activist, and president of the Indian Rugby Federation-who shared his remarkable journey of passion, purpose, and perseverance.

Since its inception, Pluxee Select has been a gateway to knowledge and inspiration, featuring industry leaders who bring fresh perspectives and valuable insights. Past editions have hosted luminaries such as Saina Nehwal, Ashwin Yardi, Anshoo Sharma, Paddy Upton, and Lisa Ray, each adding depth to this knowledge-sharing initiative.

Harish Sarma, Marketing and Product Director, Pluxee India, said “Pluxee Select is where knowledge meets inspiration. By bringing leaders from different walks of life to share their experiences, we empower our consumers to grow-both personally and professionally.”

The latest edition received an overwhelmingly positive response, reinforcing Pluxee’s mission to make life more joyful and meaningful for everyone. As Pluxee continues to innovate, consumers can look forward to more engaging and insightful sessions with thought leaders from various domains.

As a trusted partner in the world of employee benefits, Pluxee is redefining workplace engagement and well-being. Through innovative, tech-driven solutions-from meal benefits to holistic well-being offerings-Pluxee is committed to creating personalized and sustainable experiences for employees and organizations alike. Pluxee Select is one such initiative that brings the power of knowledge, leadership, and inspiration directly to its consumers.

About Pluxee India
Pluxee is a leader in employee benefits and motivation, supporting businesses in attracting, engaging, and retaining talent through a broad range of solutions across Meal, Wellbeing, Learning, Rewards & Recognition & whole range of other offerings. With 27+ years of expertise in India, Pluxee partners with 11,000+ companies across the public and private sectors also fostering a trusted network of 150,000+ merchant partners on meal and 5 million+ merchants on other benefits. Every day Pluxee India works to support 3.5 million+ consumers in 1,800+ towns nationwide.

Powered by innovative technology and a dedicated team, Pluxee India delivers meaningful and personalized experiences through a single card and app to enhance the well-being of its consumers at work and beyond. Carrying forward a 45+ year global legacy, Pluxee is committed to creating a positive impact on local communities, promoting sustainability, and enabling its stakeholders to do what matters the most.

For more information visit www.pluxee.in.

Manipal Academy of Higher Education Organized the 7th Edition of Manipal Marathon to Celebrate Fitness, Inclusion, and Innovation

  • Manipal Marathon 2025 A Grand Success with Over 20,000 Runners.

  • Over 7,000 virtual runners from across the globe took part in the event.

  • Over 300 visually impaired individuals and more than 200 participants with physical disabilities took part in the event.

Over 20,000 runners participated in the 7th edition of Manipal Marathon 2025 organized by Manipal Academy of Higher Education (MAHE), one of the largest student-led marathons in India. The resounding success of the 7th edition of the Manipal Marathon reiterated the MAHE’s commitment to health, fitness, innovation, inclusion, and community engagement. The theme for this year’s marathon is “Innovation in Motion: Embracing Technology for Health & Fitness“.

Runners in action at the 7th edition of Manipal Marathon, celebrating fitness, inclusion, and innovation

A groundbreaking addition to this year’s event was the “Manipal Global Virtual 5K Run,” introduced for the first time in India. This unique initiative allowed runners from all over the world to participate remotely, making the marathon more inclusive and accessible to a global audience. As many as 7000+ runners from all over the world participated virtually.

300 visually impaired and 200 physically challenged shine at Manipal Marathon 7th Edition

Over 100 international athletes from across countries USA, France, Germany, England, Trkiye, Ethiopia, Kenya, Namibia, Japan, Uganda, Malawi, Congo, Ghana, Sudan, Abu Dhabi UAE, and Australia participated in the marathon with great enthusiasm and cheer. However significant highlight of the Manipal Marathon is its strong focus on inclusivity collaboration with Samarthanam Trust & Ganga Foundation encouraged participation from over 300 visually impaired and over 200 physically challenged individuals from across India.

Electrifying start to the Manipal Marathon 7th Edition

MAHE extends its heartfelt gratitude to its title sponsor, ICICI Bank, SBI, UNEXT, BOBCARD and all other sponsors for their unwavering support in making Manipal Marathon 2025, a resounding success.

The event was graced by respected dignitaries including:

  • Shri Shashi Kumar Nayak, Zonal Head, ICICI Bank, Karnataka flagged off the 42K

  • Shri Alok Kumar Dwivedi, Deputy General Manager, SBI, flagged off the 21K Run

  • Shri Ambrish Sinha, Chief, UNEXT Learning, who flagged off another 10K Run

  • Shri Ravindra Rai, Managing Director & CEO, BOBCARD Limited, flagged off the 5K Run

Along with Shri Yashpal Suvarna, Member of the Legislative Assembly, Udupi, Dr. K Vidya Kumari, I.A.S., Deputy Commissioner & District Magistrate, Udupi, Dr. Ranjan Pai, President, MAHE Trust, Dr. H S Ballal, Pro-Chancellor, MAHE, and Lt. Gen. (Dr.) M D Venkatesh, VSM (Retd), Vice-Chancellor, MAHE. The event was further distinguished by the presence of university officials and esteemed dignitaries from the district and other sponsors.

Dr. H S Ballal, Pro-Chancellor, MAHE, said, “The Manipal Marathon is more than just a race; it is a celebration of resilience, innovation, and community spirit. This year’s theme, ‘Innovation in Motion,’ reflects our dedication to integrating technology into health and fitness.”

Addressing the gathering Lt. Gen. (Dr.) M D Venkatesh VSM, (Retd) Vice Chancellor, MAHE, said, “Technology is reshaping the way we approach fitness. This marathon highlights the power of digital transformation in engaging runners worldwide and promoting a healthier future.”

Fitness enthusiasts and students from across districts performed Zumba & fitness sessions to celebrate the Manipal Marathon

The names of the winners across various categories are:

Full Marathon (42 KM)

Fastest Male

1st Prize: Sachin Poojary

2nd Prize: Nanjundappa M

3rd Prize: Cheruiyot Daniel

Fastest Female

1st Prize: Lesharge Senait Kefelegn

2nd Prize: Aasa TP

3rd Prize: Shakuntala Devi

Half Marathon (21K)

Fastest Male

1st Prize: Ankush Hakke

2nd Prize: Kiptoo Abraham

3rd Prize: Shivam Yadav

Fastest Female

1st Prize: KM Laxmi

2nd Prize: Nandini G

3rd Prize: Molleshwari

10K Marathon:

Fastest Male

1st Prize: Love Chaudhary

2nd Prize: AR Rohit

3rd Prize: Ankit Indoliya

Fastest Female

1st Prize: Smitha D R

2nd Prize: Nitu Kumari

3rd Prize: Shreya M

For media inquiries and further information, please contact: the Director PR and Communications Ph: 08202922953 or dpr.manipal@manipal.edu

About Manipal Academy of Higher Education

Manipal Academy of Higher Education (MAHE) is an Institution of Eminence Deemed-to-be University. MAHE offers over 400 specializations across the Health Sciences (HS), Management, Law, Humanities & Social Sciences (MLHS), and Technology & Science (T&S) streams through its constituent units at campuses in Manipal, Mangalore, Bangalore, Jamshedpur, and Dubai. With a remarkable track record in academics, state-of-the-art infrastructure, and significant contributions to research, MAHE has earned recognition and acclaim both nationally and internationally. In October 2020, the Ministry of Education, Government of India, awarded MAHE the prestigious Institution of Eminence status. Currently ranked 4th in the National Institutional Ranking Framework (NIRF), MAHE is the preferred choice for students seeking a transformative learning experience and an enriching campus life, as well as for national & multi-national corporates looking for top talent.

Times Prime Launches Valentine-Themed Members Fest with Premium Brand Partnerships

Times Prime, Indias premier digital lifestyle membership platform, announces its third annual Members Fest, reimagined with a Valentines Day theme. The “Love All Members Fest” will run from February 7th to 14th, offering exclusive deals and daily giveaways through partnerships with leading lifestyle and entertainment brands.

Times Prime Launches Valentine-Themed Members Fest with Premium Brand Partnerships

The week-long celebration features IGP, Indias prominent gifting platform, as the title partner, providing Times Prime members with daily complimentary gifts throughout the festival. This strategic collaboration amplifies the festivals focus on premium lifestyle experiences and thoughtful gifting.

Valentines season is about celebrating relationships, and were extending this spirit to our relationship with our members,” says Harshita Singh, Business Head of Times Prime. “By partnering with leading lifestyle brands, were creating a festival that delivers exceptional value and elevates our members lifestyle experiences.”

Key Brand Partnerships and Offers Include:

  • Premium Dating Experience: Exclusive 2-month Tinder Plus memberships for select members

  • Dining & Entertainment: Buy-one-get-one offers from Pizza Hut, complemented by Cinepolis couple movie vouchers worth Rs. 500

  • Travel & Lifestyle: Ixigo flight discounts of Rs. 1,000, along with premium vouchers from DailyObjects and Geetanjali

  • Beauty & Indulgence: Complimentary Renee lipsticks and Smoor chocolates at store locations

The festival also introduces all-day offers, including curated IGP products at Rs. 199, 30% off at Flower Aura & Bakingo, and exclusive discounts on the Times Prime Signature Collection at Giva.

New members can join Times Prime during the festival at a special rate of Rs. 1,059 (regular price Rs. 1,299), with additional benefits through payment partners Mobikwik and Pay with Rewards.

This year, we are excited to be the Powered by Partner for Times Primes’ For the Love of All Members Fest, perfectly aligning with our campaign Amazing Gifts, Samay Par. At IGP, we are thrilled to treat Times Prime members with delightful surprises that enhance their celebration and make every moment even more special.” Sushant Shukla – AVP Digital Marketing.

Having collaborated with Times Prime on several occasions, we’re thrilled to be part of another exciting celebration for its members. We’re passionate about rewarding users for their spending, and this fest provides the perfect opportunity to elevate their experience with even more savings and benefits.Shailesh Gnanaprakasam, VP – Growth, Pay with Rewards.

About Times Prime

Times Prime, part of the Times of India Group, is Indias leading digital lifestyle membership platform, offering premium access to coveted brands across dining, travel, and entertainment sectors. The platform focuses on curating exclusive experiences and unmatched value for its member community.

Quintessence 3.0 – A Celebration of Sports, Arts, and Community at the Jamnabai Narsee Campus, Mumbai

Quintessence, an intra-school festival that celebrates passion, culture, and collaboration, was held on the Jamnabai Narsee Campus, Mumbai. The festival – a vision brought to life by Trustee Mr. Sujay Jairaj, in its third edition, is a testament to the collective enthusiasm of students from five schools, Jamnabai Narsee School in Mumbai, and GIFT City(Gujarat), Jamnabai Narsee International School in Mumbai & Chatrabhuj Narsee School in Mumbai and Pune.

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Trustee Sujay Jairaj with Amruta Fadnavis at Quintessence 3.0 hosted at the Jamnabai Narsee Campus, Mumbai

This year, the spirited participation of more than 1,900 students in over 200 sports and performing arts events that happened simultaneously, across two days was witnessed.

Quintessence is a testament to the diverse capabilities of our students. The exhilarating celebration of both athletic prowess and artistic talent provides students a platform to showcase their skills and creativity,” says Trustee Mr. Sujay Jairaj.

The name Quintessence, representing the most perfect example of a quality or class, perfectly aligns with the festivals essence. Symbolized by the logo Joie de vivre, denoting the exuberant enjoyment of life, Quintessence was conceived to foster a celebration of students talents, both on the field and in creative and performing arts.

Ms. Amruta Fadnavis, an Indian banker, Actor, Singer, and Social Activist who was present at the opening ceremony says, “Quintessence is more than just a festival – it’s a celebration of passion, talent, and teamwork. Seeing so many students come together at the Jamnabai Narsee Campus to express themselves through sports and the arts is truly inspiring. Platforms like these shape young minds, build confidence and create lasting memories.”

This festival sparks personal growth, fosters teamwork, and highlights the joy of collective success. It’s a stage for collaboration and a true reflection of the dynamic spirit that thrives across our schools,” says Trustee Ms. Minal Thacker.

Quintessence continues to cultivate a sense of belonging and pride among the school communities, creating an environment where excellence and joie de vivre converge and is celebrated by the students, teachers & families. It’s a powerful reminder of how both athletics and the arts shape character, inspire excellence and create unforgettable memories.

Discover the true spirit of Quintessence:
Instagram – www.instagram.com/quintessence_intraschoolfest/
www.instagram.com/jamnabai.narsee.school/

ACE Posts Robust Q3 FY25 – Total Income Up by 16.6 Percent YoY with Expanded Margins

Consolidated Financial Highlights; ACE achieved its highest-ever quarterly revenue and profits, reflecting strong growth momentum. The companys total income increased by 16.6% year-on-year, while EBITDA margins expanded by 204 basis points to 18.24%. This margin expansion was driven by operating leverage, an improved product mix, and efficient cost-control measures. The Cranes, Material Handling, and Construction Equipment segment witnessed a volume growth of 17.92% YoY, with revenue rising by 15.49% YoY. Additionally, the Agri Equipment segment reported a robust revenue growth of 24%, further strengthening ACE’s overall performance.

Management comments
On ACE’s performance, Executive Director, Sorab Agarwal shared that with continued focus on customer centricity, execution and agility in operations, we have set ACE on the course of a predictable and sustained high performance trajectory and today, we have the opportunity to highlight our execution rigor through our best ever performance in the quarter gone by. Further, in the recently announced Union Budget 2025-26, the GoI has sustained its Infra focus with their capex spending estimated to remain above 3% of GDP for the third consecutive year. Productive Capex to create Infra assets is crucial for amplifying productivity which will fuel further economic growth, enhance global competitiveness and accelerate technological innovation in the country.

Financial Performance
On a Standalone basis, the operational revenue grew by 15.93% on a year on year basis from Rs 753.15 Crores to Rs 873.10 crores, which is our best ever quarterly revenue so far. The EBITDA of the company grew by 27.40% to Rs.160.38 crores as against Rs 125.89 crores in the corresponding quarter last year. The EBITDA margins expanded by 154 bps to 17.76%, The PBT grew by 26.49% to Rs 144.93 crores against Rs 114.58 Crores and stood at 16.05%. The PAT grew by 21.05% to Rs 107.15 crores against Rs 88.52 Crores and stood at 11.87%. The PBT and PAT margins expanded 129 BPS and 46 BPS respectively on YoY basis. We are delighted to share that these are the best quarterly Revenues, EBITDA, PBT and PAT numbers in the company’s history.

Margin expansion was driven by operating leverage, better product mix with improved price realizations, efficient cost control measures and favorable commodity prices.

Segmental Performance
The Company has sustained its growth momentum across all operating segments. In the Cranes, Material Handling & Construction Equipment segment during the quarter gone by, ACE registered consolidated revenue of Rs. 795.73 crores as compared to Rs 690.79 crores in Q3 FY24 which is a growth of 15.19%. The company recorded sales of 3539 units in the quarter which is up by 17.92% YoY. The margins also expanded by 375Bps YoY to Rs 154.38 Crores vis–vis Rs 108.10 crores; thereby registering a growth of 42.81% YoY.

The Agri equipment Division has registered revenue of Rs.77.37 crores with 4.73% margin. Going forward, with adequate water reservoir levels and Government’s focus on Agri productivity, the company expects farm mechanization needs to continue creating demand momentum in the Agri space.

For the 9 months ended FY25, the operational revenue grew by 13.75% as compared to similar period of FY24 and stood at Rs 2,361.07 crores with EBITDA of Rs.428.07 crores which is 30% growth on YOY basis. Our PBT grew by 27.37% to Rs 382.61 crores. The PAT stood at Rs. 285.23 Crores which grew by 24.29% on YOY basis. The EBITDA margins expanded by 202 BPS to 17.46%, PBT expanded by 151 BPS to 15.60% and PAT margins expanded by 86bps to 11.63%.

Further, our Hon. Finance Minister has presented the Union Budget 2025-26 which set out realistic and inclusive vision for the nation. A mix of judicious and bold policy moves while maintaining fiscal discipline lays down a strong foundation for a “Viksit Bharat“. The share of Capital expenditure outlay in total Budget has been stepped up to 22.1% in FY26 (BE) from 15.6% in FY22. The Government is focused on infrastructure, Manufacturing, Power, Logistics and Housing Sector development, which augurs well for our company. Going Ahead, with our capacity built up, we are well prepared, future ready and remain optimistic about the prospects of the company in the Medium to Long term.

Cautionary Statement, “Statements made in this release may contain certain forward-looking statements based on various assumptions on the Company’s present and future business strategies and the environment in which it operates. Actual results may differ substantially or materially from those expressed or implied due to risks and uncertainties. These risks and uncertainties include the effect of economic and political conditions in India and abroad, volatility in the market, new regulations and Government policies that may impact the Company’s businesses as well as the ability to implement its strategies. The information contained herein is as of the date referenced and the Company does not undertake any obligation to update these statements. The Company has obtained all market data and other information from sources believed to be reliable or its internal estimates, although its accuracy or completeness cannot be guaranteed.”

India’s Urban Population to Reach 600 Million by 2036: Primus Partners Report

  • Urbanization on the Rise: India’s urbanization rate, which stood at 31% in 2011, is expected to hit 40% by 2036, with urban areas contributing 75% to the GDP.

  • Current Urban Challenges: Cities are grappling with infrastructure gaps, rising housing demands, and the impacts of climate change.

  • Lessons from the Past: The urban planning principles of the Indus Valley Civilization can help guide improvements in today’s cities.

India’s rapid urbanization is creating significant challenges, from infrastructure gaps, increase in pollution levels to rising affordable housing demands and the growing effects of climate change. By 2036, urban areas are expected to contribute 75% to the country’s GDP, highlighting the need for effective solutions. In its new report, ‘Reviving Ancient Wisdom: Lessons from the Indus Valley Civilization for Modern Urban Planning in India’, Primus Partners looks back at the urban planning practices of the Indus Valley Civilization (IVC) to address these modern-day town planning and infrastructure development issues.

The IVC cities, like Harappa and Mohenjo-Daro utilized grid-based for planning of layouts, advanced water management systems, multi-functional public spaces and climate-conscious building practices. These strategies could help solve current urban challenges, and the report recommends integrating them into today’s urban planning. The authors urge a shift in policy to create more sustainable and liveable urban spaces, inspired by these time-tested methods.

Key insights of the report include:

  1. Historical Urban Planning: The Indus Valley Civilization (IVC) featured cities like Mohenjo-Daro and Harappa, which were organized into grid layouts covering approximately 3.5 km, housing tens of thousands of residents, demonstrating effective urban planning and management.

  2. Water Management Systems: The IVC had advanced water management systems, with a significant number of common wells for each cluster of houses while connecting each house with underground drainage network channelling drainage to trunk network, emphasizing the need for modern infrastructure to meet Sustainable Development Goal (SDG) 6, which aims for universal access to clean water and sanitation.

  3. Standardization in Development: Implementing standardized benchmarks can improve urban governance; for instance, cities with clear regulatory frameworks have shown a 30% increase in compliance with urban planning standards.

  4. Climate Resilience: According to the Global Climate Risk Index, India ranks 7th among countries most affected by climate change, underscoring the urgency for cities to adopt climate-resilient strategies to mitigate risks.

  5. Lessons for Future Growth: With Indias urban population projected to reach 600 million by 2036, effective urban planning inspired by the IVC could help manage this growth sustainably, potentially reducing urban sprawl by 25% through integrated planning approaches.

Despite India’s urban growth, its cities still face major hurdles. No Indian city ranks in the top 100 of the Global Liveability Index, and even Bangalore, India’s top city, scored only 66.7 on the Ease of Living Index developed by Ministry of Housing and Urban Affairs, emphasises the need to revisit how we plan, develop and manage our cities. The IVC’s approach-focusing on planned layouts, sustainability, advanced infrastructure, climate resiliency and public spaces-offers valuable lessons for overcoming today’s challenges.

Practical recommendations from the IVC include adopting well planned layouts for better traffic flow, upgrading sewer systems for improved sanitation, increasing green spaces to enhance quality of life, and using climate-appropriate approaches and materials to reduce energy consumption. These strategies can help cities become more resilient and prepared for future needs.

Aarti Harbhajanka, Co-author of the study, emphasized, “To truly move forward, we need to take a moment and look back. The urban planning practices of the Indus Valley Civilization offer insights that are relevant today. By understanding how these ancient cities were built, we can create more sustainable, liveable urban spaces that meet the needs of our growing population.”

Sandeep Reddy, Co-author of this report, commented, “Believe it or not, the key to building smarter, more sustainable cities today might lie in ancient history. The Indus Valley Civilization’s urban planning-thought to be centuries ahead of its time-holds lessons that still apply. By revisiting how these cities were structured, we can uncover innovative solutions to the urban challenges we face now and in the future.

To view report, click here.

About Primus Partners Pvt. Ltd.

Primus Partners Pvt. Ltd. is a leading management consulting firm based in New Delhi, with offices across India and a growing presence in the UAE. Specializing in sectors such as technology, public policy, and impact advisory, Primus Partners provides innovative solutions to drive sustainable growth for both public and private sector clients. With its expertise in Idea Realisation and sectoral leadership, the firm is at the forefront of consulting in India’s rapidly evolving economy.

For more information, visit www.primuspartners.in.

Celebrate Love Like Never Before: Love Depot’s Great Indian Pleasure Festival is Here with Exciting Deals

The season of love is here, and it’s time to Win Big on Love as Love Depot-India’s favorite superstore for sexual pleasure products-unveils the Great Indian Pleasure Festival (GIPF), live from 10th January to 20th February. Since its debut in 2022, Love Depot has sparked conversations, broken taboos, and brought playful passion into the lives of individuals and couples nationwide. Now established as an annual property, the second year of GIPF takes the celebration a notch higher with irresistible offers, inclusive experiences, and a mission to make pleasure a reason to cheer. Consumer insights show a growing openness to exploring intimacy and wellness, with Love Depot at the forefront of this cultural shift. Part of the iconic TTK family-home to trusted brands like Skore Condoms and Prestige Appliances-Love Depot continues to redefine intimate wellness with boundless delight. Let the festivities begin!

Shop Now at the Great Indian Pleasure Fest by Love Depot, Indias largest pleasure superstore

As part of the Great Indian Pleasure Festival, Love Depot has unveiled three captivating films that beautifully celebrate the joy of pleasure and the excitement of winning. Each film highlights a unique aspect of intimate wellness: Couples Pleasure, focusing on deepening intimacy and connection; Solo Pleasure for Him, celebrating self-discovery and fulfillment for men; and Solo Pleasure for Her, empowering women to embrace personal joy and exploration. These films encapsulate the spirit of the festival, inspiring everyone to celebrate pleasure in their own way while enjoying the thrill of winning big during the event. These films perfectly capture Love Depot’s mission to bring high-quality, discreet, and innovative pleasure products to the forefront, inviting everyone to embrace pleasure in their own way. (Video Playlist)

Deals Too Good to Miss:

  • 60% Off Sitewide: Unmatched discounts across the entire range of products

  • Happy Hours: Buy 1 Get 1

  • Pleasure Saturdays: Indulge in the biggest discounts on select collections

Arjun Siva, Business Head, Love Depot, says, “The Great Indian Pleasure Festival by Love Depot is all about helping you discover and celebrate your pleasure potential. This season of love, were here to nudge you toward meaningful connections and exciting new experiences. GIPF isn’t just another sale event -it’s our way of inspiring you to explore, connect, and indulge with irresistible deals for yourself and thoughtfully curated gifts for your partners or friends. It’s about creating moments that make you smile, feel good, and celebrate love in all its forms.”

With a wide assortment of products across categories, Love Depot caters to individuals across all genders and sexual orientations. The store features products from across the globe and from countries like the

USA, Canada, Germany, Japan, China, and Austria. These include internationally celebrated brands such as Satisfyer, plusOne, Honey Play Box, Le Wand, We Vibe, and Je Joue, alongside TTK Healthcare’s own home-grown brands, Skore and MsChief. Explore the world of pleasure and discover your perfect fit at Love Depot today!

Above Love Depot

Love Depot, Indias largest e-superstore for sexual pleasure products, is the ultimate one-stop destination for all things pleasure. Launched in 2022 by TTK Healthcare, it offers a sophisticated and trustworthy platform for individuals and couples to explore and enhance their intimate lives, setting new standards for accessibility, variety, and customer satisfaction.

With an extensive catalogue of over 250 products across 20+ categories, Love Depot caters to a wide range of desires and preferences. It stocks internationally celebrated brands such as Satisfyer, plusOne, Lovehoney, We-Vibe and Je Joue, along with TTK Healthcares own brands like SKORE and Mschief among others. This diverse selection ensures quality and variety for every customer, with products spanning an impressive price range-from wallet-friendly items starting at INR 299 to premium offerings priced up to INR 30,000.

Attracting around 1 million unique visitors monthly, Love Depot has quickly established itself as a prominent leader in the Indian pleasure market. Their success underscores a commitment to making pleasure a fearless and joyous aspect of life. Whether exploring solo or with a partner, Love Depot invites everyone to discover new dimensions of intimacy and enhance their experiences.

For more information, visit www.lovedepot.com

NIPS Hotel Management Institute Sets Unprecedented Culinary Benchmark

NIPS Hotel Management Institute has made history with a groundbreaking achievement, cementing its position as a global trailblazer in hospitality education. By preparing the largest and most diverse dessert spread featuring an unparalleled fusion of Indian and international delights, the institute has proudly entered the prestigious India Book of Records.

Historic Partnership in Hospitality Education NIPS Institute of Hotel Management signs Landmark MOU with JW Marriott

This record-breaking feat, accomplished at the iconic NIPS Kolkata campus, is a testament to the institute’s legacy of innovation and dedication to excellence. The event transformed the campus into a vibrant hub of culinary artistry, where students showcased their ingenuity and precision, creating over hundreds of desserts that exemplified both tradition and modernity.

The celebration of this monumental success drew an audience captivated by the grandeur of the accomplishment. The atmosphere was electrifying as spectators witnessed NIPS students push the boundaries of culinary creativity, setting a standard that redefines excellence in hospitality.

A Triumph of Skill, Passion, and Innovation,”Dr. Vivek Pathak, the visionary Founder Managing Director of NIPS, lauded the achievement, stating “This record-breaking feat is not just a milestone; it’s a testament to the extraordinary talent, hard work, and creativity of our students. It speaks volumes about NIPS’ relentless pursuit of excellence and its vision to shape the future of hospitality through groundbreaking initiatives. I am immensely proud of this monumental achievement, which reaffirms our position as a leader in hospitality education.”

The event was more than a culinary showcase-it was a celebration of boundless creativity and a demonstration of NIPS’ commitment to nurturing talent that stands tall on the global stage. This achievement not only elevates the institute but also places India at the forefront of culinary innovation.

A Legacy of Leadership in Hospitality
For decades, NIPS Hotel Management Institute has been a beacon of excellence in hospitality education. By consistently pushing the envelope with innovative programs and hands-on training, NIPS empowers students to reach unparalleled heights in their careers.

This historic accomplishment adds a new chapter to the institute’s legacy, inspiring future generations to dream big and achieve even bigger. With a vision rooted in redefining hospitality, NIPS continues to lead the way in shaping the industry’s future.

About NIPS Hotel Management Institute
NIPS Hotel Management Institute is an award-winning institution recognized for its transformative approach to hospitality education. With a commitment to excellence and innovation, NIPS equips students with the skills, creativity, and expertise to excel in the dynamic world of hospitality.