In June 2024, the Directorate General of Civil Aviation (DGCA) issued an advisory on ‘Gender Equality in the Civil Aviation Sector,’ urging industry stakeholders to increase the representation of women in various roles to 25 per cent by 2025. The advisory emphasises the need to promote greater female participation in the aviation workforce and implement leadership and mentorship programmes for women. It also recommends return-to-work policies for women resuming their careers and specialised training programmes for cabin crew to expand their skill sets.

Jaideep Mirchandani, Group Chairman Sky One

In line with this push for gender equality, pilot recruitment has emerged as one of the most pressing areas of demand in the aviation industry. Earlier this month, while launching the Electronic Personnel License (EPL) for Pilots, Civil Aviation Minister Ram Mohan Naidu said that India will need approximately 20,000 pilots shortly to support the sector’s rapid growth.

Taking a cue from the Minister’s words, industry experts highlight that since pilots are the backbone of civil aviation, encouraging more women to enter the profession will not only help meet the growing demand but also accelerate progress toward the DGCAs goal of achieving 25 pc female representation in the sector.

“Recently, we have seen reports of the Ministry of Civil Aviation informing Parliament that one in every seven pilots employed by six major airlines in India is a woman, which is a highly positive development. According to official data, women make up 15 per cent of India’s pilot workforce, compared to the global average of just 5 to 6 per cent. So, attracting more women to the profession will be a major step toward achieving gender parity in the aviation sector,” says Jaideep Mirchandani, Group Chairman of Sky One.

He adds that increasing the number of women pilots can help reduce reliance on foreign pilots and strengthen the domestic talent pool. “A well-structured action plan should be implemented to encourage more women to pursue careers in aviation, beginning with early awareness programmes. Educating young girls about aviation and its diverse career prospects along with opportunities to interact with successful professionals can spark their interest and fuel their aspirations,” says Mr Mirchandani.

He says that collaborative efforts between organisations like Women in Aviation International, the Ministry of Civil Aviation, and leading women aviation professionals can play a major role in increasing awareness. “Scholarships, government schemes and educational loans specifically designed for girls can help them overcome the financial challenges associated with pilot training, particularly in the case of low-income families,” adds Mr Mirchandani.

He also underscored the importance of airlines adopting gender-neutral recruitment policies to ensure women have equal opportunities. “Equally important is retaining existing women pilots through supportive schemes, inclusive leave policies and strict enforcement of zero-tolerance policies against sexual harassment,” concludes Mr Mirchandani.

Kick off your shoes, sip tropical drinks and feel the upbeat spirit of Patong Beach, Phuket’s most vibrant tourism hub, at Endless Summer Beach Club – the exciting new drink, culinary and nightlife venue at Courtyard by Marriott Phuket, Patong Beach Resort.

Endless Summer Beach Club – Where stunning views meet vibrant vibes in the heart of Patong, Phuket

Nestled on the edge of Patong Beach, overlooking the golden sand and shimmering sea, Endless Summer blends the laid-back bliss of a beachside hideaway with the dynamic energy of a nightclub. With live DJs, sunset events and after-dark parties – plus creative cuisine and cool drinks – this stylish venue sets the stage for every occasion.

Throughout the day, Endless Summer invites all ages to unwind and soak up the poolside vibes. Whether lounging on a cozy daybed, catching some rays on a sun lounger, or taking a dip in the infinity pool, families, friends and couples can all enjoy enchanting afternoons, enhanced with a wide range of refreshments and panoramic views of Patong’s crescent-shaped bay and the endless Andaman Sea.

Then, as day turns to night, Endless Summer turns up the energy levels as it transforms into a lively venue for evening drinks, beachfront meals, and upbeat parties. Revelers can look forward to a dazzling line-up of live music, as talented Thai and international DJs spin the tunes and set the mood, from chilled beachside vibes to high-energy club beats. A constantly evolving calendar of fresh experiences, such as weekend brunches and exclusive parties, will excite residents and visitors alike.

An eclectic all-day dining menu showcases international favorites and sharing plates, all crafted using premium, locally sourced ingredients. Seafood is a specialty, with a selection of oceanic delicacies either grilled to perfection or served raw and pure, including the finest French oysters and the signature iced seafood bucket. A series of tropical-inspired main courses, such as healthy salads and sublime sandwiches will cater to every comfort food craving, and the live grill presents the finest produce from land and sea, including whole grilled Andaman sea bass and prime Australian ribeye steak. Whether at the end of a meal or just as a daytime treat, guests can indulge their sweet tooth with delectable desserts, including local specialties like pineapple & mint salad, Phuket banana pancakes, and more than 10 flavors of gelato or sorbet.

Endless Summer is also a haven of mixology with handcrafted drinks such as the signature Velvet Sunset (cherry, grapefruit & lime) and Endless Summer Margarita (homemade pineapple agave, pineapple & lime), plus shared jugs, drink buckets, and draft drinks – including craft ales from Phuket’s Full Moon Brewworks. And of course, guests can also sip fine drinks by the glass or bottle, premium spirits with mixers, tropical juices and plenty of soft drinks.

Endless Summer Beach Club is open daily from 11am till midnight (11:00 – 00:00 hrs). So, whether couples are searching for a chic setting for romantic sundowners or friends are planning to ignite their night with fun conversations and sparkling seafront parties, Endless Summer can set the scene for every occasion. Come and discover how this vibrant venue is redefining the social scene in Patong Beach!

Want to see what’s waiting for you at Endless Summer Beach Club Click here to check out our video!

For more information or to make a reservation, please call +66 (0) 76 349 888, email cy.hktcp.fbsales@marriott.com, or visit endlesssummerbeachclub.com.

To learn more about all the dining and social venues at Courtyard by Marriott Phuket, Patong Beach Resort, please click here.

Download hi-res images here.

About Courtyard by Marriott

Courtyard by Marriott is the hotel brand of choice for trailblazing guests who are inspired by a passion to do great things. With over 1,310 locations in over 60 countries and territories, Courtyard is passionate about empowering its guests and serving the needs of travelers everywhere, no matter the purpose of their trip. Its thoughtfully designed guestrooms provide an elevated experience to relax and recharge, complete with plush bedding and flexible workspaces. Guests are able to work, eat well, connect, and be at their best to keep moving forward to succeed. Courtyard is proud to participate in Marriott Bonvoy, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com. For more information or reservations, visit courtyard.marriott.com and stay connected on X, Instagram, and Facebook.

About Marriott Bonvoy

Marriott Bonvoy, Marriott International’s portfolio of more than 30 hotel brands and 10,000 global destinations, offers renowned hospitality in the most memorable locations around the world. The award-winning travel program and marketplace gives members access to transformative, eye-opening experiences around the corner and across the globe. To enroll for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com. To download the Marriott app, go here. Travelers can also connect with Marriott Bonvoy on Facebook, X, Instagram, and TikTok.

• Located in Navallur, the residential community comprises 118 luxury 3,4 & 5 BHK independent villas with exclusive land ownership.

• Sprawled across 6 acres of land, DRA Inara boasts of 50+ thoughtfully designed amenities with 3BHK homes starting at Rs. 1.70 crores.

DRA, the pride of Chennai’s real estate, today announced the launch of its first-ever luxury independent villa community- DRA Inara, in the city. The project boasts of 118 exquisite luxury units with complete and exclusive land ownership, a first-of-its-kind offering in the Chennai real estate market. With a significant investment of Rs. 100 Crores, DRA Inara is located in Navalur, one of the fastest growing micro-markets on Chennai’s IT corridor – OMR.

DRA Inara – Luxury Villa

Sprawled across 6 acres of lush, serene land, DRA Inara offers home owners a selection of 3,4 and 5 BHK luxury independent villas. The villa sizes range from 3, 4 & 5 BHK (1952 – 3697 sq. ft.) ensuring spacious and luxurious living for every homeowner. Strategically located in Navalur, one of Chennai’s rapidly developing residential hubs, DRA Inara offers seamless connectivity to major IT corridors, educational institutions, healthcare centers, and entertainment zones, making it an ideal choice for modern urban living.

Commenting on the occasion, Mr Ranjeeth Rathod, Managing Director-DRA, said, “DRA has long been synonymous with trust and on-time delivery, and we take immense pride in bringing that commitment to the villa segment with Inara. As Chennai’s first-ever ultra-luxury villa project with exclusive land ownership, we are once again redefining the city’s real estate landscape, making it more customer-centric and beneficial for homebuyers. With an investment of Rs. 100 crores, we have meticulously designed Inara to set new benchmarks in luxury living. Every aspect of Inara has been crafted to provide an unparalleled living experience, from world-class amenities to a thoughtfully designed community that exudes luxury and comfort. Located in Navallur, one of Chennai’s fastest-growing residential hubs, this project enjoys unmatched connectivity and is poised for tremendous value appreciation. Inara is not just a home; it is a lifestyle investment.”

The community is meticulously designed to offer 50+ thoughtfully curated amenities, ensuring an elevated lifestyle that blends luxury with comfort. The development features a modern, world-class clubhouse with facilities such as a gym, indoor games, swimming pool, poolside loungers, steam room, shower room, and laundromat. Additionally, the community boasts a reflexology pathway, senior citizen seating, aroma and herb garden, barbecue lounge, solar-enabled street lights, avenue trees, 24×7 security, and power backup, catering to the needs of all age groups.

DRA Inaras luxury independent 3BHK villas start at Rs. 1.70 crores, setting a new benchmark for premium living spaces in Chennai. The project is registered under TN RERA – RERA NO: TN/35/BUILDING/0438/2024 (Dated 26.07.2024) & TN/35/BUILDING/0053/2025 (Dated 13.02.2025).

For further information about the project kindly contact +91 9840350001 or log on to drahomes.in/villas-in-omr-navalur-chennai/dra-inara

About DRA

DRA, with an impressive legacy of 40 years, has become a trusted name in the real estate industry, delivering world-class projects across Chennai. With more than 12,000 satisfied customers DRA is synonymous with trust, transparency, and timely delivery. Under the visionary leadership of Mr. Ranjeeth Rathod, Managing Director, DRA goes beyond just building apartments by offering its customers a ‘Home of Pride’ – thoughtfully designed living spaces that cater to evolving lifestyles and embody a sense of accomplishment and belonging. Innovations like the ‘Timeline Meter’ for project updates and the ‘Customer Delight Meter’ reflect their unwavering focus on customer satisfaction, while their online customer portal ensures hassle-free access to project details and documentation. Signature developments such as DRA Pristine Pavilion, Tuxedo,Ascot, Skylantis, Elite, Infinique and many others exemplify their commitment to blending modernity with value-driven investments. Recognized with awards like FICCI’s REISA and Times Business Awards, DRA holds the distinction of being Chennai’s first developer with 7-star grading. Their social responsibility initiatives include pond restoration and nurturing young sporting talent, which highlight their dedication to the community. Upholding their motto Timeless Home, Timely Delivery, DRA continues to inspire pride and trust in every home they create, turning dreams into lasting legacies.

Imagining a professional painter. Is it a man or a woman Now imagine a world free from gender stereotypes. This International Women’s Day, AkzoNobel India is celebrating its ‘Indradhanush’ women who are challenging the status-quo in the male-dominated industries of decorative painting with the transformative power of paint.

Kashmira Begum, our Indradhanush paint retailer now better supports her family with the incremental income in Horwah, West Bengal

In under four years, AkzoNobel’s social initiative, Project Indradhanush has created a new sustainable livelihood-driven ecosystem for more than 3,100 rural women in in more than 940 villages across seven states of India. Noteworthy that over 2,100 women are now vocationally trained, financially independent professional painters while another 1,000 women are successful paint-preneurs.

Celebrating every Indradhanush woman, Rohit Totla, Executive Director of AkzoNobel India said, “At AkzoNobel, we believe that communities flourish when women thrive. The true magic of Project Indradhanush lies in harnessing the untapped potential of rural women – from introducing opportunities in the paint industry and helping them develop livelihood-linked vocational skills to providing necessary resources for their success. What we’re most proud of is seeing our Indradhanush women carve out new careers and paint the future, both for themselves and their families. A future that’s more equitable, empowered and colourful for all.”

For thousands of women, like 40-year-old Avanti Bai Dhakad – a seasonal agricultural labourer from Nagari village in Ratlam district, Madhya Pradesh – Project Indradhanush has been life-changing. Through decorative painting, she found not only a source of stable income but also a newfound sense of confidence and independence. Likewise, Anil and Antim Balas dream of growing their income from their small general store is now a reality. After becoming paint-entrepreneurs, their monthly income has increased by 70%, giving them the hope and means to build a brighter future for their young children.

Initiated in Darrang, an aspirational district in Assam in 2021, Project Indradhanush has since then rapidly expanded, touching more lives with each passing year. Today, the initiative empowers rural women across nearly 270 villages in Villupuram, Thiruvallur and Kanchipuram districts of Tamil Nadu; over 480 villages in Howrah, Bankura, West Bardhaman, Purulia, East Midnapore districts of West Bengal; nearly 120 villages in Ujjain, Ratlam and Mandsaur districts of Madhya Pradesh; 30 villages in East Singhum, Jharkhand; and in the Nuh district in Haryana.

For more information, please visit www.akzonobel.co.in.

Gurugram-based firm combines expertise, transparency, and client-first values to empower informed real estate decisions, today and tomorrow. Asset Deals, a leading real estate consultancy based in Gurugram, completes the 14-year journey of transforming property transactions into trusted partnerships. While celebrating the occasion, the company also charted an ambitious roadmap for the future. Founded in 2009 by Mr. Vineet Chellani, the firm has grown from a local brokerage into a Delhi NCR powerhouse, driven by an unwavering commitment to integrity, client satisfaction, and community impact.

Asset Deals

A Vision Built on Trust, Fueled by Innovation
“Real estate isn’t just about transactions-it’s about shaping lives, today and for generations to come,” says Mr. Vineet Chellani, Founder & CEO of Asset Deals. With an MBA from IIFT and over 15 years of industry experience, Chellani’s leadership has anchored the firm’s reputation for transparency and reliability. “Our journey so far has been about setting benchmarks, but the road ahead is about reimagining them. We’re investing in cutting-edge tools to simplify property research, enhancing our B2B partnerships to unlock value for developers, and doubling down on training our team to anticipate market shifts. Every client today isn’t just a transaction-they’re a partner in our vision to make Delhi NCR’s real estate market synonymous with trust.”

Ms. Khushee Singh, COO of Asset Deals, highlights the firm’s evolving client-first philosophy, “The pandemic reshaped how people view property-homes are now sanctuaries, offices are hybrid spaces, and investments demand agility. We’ve adapted by curating tailored portfolios for remote work-friendly homes, sustainable commercial spaces, and future-ready investment opportunities. But our core remains unchanged: to listen deeply, guide patiently, and ensure every decision aligns with our client’s evolving aspirations. This balance of tradition and innovation is what sets us apart.”

Present Momentum: Bridging Ambition with Action
Today, Asset Deals serves as a bridge between Delhi NCR’s aspirational clients-individuals and businesses with monthly incomes exceeding Rs 1.5 lakh-and their property goals. Their 100% transparency guarantee, coupled with a dual focus on residential and B2B services, has positioned them as a catalyst for secure, strategic decisions.

The company has also recently launched virtual property tours and AI-powered market analytics tools to empower remote decision-making. Besides, it has also undertaken team Empowerment which includes upskilling 75+ employees with certifications in digital real estate management and client relationship tech, fostering a culture of continuous learning. Further, it has also partnered with local NGOs to provide housing guidance for underserved communities, aligning business growth with social responsibility.

With its eyes set on the future Asset Deals aims to expand its team prioritizing talent from Gurugram and Delhi NCR to drive inclusive growth. The firm will also strengthen its hyper-localized service hubs across Delhi NCR, ensuring clients receive personalized attention without compromising the warmth of a community-centric approach. Moreover, it will also push its ‘Green Properties’ vertical, curating eco-friendly residential and commercial spaces to meet the rising demand for sustainable living.

“Our growth isn’t just about numbers-it’s about deepening relationships,” explains Chellani. “We’re building a future where Asset Deals isn’t just a consultant but a lifelong partner. Imagine a client returning to us a decade later, not just to buy a second home but to invest in a project we’ve co-created. That’s the trust we’re nurturing.”

Ms. Khushee Singh adds, “The Delhi NCR market is dynamic, and so are we. From integrating blockchain for secure transactions to hosting monthly client education workshops, we’re committed to staying ahead of the curve-while never losing sight of the human stories behind every deal.“

About Asset Deals
Asset Deals is a Gurugram-based real estate consultancy specializing in residential and B2B property solutions. Founded in 2009 on principles of transparency and client empowerment, the firm has guided thousands of clients through informed property decisions. With a growing team of 75+ professionals and plans to expand to 250 members by 2024, Asset Deals is redefining real estate through innovation, integrity, and community impact.

Aspire For Her, a community-driven organization focused on increasing women’s workforce participation, has partnered with Payoneer, the financial technology company empowering the world’s small and medium-sized businesses to transact, do business, and grow globally to launch SheExports Season 2, an accelerator program to empower women-led service businesses to successfully expand into international markets. The program is enabled by the Payoneer Foundation in collaboration with Aspire For Her and Social Empowerment and Economic Development (SEED).

Payoneer and Aspire For Her Launch SheExports Season 2 is Powering Women Entrepreneurs Global Growth

SheExports Season 2 is currently accepting applications from women entrepreneurs based in India and will launch on March 28th as a groundbreaking 5-month hybrid-learning accelerator program designed to transform shortlisted 200 women led businesses into global powerhouses. With 11 offline and online workshops covering major cities like Surat, Chennai, Indore, New Delhi, Coimbatore, Chandigarh, Kolkata, and Ahmedabad, we aim to offer an intensive learning experience through a holistic ecosystem of expert mentorship.

According to the Sixth Economic Census, women entrepreneurs run 8.05 million establishments in India, representing 13.76% of total businesses and employing 13.48 million people. SheExports Season 2 aims to accelerate the growth of this cohort by supporting over 200 women founders in critical domains from UI/UX optimization and LinkedIn marketing to AI-driven business scaling and investor pitching. Participants will explore risk management, global compliance, service business scaling, SaaS model transitions, and advanced marketing techniques.

The program will provide strategic insights, empowering women entrepreneurs to break traditional boundaries and emerge as confident global business leaders. The entrepreneurs will culminate their journey with high-impact storytelling workshops and direct investor interactions, marking a pivotal moment in their international business expansion. They will also have opportunities to access exclusive funding opportunities, gain featured visibility across channels, and leverage Aspire For Hers extensive resource network with a specialized focus on high-potential markets like the UAE and the USA.

Madhura Dasgupta Sinha, Founder, of Aspire For Her, said, “Through the collaboration with Payoneer, Payoneer Foundation, and SEED, who share our vision of empowering our thriving EntrepreNaari community (women entrepreneurs), we are helping to create a generation of financially independent women who can drive economic growth and social change, inspiring and empowering the next generation of Indias women business leaders to break barriers and achieve global success.”

Gaurav Shisodia, Vice President, Payoneer – India, added, “Building on the remarkable success of SheExports Season 1, where we empowered over 120 women entrepreneurs across 18 states and witnessed 17% of women leaders expanding globally, Payoneer is proud to continue supporting women-led SMBs in their global expansion journey. Our commitment goes beyond simplifying cross-border payments – were dedicated to creating a robust ecosystem that transforms local excellence into global success. Through SheExports Season 2, we aim to address key international trade challenges by providing expert guidance, locally hosted workshops, and the tools women entrepreneurs need to thrive in the digital global economy.”

About Aspire For Her

Aspire For Her (AFH) is a unique organisation with the vision to add a million women to the workforce by 2025, 10 million by 2030. AFH motivates women to enter and stay in the workforce by using the power of communities and networks. AFH has built 24 communities using its mindset-change model including mentors and role models, courses, cohorts and learning, career previews, and community support. They partner with SEED, India’s leading integrated CSR and social intervention agency to create and deliver programs to unleash the economic potential of Indian women.

About Payoneer

Payoneer is a financial technology company empowering the world’s small and medium-sized businesses to transact, do business, and grow globally. Payoneer was founded in 2005 with the belief that talent is equally distributed, but opportunity is not. It is our mission to enable any entrepreneur and business anywhere to participate and succeed in an increasingly digital global economy. Since our founding, we have built a global financial stack that removes barriers and simplifies cross-border commerce. We make it easier for millions of SMBs, particularly in emerging markets, to connect to the global economy, pay and get paid, manage their funds across multiple currencies, and grow their businesses.

Bharat Co-operative Bank Mumbai Ltd., has entered into a tie up with M/s. Shriram Life Insurance Co. Ltd., for its Life Insurance Products in an event held at The Westin Mumbai Garden City on 01/03/2025. Chairman of Bharat Bank Mr. Suryakant Jaya Suvarna inaugurated the event by lighting the ceremonial lamp.

The event was held in the presence of Managing Director & CEO of Bharat Bank – Mr. Vidyanand S. Karkera, Jt. Managing Director – Mr. Dinesh B Salian, General Manager – Mr. Vishwanath G. Suvarna and from Shriram Life Insurance Co. Ltd., COO – Mr. Atul Sharma, Head of Strategy – Mr. Devendra Mane, Zonal head of South and East – Mr. Ram Kumar, Zonal head of North and west – Mr. Kankan Banerjee, Head of Account Management (Client Management) Team – Mr. Harminder Singh Jaggi.

Chairman Suryakant Jaya Suvarna announces tie-up between Bharat Bank and Shriram Life Insurance Co.

This tie up is in addition to the existing partnership the bank has with LIC of India, HDFC Life Insurance Co. Ltd. & Aditya Birla Sun Life Insurance Co. Ltd. and Pramerica Life Insurance Ltd. for Life Insurance Products and with The New India Assurance Co. Ltd. & Bajaj Allianz General Insurance Co. Ltd., for Non-Life insurance Products.

In recent weeks, a wave of misinformation regarding Bharat Co-operative Bank (Mumbai) Ltd. has been circulated which erroneously misrepresented bank’s financial operations and regulatory standing. These reports have caused confusion and concern among the bank’s customers and stakeholders. However, the bank has strongly refuted these claims, clarifying that the said information is entirely false and baseless.

In addition to this an apology and clarification was received from the miscreants who had spread misleading information about the bank. They acknowledged the error in their reporting and assured that the misleading information were not based on facts. The clarification emphasized that Bharat Co-operative Bank is not under any investigation nor has it received any such notice towards restricting its ability to accept deposits, lend loans or to provide any other services.

Bharat Bank stands as a pillar of strength in India’s cooperative banking landscape. The Bank, is one of the most prominent players in Indias cooperative banking sector, has been serving its customers with integrity for decades. With a robust business mix exceeding Rs. 18,000 crore, it is one of the top 10 cooperative banks out of more than 1,400 such institutions across the country. Its impressive portfolio spans Maharashtra, Karnataka, and Gujarat, with the bank operating 101 branches and 3 extension counters. Its geographical presence and comprehensive service offerings have enabled Bharat Bank to build a loyal customer base and solidify its position as a trusted financial institution.

The bank’s commitment to customer service has earned it accolades from major banking associations at state & national level. Over the years, Bharat Co-operative Bank has been honoured with 70+ awards, acknowledging its excellence in areas such as customer satisfaction, innovation, operational efficiency etc. These awards further reinforce the bank’s reputation as one of the most customer-friendly financial institutions in the country.

Bharat Co-operative Bank (Mumbai) Ltd. remains one of the most respected names in the cooperative banking sector, maintaining a clear focus on customer service and financial stability. The recent misinformation about the bank has been swiftly addressed, and the institution continues to operate without disruption. With its strong leadership, robust financial standing, and a legacy of over multiple years of service, Bharat Co-operative Bank continues to uphold its reputation as a reliable, customer-friendly, and forward-looking banking institution.

In conclusion Management & Board of Directors assured the customers and stakeholders that their bank is operating with full regulatory compliance and remains one of India’s most trustworthy, safe & secure cooperative banks.

Eve Essentials, a new brand committed to sustainable menstrual hygiene, is making its debut with an innovative range of period panties. The brand has partnered with SASMIRA, a leading technical textiles agency, to introduce this eco-friendly and skin-friendly alternative to traditional menstrual products. SASMIRA operates under “The Synthetic and Art Silk Mills Research Association,” a leading institution in India for technical textiles, reinforcing the credibility and innovation behind this collaboration.

Shraddha Dongre, Scientist, SASMIRA, Aadhya Shetty, Founder, Eve Essentials, Sanjay Waman Sawakare, Minister of Textiles of Maharashtra, Rajeev Saxena (Left to right)

At the heart of Eve Essentials is Aadhya, a 17-year-old visionary committed to making menstrual care sustainable and stigma-free. “My goal was never just to create a product, but to rethink the way we approach periods entirely. We’re committed to providing a solution that is safe, reusable, and made with dignity-because better menstrual care isn’t a luxury, it’s a necessity.”

A Game-Changing Solution for Sustainable Menstruation

Sanitary pads rank among the top five manmade pollutants globally, with India generating an estimated 12 billion disposable pads annually-most of which take up to 800 years to decompose. Each discarded pad contains the plastic equivalent of four plastic bags, significantly worsening pollution levels. In contrast, Eve Essentials period panties are designed for longevity and sustainability:

• Durable & Eco-Friendly: Each pair lasts for over two years with proper care and is 90% compostable, drastically reducing menstrual waste.

• Safe & Comfortable: Made from breathable cotton, they are free from harmful toxins found in conventional pads and tampons.

• Versatile & Reliable: Ideal for:

• Women with irregular cycles who need absorbent yet comfortable protection.

• Working women and travelers looking for a convenient, reusable option.

• Girls experiencing their first period, ensuring comfort and confidence.

Accessibility & Economic Benefits
Eve Essentials’ period panties provide a long-term economic advantage over disposable products. While the recurring cost of purchasing sanitary pads and tampons adds up, reusable alternatives present a more cost-effective and sustainable solution. As part of its Women’s Month launch campaign in March, the brand is offering a special introductory price, making sustainability an affordable choice. The product will be available for purchase on Amazon, ensuring easy accessibility to women across India.

About Eve Essentials
Eve Essentials is a forward-thinking menstrual hygiene brand committed to providing sustainable, comfortable, and eco-friendly solutions. With a mission to reduce menstrual waste while prioritizing womens health, the brand collaborates with leading institutions in textile technology to revolutionize period care in India.

Visit our social media page – Instagram, LinkedIn, Facebook.