Vega, India’s No. 1* Hair Styler Appliance Brand, unveils its new campaign featuring its Brand Ambassador and Bollywood Actress, Ananya Panday. The campaign focuses on the convenience and Triple Care of its LitStyle L1 Hair Straightener Brush that offers more than just straight hair.

The campaign film highlights on the product’s Triple Care that features Ionic Technology and ceramic coated bristles infused with Keratin and Argan Oil for long-lasting straightening effect for up to 12 hours** while also adding shine to hair. The ad playfully portrays ‘Bae’ flaunting her sleek, effortlessly styled straight hair, while her friends’ hair are not straight despite straightening a few hours back.

The campaign targets India’s young generation who are all about quick hairstyling with minimal effort and lasting results.

Watch Ananya Panday in action with the Vega L1 Hair Straightener Brush in the latest campaign video www.youtube.com/watchv=vI-hh78DH4I

“At Vega, our mission has always been to make hair styling simple and accessible for all. We focus on tools and technologies that simplify and enhance user-experience across head-to-toe grooming and styling. The Vega L1 Hair Straightener Brush is a testament to our commitment to innovation catering to evolving aspirations of our consumers,” said Mr. Sandeep Jain, Director, Vega.

Ananya Panday

Eiti Singhal, Chief Marketing Officer, Vega, “Vega has always been a pioneer in reshaping the beauty landscape and embracing consumer trends. With this campaign for our Women Personal Care Appliances category, we aim to empower consumers focusing on products that deliver effortless styling and experiences.”

Ananya Panday

“I believe in convenience and care, and the Vega LitStyle L1 & L2 Hair Straightener Brushes perfectly embody my philosophy of combining the best of both. Quick and long-lasting hair #StartsWithVega.” – Ananya Panday.

Ananya Panday

These new videos featuring Ananya Panday will roll out across various digital platforms. Additionally, Vega constantly engages with community through various social channels and platforms with relevant content, education and tools like Hair Brushology, which helps customers choose the right hair tools; and the recently launched, WhatsApp chatbot for personalized user experience.

The Vega LitStyle L1 & L2 Hair Straightener Brushes are available across leading e-commerce, quick commerce, retail stores and our brand website www.vega.co.in/lit-style-l1-hair-straightener-brush.html

Credits:

Brand – VEGA

Creative Agency – SG Dream Media Ventures

Production – Dharma 2.0

Director – Arunima Sharma, DOP – Anuj Samtani

Producer – Karan Johar, Apoorva Mehta, Punit Malhotra

Executive Producer – Preetha Iyer

*AZ Research, February 2023

**Long-lasting straightening effect upto 12 hours on all hair types. Based on an in-vitro instrumental haircare study (2024).

Investing in the stock market can be challenging, especially when emotions and market trends often drive decisions rather than solid research. Investor behaviour plays a big role in shaping market movements, and sometimes these emotions lead to price changes that don’t reflect the intrinsic value of companies. These emotional reactions can cause mispricing in the market, creating opportunities for informed investors to buy undervalued stocks or sell overvalued ones. One fund that aims to take advantage of these market inefficiencies is the Bajaj Finserv Multi Cap Fund, which uses a contrarian investing strategy. The New Fund Offer period for this scheme began on Thursday, February 6, 2025, and will end on Thursday, February 20, 2025.

Bajaj Finserv Multi Cap Fund NFO is on till February 20, 2025

Understanding investor biases in the market

Investor biases are mental shortcuts that can lead people to make poor decisions based on emotions rather than facts. Here are some common biases that can affect the market:

Herd mentality: This happens when investors follow what everyone else is doing. People might buy or sell stocks simply because others are doing the same, even if there’s no solid reason for it. This can lead to stocks being overbought or oversold, creating an opportunity for investors who are paying attention.

Recency bias: Investors sometimes focus too much on recent events and ignore long-term trends. For example, if a stock has done well recently, people may assume it will continue to rise, ignoring any risks.

Overreaction: During times of fear or panic, investors often sell off stocks too quickly, pushing prices down. On the other hand, when the market is overly optimistic, stocks may become overvalued. Both of these situations can create opportunities for investors who are not swayed by short-term emotions.

The Contrarian Approach

The Bajaj Finserv Multi Cap Fund is an equity fund that aims to take advantage of these market biases through its contrarian investing approach. Contrarian investing means going against the trend – buying stocks when others are selling and selling when others are buying. While this approach may seem unusual, it can help find opportunities in situations where the market has overreacted.

Buying undervalued stocks during market dips: When the market falls due to negative news, even good companies may see their stock prices drop unfairly. Fear and panic often drive prices down, but the Bajaj Finserv Multi Cap Fund aims to buy these stocks at then prevailing market prices. The fund focuses on long-term growth, so it seeks to hold on to these stocks until the market stabilizes and their intrinsic value is realized.

Selling during market euphoria: In times of optimism, stocks can become overpriced as people get too excited about the market. When the market gets too bullish, the fund might choose to reduce its holdings in these overvalued stocks, locking in profits or reallocating funds to areas that are undervalued.

Taking advantage of recency bias: Investors sometimes overestimate recent trends and fail to look at the bigger picture. For example, a stock may have dropped in price recently due to short-term issues, but its long-term growth potential may still be strong. The Bajaj Finserv Multi Cap Fund looks for these opportunities to buy stocks that are undervalued but overlooked by the majority of investors.

Diversification to reduce risk: The Bajaj Finserv Multi Cap Fund invests in a mix of large, mid, and small cap stocks with minimum 25% investment across each of large cap, mid cap and small cap companies, which helps spread risk across different segments of the market. This allows the fund to manage market ups and downs and capture opportunities in a variety of sectors.

Contrarian investing and market efficiency

Many people believe in the theory of market efficiency, which says that stock prices always reflect all available information. But in reality, prices are often influenced by emotions and investor behaviour, which can cause temporary mispricing. Contrarian investors like Bajaj Finserv Multi Cap Fund believe that these mispricings can create opportunities.

When the market overreacts to good or bad news, stock prices can go too high or too low. This creates opportunity for contrarian investors to buy stocks at a undervalued price during a market panic or sell when prices are too high. By focusing on the fundamentals of a company, the Bajaj Finserv Multi Cap Fund aims to take advantage of these market reactions and find value where others might not.

The importance of patience and discipline

Contrarian investing requires patience and discipline. It can be difficult to go against the crowd, especially when market sentiment is extremely bullish or bearish. However, Bajaj Finserv Multi Cap Fund follows a long-term investment strategy, which means it stays focused on the underlying value of companies and doesn’t get swayed by short-term market movements. This disciplined approach could allow the fund to capture opportunities that others might miss.

Conclusion

The Bajaj Finserv Multi Cap Fund uses a contrarian investing strategy to find opportunities in market reactions driven by emotional biases. By looking past short-term market trends and focusing on the long-term fundamentals of companies, the fund aims to buy undervalued stocks when others are selling and sell overvalued stocks when others are buying. In a market where herd mentality, recency bias, and overreaction are common, the fund’s strategy could help investors find value in places where others may only see risk. Through careful analysis and a patient, disciplined approach, the Bajaj Finserv Multi Cap Fund strives to capture long-term growth in an ever-changing market. You can invest in the Bajaj Finserv Multi Cap Fund via SIP as well as lumpsum. The minimum investment amount is Rs. 500.

Units will be available at a face value of Rs. 10 during the NFO period (February 6, 2025 to February 20, 2026). Once the fund reopens for subscription after a few business days, units will be available at the applicable Net Asset Value.

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

BonV Aero, a leading innovator in India’s eVTOL (Electric Vertical Take-off and Landing) industry, has further cemented its market position by securing two prestigious accolades – The Indian Achievers Award for Emerging Company 2024-25 from the Indian Achievers Forum & The Startup Story Entrepreneur Award 2024 for Best Emerging Company. These honours recognise BonV Aero’s relentless pursuit of excellence in drone technology and its transformative impact on defence logistics & disaster response.

BonV Wins Indian Achievers Award & Startup Story Entrepreneur Award

Founded with a vision to revolutionise aerial mobility, BonV Aero specialises in developing high-payload unmanned aerial vehicles (UAVs) and eVTOLs for critical applications, including military logistics, emergency medical response, and disaster relief. The company’s cutting-edge approach integrates advanced aerodynamics, AI-driven flight control systems, and energy-efficient propulsion technologies, delivering exceptional performance in extreme conditions.

At the forefront of the eVTOL revolution, BonV Aero continues to pioneer aerial solutions that redefine mobility, defence logistics, and emergency operations. Commenting on the latest accolades, Satyabrata Satapathy, Co-founder & CEO of BonV Aero, said, “These awards validate our vision of creating scalable, efficient, and high-impact aerial mobility solutions. As a brand, we remain committed to pushing boundaries, ensuring that our technology plays a pivotal role in shaping the future of logistics and defence applications.”

Demonstrating its technological superiority, BonV Aero has set a Guinness World Record for high-altitude UAV operations, successfully lifting a 30 kg payload and hovering at 19,024 feet at Umling La Pass, last year. This remarkable feat, achieved under extreme conditions, reinforces BonV Aero’s position as a preferred partner for high-performance UAV solutions in challenging terrains.

Further expanding its global footprint, BonV Aero has been selected to join the Unmanned Aerial Systems Heavy Lift Capability (UASHLC) Framework, an initiative led by the UK Ministry of Defence’s Future Capability Innovation division. This selection provides BonV Aero with a platform to engage with the UK and other NATO countries, strengthening its presence in the global defence ecosystem. As part of the framework, BonV Aero will be eligible to bid on tasking requirements and participate in mini competitions for unmanned aerial systems (UAS) solutions.

Reflecting on the company’s continued success, Gaurav Accha, Co-founder & Co – CEO of BonV Aero, said, “These recognitions are a testament to our team’s dedication and innovation in the UAV and eVTOL sectors. As we scale operations globally, we remain committed to advancing technology and driving meaningful impact across industries.”

With breakthrough innovations and strategic collaborations, BonV Aero continues to lead the evolution of the drone and eVTOL industry. Its unwavering commitment to technological excellence and industry adoption is shaping the future of aerial mobility, further strengthening its position as a pioneering force in the global eVTOL ecosystem.

To Know more visit : www.bonvaero.com.

Syndicate Finance, a trailblazer in the financial services sector, is revolutionizing debt-based funding solutions to help businesses access cost-effective capital. With an extensive suite of funding options, Syndicate Finance ensures seamless financial support tailored to the diverse needs of businesses across industries.

Unlock growth with Debt-Based Funding Solutions from Syndicate Finance

Debt financing remains a crucial and economical means for businesses to raise capital, providing external funding through loans, overdrafts, mortgages, and equipment leases. Syndicate Finance goes beyond conventional financing by offering structured and well-facilitated debt solutions that align with clients’ strategic goals.

Comprehensive Debt-Based Solutions Offered by Syndicate Finance:

• Project Funding

• Working Capital

• Business & Corporate Loans

• Expansion Funding (including capacity expansion)

• Real Estate Project Funding

• Start-Up & SME/MSME Funding

• Educational Institute Structured Loans

• Technology Development Funding

• Hospitality & Hotel Project Funding

• Automobile Manufacturing Loans

• Retail & Wholesale Dealership Loans

• Business Rehabilitation & NPA Loan Solutions

• Healthcare & Hospital Funding

• Long-Term Infrastructure Finance

“At Syndicate Finance, we are committed to fueling ambitious projects and businesses with customized funding solutions,” said Nirav Dave, Founder at Syndicate Finance. “Our goal is to empower businesses with tailored financial solutions that enhance their financial agility and drive sustained growth.”

The company’s specialized working capital solutions ensure smooth daily operations, while Industrial Rehabilitation and Turnaround Finance options are available for businesses facing financial distress or operational challenges. Syndicate Finances mission is to provide financial strategies that support long-term success and stability.

For more information, visit syndicatefinance.in

Contact our registered office at:
428, Rawal Bldg. No.1, 1st Floor, Opp. IndusInd Bank, D.B. Marg (Lamington Rd.), Mumbai-400 004.
Telephone: 022 23880634 / 23863781
Email: info@syndicatefinance.in

• WongaWits LMS offers four comprehensive financial modules, enhancing financial literacy among students

• WongaWits Season 1 successfully engaged 300+ teams from 30+ colleges, fostering financial awareness and competition

YES SECURITIES, a trusted name in financial services, today announced that it will empower 1 million students as future-ready investors by FY’28.

Felicitating winners of WongaWits Indias Finance & Stock Market Quiz

YES SECURITIES pioneered ‘WongaWits Season 1‘ an on-ground inter-collegiate quiz competition in the BFSI sector, culminating in a thrilling Grand Finale on January 2025 at the headquarters, YES BANK House. The competition saw enthusiastic participation from 300+ teams across 30+ colleges, fostering financial literacy. S. P. Jain Institute of Management and Research (SPJIMR) clinched the championship title, followed by Thakur College and Nagindas Khandwala College.

Participants at the YES SECURITIES Wonga Wits Indias Finance & Stock Market Quiz

The company then subsequently launched WongaWits LMS, a comprehensive learning platform offering four financial modules and certifications, empowering students to master financial literacy.

These comprehensive learning modules on WongaWits LMS include:

• Basics of Stock Market

• Investor Journey 101: Mutual Funds

• Inside Forex, Currency & Commodities

• The Best of Both: Fundamental & Technical

The company also intends to beef up this LMS platform by offering additional courses in financial tools like Bonds, Futures and Options, Exchange Traded Funds, Systematic Investment Plan, Risk Management and Taxation in investments.

Mr. Anshul Arzare, MD & CEO, YES SECURITIES said, “At YES SECURITIES, we believe financial literacy is a fundamental life skill that empowers individuals to make informed decisions about their future. Our commitment to educating 1 million students through our various student centric initiatives like WongaWits, The Wize Whispers is a step toward creating a financially aware and responsible generation. We believe in empowering generations to invest wisely, securely and seamlessly. In the todays world, which is deeply coloured by all sort of unverified social media, it’s important for generations to be able to filter. Financial literacy has both the aspects – to be able to manage finances better and most importantly not fall prey to unverified approaches, protecting money is equally important aspect along with making the best out of investments. We are proud of the enthusiastic participation in our recently concluded WongaWits Quiz and look forward to expanding our outreach to more students across the country.”

To achieve its goal of reaching 1 million students, YES SECURITIES will deploy a comprehensive marketing strategy encompassing digital engagement, social media campaigns, and student-focused programs. On-campus initiatives, including finance workshops, guest lectures, and interactive events at colleges, will further enhance participation. Additionally, strategic partnerships with universities, student organizations, and digital education platforms will help broaden the initiative’s reach and impact.

About YES SECURITIES

YES SECURITIES, a subsidiary of YES BANK, commenced operations in 2013 with a vision to empower generations to invest wisely, securely and seamlessly. Over a decade, it has transformed into financial services powerhouse, offering a wide array of customized solutions for Retail, HNI/UHNIs, and Institutional clients.

The E-Gaming Federation (EGF), India’s foremost skill-gaming industry body, hosted the second episode of its Manthan Series, in collaboration with UNICEF India as the session knowledge partner. Centered on the theme “Child Safety in a Connected World,” the event brought together industry leaders, policymakers, and experts to address the evolving challenges of online safety for children in the digital gaming ecosystem.

Anuraag Saxena, CEO, E-Gaming Federation with key dignitaries

The interactive session was graced by prominent dignitaries including Shri Nishant Kumar, Director (NCFL & NCEMU), Indian Cybercrime Coordination Centre (I4C); Shri Rakesh Maheshwari, Former Group Coordinator and Scientist G- Cyber Laws Division, MeitY; Major Sadhna Singh, Consultant, NITI Aayog; Amrita Choudhury, Director, CCAOI; Vineet Kumar, Founder & Global President, of CyberPeace Foundation; Sonal Kapoor, Chief Executive Officer, Protsahan India Foundation; Kazim Rizvi, Founding Director, The Dialogue; Shubhrajyoti Bhowmik, Partnerships Officer, UNICEF India, and Ami Kumar, Co-Founder, Contrails AI and Advisor to Social & Media Matters among others.

As part of the keynote address, Shri Nishant Kumar, Director (NCFL & NCEMU), Indian Cybercrime Coordination Centre (I4C) focused on the child safety with respect to rights of children and promote their digital well-being. During the address he appreciated EGF for taking the step and working towards creating and promoting a safe and responsible gaming environment. Highlighting the scope to address the challenges like cyber bullying and problem gaming, he insisted that there is so much scope to do well and address these challenges while building co-ordinated awareness.

Speaking on the occasion Anuraag Saxena, CEO of E-Gaming Federation said, “Ensuring child safety in the digital space goes beyond just gaming-it is about fostering digital well-being and literacy from an early age. As India progresses towards the vision of Viksit Bharat, equipping children with the right tools to navigate the online world safely is crucial. Through initiatives like Manthan, we aim to drive conversations that bridge technology, policy, and responsible digital engagement to create a safer and more informed digital future for the next generation.”

During the first panel discussion on Public-Private Partnership for Responsible Gaming the panellists emphasized the need for protection and safety for children. As online gaming continues to grow, the focus of the discussion was on the identification of age-appropriate content and how best practices, policy interventions, and industry-led initiatives can help strike a balance between innovation, entertainment, and consumer safety.

Given the increasing prevalence of online gaming among children, the second high-impact panel discussion on the theme Navigating Child Safety in the Age of Online Gaming deliberated on the risks, best practices, and policy measures necessary to protect children from potential online threats. Sharing perspective on the initiative, the panel appreciated EGF and highlighted how structural reforms are paramount to address unique challenges and create solutions related to ensuring childrens safety in the rapidly growing online gaming space.

The EGF Manthan Series aims to become a cornerstone for strategic discussions by facilitating engagement among diverse stakeholders to drive innovative solutions and support the sector’s continued growth. Looking ahead, the series will continue to spearhead industry dialogue with forthcoming sessions to further elevate India’s position in the global gaming landscape. A dynamic forum designed to unite key stakeholders in the gaming industry, the Manthan Series aims to drive industry conversations and discuss pivotal issues at the intersection of technology and policy.

Lotus Makhana set a new benchmark in the snacking industry with an extravagant product launch event held at Taj Santacruz (Mumbai) recently. The event was attended by top professionals from modern trade platforms such as Swiggy, Zepto, Zomato, Jiomart, Reliance Smart Bazaar, Amazon, and Bigbasket. The grand evening showcased a lineup of premium new products, redefining the world of healthy and delicious snacking.

ETH Group unveils new products of Lotus Makhana & Chitale Sweet Home Namkeeniya

The event commenced with a heartfelt tribute to the legendary Jagjit Singh on his 84th birth anniversary, followed by an enchanting Ghazal concert, headlined by Evant Surana, Managing Director of ETH Group, setting the perfect tone for the night. Guests were then taken on an exciting journey through a series of product unveilings and brand showcases.

Key Highlights of the Event

Brand Ambassador Announcement – Lotus Makhana proudly introduced its new Brand Ambassador, Shilpa Shetty, who shared a special video message, aligning with the brand’s vision of premium and healthy snacking.

Raw & Premium Raw Makhana Packaging Reveal – Already a household favorite, Raw & Premium Raw Makhana will now be available across General Trade in Superstores, Wholesale Stores, and Retailers, expanding its reach beyond modern trade platforms.

Premium Flavoured Makhana Launch – The event saw the much-anticipated unveiling of six exotic flavors:

1. Premium Italian Cheese

2. Premium Cream & Onion

3. Premium Pudina

4. Premium Himalayan Salt & Pepper

5. Premium Spanish Tomato

6. Premium Peri Peri

Makhana Seasonings – India’s First-Ever Makhana Seasoning Range – This game-changing innovation allows consumers to flavor their Makhana in just four simple steps, featuring exciting flavors like Spanish Tomato, Italian Cheese, Pudina Punch, Cream & Onion, and a Combo Pack with multiple options.

Makhana Pops – A New Revolution in Healthy Snacking – The biggest showstopper of the night was the introduction of Makhana Pops, an innovative snack made with Makhana flour, roasted with olive oil, and infused with the goodness of sprouts. The audience got a first look at the product through an exclusive video ad, followed by the unveiling of five exciting flavors:

1. Cream & Onion

2. Hot & Sweet Chilli

3. Indian BBQ

4. Masala Munch

5. Tomato Twist

Chitale Sweet Home Namkeeniya Range Reveal – Chitale Sweet Home, a legacy brand since 1954, introduced its new packaging for Bhakarwadi alongside an all-new range of traditional Indian snacks. The products were unveiled, followed by a video ad showcase and an introduction to the full range, featuring classics like Bhadang, Khatta Meetha, Moong Dal, Sev Bhujia, and Aloo Bhujia.

The event concluded with a Director’s Note, where Evant Surana, Managing Director of ETH Group, emphasized the brand’s mission to bring healthy, premium, and innovative snacking solutions to consumers worldwide. A final Ghazal concert mesmerized the audience, leading into a delightful evening of networking over cocktails and dinner.

With an overwhelming response from industry leaders, trade partners, and modern trade professionals, the ETH Group’s Lotus Makhana Product Launch Event marked a new chapter in the evolution of snacking. All the products will hit the shelves soon!

For more details, please visit – ethgroup.co.in.

Malabar Gold & Diamonds, the 6^th largest jewellery retailer globally with over 375 showrooms across 13 countries, is set to expand its footprint into New Zealand. This strategic move is aligned with the Comprehensive Economic Partnership Agreement (CEPA) signed between the United Arab Emirates and New Zealand, which fosters increased trade and economic collaboration between the two nations.

Malabar Gold & Diamonds to enter the New Zealand market with a NZD 75 million investment

With the entirety of Malabar Gold & Diamonds’ international operations based out of the Malabar International Hub in the UAE, the signing of CEPA between the UAE & New Zealand will enable the brand to further streamline their business operation as it relates to expanding their retail presence into the 14^th global country of operation.

“As a globally recognized jewellery retailer managing its international operations from the UAE, the Comprehensive Economic Partnership Agreement (CEPA) between the UAE and New Zealand significantly bolsters our efforts to enter this new market. This agreement not only allows us to strengthen economic ties but also provides us with an opportunity to introduce our products and services to a whole new audience. By capitalizing on the opportunities presented by this bilateral trade agreement, Malabar Gold & Diamonds marks a significant milestone in our overarching vision to become the worlds number one jewelry retailer,” commented Mr. M.P Ahammed, Chairman of Malabar Group.

In the initial phase of its expansion into New Zealand, Malabar Gold & Diamonds will invest NZD 75 million to establish its presence in the region. This significant investment will see the launch of three world-class showrooms, bringing the brand’s exceptional jewellery collections and renowned craftsmanship to New Zealand’s discerning customers.

“Its encouraging to see the CEPA already driving increased trade and investment between our two countries,” said New Zealand Trade Commissioner to the United Arab Emirates and Consul General to Dubai & Northern Emirates, Mr. Ahmad Zakkout. “Were excited to continue fostering investment and business opportunities between New Zealand and the United Arab Emirates,” he continued.

“New Zealand is a market brimming with potential, offering us an exceptional opportunity to connect with a diverse customer base that appreciates the artistry, quality, and authenticity synonymous with Malabar Gold & Diamonds,” commented Mr. Shamlal Ahamed, Managing Director – International Operations, Malabar Gold & Diamonds. “As the UAE stands as one of the world’s premier jewellery trading hubs and the base of our international operations, the provisions in CEPA that promotes UAE-NZ trade opens a more efficient and streamlined pathway into the market. With a legacy built on trust, transparency, and customer satisfaction, this expansion into New Zealand represents a transformative step in redefining the region’s jewellery landscape.”

“While our global growth has been rapid, it has always remained firmly aligned with our ESG (Environmental, Social, and Governance) principles. With a 100% track record of strict compliance with local regulations, our expansion into New Zealand will uphold our commitment to operating as a model organization that prioritizes responsibility and sustainability in every aspect of its business. This is in line with the trade and development chapter charted out in the CEPA,” said Mr. Abdul Salam K.P, Vice Chairman of Malabar Group.

In addition to introducing its signature collections & services to jewellery lovers in New Zealand, Malabar Gold & Diamonds will continue its commitment to sustainability and ethical practices. The new showrooms will adhere to the brand’s globally recognized standards of ethical sourcing, eco-friendly processes, and social welfare initiatives.

ESG (Environmental, Social & Governance) initiatives have been a key component of Malabar Group’s operations throughout the years, with a focus on Health, Housing, Hunger Eradication, Women empowerment, Education and Environment. The group ensures that all stakeholders continue to benefit from the growth of the business and contributes 5% of their profit to CSR/ESG initiatives in the same country of operation.

Malabar Gold & Diamonds was established in 1993 and is the flagship company of Malabar Group, a leading diversified Indian business conglomerate.

With an annual turnover of $6.2 billion, the company currently ranks as the 6^th largest jewellery retailer globally and today has a strong retail network of 375 outlets spread across 13 countries in addition to multiple offices, design centers, wholesale units, and factories spread across India, Middle East, Far East, the USA, the UK, Canada & Australia. The group, owned by more than 4,000 shareholders, has more than 22,000 professionals from over 26 countries working towards its continued success. Malabar Gold & Diamonds also features an online store www.malabargoldanddiamonds.com providing customers the opportunity to purchase their favorite jewelry at any time and on any day from the comfort of their homes.

The group also operates MGD – Lifestyle Jewellery, a retail concept offering trendy and light weight jewellery that represents the independent and the modern woman through its designs and collections.

ESG (Environmental, Social & Governance) has been the primary commitment of the group since its inception. The key ESG focus area of Malabar Group are Health, Housing, Hunger Free World, Education, Environment and Women empowerment. Integrating the principles of responsibility and sustainability into its core business, Malabar Group periodically strengthens its ESG goals to remain a socially conscious and responsible organization. The group contributes 5% of its profit to such initiatives in the same country of operation.

Supertails, India’s leading tech-enabled pet care brand, has taken a significant step forward in its mission to redefine pet care with the launch of its first offline clinic in Bengaluru. The facility is India’s only clinic staffed entirely by Fear Free^TM Certified vets and healthcare professionals, designed to transform the often stressful experience of vet visits into one that is calm, compassionate, and supportive for pets and their parents. By introducing physical clinics alongside its already-established digital pet pharmacy-which is now India’s largest-and online vet consultation services, Supertails aims to bridge critical gaps in India’s pet healthcare sector. Through this integrated approach, the brand aims to empower 10,00,000 pets and parents across the country in the next two years.

L-R: Supertails Co-founders – Vineet Khanna, Varun Sadana & Aman Tekriwal

Guided by the vision to create a holistic pet care ecosystem, Supertails has committed to bridging the gaps in India’s pet healthcare sector. With a pet population nearing 38 million, the country faces a significant shortfall in accessible healthcare for pets. Currently, over 70% of pets in India do not receive regular veterinary care, and only 10% receive preventive healthcare, such as vaccinations and routine check-ups. This lack of essential care can lead to preventable health issues that affect pets’ quality of life.

Additionally, vet visits are fraught with anxiety for many pets and pet parents alike. Pets often experience stress due to unfamiliar environments, new smells, and the presence of other animals. Pet parents, too, share this distress, struggling to soothe their companions while worrying about their well-being. Recognising this, Supertails’ new clinic is purpose-built to address these challenges and prioritise the emotional and physical comfort of pets.

“In our three-year journey to build a holistic pet care ecosystem, we’ve seen firsthand the challenges pet parents face,” shared Supertails Co-founder Vineet Khanna. “As pet parents ourselves, we understand the fear and anxiety that comes with vet visits. That’s why we’ve created a clinic that not only prioritises high-quality care but also focuses on the emotional well-being of pets. Healthcare is one aspect of pet care that requires more than just expertise-it demands compassion, empathy & most importantly hand holding.”

Since its inception in 2021, Supertails has pioneered a comprehensive digital platform to handhold Indian pet parents in their pet parenthood journey. Through its website and app, Supertails offers the largest assortment of pet essentials, including food, treats, accessories, and more, while also providing access to telemedicine, online vet consultations . Over the past three years, Supertails has served more than 500,000 customers, launched three private labels, and embraced the quick delivery wave with same-day delivery in cities like Delhi, Mumbai, Hyderabad and 120 min delivery in Bengaluru. Supertails has dispensed over 100,000 pharmacy orders and facilitated more than 250,000 vet consultations in the past year alone. With 90% of India’s pet parents being first-timers, Supertails tech-driven approach has been pivotal in delivering convenience, accessibility, and speed to meet their evolving needs.

Recognising that pet healthcare requires a hands-on approach that goes beyond digital solutions, the founders saw an opportunity to expand offline with a clinic, marking a significant step forward in their mission to redefine pet care by prioritising the emotional and physical well-being of pets.

At the heart of Supertails new clinic is its commitment to reducing fear, anxiety, and stress associated with any vet visit-something every pet parent has experienced at least once. Be it a complete groom or the customary annual vaccination shot, each parent desires exceptional handling and the best possible care. Relaxed pets allow for better and more focused diagnosis and treatment, ensuring a calmer and more wholesome experience for all involved.

“Most pets dread a visit to the vet, and that fear can have long-term effects on their emotional and physical health,” explained Dr. Swathi Hareendran, Head Veterinarian at Supertails+ Clinic Koramangala. “Fear Free^TM Certification ensures we address those fears head-on. From the moment a pet enters, we focus on making their experience as stress-free as possible, which improves their overall health outcomes.”

The clinic’s design reflects this philosophy, with different waiting areas for cats, dogs and small animals to cater to different needs, dedicated consultation rooms for dogs and cats, and stress-reduction tools like toys and treats. Operating daily from 9 am to 10 pm, the nearly 2500 sq. ft. facility also features an on-site pharmacy, OPD, radiology rooms, grooming spaces, and a diagnostic lab-all tailored to provide a seamless and calming experience for pets and pet parents alike. In the coming months, Supertails plans to introduce at-home care services, providing further support for pet parents post-consultation.

Looking ahead, Supertails plans to expand its offline presence with three additional clinics in Bengaluru in the next 90 days. The learnings through the pilot phase will serve as a foundation for Supertails to expand its model across India, reaffirming its commitment to transforming pet healthcare nationwide.

About Supertails
Founded in June 2021 by Varun Sadana, Aman Tekriwal, and Vineet Khanna, Supertails is a Bengaluru-based pet care brand dedicated to empowering pet parents across India. Offering a range of services, including pet supplies and online vet consultations (with over 250,000 vet consultations), Supertails has redefined pet care through its tech-enabled solutions. In 2025, it launched India’s first clinic in Bengaluru with 100% Fear Free^TM Certified vets, marking its entry into on-ground pet healthcare to address critical gaps in veterinary services.

For more information, visit Supertails.com.

As the sacred Maha Kumbh 2025 brings millions of devotees together to celebrate faith and tradition, Orient Electric has embraced this momentous occasion through a purpose-driven association. Guided by the powerful message “Faith Unites Us, Trust Binds Us; 70 saal se aapke saath‘, Orient Electric is creating an enduring connection between faith, comfort, and trust, making a meaningful impact on the lives of attendees. To ensure devotees have a smooth and fulfilling spiritual experience, Orient Electric has provided over 13,000 electrical products (including water heaters, room heaters, electric kettles, lights, switches, and switchgear) – across key locations at the Maha Kumbh.

Faith Unites Us, Trust Binds Us; 70 saal se aapke saath

Faith and Trust: A Legacy Built over 70 Years For over seven decades, Orient Electric has symbolized trust and dependability in Indian households. The messaging, ‘Faith Unites Us, Trust Binds Us; 70 saal se aapke saath’ embodies the brand’s emotional bond with its consumers. The company’s thoughtful engagement at the Maha Kumbh highlights how strategic branding can foster long-lasting emotional connections when intertwined with cultural relevance.

Creating Havens of Comfort Supporting the comfort and convenience of those on their spiritual journey, Orient Electric provided over 13,000 electric products, including water heaters, room heaters, electric kettles, lights, switches, and switchgear for devotees at the Maha Kumbh. With the unpredictable weather and long hours of devotion, Orient Electric’s appliances are helping devotees feel more at ease, offering warmth during cold nights, ensuring safety through strategic street lighting, illuminated spaces for prayers, and convenient access to essentials like hot water and beverages to support them on their journey.

Commenting on the initiative, Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric said, “The Maha Kumbh is so much more than a congregation-it is a vibrant celebration of faith and shared cultural values that unite millions in a spirit of joy and community. We at Orient Electric recognize the deep significance of such gatherings, and the trust people place in brands that have been part of their lives for generations. With a strong message, ‘Faith Unites Us, Trust Binds Us; 70 saal se aapke saath,’ we aim to reinforce the deep connection we share with Indian households. Our presence at the Maha Kumbh is a heartfelt commitment to honoring traditions, fostering trust, and creating meaningful experiences for millions of devotees. With over 13,000 electrical appliances provided, we have ensured devotees have access to essential comforts like warmth and lighting, elevating their experience.”

About Orient Electric Ltd.
Orient Electric Limited is part of the USD 3 billion diversified CK Birla Group, with strong manufacturing capabilities and a presence in over 30 countries. It is a trusted brand for consumer electrical products in India, offering a diverse portfolio of fans, lighting, home appliances, switches, and switchgear. In the domestic market, it has penetration up to small towns with a well-organised distribution network reaching 1,25,000 retail outlets and a strong service network covering more than 450 cities. Orient Electric has established itself in the market as a one-stop solution provider of lifestyle electrical solutions.

For more information, visit www.orientelectric.com.

About CK Birla Group
The CK Birla Group, with a revenue of over US $3 billion, is an Indian multinational conglomerate. With over 35,000 employees, the group operates 52 manufacturing facilities across India and the world, with a presence in diverse sectors, including technology, automotive, home and building, and healthcare. The CK Birla Group continuously adapts to stay ahead in a changing world. By harnessing technology and investing in people and digital transformation, the Group consistently remains agile and delivers profitable growth. Viewing value creation through a global lens, the CK Birla Group companies operate without borders. The CK Birla Group companies include Birlasoft Limited, GMMCO Limited, National Engineering Industries Limited (manufacturer of NBC Bearings), Orient Cement Limited, HIL Limited, Orient Electric Limited, CK Birla Healthcare Private Limited (CK Birla Hospitals and Birla Fertility & IVF), Orient Paper & Industries Limited, AVTEC Limited, and Neosym Industry Limited. Our companies share a common purpose of serving customers, partners, and communities to create long term value through trust based relationships.

For more information, visit www.ckbirlagroup.com.