In a landmark real estate acquisition, the Managing Director of one of India’s leading financial institutions has purchased a Rs. 25.5 Cr luxury villa at Avas Living, Alibaug’s most sought-after wellness community. With marquee investors like Adar Poonawalla and distinguished homeowners like Virat Kohli, Ram Kapoor, Shobhaa De, and Amitabh Chaudhry, Avas Living continues to attract India’s elite seeking an unparalleled blend of luxury, wellness, and exclusivity.

Avas Living Villa in Alibaug

Alibaug has long been a premier retreat for industrialists, celebrities, and business leaders, and with major infrastructure developments like the Mumbai Trans Harbour Link (MTHL) and the Rewas-Karanja Bridge, the region is now more accessible than ever. These advancements are set to significantly cut travel time from Mumbai, making Alibaug an even more attractive destination for luxury real estate investments.

Avas Living, founded by Aditya Kilachand, has set a new benchmark in this space, offering turnkey villas that prioritize mindful living, cutting-edge wellness technologies and state-of-the-art design. Speaking about the decision to invest, the buyer shared, “I was looking for a home that goes beyond just luxury-it had to offer a lifestyle rooted in wellness, tranquility, and a sense of community. Avas Living checked all the right boxes, with its thoughtful design, seamless experience, and access to a like-minded network of individuals who value both privacy and well-being. It’s a place where I can truly disconnect from the city and recharge.“

The newly acquired villa is part of Avas Living’s exclusive gated community, renowned for its seamless blend of opulence and well-being. Residents will enjoy access to the world-class Avas Wellness Center, curated wellness experiences, and a vibrant community, along with the upcoming Avas Racquet Club-an elite destination for sports, fitness, and leisure.

This latest acquisition further reinforces the growing trend of luxury real estate investments in Alibaug, driven by enhanced connectivity and the region’s evolving status as a hub for ultra-premium living. With its focus on sustainability, design excellence, and a holistic lifestyle, Avas Living continues to redefine what it means to own a luxury home in India.

New research shows that eating walnuts for breakfast could improve brain function throughout the day. In a first of its kind study, researchers at the University of Reading found that eating a generous handful of walnuts (50g), mixed into muesli and yoghurt, resulted in faster reaction times throughout the day and better memory performance later in the day when compared to eating a calorie-matched breakfast without nuts.¹

Walnuts for Cognitive Health

The research, published this month in Food & Function, involved 32 healthy young adults aged 18-30 who consumed both the walnut-rich breakfast and the matched breakfast on separate occasions.^* Participants completed various cognitive tests while their brain activity was monitored in the six hours after eating each breakfast.

Professor Claire Williams, who led the research from the University of Reading, said, “This study helps strengthen the case for walnuts as a brain food. A hearty handful of walnuts with breakfast could give young adults a mental edge when they need to perform at the top of their game. Its particularly exciting that such a simple dietary addition could make a measurable difference to cognitive performance.”

The researchers suggest that walnuts mix of nutrients – including omega-3 alpha linolenic acid (ALA), protein, and plant compounds, may enhance cognitive performance. Walnuts are the only nut to provide an excellent source of omega-3 ALA (2.7g/30g), which has been researched to support brain health, heart health and more.² Walnuts also provides 4 grams of plant-based protein along with a variety of other nutrients in just one handful.³

Walnut, Ricotta and Banana Toast

While these results build on past research, it is the first to examine the immediate effects of walnuts on brain function in young adults throughout a single day.

“This study went further by exploring how a dietarily achievable measure of walnuts could benefit our cognitive performance in a sample of healthy young adults aged 18-30. The group who had consumed the walnuts as part of their breakfast showed signs of better memory and greater mental flexibility when completing cognitive tasks at various points across the course of the day,” explains Williams. The results of this study offer promise for the role of walnuts in improving cognitive performance in young adults. More research, in larger and more diverse populations, is needed to confirm the results.

Strawberry Walnut and Date Smoothie

Putting this research into action is as simple as adding a handful of walnuts to your breakfast or trying out new recipes:

• Heart Healthy Omega-3 Banana Bread are the perfect grab and go breakfast.

• Sweeten up your breakfast and take the stress out of your mornings by preparing these overnight oats the night before with these Walnut Chia Overnight Oats.

• Strawberry Walnut Date Smoothie gets its nutty flavor from California walnuts and is sweetened with fresh strawberries and dates.

To learn more about the research supporting walnut consumption along with recipe ideas and inspiration visit californiawalnuts.in

References:

*This research was funded by the California Walnut Commission. The funder made no contribution during the design or implementation of the study, nor in the interpretation of findings or the decision to publish.

1. Bell L, Dodd GF, Jeavons M, Fisher DR, Whyte AR, Shukitt-Hale B, Williams CM. The impact of a walnut-rich breakfast on cognitive performance and brain activity throughout the day in healthy young adults: a crossover intervention trial. Food Funct. 2025 Feb 10. doi: 10.1039/d4fo04832f. Epub ahead of print. PMID: 39924976.

2. Sala-Vila A, Fleming J, Kris-Etherton P, Ros E. Impact of alpha-linolenic acid, the vegetable omega-3 fatty acid, on cardiovascular disease and cognition [published ahead of print February 16, 2022]. Advances in Nutrition. doi.org/10.1093/advances/nmac016.

3. U.S. Department of Agriculture, Agricultural Research Service. FoodData Central, 2019. fdc.nal.usda.gov.

About the California Walnut Commission:

The California Walnut Commission (CWC) represents more than 3,700 California walnut growers and approximately 70 handlers, grown in multi-generational farmers’ family orchards. California walnuts, known for their excellent nutritional value and quality, are shipped around the world all year long, with more than 99% of the walnuts grown in the United States being from California. The CWC, established in 1987, promotes usage of walnuts through domestic and export market development activities as well as supports health research with consuming walnuts.

To explore recipes and learn more about California walnut growers, industry information and health research, visit californiawalnuts.in.

Sussanne Khan’s pioneering luxury interior and furniture brand – The Charcoal Project, opened its second retail gallery in Hyderabad, following the footsteps of its successful reception in Mumbai. The store spans 35,000 square feet across six thoughtfully curated levels, each offering a unique design experience blending Sussanne Khan’s signature aesthetic with exciting collaborations and partnerships. From elegant gifting accents and textured, eclectic interiors to immersive dining concepts and limited-edition gallery pieces, the store is a blend of innovation and craftsmanship. It features an exclusive floor dedicated to Gauri Khan Designs, a modern library-inspired space with playful geometry, and a rustic Barn House for creative discussions, complete with Sussanne’s personal studio and a sprawling indoor-outdoor lounge.

“The Charcoal Project, Hyderabad is a celebration of design at its finest-featuring unique works, limited-edition furniture, objects of curiosity, and a curated collection of fine art by talented artists. We cant wait to welcome you into this world of creativity,” says Sussanne Khan.

Sussanne Khan Unveils ‘The Charcoal Project’ in Hyderabad

” Bringing Gauri Khan Designs to Hyderabad through this collaboration is an exciting milestone,” shared Gauri Khan whose label has always stood for refined luxury, timeless aesthetics, and bespoke craftsmanship. “I’m delighted to showcase the signature collection of art, artefacts, home linen, decor and furniture from our label in a space that champions creativity and innovation.”

Celebrated individuals from the world of film, art, architecture, design and industry joined the grand launch in support of the star designers. Hrithik Roshan, Sonali Bendre, Shalini Passi, Arslan Goni, Bhavana Panday, Seema Sajdeh, Neelam Kothari Soni, Maheep Kapoor, Kunal Kapoor, Karishma Tanna, Larissa D’Sa, Deanne Pandey, Nandita Mahtani, Zoya Akhtar, Vikram Phandnis, Avinash Gowarikar, Pragya Kapoor, Shane and Falguni Peacock, and business leaders like Adar Poonawalla and Chirag Parekh were among those adding glamour to the evening celebrating the best of interiors and luxury living. Adding further warmth and welcome to the occasion was the presence of Sussanne’s family – her sisters Farah Khan and Laila Furniturewala, son Hridhaan Roshan and mother Zarine Khan as well as her partners in the project – Karan Bajaj, Nafis Ahmed and Rishabh Jain.

Gauri Khan Designs collaborates for a presentation of an exclusive bespoke range

Collaborations to Look Out For:

Janavi:Sussanne Khan x Janavi presents a collection as timeless as it is modern. Jyotika Jhalani says the collaboration transcends dcor, blending nature’s wonders with refined textiles, intricate craftsmanship, and regal aesthetics. Whether maximalist or minimalist, the collection’s rich hues of crimson, blue, and green bring a deeper connection to nature and comfort.

de Gournay: Known for its exquisite hand-painted wallcoverings. de Gournay’s ‘River Scenes of Bengal’ is a standout installation, alongside designs like Rousseau, Amazonia, and Chichester, all of which evoke breathtaking narratives through intricate, hand-painted artistry. These wallcoverings are available throughout the store, bringing a timeless luxury to the gallery’s expansive interiors. Each design tells a unique story-from the exotic Amazonia to the majestic ‘River Scenes of Bengal,’ inspired by the winding Ganges.

With its expansion into Hyderabad, The Charcoal Project continues to redefine India’s design landscape-one inspired space at a time. Now open to the public, the store offers an exclusive opportunity to experience world-class interiors and home dcor like never before.

This milestone was made possible through a two-year collaboration with Electronics Mart India Ltd (EMIL), a leader in retail, whose shared vision helped bring this project to life. Together, The Charcoal Project and EMIL have seamlessly blended Sussanne Khan’s design philosophy with a commitment to quality and innovation, creating a truly exceptional destination for luxury interiors.

info@cloverconnect.in.

• Brand rolls out robust growth plans with an aim to achieve Rs. 100 Crores Revenue By FY31

• Double Bull plans to foray into D2C space with an exclusive e-commerce site by this year-end

Embarking on its 50th year in fashion, Double Bull, India’s iconic men’s fashion brand that introduced bold, vibrant party wear in the 90’s announced its re-entry into the Indian Retail Industry with ambitious growth plans. With an aim to achieve 100Crores by FY31, the brand has rolled out a robust growth plan that will further strengthen its reach across the country and serve the young men of India with timeless fashion apparels. As part of its strategic future plans, the company plans to build-up its retail presence by increasing its footprint in the Multi Brand Outlets (MBOs) and also set-up over 50 Exclusive Brand Outlets (EBOs) in Rural and Urban markets across 14 states by this year-end. In line with this, the brand also announced its plans to enter the burgeoning D2C space with an exclusive e-commerce site by this year-end. The company has also announced significant leadership appointments to drive its new vision.

India’s Iconic Men’s Fashion Brand – Double Bull Announces Re-launch into Today’s Fashion World

Double Bull entered the Indian Retail industry with its bold, fearless party-wear collection coupled with impeccable craftsmanship in the year 1974. Over the decades, Double Bull became a household name and a symbol of aspiration with its party-wear shirts capturing the imagination of young India back then. Today, with a fresh vision, Double Bull aims to bridge the gap between high-end quality and affordability, ensuring that premium fashion is accessible to everyone. In its 50th year, Double Bull aims to become a nationwide brand once again by expanding its horizon, focusing on innovative designs, fast fashion and reintroducing its iconic party wear shirts across 14 states with a balanced presence across EBOs and MBOs.

Commenting on the occasion, Mr. Jatin Manodra, CEO – Double Bull said, “As Double Bull marks 50 years in the Indian retail industry, we celebrate not only a significant milestone but also the resilience and dedication that have defined our journey. With new leadership steering the brand, we’ve revitalized our vision and established a clear growth strategy. From a current turnover of 35 Crores, our goal is to reach 100 Crores by FY2031. By blending our rich heritage with innovative strategies, Double Bull is set to reclaim its position as the go-to brand for party wear and beyond. We are also committed to offering premium-quality apparel with bold, innovative designs that empower fearless self-expression, all at an affordable cost. This is a unique offering currently missing in the Indian retail market, and Double Bull aims to bridge that gap. This is not just a celebration of our past; its the beginning of an exciting, iconic future.”

Double Bull is focused on broadening its product portfolio to meet the evolving demands of the modern consumer. The brand is set to introduce a new range of versatile, high-quality apparel that blends both fashion-forward designs and comfort, catering to various occasions beyond just party wear. Additionally, the brand is exploring innovative fabric technologies to enhance durability and sustainability, while ensuring affordability.

About Double Bull
Founded in 1974, Double Bull Mens Fashion has been a trailblazer in premium menswear for 50 years. Known for its bold, contemporary styles that blend sophistication with everyday comfort, the brand has evolved into a symbol of confidence and refinement. Offering a versatile range of apparel-from impeccably tailored formal wear to effortlessly stylish casuals-Double Bull continues to set benchmarks in quality craftsmanship and trend-forward designs. As it marks its golden jubilee, the brand remains committed to innovation and excellence, ensuring every man makes a statement, no matter the occasion.

EnterpriseDB (“EDB”), the leading Postgres data and AI company, is expanding its investment in India to support the country’s accelerating demand for AI-ready, sovereign data infrastructure. Kevin Dallas, CEO of EDB, recently visited company leaders in India, Japan, and Singapore, reinforcing the immense opportunities for enterprises in these regions to leapfrog legacy infrastructure, particularly in highly regulated industries such as financial services and banking.

Kevin Dallas, CEO, EnterpriseDB

India’s IT spending is projected to reach $160 billion in 2025, a 11.2% increase from 2024, with $4.7 billion allocated to data center systems to support AI integration. As businesses modernize, they require scalable, cost-effective data platforms that provide unified observability and support AI-powered workloads across hybrid environments.

EDB Postgres AI is purpose-built for these demands, delivering a sovereign data and AI platform that enables organizations to modernize their infrastructure and comply with evolving regulations like Indias Digital Personal Data Protection (DPDP) Rules. The platform gives enterprises full control over their data across on-premises, hybrid, and multi-cloud environments while powering transactional, analytical, and AI workloads.

“Enterprises in India have a unique opportunity to leapfrog legacy-bound competitors in the global marketplace. The government’s investment priorities in world-class AI and data infrastructure strengthen India’s competitive position on the global stage,” said Dallas. “EDB Postgres AI provides the foundation for these enterprises to build adaptable, compliant, and AI-powered architectures engineered for real-time performance at scale.”

As part of its long-term commitment to India’s digital transformation, EDB is expanding its Pune development center, where 40% of its global engineering team is driving advancements in AI-driven database innovation, real-time analytics, and enterprise observability. This investment ensures EDB’s customers and ecosystem partners in India have access to deep technical expertise and capabilities.

“India’s AI-driven economy is built on data, and enterprises need the ability to manage, analyze, and act on that data while maintaining control over it. EDB’s investment ensures enterprises in India have access to the kind of sovereign, scalable infrastructure required to power AI applications without relying on external data control mechanisms,” saidMohan Muthuraj, Vice President, Sonata information Technology Limited.

“As businesses in India integrate AI into mission-critical systems, the demand for a database that can handle both real-time transactions and complex analytical workloads is growing exponentially. EDB Postgres AI offers enterprises the technical flexibility to run these workloads efficiently, ensuring compliance with Indias data protection frameworks while unlocking AI’s full potential,” said Rajendra More, Sr. Vice President, Hitachi Systems India Pvt. Ltd.

EDB at PGConf India 2025

EDB will be a Diamond Sponsor at PGConf India 2025, taking place March 5-7 in Bangalore, where its experts will lead sessions on optimizing PostgreSQL performance, AI-driven data strategies, and open-source innovation. As one of the largest Postgres events in the region, PGConf India brings together developers, database administrators, and industry leaders to drive collaboration and advance the future of PostgreSQL.

About EDB

EDB provides a data and AI platform that enables organizations to harness the full power of Postgres for transactional, analytical, and AI workloads across any cloud, anywhere. EDB empowers enterprises to control risk, manage costs and scale efficiently for a data and AI led world. Serving more than 1,500 customers globally and as the leading contributor to the vibrant and fast-growing PostgreSQL community, EDB supports major government organizations, financial services, media and information technology companies. EDB’s data-driven solutions enable customers to modernize legacy systems and break data silos while leveraging enterprise-grade open source technologies. EDB delivers the confidence of up to 99.999% high availability with mission critical capabilities built in such as security, compliance controls, and observability.

For more information, visit www.enterprisedb.com.

EnterpriseDB and EDB are registered trademarks of EnterpriseDB Corporation. Postgres and PostgreSQL are registered trademarks of the PostgreSQL Community Association of Canada and used with their permission. All other trademarks are owned by their respective owners.

The real estate sector is undergoing a paradigm shift, highly driven by the need for quality, durability, and sustainability in modern developments. As urbanization accelerates and infrastructure demands rise, developers are rethinking traditional construction methodologies to create high-performance, long-lasting buildings that cater to evolving consumer expectations. This shift has fueled the adoption of innovative construction techniques, including smart technology integration, eco-friendly materials, and advanced engineering solutions, ensuring that developments stand the test of time while minimizing environmental impact.

Pyramid Group is known for delivering high-quality, and luxury residential space

At the forefront of this transformation is Pyramid Group, a name synonymous with quality and innovation in real estate. With a vision to develop high-quality yet cost-effective residential and commercial spaces for its customers, Pyramid Group is committed to enriching peoples lives by bringing them a higher level of satisfaction with their investment. With a focus on advanced materials, modern construction methodologies, and customer-centric designs, the Group is redefining real estate standards, ensuring its projects are future-ready and environmentally responsible.

Based out of Gurugram, the Group is known for delivering high-quality, luxury residential space. With the motto of “Quality, Timely Delivery, and Excellence“, the company’s projects are designed and crafted with the latest construction practices.

Moreover, with increasing concerns over climate change, resource depletion, and environmental impact, developers are prioritizing eco-friendly materials, energy efficiency, and carbon footprint reduction to create buildings that are not only structurally sound but also environmentally responsible. Aligning with the thought process, Pyramid Group always uses the best building material, adopts the latest construction practices across its projects, and ensures every project is resilient, future-ready, and environmentally responsible.

Further, the Group remains ahead of the curve by implementing advanced construction practices that align with global sustainability standards. Through the use of innovative materials, smart technology, and green certifications, the company ensures that its projects are future-ready, environmentally responsible, and built to last.

The adoption of advanced construction techniques is shaping the future of real estate, offering long-term benefits that extend beyond just structural durability. Sustainable and smart building practices lead to cost savings, improved efficiency, and enhanced livability, making developments more appealing to both investors and end-users. As cities expand and the demand for high-quality infrastructure grows, developers are embracing innovation. At the forefront of this transformation, Pyramid Group is setting new benchmarks in real estate by prioritizing innovation, technology, quality, and customer-centric design. With a commitment to advanced construction, ethical practices, and sustainable development, the Group is building a future that is smarter, stronger, and more sustainable.

• Rich Communication Services (RCS) enables interactive communication between brands and users

• Secure messaging, HD Content, interactive buttons, personalised offers via Google Messaging (Android) and iMessage (Apple)

Unicommerces AI-enabled marketing automation platform, ConvertWay, today announced the launch of “Rich Communication Services” (RCS) messaging feature, which enables interactive communication between brands and their customers.

Convertway by Unicommerce

RCS enables brands to offer – within the message – interactive buttons like “Shop Now”, “Book Appointment”, and “Track Order”, which allow customers to take immediate action directly from the message without the need to download other messaging apps or brand apps. RCS also helps streamline order tracking by providing real-time delivery updates and allowing customers to reschedule deliveries or contact couriers directly from the message. Another enabling feature of RCS is the ability to conduct surveys and gather valuable customer insights through one-tap response options within the RCS messages.

RCS allows brands to create an engaging mobile experience by sharing high-resolution images, videos, and GIFs. It lets brands send customised offers and product recommendations based on customer preferences and purchase history. RCS offers integrated AI-powered chatbots to answer FAQs, recommend products, and provide 24/7 support.

With privacy being a key concern, RCS offers secure messaging with verified sender badges and end-to-end encryption to ensure customer conversations with the brand are private.

“RCS brings the future of messaging to brands and transforms how they engage with their customers. With Convertways RCS capabilities, brands can deliver impactful visual messages, offer instant support, and create seamless shopping experiences within the messaging app. It underscores our commitment to providing innovative solutions that empower Indian e-commerce brands to pioneer customer delight,” said Kapil Makhija, Managing Director & Chief Executive Officer, Unicommerce eSolutions.

While RCS is embedded in Google’s Android mobile operating system, it is now also offered on Apple devices via its iOS 18.1 software update. RCS has over one billion monthly active users and global coverage from mobile operators.

RCS takes text messaging to the next level. It allows Apple and Android users to enjoy the same features as rich messaging channels like Apple iMessage or WhatsApp without having to download a separate third-party application. Because of its integration with the native messaging service on phones, RCS offers a higher delivery rate than email and WhatsApp. RCS messages boast a 90% open rate within 15 minutes, with users engaging for up to 45 seconds on average, and they are 35 times more likely to be read than emails. Compared to traditional SMS, RCS marketing campaigns achieve 3-7x higher click-through rates.

Benefits of Convertways RCS:

• Rich media messaging: Allows sending high-resolution images, videos, and GIFs to showcase products and promotions in an engaging format.

• Interactive buttons: To enable customers to take immediate action, include the “Shop Now,” “Book Appointment,” and “Track Order” buttons directly within the message.

• Secure messaging: Verified sender badges and end-to-end encryption ensure customers interact with a trusted brand, keeping conversations private.

• Enhanced personalisation: Send customised offers and product recommendations based on customer preferences and purchase history.

• Streamlined order tracking: Provide real-time delivery updates and allow customers to reschedule deliveries or contact couriers directly from the message.

• Interactive feedback and surveys: Gather valuable customer insights through one-tap response options within RCS messages.

• Wider reach: RCS is natively integrated into Android devices, offering a higher delivery rate than WhatsApp, which requires app installation.

• Increased engagement: RCS messages boast a 90% open rate within 15 minutes, with users engaging for up to 45 seconds on average.

• Improved customer experience: 74% of customers are more likely to engage with brands via RCS, and 72% are more likely to purchase if they can ask real-time questions through RCS.

Unicommerces Convertway empowers businesses to leverage RCSs full potential, creating unmatched engagement, instant interactivity, and frictionless customer journeys.

About Unicommerce

Unicommerce serves 7000+ clients in India, Southeast Asia, and the Middle East. Some of its marquee clients include FabIndia, Lenskart, Timex, TCNS, Mamaearth, Sugar, Emami, Urban Company, Blue Star, Cello, Symphony, Healthkart, GNC, boAt, Portronics, TMRW, Mensa, Landmark Group, Edamama and many more. Unicommerce’s flagship platform Uniware, achieved an annualised transaction run rate of over 1 billion order items in Q3 FY25.

The company’s product suite is sector and size-agnostic and designed to meet the business needs of various types and sizes of retail and e-commerce enterprises, both online and offline. Incorporated in 2012, Unicommerce is ISO 27001 (standard for information security management system) & ISO 27701 (standard for data privacy controls) certified. It is listed on the National Stock Exchange of India Limited and BSE Limited.

Arthritis is a condition that many people face as they age, often bringing with it pain, stiffness, and difficulty in moving. For some, it might just be a dull ache in the knees when climbing stairs, while for others, it can mean struggling to walk or even stand. The knees, which bear much of our body’s weight, are particularly vulnerable to the effects of arthritis. While knee replacement surgery has become a lifeline for many, there are ways to prevent arthritis from worsening and exciting new medical advances that make surgeries safer and more effective.

Dr. Harpreet Singh Suri, an expert orthopedic surgeon, specializes in joint arthroplasty, trauma & foot surgery, with rich experience & multiple fellowships

Arthritis, especially the type called osteoarthritis, is caused by wear and tear in the joints. Over time, the smooth cushion of cartilage that helps our knees move easily starts to break down. This can lead to bones rubbing directly against each other, causing pain, swelling, and stiffness. Some people are more prone to this condition because of their genes, age, or past injuries. However, lifestyle choices also play a big role. Carrying too much weight, for example, puts extra pressure on the knees and can speed up the damage.

To keep your knees healthy, it’s important to stay active. Gentle exercises like walking, swimming, or yoga can help keep the muscles around your knees strong, which reduces the strain on the joints. Eating a balanced diet and maintaining a healthy weight also go a long way in protecting your knees. Every extra kilogram of weight you carry adds four kilograms of pressure on your knees, so even losing a small amount can make a big difference.

But what if the damage has already been done For many people with severe arthritis, knee replacement surgery becomes the best option. In the past, this surgery was often seen as a last resort, but today it’s a much more common and safe procedure. Innovations in medical technology have made it possible for patients to recover faster and return to their normal lives with less pain and discomfort.

Dr. Harpreet Singh, an orthopedic surgeon, says, “Arthritis affects people across all ages, not just the elderly, and it can have a profound impact on daily life. By focusing on prevention, early intervention, and modern surgical innovations, we empower patients to regain mobility and live pain-free. Robotic-assisted and minimally invasive techniques are transforming knee replacement surgeries, ensuring quicker recovery times, less pain, and a better overall experience for patients.”

One of the most exciting advances is robotic-assisted knee replacement surgery. In this technique, robots help the surgeon perform the procedure with incredible precision. This means the new knee joint fits better and lasts longer. Another improvement is the use of advanced materials for the artificial knee joints. These new materials are designed to mimic the natural movement of the knee and are much more durable than older models.

Even the way surgeries are performed has changed. Today, many knee replacement procedures use minimally invasive techniques. This means smaller cuts are made, which leads to less pain, less scarring, and a quicker recovery. In some cases, patients can even start walking the same day as their surgery.

After the surgery, rehabilitation plays a key role in getting back to normal life. Physiotherapy helps strengthen the muscles and improves flexibility. New technologies, are making it easier for patients to recover faster and stay motivated.

The best thing you can do is take care of your knees. Stay active, eat well, and pay attention to any signs of pain or stiffness. If arthritis does strike, know that you’re not alone and that modern treatment offers many ways to help you stay mobile and pain-free. From preventive care to life-changing cutting-edge surgeries, there’s hope for everyone to keep moving forward.

Garnier Black Naturals, an India-first innovation in hair colors by Garnier, a global leader in green beauty, announces its association with Indian cricket idol, Mahendra Singh Dhoni and his wife, Sakshi Singh Dhoni, for a campaign that breaks new ground in establishing trust in hair colors with one of India’s most trusted brands, Garnier.

MS Dhoni brings his trusted legacy of making the most effective choices to Garnier Black Naturals’ with Sakshi Singh Dhoni

Just as Dhoni won over his fans who trust him to always make the right call with his unflappable leadership, candid speak, and ever-evolving looks, Garnier Black Naturals, too, has been touching the lives of millions of Indians for over a decade, becoming the secret to their natural-looking hair color. The campaign marks two of India’s most trusted brands – the Dhonis and Garnier Black Naturals – coming together to create the new badge of ‘T’rust.

The playful TVC sees the power couple establish how Garnier Black Naturals, with five fabulous shades, is their go-to favorite for a trustworthy transformation. It starts with Dhoni playfully teasing Sakshi about the secret to her beautiful hair, before he ultimately trusts her judgment when she confidently shares why she chose India’s most trusted hair color brand, leading to a shared moment of hair coloring. The ad ends with a nod to the iconic T-gesture for the DRS in cricket that was fondly called the ‘Dhoni Review System’ because his accuracy in summoning the review often led to results in his favor, magnifying the trust fans vested in him. Dhoni & Sakhi are now building the new symbol of ‘T’rust in hair colors with his endorsement of Garnier Black Naturals.

Mahendra Singh Dhoni said, “Garnier has been a trusted brand for hair color for many years. Sakshi and I are excited to be the faces of Garnier Black Naturals and are happy to share our secret for natural-looking hair color with everyone. This campaign gives us the opportunity to appear onscreen together after a long time, and we hope that our fans will enjoy it as much as we did filming it.”

The 360-degree campaign went live end of February across multiple touchpoints (traditional, digital & Out of Home).

Ajay Simha, General Manager, Garniersaid,“Garnier Black Naturals is Indias most trusted hair color brand. Through the years, we have grown to become the trusted secret for effective and natural-looking hair. We’re beyond excited to team up with MS Dhoni and Sakshi Singh Dhoni for this incredible partnership. We could not have hoped for a more strategic fit than the power couple, who are a benchmark of trust, both on and off the field. With their compelling and unique chemistry, there really is no better choice. Through this campaign, we’re creating new ways for consumers to connect with our brand and embrace the trust and authenticity that both Dhoni and Sakshi, as well as Garnier stand for!“

Parikshit Bhattacharya, Chief Creative Officer, Publicis Groupe (BBH India) said, “Garnier Black Naturals is the country’s most trusted hair colour. Who better than the Dhonis to bat for the brand through their unique banter. The campaign consisting of memes, teasers, a digital video, a broadcast spot and more, which has already been loved by the internet. We hope this partnership further strengthens the brand’s equity and more couples place their trust in Garnier Black Naturals to keep their secret intact.“

It’s time to sport a natural look like Dhoni & Sakshi with #ThalasTRUSTEDColor Garnier Black Naturals!

About Garnier
Garnier is an accessible, inclusive, and natural global beauty brand, driven by its purpose to bring Green Beauty for all of us. Since 1904, Garnier has been pioneering the science of nature, combining natural ingredients with cutting-edge science to offer maximum efficacy for consumers, yet with a limited impact on the planet. Its expertise in Green Sciences fuels innovative, high-performing, and sustainable formulas, to answer consumers’ aspirations and beauty needs worldwide. Committed to providing more transparency, Garnier was the first mass-market beauty brand to launch a pioneering Product Environmental Score, helping consumers to make more sustainable choices every day. The Garnier brand is animated by its various ranges: Black Naturals, Color Naturals and Shampoo Color. Today, Garnier is the largest beauty brand worldwide to be approved by Cruelty Free International.