The 2024 Mahindra Thar ROXX from Mahindra and Mahindra Ltd. is the first new passenger vehicle to feature Monroe OE Solutions passive dampers fitted with Tenneco’s Monroe Ride Refine™ Advanced Hydraulic Rebound Stop (AHRS), which minimizes suspension rebound topping energy and noise during offroad driving and in other extreme environments.

AHRS Technology featured on Mahindra Thar ROXX

The new Thar ROXX, unveiled in Kochi on 15th August 2024, offers an unmatched blend of sophistication, performance, presence, safety, and technology. Positioned as “‘THE’ SUV,” the five-door model is a fully capable on- and off-road SUV that comfortably seats five. With its All-New M_GLYDE Platform, it is engineered for a smooth ride and precise handling, ensuring class-leading dynamics on and off the road. To ensure exceptional ride and handling performance in all driving conditions, Mahindra and Mahindra selected Monroe OE Solutions double-tube dampers featuring the next-generation Ride Refine AHRS, a highly tunable secondary valve that works in concert with each damper’s main valve to absorb peak loads during high-energy bumps and when encountering deep potholes. This unique capability ensures optimal energy absorption to decrease body control without compromising passenger comfort.

The AHRS valve The AHRS valve fitted in the Mahindra Thar ROXX

“Ride Refine AHRS technology delivers premium damping performance and an exceptionally broad tuning range,” said Hal Zimmermann, Vice President and General Manager, Monroe Ride Solutions. “Our growing portfolio of Ride Refine secondary valve systems opens the door to a vast new range of ride tuning and performance capabilities available through conventional passive dampers.”

Monroe OE Solutions Damper Monroe OE Solutions Damper with AHRS valve technology

The new Ride Refine AHRS features an innovative pressure tube and a proprietary high strength sealing ring that provide a smooth and progressive transition to hydraulic rebound stop activation. The system allows OEMs to deliver a comfortable ride in all vehicles, but especially in SUVs.

The 2024 Mahindra Thar ROXX The Mahindra Thar ROXX , offers an unmatched blend of sophistication, performance, presence, safety, and technology

Each OE Solutions damper on the Thar ROXX also features the Monroe MTV CL piston valve, providing digressive damping characteristics for enhanced handling performance, and the Ride Refine RC1 valve, which applies frequency dependent damping to smooth out high-frequency wheel motions.

For more information on our Monroe Ride Solutions technologies, visit: MonroeRidesolutions.com.

About Tenneco

Tenneco is one of the world’s leading designers, manufacturers, and marketers of automotive products for original equipment and aftermarket customers. Through our DRiV, Performance Solutions, Clean Air and Powertrain business groups, Tenneco is driving advancements in global mobility by delivering technology solutions for light vehicle, commercial truck, off-highway, industrial, motorsport and the aftermarket.

Visit www.tenneco.com to learn more.

About Mahindra

Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate. The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

Learn more about Mahindra on www.mahindra.com | Twitter and Facebook: @MahindraRise / For updates subscribe to www.mahindra.com/news-room.

• Unified view of financial accounts including bank accounts, mutual funds, and stock portfolios

• Personalised, actionable insights to enable smarter financial decisions and portfolio management

• Tech-driven investment advisory services offering tailored recommendations powered by advanced algorithms and data analytics

Paisabazaar, India’s leading marketplace for consumer credit and free credit score platform, today announced the launch of PBMoney – a personal finance management platform designed to provide consumers with holistic insights and advise, to help them build stronger financial health.

Paisabazaar launches PB Money to simplify personal finance

Paisabazaar, through PBMoney, aims to deepen engagement with its large and diverse consumer base by offering a unified financial experience. PBMoney is built on the Account Aggregator framework, along with other data integrations, offering consumers a comprehensive view of their entire financial life. The platform consolidates financial accounts-including bank accounts, mutual fund portfolios, and stocks-into a single dashboard. In the coming months, PBMoney will also integrate data on insurance coverage and GST filings, providing consumers a complete understanding of their financial standing.

This industry-first initiative will provide personalised, actionable insights to help consumers track income and expenses, monitor investments, and assess insurance coverage-empowering them to make informed financial decisions. Built on a technology-first approach, PBMoney delivers a seamless and intuitive experience to enhance financial awareness and wellness.

Radhika Binani, Chief Product Officer, Paisabazaar, said, “As a consumer credit platform, we have helped millions make informed credit decisions over the past decade, earning deep consumer trust. With PBMoney, we are extending this ethos beyond credit to empower consumers with holistic financial wellness. PBMoney will provide a seamless, unified and holistic financial management experience-empowering consumers to take control of their financial future with confidence.”

Along with seamlessly tracking income and expenses and providing actionable insights to manage their financial lives more efficiently, PB would deliver a comprehensive view of mutual fund and stock investments, offering key insights into portfolio performance and composition.

PBMoney’s investment advisory services would offer personalised recommendations powered by advanced algorithms and data analytics. The platform will analyse each individual’s profile and risk appetite in real-time, offering tailored investment strategies, including portfolio rebalancing to help consumers maintain their desired asset allocation over time and keep their investments aligned with their financial goals and risk profiles.

PBMoney’s advisory services are independent of execution and transactions. Consumers are free to implement the advice on a platform of their choice, ensuring greater transparency and keeping consumer interests at the core. The digital-only model also eliminates the complexities and friction often associated with traditional advisory services, providing instant access to personalised insights anytime, anywhere.

In the coming months, PBMoney would continue to evolve, keeping consumer needs at the centre and expanding insights into all key financial aspects including adequate insurance coverage, emergency corpus planning, and more.

About Paisabazaar

• Paisabazaar is India’s largest marketplace for consumer credit and free credit score platform. It is part of the PB Fintech Group (listed on Indian stock exchanges since 2021)

• Over the last 11 years, Paisabazaar has earned the trust and goodwill of over 50 million consumers

• Every month, the platform receives around 20 lakh enquiries from more than 1000 cities.

• Paisabazaar over the years has built deep partnerships within the lending ecosystem, partnering with 60+ Banks, NBFCs, NBFC fintechs, to offer wide choice

• Paisabazaar has been running India’s largest credit awareness initiative, by offering consumers their credit score from the credit bureaus for free

• Paisabazaar’s co-created strategy helps meet consumer need gaps, through a robust array of exclusive, first-in-market and best-in-class digital products, built with partner Banks and NBFCs

• Paisabazaar is also an ISO (27001: 2013) certified organization with industry-best controls, to safeguard the best interest of consumers. We are also a PCI DSS certified organization

Fixed Deposits (FDs) are a popular investment option for many due to their stability and predictable returns. Understanding how interest rates are calculated on FDs is crucial for making informed financial decisions.

Art of Calculating FD Interest

Shriram Finance, a leading name in the NBFC (Non-Banking Financial Company) sector, offers interest rates as high as 9.40%* p.a. (inclusive of 0.50%* p.a. for senior citizens and 0.10%* p.a. for women depositors). This appealing interest rate coupled with the understanding of how the calculation of interest rates on FDs are done, can significantly help customers maximise the returns on their investment.

Types of Interest Calculations
There are two primary methods used to calculate interest on FDs:

• Simple Interest

This method is straightforward and involves calculating interest on the principal amount for the entire tenure. The formula for simple interest is:

Simple Interest = (Principal Amount x Rate of Interest x Time Period) / 100

For example, if you invest Rs. 10,000 at an interest rate of 5% per annum for 2 years, the simple interest would be:

Simple Interest = (10,000 x 5 x 2) / 100 = Rs. 1,000

The total maturity amount would be Rs. 11,000 (Rs. 10,000 principal + Rs. 1,000 interest).

• Compound Interest

Compound interest is a more powerful method where interest is calculated on both the principal amount and the accumulated interest from previous periods. This leads to higher returns over time. The formula for compound interest is:

Compound Interest = P(1 + r/n)^(nt) – P

Where:
P = Principal amount
r = Annual interest rate (in decimal form)
n = Number of times interest is compounded per year
t = Time period in years

For instance, if you invest Rs. 10,000 at an interest rate of 5% per annum compounded annually for 2 years, the compound interest would be:

Compound Interest = 10,000(1 + 0.05/1)^(1*2) – 10,000 = Rs. 1,025

The total maturity amount would be Rs. 11,025 (Rs. 10,000 principal + Rs. 1,025 interest).

Shriram Finance uses compound interest for calculating interest on its fixed deposit (FD). This method allows interest to be calculated on both the initial principal and the accumulated interest from previous periods, enhancing the overall returns for investors.

Conclusion
By understanding the nuances of FD interest calculations and considering the factors that influence interest rates, you can make informed decisions to maximise your returns on your investments. Shriram Finance uses the power of compounding to calculate interest rates on Shriram Unnati Fixed Deposit, allowing investors to benefit from enhanced returns and a significant corpus.

About Shriram Finance
Shriram Finance is a leading diversified financial services company in India, offering a wide range of financial products and services across consumer, wholesale, and business finance segments. The company has a strong presence pan India with a network of 3,196 branches and an employee strength of 79,405 with an AUM of Rs. 254,469 crores. With a focus on financial inclusion and customer-centricity, Shriram Finance continues to empower individuals and businesses to achieve their financial goals.

Disclaimer

With regards to deposit-taking activity of Shriram Finance Limited (‘SFL’), viewers may refer to detailed information and T&C provided in our application form available at www.shriramfinance.in/downloads. The Company is having a valid Certificate of Registration dated 31st January 2023 issued by the Bank under section 45-IA of the RBI Act. However, the Reserve Bank of India does not accept any responsibility or guarantee about the present position as to the financial soundness of the company or for the correctness of any of the statements or representations made or opinions expressed by the company and for repayment of deposits/discharge of the liabilities by the company.

Parimatch is thrilled to expand its lineup just in time for the highly anticipated Indian T20 League. This season, users can place bets on cricket sensation Nicholas Pooran, who plays for the Lucknow Super Giants, and mystery bowler Sunil Narine, who represents the Kolkata Knight Riders.

Parimatch Introduces Exclusive Markets for Nicholas Pooran and Sunil Narine Ahead of the Indian T20 League

The 2025 Indian T20 League will run from March 22 to May 25, 2025, featuring 10 teams competing in 74 matches across various venues in India.

The tournament kicks off with defending champions Kolkata Knight Riders facing Royal Challengers Bengaluru at Eden Gardens, Kolkata, which will also host the grand finale. This highly anticipated season promises two months of action-packed cricket, bringing together the world’s top players as they battle for T20 supremacy.

Parimatch invites cricket fans to explore exciting new markets, back their favourites, and make the most out of this season.

Nicholas Pooran Specials
Nicholas Pooran, a Parimatch brand ambassador, continues to showcase his exceptional talent. Last season, he scored 499 runs in 14 matches, finishing as Lucknow Super Giants second-highest run-scorer and eighth overall in the tournament. This year, Parimatch offers Nicholas Pooran tournament specials, covering six key markets in the Indian T20 League:

• Tournament Fifties

• Tournament Centuries

• Tournament Total Fours

• Tournament Total Sixes

• Tournament Total Runs

Nicholas Pooran’s Strike Rate
These markets let fans delve into Pooran’s batting performance, offering the chance to predict milestones such as half-centuries, centuries, his total boundaries (fours and sixes), overall runs, and his strike rate, adding an extra layer of excitement to every match he plays.

Sunil Narine Specials
Sunil Narine, another Parimatch ambassador celebrated for his mysterious bowling and impactful batting, is also featured in the new lineup of markets.

Last season, he showcased outstanding all-round dominance, scoring 488 runs and claiming 17 wickets, earning the prestigious Most Valuable Player award. This season, fans can bet on various aspects of his Indian T20 League performance, including:

• Hat-trick In match

• Tournament Total Wickets

• Tournament Total Fours

• Tournament Total Sixes

• Tournament Total Runs

• Tournament Economy Rate

• Tournament Bowling Average

• Tournament Bowling Strike Rate

• Sunil Narine’s Strike Rate

These markets let fans dive deep into Narine’s allround brilliance-whether he’s smashing boundaries, maintaining a strong strike rate, or taking game-changing wickets. From hat-tricks and economy rates to total runs and wickets, every bet adds an extra thrill to watching his game-changing performances unfold.

All new markets will remain active throughout the tournaments, offering an immersive experience that keeps fans closely connected to the on-field performances of Nicholas Pooran and Sunil Narine.

For the latest updates and to explore other exclusive markets, please visit Parimatch’s official website.

About Parimatch
Parimatch is the #1 global gaming platform that provides a complete suite of sports and casino online iGaming services to its customers. Since 1994, Parimatch has grown to be enjoyed by 3,000,000 active users worldwide. It is trusted by the worlds top athletes and celebrities: Trinidadian cricket stars Nicholas Pooran and Sunil Narine, Indian rap icon Divine, and Indian MMA fighter Ritu Phogat are among their brand ambassadors. Parimatch is the Regional Sponsor of the Argentine Football Association and the Title Sponsor of the Sunrisers Eastern Cape, a South African professional Twenty20 cricket franchise team. Since 2019, Parimatch has been one of the leading iGaming brands in Africa, Asia, and Latin America.

With gold prices at an all-time high, Tanishq, India’s largest jewellery retail brand from the House of Tata, presents its ‘Tanishq Gold Exchange Program‘, offering customers an unparalleled opportunity to maximize the value of their gold. Whether it’s tiny, forgotten fragments tucked away in a locker or heirloom pieces collected over generations, Tanishq welcomes every piece-no matter how small-and transforms them into jewellery that reflects today’s aspirations. At the heart of Tanishq’s Gold Exchange Program lies the Tanishq Exchange Advantage, built on 100% Transparency, Zero Deduction, and the Best Gold Rate Available.

High Gold Prices Holding You Back Tanishqs Latest Gold Exchange Offer Unlocks Maximum Value for its Customers

This initiative is designed for those who see jewellery not just as an ornament but as an evolving expression of their style and milestones. Brides-to-be can now exchange decades of accumulated gold into breath-taking wedding jewellery, crafted with Tanishq’s craftsmanship and unique designs. Customers can also exchange their old gold for natural diamonds, elevating their collections with rare and timeless brilliance. With no deductions on 22K and above for pure gold and 21K and above for studded jewellery, customers benefit from a seamless and honest process, reinforced by on-the-spot Karatmeter testing and melting for complete accuracy.

The Tanishq Gold Exchange Program, valid across all Tanishq stores, comes at a pivotal time when customers are planning their gold purchases for the wedding season and festive occasions. Whether it is a bride-to-be looking to transform family heirlooms into bespoke bridaljewellery, a smart investor seeking the best value, a trend-conscious shopper upgrading to contemporary designs, or a connoisseur of craftsmanship in search of timeless elegance, this initiative caters to every need. Even the most delicate or outdated gold pieces can be repurposed into contemporary, everyday elegance, proving that no piece is ever too small to hold value. With a legacy of trust and craftsmanship, Tanishq has already helped over 1 lakh brides create their dream wedding jewellery and facilitated the exchange of 1,70,000 kg of old gold nationwide. As part of the Festival of Exchange, this program is more than just an offer-it’s an invitation to reimagine, reinvent, and celebrate jewellery in a way that resonates with today’s aspirations. Now is the time to unlock the true potential of your gold, no matter how small, and give it a new life with Tanishq.

Speaking on the initiative, Mr. Arun Narayan, VP, Category, Retail and Marketing, Tanishq, Titan Company Ltd, said, “In times like these, when gold prices are scaling new heights and wedding budgets need careful planning, Tanishq’s Old Gold Exchange program has been a beacon of joy for families across India. Over 1 lakh brides have sparkled on their special day in Tanishq’s wedding trousseau by simply exchanging old gold-of any condition, bought from any jeweller. Every Tanishq boutique is equipped with skilled karigars, advanced equipment, and a transparent purity-check and melting process, ensuring you get the best value for your old gold. Exchange it for the dazzling wedding jewellery you’ve always dreamed of. Walk into any of our 500 stores to turn your old gold into new jewellery for your dream wedding!”

About Tanishq

Tanishq, India’s most-loved jewellery brand from the TATA Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality for over two decades. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires. To stress their commitment to offer the purest jewellery, all Tanishq stores are equipped with the Karatmeter which enables customers to check the purity of their gold in the most efficient manner. The Tanishq retail chain currently spreads across 450+ exclusive boutiques in more than 250+ cities.

A new benchmark in personalized aesthetic and wellness care has been set with the grand launch of “Aesthetics Redefined by Cocoona“, a premier skin, hair, body, and wellness clinic located on Golf Course Road, DLF Phase 1, Gurugram. The state-of-the-art facility was inaugurated by Ms. Meenakshi Lekhi, former Minister of State for External Affairs.

L-R: Dr Kriti Lohia – Aesthetic Dermatologist and Dermatosurgeon, Ms Meenakshi Lekhi, former MoS External Affairs and Dr Sanjay Parashar

Founded by an esteemed team of experts-Dr. Sanjeev Kumar Lohia, a noted management guru and urban development expert; Dr. Kriti Lohia, a leading aesthetic dermatologist and India’s first American board-certified regenerative medicine expert in dermatology; and Dr. Sanjay Parashar, a globally renowned plastic surgeon and founder of Cocoona Clinics in Dubai and India-the clinic aims to redefine aesthetic experiences with a holistic, patient-centric approach.

With over 30 years of experience and 26,000+ transformations, Dr. Parashar brings unmatched expertise to the clinic. Dr. Kriti Lohia, with over 15,000 successful procedures and a complication rate of just 0.0006%, is also the first in North India to offer stem cell therapy and regenerative medicine for aesthetic treatments.

This doctor-led, all-in-one clinic specializes in advanced solutions for skin, hair, cosmetic plastic surgery, IV therapies, stem cell treatments, and wellness. Unique offerings include Brotox (Botox for men), Hairtox (Botox for hair loss), 3D waist sculpting, Cleopatra Lift, and Mini Incision Breast Augmentation.

Focused on empowering individuals, the clinic simplifies medical jargon to help clients make informed, confident decisions. “Aesthetics Redefined” is not just a clinic-it’s an experience of self-discovery, aimed at helping you ‘Reclaim Your You,’ with treatments tailored to each individual.

For more information, visit www.aestheticsredefined.in or follow @aestheticsredefinedhq on social media.

VST Supercars Pvt. Ltd., the official dealer for Porsche in Karnataka, has opened another showroom in the city, featuring the all-new Macan EV, Porsche’s latest all-electric SUV. This 3S facility (Sales, Service, and Spare Parts) in Whitefield reinforces VST Supercars’ commitment to delivering an unparalleled Porsche experience-offering customers greater accessibility, world-class service, and a personalized journey to owning one of the world’s most iconic sports cars.

Arun Surendra, Chairman & MD – VST Group, and Anne Schnieders, After Sales Director – Porsche ME and Africa FZE, inaugurate the New Porsche Centre in Whitefield, Bengaluru

The showroom houses Porsche’s full model lineup, with extensive customization options for customers to personalize their vehicles. In addition to sales, the facility offers exclusive Porsche driving experiences, allowing customers to engage with the brand beyond the showroom floor.

As the only authorized Porsche service center in Bengaluru, this new facility is equipped with diagnostic tools and staffed by highly trained technicians, ensuring world-class maintenance, repairs, and genuine Porsche parts for owners.

Commenting on the launch, Arun Surendra, Chairman & Managing Director, VST Group, said, “With a new showroom, we are making Porsche more accessible to our customers in Bengaluru.This facility is designed to offer a better buying and ownership experience, whether you’re purchasing your first Porsche or maintaining a long-time favorite.”

With this expansion, VST Supercars Pvt. Ltd. continues to strengthen its role in Bengaluru’s luxury car market, providing more convenience, service, and access to Porsche vehicles for enthusiasts across the city.

About VST Group
VST Group, a 114-year-old business house based in Bengaluru, is one of India’s largest and most diverse automobile retail networks, representing 12 international brands. In the luxury segment, the group offers Porsche, Mercedes-Benz, Jaguar, Land Rover, Ducati, and Maserati. In the mainstream segment, it represents Volkswagen, Mahindra, Kia, BYD, Tata Trucks, and Honda Scooters.

Beyond automotive retail, VST Group holds a majority stake in VST Tillers Tractors Ltd., a publicly listed company specializing in the manufacturing of tractors and agricultural components. The group also operates in commercial real estate and financial services, with a combined annual turnover exceeding USD 570 million.

Know more: www.vstgroup.com.

Bisleri International, a leading mineral water brand in collaboration with Observer Research Foundation (ORF) unveiled a book on ‘Water Credits Valuation.’ Inaugurated at Raisina Dialogue 2025, this comprehensive book titled, ‘Trading Blue Gold: A Blueprint for Water Credit Valuation in India’ aims to amplify the framework beyond the beverage sector.

Bisleri International and ORF jointly unveils a book on ‘Water Credits Valuation’ at Raisina Dialogue 2025

Water Credits are a market-based mechanism that incentivizes sustainable water management practices. These credits are generated through activities such as water conservation, rainwater harvesting, wastewater treatment, and efficient water use. Similar to carbon credits, companies can purchase water credits to offset their water consumption and promote responsible water stewardship.

Speaking on the significance of the book, Mr Angelo George, Chief Executive Officer, Bisleri International, stated, “At Bisleri, we take pride in being a water-positive company, replenishing more water than we extract. Building on the foundation of Water Credits we had introduced through our study with TERi last year, this book aims to inspire industries beyond the beverage sector to embrace responsible water stewardship. We extend our sincere gratitude to Nilanjan Ghosh and Soumya Bhowmick at ORF for their leadership in creating this comprehensive resource. Through this valuable collaboration, we hope to empower businesses to measure, manage, and offset their water footprint, fostering a sustainable and water-resilient future.”

Highlighting on India’s stressed water resources and the need for a more robust framework, to manage them Nilanjan Ghosh, Vice President – Development Studies, Observer Research Foundation, highlighted, “The water credit valuation framework developed in this study will help in discovering the value of water, thereby reinforcing its sustainable use and emphasizing the critical need for conserving water instream. This will further support the ecosystem services and the life-support systems of the planet. In the process, by driving cross-sector awareness and action, our partnership with Bisleri brings us a step closer to realizing the Hon’ble Prime Minister’s Lifestyle for Environment (LiFE) initiative, which promotes individual and community-driven efforts to safeguard the environment.”

Following the introduction of the water credits framework with TERI last year, this launch marks the next step in Bisleris ongoing commitment towards environmental conservation, paving the way for a greener, water-positive future.

About Bisleri International Pvt. Ltd.

With a legacy of over 54 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the countrys largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and neighboring countries. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri Mineral Water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavors, such as Pop, Rev, Limonata and Spyci Jeera. These Bisleri products are also available on the e-commerce platform – Bisleri @Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Aligning with the demands of the new world, Samir K. Modi, Founder and Managing Director, Modicare, introduces ‘Modiway – The New Way‘, an initiative by Modicare.

Transforming the direct-selling industry, Modiway combines cutting-edge, science-backed solutions with boundless entrepreneurial possibilities. It paves the way for financial freedom, holistic well-being, and personal growth. After spearheading India’s direct-selling revolution with Modicare in 1996, Samir K. Modi now reimagines the industry once more, inspiring people to embrace ‘The New Way.’

Samir K. Modi, Founder and Managing Director of Modicare

Sharing his vision, Samir K. Modi, Founder and Managing Director, Modicare, said, “Modiway, The New Way, is my vision for the future-deeply rooted in purpose, transformation, and lasting impact. This initiative marks the beginning of a movement that prioritizes fitness and holistic well-being while creating meaningful opportunities for people to turn their dreams into reality. With India’s entrepreneurial spirit and growing focus on health and wellness, we are poised to drive a nationwide transformation. The increasing demand for high-quality, effective solutions makes this the perfect time to launch and make a lasting impact across the country. We at Modicare, are committed to empowering people across India through innovation and entrepreneurship. Backed by expert advisors and a steadfast commitment to excellence, we are building a community that thrives on good health, purpose, and shared success.”

Rooted in this vision, Modiway introduces three dynamic categories:

• Shape Shift: ShapeShift range is a holistic, transformative approach to simplify weight loss & weight management for lasting results.

• Forest Nectar: A collection of products crafted with love and care, designed not only to nourish skin & hair, but to uplift your entire being.

• Soul Chef: A thoughtfully curated smart kitchen solutions inspired by Samir K. Modi’s passion for food and the joy of shared experiences. Each product is crafted with comfort and functionality in mind.

India’s direct selling industry is on a trajectory of exponential growth, projected to reach Rs. 1 lakh crore by 2033. Within this, the weight management market alone is set to surpass Rs. 3,15,000 crore by 2028, highlighting immense potential for Modiway’s health-focused initiatives. As the brand embarks on this transformative new chapter, it is poised to not only elevate lifestyles but also emerge as a leader in the wellness and direct selling space. With the expertise of industry advisors and a commitment to excellence, the brand aims to redefine industry standards and leave a lasting impact.

For almost three decades, Samir K. Modi has been at the forefront of innovation, launching Modicare, India’s first direct selling company, and revolutionising the beauty industry with Colorbar Cosmetics. Modiway is his latest endeavour, built on a foundation of visionary change, a vision deeply rooted in purpose, transformation, and lasting impact. It embodies his belief that dreams, when nurtured with passion, have the power to reshape destinies.

Aligned with Prime Minister Narendra Modi’s Fit India Movement, this initiative sparks a transformative movement that places fitness and well-being at its core while unlocking meaningful opportunities for individuals to achieve their dreams. By fostering a culture of health, empowerment, and financial independence, Modiway is reshaping the future of direct selling in India – ensuring that everyone has the chance to grow, thrive, and succeed.

About Modicare

Modicare is one of India’s leading Direct Selling Companies and the pioneer of Direct Selling industry in India. It has been empowering Indians and changing their lives since 1996. Today, the company has over 60 Lakh Direct Sellers and offers over 375+ products, 765+ SKUs across 14 categories – Personal Care, Wellness, Consumer Durables, Skin Care, Colour Cosmetics, Food & Beverage, Homecare, Auto Care, Laundry Care, Technology, 18 Karat Gold Plated Jewellery, Watches, Divine, and Agriculture. It has a national presence through its 55 Modicare Lifestyle Centres and 17000+ Distribution Points.

About Modiway

‘Modiway – The New Way’ is an initiative by Modicare – one of India’s leading Direct Selling Companies and the pioneer of Direct Selling industry in India. Modiway offers over 85+ products, 117+ SKUs across 3 categories – Health & Nutrition, Beauty and Kitchen Solutions. In the Health & Nutrition category, the ShapeShift range has products ranging from INR 1,300 to INR 3,200. In the Beauty category, the Forest Nectar range has products ranging from INR 850 to INR 2,000. In the Kitchen Solutions category, the Soul Chef range has products ranging from INR 600 to INR 11,000.

For more information, visit www.modicare.com OR www.modiway.com

Facebook: www.facebook.com/OfficialModicare.India

Instagram: www.instagram.com/officialmodicare.india