Cycle Pure Agarbathi, the world’s largest agarbathi manufacturer and a brand that is deeply connected with the cultural fabric of India, announces their partnership as the Gold Sponsor of the 71st Nehru Trophy Boat Race, to be held on 30th August 2025, at the iconic Punnamada Lake in Alappuzha, Kerala.

Cycle Pure Agarbathi partners as Gold Sponsor of the 71st Nehru Trophy Boat Race 2025, with its branding featured on the iconic Nehru Trophy

The 71st edition of the iconic Nehru Trophy Boat Race will be inaugurated with the lighting of the Akhand Jyothi, 6-feet agarbathi by Cycle Pure Agarbathi, symbolizing purity, unity, and the enduring spirit of tradition. Gracing the occasion will be Honourable Alex Varghese, IAS, Chairman, Nehru Trophy Boat Race Society and District Collector, Alappuzha and Honourable Sameer Kishan, IAS, Secretary, NTBR Society and Sub- Collector, Alappuzha.

The Nehru Trophy Boat Race is one of the most acclaimed cultural and sporting events in Kerala and attracts thousands of people to watch it live as well as a lot of media attention every year. It is best known for its magnificence, customs, and famous snake boats. The race embodies Kerala’s rich past, unity, and festive spirit.

Speaking on the partnership, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathi, said, “At Cycle, we have always believed in celebrating India’s rich traditions and cultural diversity. Our association with the Nehru Trophy Boat Race is a tribute to Kerala’s heritage, spirit of community, and timeless rituals. As a brand that is synonymous with devotion, purity, and togetherness, we celebrate this as a festival that brings together people of different generations and locations from all over the world.”

Cycle Pure Agarbathi’s partnership will be showcased through prominent branding on the rower jerseys and on the coveted Nehru Trophy.

About NRRS
The Mysuru-based NRRS was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri Ranga Rao created the ubiquitous Cycle Pure Agarbathi which has, today, become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with an established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO), and Rangsons Technologies. Today, it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for defence helicopters. The organization has largely committed towards social responsibilities and fulfills them, through its charity arm ‘NR Foundation’.

NR Group today is managed by the third generation of the Ranga Rao family. For more information on NR Group, please visit www.nrgroup.co.in

Metalogic PMS successfully hosted its 8th Annual Conference today at Le Meridien, New Delhi, bringing together industry stalwarts, policymakers, and key stakeholders to deliberate on the theme ‘Make in Steel, Make in Bharat’. The event focused on the pivotal role of steel in fuelling India’s economic growth and strengthening its position as a global manufacturing hub.

Industry experts deliberate on the future, and role of Indian steel at Metalogic PMS’ 8th annual conference

Steel plays a vital role in construction, infrastructure, automotive, and defence, together accounting for over 90% of India’s steel consumption. As these sectors are rapidly evolving, demanding advanced grades of steel, innovation in steelmaking is becoming crucial to enabling this transformation. The demand from the smaller and emerging sectors requiring smaller or specific order quantities has added a new market dimension for the steel industry. Steel as a commodity is now emerging as a “just in time” product. Apart from the opportunities in steel making, the conference also deliberated on the cost concerns of the steel makers, geo-political trade distortions, raw material availability matters and practical ways to further enhance steel consumption.

The event was graced by the esteemed presence of prominent industry leaders – Mr. Abhyuday Jindal, Managing Director, Jindal Stainless; Ms. Sminu Jindal, Managing Director, Jindal SAW Ltd.; Mr. Vinod Gupta, ED Commercial, SAIL; Mr. V.R. Sharma, Vice Chairman of Naveen Jindal Group; and Ms. Preiti Patel, Chief Strategy & Growth Officer, TATA Projects.

While addressing the conference Managing Director, Jindal Stainless, Abhyuday Jindal, said, “The future of our industry will continue to be defined by two uncompromising pillars-quality and sustainability-led growth. We must prioritise quality and mainstream sustainable solutions to build infrastructure that is stronger, safer, and lasts longer. The journey will continue to demand collaboration across the value chain, so that the entire ecosystem works towards this common goal.”

Ms. Sminu Jindal, MD, Jindal SAW, and Founder-Chairperson of Svayam highlighted, “To make India more self-reliant, it will be extremely important for us to invest in steel and different loads of steel to be made in India, so that we are less dependent on its import. Equipment is currently very low; despite this equipment manufacturers exist in India who actually do a very good quality job. Quality brings me to the cruciality of sustainability.”

She further concluded by stating that, “India is at a threshold where its talking about making the best of steel, yet doing it sustainably is a double challenge that we all have to accept. Steel is strength, steel is stability and steel is the spirit of self-reliance in India. So, lets take a pledge to make in steel and make in India“.

India’s crude steel output hit 55 million tons mark in just 4 months of this fiscal year 2025-26 (Apr-Jul), registering annual growth of 10.7% while finished steel output hit 51.4 million tons mark registering 8.5% hike on y-o-y basis.

Monica Bachchan Duvvuri, Founder & CEO of Metalogic PMS mentioned, “Steel is backbone of key consuming sectors including construction, infrastructure, automotive, defence etc. Our mission is to bring the industry together and address challenges, spark new ideas and encourage consumption.“

India’s steel sector, under the National Steel Policy (NSP), has set an ambitious target of enhancing production capacity to 300 million tonnes and raising domestic per capita steel consumption to 160 kg per person by 2030. Further it is being anticipated that the production capacity would touch 400 million tons by 2035 requiring over 550 million tons of iron ore. According to Metalogic PMS, in FY25 the per capita consumption of steel stands at ~108 kg per person, highlighting the significant growth potential that lies ahead when the same figures would cross 200 kg per person.

Metalogic PMS is a leading market intelligence firm and a prominent industry conference platform for the industry.

• Ms. Yamini Kumar Jaipuria and Dr. Deepak Saraswat honoured for their work and contribution in the pet care industry

• Hon’ble Dr. S P Singh Baghel, Minister of Animal Husbandry, Fisheries and Dairy, Government of India, presented the awards

Zigly, India’s first tech-enabled integrated pet care brand under Cosmo First Limited, made a big impression at the Indian Pet Industry Awards 2025, held at ITC Maurya in New Delhi. The evening brought together the best minds and change-makers in the pet care industry. Director (Corporate Strategy, ESG & CSR) of Cosmo First Ltd., and Managing Trustee of Zigly Foundation, Ms. Yamini Kumar Jaipuria, received the ‘Woman of Substance‘ award. Hon’ble Dr. S P Singh Baghel, Minister of Animal Husbandry, Fisheries and Dairy, Government of India, who graced the occasion as Chief Guest, personally presented the award.

Director (Corporate Strategy, ESG & CSR) of Cosmo First Ltd, and Managing Trustee of Zigly Foundation, Ms. Yamini Kumar Jaipuria

Zigly family was also proud to see Dr. Deepak Saraswat, Head Veterinarian at Zigly, being honoured for his contribution and exemplary work in veterinary excellence, leading Zigly to new heights. The event saw an overwhelming participation of 262 industry partners and honoured a total of 36 distinguished veterinarians from across India for their exceptional contributions.

These recognitions highlights Zigly’s commitment to building a holistic pet care ecosystem that includes health, wellness, and community service. Within just three years of operations, Zigly has become a trusted name for pet parents; thanks to its growing chain of modern experience centers across Tier I and II cities of India. Zigly, since its inception, boasts a one-stop destination for all pet care needs, with each center equipped with advanced veterinary support, diagnostic facilities, grooming services, training support, and a wide range of retail products. Zigly’s e-commerce and digital platform, further makes it easy for pet parents to get expert advice, book services, and shop products. This reinforces Zigly’s promise to make pet parenting easy, fun, and responsible, while ensuring happy space for pets.

At the core of this journey lies the vision of Ms. Jaipuria. Her leadership has changed how people in India perceive pet care. With her work and constant push for innovative measures to redefine pet care, she ensured that compassion is still at the heart of everything at Zigly. On receiving the award, Ms. Yamini Kumar Jaipuria remarked, “We at Zigly think that pets should be treated with the same respect, care, and love as any other family member. This honour belongs to the entire Zigly community, from our veterinary staff to our frontline caregivers and the Zigly Foundation volunteers. They all work hard to make pets in India healthier and happier.”

Dr. Deepak’s recognition also reinforces Zigly’s leadership in veterinary care. As Head Vet, he has been a key personnel in raising the standards of both preventive and advanced care, making it easier for pet parents all over the country to get high-quality veterinary care. His efforts to promote diagnostics, wellness, and pet education has not only strengthened Zigly’s credibility, but has also helped to create a culture of responsible pet care in India.

Zigly Foundation, which is part of Zigly’s philosophy, also played a crucial role in this transformative journey. With a vision to take pet care beyond business, the foundation continues to grow through programs that help animals in need. With programs focussed to feed and vaccinate street animals, sterilise them, find homes for them, and work with NGOs and shelters, Zigly Foundation extends Zigly’s ethos of care, by making a real difference in the community.

The double win at the Indian Pet Industry Awards 2025 is not only a celebration of individual excellence, but also highlight’s Zigly’s vision for the future of pet parenting in India. By combining professional expertise, customer-centric services, and community-first initiatives, Zigly continues to pave the way for a compassionate and progressive pet care ecosystem in India.

About Zigly
Zigly is a leading omnichannel platform for pet care, offering comprehensive veterinary care, best-in-class pet spa and grooming services, pet fashion, pet food, and more. With multiple experience centers across India, including Delhi, Gurgaon, Noida, Bangalore, Secunderabad, Lucknow, Jaipur, Indore, and Dehradun, Chandigarh, Panchkula and Ludhiana Zigly is expanding its physical presence by opening new stores in other major cities. As a direct-to-consumer (D2C) pet care brand under the umbrella of Cosmo First, Zigly is committed to providing innovative solutions for pet owners.

Visit your nearest Zigly Experience center, log on to www.zigly.com, or download the Zigly App to discover the Zigly experience today.

About Cosmo First Limited
Founded in 1981, Cosmo First is a multinational conglomerate and global leader in specialty films, with five major business verticals and operations in over 100 countries. Its portfolio spans flexible packaging, lamination, labelling and specialty films (Cosmo Films), specialty chemicals (Cosmo Speciality Chemicals), rigid packaging (Cosmo Plastech), window films (Cosmo Sunshield), automotive paint protection films (Cosmo PPF), and digital-first omni channel pet care (Zigly), supported by a legacy of innovation and industry leadership.

AdvantageClub.ai, the world’s first agentic AI platform in employee engagement, rewards, and wellness, has kicked off the festive season with the return of its flagship Diwali campaign – ‘My Gift, My Choice.’ Now back with enhanced flexibility, expanded gifting options, and smarter redemption experiences, the campaign is set to make workplace celebrations even more memorable in 2025.

AdvantageClub.ai: Powering Personalized Festive Experiences with Agentic AI

As the festive season draws near, AdvantageClub.ai is transforming the way organizations celebrate with their teams. Moving away from one-size-fits-all gifting, the “My Gift, My Choice” campaign brings hyper-personalized and digital-first solutions that make employees feel seen, valued and appreciated.

With over 15 million registered users, $90 million+ in corporate gifting budgets managed, and a presence in more than 100 countries, AdvantageClub.ai continues to transform workplace celebrations worldwide.

Key Features of the Campaign

• 10,000+ Brand Choices: Employees can redeem non-expiring wallet points across top brands like Amazon, Flipkart, Myntra, and Swiggy, offering unmatched flexibility and eliminating delivery costs.

• Gift Cards & Curated Products: Customized e-gift cards, branded physical gifts, and 5-6 pre-curated options tailored to each employee profile, ensures meaningful, personalized experiences. Seamless API integration simplifies HR workflows.

• Experiential Rewards: From scuba diving to skydiving, employees can choose unforgettable adventures, turning festive appreciation into lasting memories.

• End-to-End Fulfillment: AdvantageClub.ai handles everything-from selection to delivery-ensuring a hassle-free experience for HR teams.

• AI-Driven Redemption: Employees can redeem gifts through WhatsApp, mobile app, or web, supported by our proprietary Agentic AI – built to understand context and assist in real time.

“With My Gift, My Choice, we’re bringing the power of personalization to festive recognition. From gift cards and curated products to global brand vouchers – employees have the freedom to choose what matters most to them,” said Sourabh Deorah, Co-founder & CEO, AdvantageClub.ai. “For HR teams, it’s a seamless, fully-managed experience at scale.”

Last year’s Diwali campaign witnessed a 92%+ redemption rate, making it one of the most successful corporate gifting programs in the region. With this early launch, AdvantageClub.ai aims to give organizations ample time to plan, personalize, and deliver a meaningful festive experience.

About AdvantageClub.ai
AdvantageClub.ai is a global AI-powered employee engagement, rewards, and wellness platform with offerings like rewards & recognition, wellness solutions including OPD plans, Annual health checkup, wellness challenges, sales incentive automation, flexible benefits, surveys, moments that matter, and communities on a single platform. It provides end-to-end solutions to facilitate employee engagement by digitizing the company’s R&R policies, allowing them to drive better employee retention and happiness. AdvantageClub.ai has over 15 million users, with presence in over 100+ countries, 1200+ clients, and 10,000+ brand options. Established in 2016, AdvantageClub.ai is the brainchild of UCLA postgraduates, Sourabh Deorah and Smiti Bhatt Deorah, who identified employee engagement as a space to create disruption using AI, data mining, and analytics. Headquartered in San Francisco, AdvantageClub.ai has an impressive client portfolio featuring Air India, BCG, Biocon, Concentrix, HCL, Hexaware, L&T, Tech Mahindra, Tata Steel, Teleperformance, and many more.

In an ecosystem where valuations dominate headlines, Marwari Catalysts (MCats) is proving that India’s real startup story lies in jobs created, women empowered, and lives changed.

Not Just A Startup Accelerator – Marwari Catalysts Success Through Social Impact

From Jodhpur to Bharat’s Heartland

Founded in Jodhpur, MCats has become one of India’s fastest-growing accelerators, recording up to 100x growth in just a few years. With 100+ early-stage ventures across 20+ cities, MCats is ensuring that opportunity reaches communities where it matters most by focusing on Tier II and III hubs instead of metros.

Not Just A Startup Accelerator – Marwari Catalysts Success Through Social Impact

Jobs that Strengthen Families

Through its portfolio, MCats has generated over 5,000 jobs in cities such as Ajmer, Surat, Nasik, Faridabad, Coimbatore,Madurai, Trichy, Dehradun, Indore, Patna, Noida, Nagpur, and Raipur. These jobs represent youth finding work closer to home, reduced migration pressures, reverse brain drain of talent back into smaller cities, and healthcare services reaching underserved populations.

Startups like Sarathi Healthcare and Pratap IVF bring accessible medical care, Turms Intelligent Apparel links local supply chains to markets, and Jaipur Watch Company revives artisanal skills while putting Indian craftsmanship on the global luxury map.

Women Leading the Way

A standout feature of MCats is its commitment to gender equity. 35% of portfolio startups are co-founded by women, including ventures such as Leap Ahead India, Nostalgia Pages, Nuskha Kitchen, and First Crack. Within MCats itself, half the leadership team is women-led.

Entrepreneurship That Solves Problems

The accelerator backs companies that directly address India’s social challenges.

• Sustainability: Ventures such as ClimeKare and BuyByScrap are tackling climate action. MCats has also partnered with the Universal Carbon Registry (UCR), enabling startups to align with global carbon credit standards and turn sustainability into measurable, market-linked impact.

• Education: Startups like Learn & Build, Literom are bridging rural learning and upskilling gaps.

• Community Building: Platforms like Startup Chaupal and StartPreneur nurture local ecosystems and keep talent in emerging cities.

A Different Kind of Accelerator

“Every startup we back must answer a simple question: whose life will this improve Unicorns may bring headlines, but livelihood creators make history,” says Sushil Sharma, Founder of MCats.

Unlike conventional accelerators, MCats doesn’t just provide funding and mentoring – it also offers global exposure and cross-border opportunities. Startups such as Leap Ahead India are already building international business associations, with more such collaborations in the pipeline.

About Marwari Catalysts

Marwari Catalysts (MCats) group is a family of fund backed by accelerator and venture studio, headquartered in Jodhpur. With 100+ startups, 5,000+ jobs created, and 35% women-led ventures, MCats has become a symbol of Bharat’s shift from metro-driven entrepreneurship to a grassroots-to-global social impact movement.

Trident Group, a leading global manufacturer and exporter of home textiles and paper, was awarded the title of Best In-house Studio at the prestigious India’s Best Design Awards 2025. This recognition underscored Trident’s commitment to design excellence and reinforced its leadership in innovation-led design.

In a remarkable double win, Trident Group was also conferred with the Greatest of All Time (GOAT) – The Design Award. This special honour, reserved for past winners of the “Best Design Studio” title, acknowledged consistent excellence, long-term impact, and leadership in the Indian design ecosystem over the past decade. Trident earned this distinction by securing the Best In-house Studio award multiple times in 2021, 2022, 2023 and 2025, cementing its legacy as a true design powerhouse.

Trident Group shines at IBDA 2025 with Best In-house Design Studio & the Greatest of All Time (GOAT) Design Award

The awards were presented at the 10th edition of the Design India Show, a premier gathering that brought together the country’s most influential design voices to celebrate creativity and innovation.

Trident’s In-house design studio comprises over 50 designers from top Indian and international institutions such as NID and NIFT. The team has consistently combined sustainability, storytelling, and global trend research to create compelling, relevant, and consumer-loved products across all categories. From premium jacquard towels and luxurious bed linen to eco-friendly packaging and campaign design, the studio’s capabilities span trend forecasting, surface pattern development, print creation, product innovation, and visual storytelling.

Some of its most celebrated projects have included the vibrant Vasant collection celebrating spring festivals in India, the prestigious Bharat Tex project, the Prakriti collection, and various other impactful design initiatives.

Trident Group, the world’s largest manufacturer of terry towels, has continued to set industry benchmarks across textiles, paper, chemicals, and energy. It has earned its reputation not only through product excellence but also through its integrated design thinking, innovation, and sustainability-driven approach.

This recognition stood as a testament to Trident’s unwavering focus on elevating everyday living through design and craftsmanship, reaffirming the brand’s place as a pioneering force in India’s design and manufacturing ecosystem.

About Trident Group
Trident Limited is the flagship company of Trident Group, an Indian business conglomerate and global player. Headquartered in Ludhiana, Punjab, Trident Limited is a vertically integrated textile (Yarn, Bath & Bed Linen) and Paper (Wheat Straw-based) manufacturer. Tridents towels, yarns, bedsheets, and paper businesses have earned global recognition and are delighting millions of customers across India and the world. Trident is one of the largest players in home textiles in India.

Supplying national, captive, and retailer-owned brands; the organization is highly decorated with awards from its customers, vendors, and various government entities in recognition of advancing the highest standards in product quality, social responsibility, and environmental stewardship. The company operates in three major business segments: Textiles, Paper, and Chemicals, with its manufacturing facilities in Punjab and Madhya Pradesh.

For more information about Trident Group please visit www.tridentindia.com.

The Gartex Texprocess India 2025 India’s comprehensive tradeshow on garment and textile machinery, ended on a triumphant note on 23rd August 2025 at Bharat Mandapam, Pragati Maidan, New Delhi. The expo drew visitors from 436 Indian cities, 31 countries and continents like Asia, Europe, North America and Oceania. Indias leading textile manufacturing, leather goods, garment machinery and textile production expo hosted leading brands, manufacturers and suppliers under one single platform introducing innovative technologies, latest equipment, new material developments and value-added services for Indias entire garment and textile eco-space.

13th edition of Gartex Texprocess India A step forward in textile automation and sustainable development

The three-day event was marked with heavy visitor footfall with a record-breaking attendance of 15,790 visitors on all days. Strategised to be the industry benchmark, Gartex Texprocess India 2025 focused on high-quality, high-speed and cost-effective products besides pushing technological innovation in the textile and apparel chain. The event offered a comprehensive platform for domestic as well as global industry players to discover opportunities, promote collaborations, and infuse investments in Indias expanding textile, denim and leather industry.

Gartex Texprocess India New Delhi 2025

The three-day event included an all-encompassing array of solutions in garment machinery, digital printing, embroidery, trims, accessories, automation, and sustainable practices. In serving as a meeting point for industry conversation, it also allowed stakeholders to not only source the newest technologies but also share knowledge on changing market needs and best practices.

The show floor engaged visitors in Denim Talks, State Sessions from Uttar Pradesh – Bihar and The Textile Care Forum highlighting the new developments, solutions and trends in the textile industry. The show saw interesting innovations in fabric manufacturing, embroidery, textile care (laundry), chemicals, inks, textile printing, denim, sewing, software, leather machinery, AI and automation and many more.

Bringing together 200 exhibitors from the vast textile segment, they expressed how this industry platform of Gartex Texprocess India served beneficial to them and shared positive experience about the footfall the show received and visitors about the vibrancy of the product displays and the new launches during the show. Mr Nirmit Dalmia, Director, R&B Denims Ltd, who has a fabric manufacturing and garmenting unit and has been an exporter for the past few years, expressed, “We have been participating for the last five years. I feel like its been an excellent experience to understand the denim trends, learn about new creations and meet our own buyers. We also get to know what people want from the denim market. We have displayed our new garment line for the first time. We have also displayed some fabric selections that we usually do for our exports, as we have been exporting for the last few years.”

Mr Amir Akhtar, Group President & CEO, Jindal Worldwide Limited, speaking about current trends in denim and the current tariff situation explained, “We have clearly seen a trend towards fabrics becoming lighter in weight. Consumers want a softer handle, more drapes and more fluid fabrics. If you see all the directional brands, they are launching garments which use lightweight drapey fabrics. In the denim world, which means the whole casual world, people are looking at the colors which are inspired by the shades of the forest and earth are liked by the customers. The US tariff situation is a serious one for any company, where 25% excess tariffs are going to impact the whole industry. This issue should be resolved as quickly as possible. This impacts both the importer and the exporter.”

Fynd, a multiplatform tech company specialising in retail-tech solutions, represented by Mr Deepak Teotia, Director & Sales Head – India, Fynd shared, “We are happy to have exhibited our offerings here. This is our first time that we have exhibited at Gartex Texprocess India in New Delhi. So far, it has been a great experience, and we have had conversations with more than 120 people on the first day and have been busy today as well.“

Another exhibitor, Mr Kiran Patil, Regional Manager, Morgan Tecnica, a company that helps to save around 60-70% of the manpower requirement through its automation solution expressed, “We feel that Gartex Texprocess India is a well-organised and systematic show compared to others. Even before the show, a lot of advertising and promotional campaigns make the industry buyers and visitors aware of the upcoming expo, which helps us during the show with footfalls.”

An exhibitor from the laundry segment, Mr Rakesh Dash, Sales Head, Orgaearth Cleansol Pvt Ltd reviewed, “It has been a very good platform for us. Our association with Gartex Texprocess India has been an amazing journey as we have met many prospects and our clients. Being a laundry player, this is a wonderful platform that helps us build our local reach as well. We are looking forward to joining Gartex in the upcoming editions as well.”

Functioning as the B2B platform for the buyers and sellers, the visitors to the expo commended the relevance of the product showcase. Visitor Mr Sanjay Vala, Director, Kanchan Fabrics shared, “We are manufacturer of uniforms. We visit every year to find out new developments in machinery. For example, we never used care system that is displayed here. We had it installed at our facility after learning from Gartex that helped us achieve better patterns.”

Mr Sarfaraj Patel, MD, Pan Gujarat, stated, “I came here looking for innovative and new fabrics. I saw a variety of fabrics this year, more profound than in the previous editions. I loved the new patterns displayed and will continue to visit the Mumbai and New Delhi Editions in future as well.“

Gartex Texprocess India New Delhi 2025 edition incorporated The Denim Show and Featured Zones of Fabrics and Trims Show, Screen Print India – Textiles and LeatherX Pavilion.

After the New Delhi edition, Gartex Texprocess India will hold its Mumbai edition from 09-11 April 2026 at the Bombay Exhibition Center, increasing its reach to other stakeholders. With the textile, denim, leather and apparel sectors growing with every new technology, material and support the Indian textile industry, Gartex Texprocess India is steadfast in its determination to offer an effective platform that creates a bridge between innovation and industry requirements. In this process, it re-establishes itself as a growth catalyst in Indias textile and garment production industries.

Background information on MEX Exhibitions Pvt Ltd
MEX Exhibitions Pvt. Ltd. is an international exhibition company with a strong presence of over four decades in the advertising industry, over 28 years in publishing & 23 years in exhibitions. The company has produced more than 100 market-leading trade exhibitions for various segments in addition to publishing various magazines & advertising trade directories of repute. Successful exhibitions are conducted all over India, Dubai, Singapore, Canada and Thailand.

For more details, visit our website at: www.mexexhibits.com

Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,500 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2024 were € 775 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services include renting exhibition grounds, trade fair construction and marketing, personnel and food services.

Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity. For more information, please visit our website at: www.messefrankfurt.com/sustainability

With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

As Ganesh Chaturthi nears, festive offers make it the perfect time to upgrade home entertainment. A new soundbar can make celebrations better, especially when playing devotional songs. Connect it to a TV or phone, and enjoy clear, rich sound that fills the room. Many models have features like Bluetooth and easy setup, making them a useful addition to any home. With the latest soundbar offers and financing options from Bajaj Finserv, upgrading is simple and affordable.

Upgrade Your Home Audio with Ganesh Chaturthi Offers on Soundbars

Bajaj Finserv allows customers to buy a soundbar without spending all their savings. Choose from top brands at over 1.5 lakh partner stores in 4,000+ cities across India. Easy EMI Loans up to Rs. 5 lakh let buyers pay in simple monthly instalments. Some models even have zero down payment, so nothing is needed upfront. Customers can check eligibility online in minutes, making shopping fast and easy.

Top-rated soundbars with great deals and EMI options

Make the most of Ganesh Chaturthi offers by upgrading to a soundbar with powerful, clear sound. Some top models on Bajaj Mall with zero down payment and EMIs starting as low as Rs. 550/month include:

• LG 2.1 Channel 300W DTS Digital Surround Soundbar (S40T) – Strong sound with wireless subwoofer, Easy EMI from Rs. 830/month.

• Samsung HW-B650D/XL 3.1 Ch Dolby Soundbar – Dolby Digital and DTS Virtual:X sound, Easy EMI from Rs. 994/month.

• Sony HT-S20R Soundbar System – 5.1 channel surround sound, Easy EMI from Rs. 958/month.

• JBL SB130 2.1 Channel 110W Bluetooth Soundbar – Known for JBL sound, Easy EMI from Rs. 2,000/month.

• BPL BWLSBF502 2 Channel Soundbar – Budget-friendly with wireless subwoofer, Easy EMI from Rs. 556/month.

Disclaimer: Features, availability, and pricing may change. Check the official website for the latest information.

Save more with the Maha Bachat Savings Calculator

Bajaj Finserv’s Maha Bachat Savings Calculator helps buyers get the best deals by showing all discounts in one place:

• Brand offers – Manufacturer discounts (e.g., JBL, Sony)

• Dealer offers – Store price cuts or cashback (e.g., Croma, Vijay Sales)

• EMI benefits – Easy EMI plans or zero down payment

How it works:

• Visit the Maha Bachat Savings Calculator on the Bajaj Finserv website.

• Choose a product category like soundbars and select a brand.

• Set a budget to find options in the price range.

• View total savings from brand deals, store offers, and EMI benefits.

• Find the nearest Bajaj Finserv partner store.

This tool helps customers see all offers and not miss any savings.

How to buy a soundbar with Bajaj Finserv

• Browse models – Explore top brands on Bajaj Mall or at nearby partner stores.

• Use the Maha Bachat SavingsCalculator – Quickly view savings based on brand and budget.

• Check loan eligibility – Enter a mobile number online to see pre-approved loan limits.

• Visit a store – Partner stores in over 4,000 cities make it easy to find one nearby.

• Choose Easy EMI Loan – Select a repayment plan from 1 to 60 months.

• Complete purchase – Provide basic documents for quick in-store approval.

Upgrade smart this festive season

This Ganesh Chaturthi is a great time for a smart purchase. A soundbar isn’t just a festive buy – it’s a long-term home entertainment upgrade. With the Maha Bachat Savings Calculator and Easy EMI Loan from Bajaj Finserv, customers can take home a new soundbar without delay.

Too Yumm!, India’s most disruptive snacking brand, has just dropped its boldest innovation yet – Party Harder Chips, the world’s first-ever anti-hangover chips inspired by Livitup, the trusted anti-hangover supplement from Dr. Vaidya’s.

Parties are meant to be unforgettable – not the hangovers that follow. That’s where Too Yumm! Party Harder Chips come in. World’s first-ever anti-hangover chips, they’re the ultimate party snack – crunchy, tasty and loaded with a hangover-busting twist. Whether you’re dancing at a sangeet, vibing at a festival, or just kicking back at a house party, Party Harder Chips have your back. So go on, snack big, party harder and wake up fresh without dreading the next morning.

Too Yumm! Party Harder Chips – Taste Mein Banger, Hangover Ka Gameover

What sets them apart Every crunchy bite is powered by the same clinically proven natural ingredients found in hangover-prevention supplements. Blended into their bold Masala flavor are turmeric, ginger, black pepper and green tea antioxidants – a combination that helps your body recover while you keep the vibes going.

Bollywood’s favorite entertainer Varun Dhawan unveiled the product in his signature high-energy style, perfectly capturing the spirit of the chips – bold, fun and unstoppable.

The video opens with Varun Dhawan in his signature hero style, delivering playful twists on iconic blockbuster dialogues, all while driving home the fun message of saying goodbye to hangovers.

Adding to this, Varun Dhawan says, “I love how Too Yumm! always brings something new and exciting. Party Harder Chips are a total game-changer – the snack every party needs to keep the fun going.”

Speaking about the innovation, Yogesh Tewari, Chief Marketing Officer, Too Yumm!, shared, “Too Yumm! has always been at the forefront of snacking disruption. With Party Harder Chips, we’re bringing the world’s first ever anti-hangover chips – the ultimate party snack. We saw how much young Indians love to snack while celebrating, but there was nothing made especially for that moment. That’s why – Party Harder Chips: they’re bold, tasty and designed to keep the fun going. Partnering with Livitup allowed us to bring a product that not only satisfies taste buds but also genuinely supports a better next day. This is a world-first innovation and we believe it’s going to redefine what snacking looks like at every party.”

Available now on Blinkit and Swiggy Instamart, Too Yumm! Party Harder Chips are ready to be your ultimate party companion – delivered straight to your door when you need them most.

With this launch, Too Yumm! once again proves it’s more than a snack brand – it’s a lifestyle choice for the bold, the fun and the unstoppable.

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YouTube Link:www.youtube.com/shorts/_P6ieFinQPs

About Too Yumm!
Too Yumm! is India’s most disruptive snacking brand, known for bold innovations and exciting flavours that connect with today’s new-age consumer. From everyday chilling to late-night hustling or binge-watching marathons, Too Yumm! is designed to keep up with every vibe and every occasion. With no palm oil and no compromise on taste, Too Yumm! continues to redefine what snacking means for a generation that wants it all – flavour, fun and innovation.