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Nitrrothon 2025 Unites Pune for Fitness and Social Change, Empowering Girls Through Sport

As a highly anticipated annual event, Nitrrothon continues to bring together fitness enthusiasts and change-makers in a powerful celebration of health and social responsibility. Pune witnessed an extraordinary confluence of fitness, celebrity glamour, and social impact at Nitrrothon 2025, hosted by Nitrro Fitness at its Kalyani Nagar center. The event saw an overwhelming participation of over 1,600 runners, uniting fitness enthusiasts, families, and dignitaries in a powerful stride towards “Educating the Girl Child.” With meticulously planned race categories of 3 km, 5 km, and 10 km, Nitrrothon 2025 attracted participants from diverse backgrounds, welcoming runners aged 10 to 75, with families running together, parents pushing strollers, and members of the Armed Forces and Police Force showcasing their commitment to fitness and discipline.

https://www.newsvoir.com/images/article/image1/31574_Nitrro_image.jpg

L-R: Actor Ajinkya Deo, Mr. Prabodh Davkhare, Actress Smita Gondkar

Adding to the grandeur, renowned actor Ajinkya Deo, reality TV actress and model Smita Gondkar, influencer and actor Jatin Shah, fitness influencer Pranit Shilimkar, and actress-model Vaishali Joshi graced the event, motivating participants with their presence. The marathon was officially flagged off by Former MLA Mr. Sunil Tingre, who later presided over the award ceremony, reinforcing the event’s significance and credibility.

A major highlight of this year’s marathon was the participation of 10 girls from the NGO ‘Hope for Children’ in the 5 km run, symbolizing the true essence of the event-empowering young girls and advocating for their right to education and sports. In a heartfelt gesture, bicycles, educational materials, sportswear, shoes, boxing gloves, and training bags were donated to the NGO, equipping these young girls with essential resources to support their education and athletic training.

As runners reached the finish line, they were welcomed with cheers, applause, and the coveted Nitrrothon Finisher’s Medal-a striking emblem featuring a lion symbolizing strength, resilience, and triumph. More than just a symbol of athletic accomplishment, this medal represented each participant’s unwavering commitment to fitness and giving back to the community.

Sharing his thoughts on the event’s success, Mr. Prabodh Davkhare, CMD of Nitrro Fitness, remarked, “Nitrrothon has always been about more than just running-it embodies a commitment to fitness, well-being, and social responsibility. Witnessing thousands of participants run for a cause as noble as educating the girl child is truly inspiring. We are proud to set a benchmark for fitness events in Pune and look forward to scaling greater heights in the years to come.”

With an overwhelming response and unwavering community spirit, Nitrrothon 2025 has set a new standard for marathons in Pune. The success of this edition paves the way for an even larger and more impactful event in the coming years, further reinforcing the role of fitness as a catalyst for positive social change.

Duchess Kumari Debuts at PTAT: A Celebration of Heritage & Modernity

Duchess Kumari has finally arrived in the world of high fashion, making a grand entrance at the Project Tete-A-Tete Store on 28th March with a high-tea party co-hosted by influencer Reshma Ajbani.

Adhyayan Suman, Co-Founder of Duchess Kumari | Divita Rai – Co-Founder of Duchess Kumari | Alka Suman – Co-Founder and Head Designer

The exclusive showcase drew an elite mix of fashion-forward influencers, socialites, and industry tastemakers for an unforgettable soft launch – where cultural elegance and contemporary style came alive to the soul-stirring melodies of a live violin and sitar.

Guests were immersed in a collection that marries heritage and modernity – think rich brocades, raw silk, chanderi, and ikkat paired effortlessly with bows, polka dots, pearls, and crystals. The result A bold, reimagined take on heritage wear that’s as versatile as it is striking.

The brand brings together the creative vision of actor, singer, and filmmaker Adhyayan Suman and the structural mastery of architect-turned-Miss Universe India Divita Rai to redefine confidence and self-expression. As the brand’s Creative Head with 35 years of industry experience, fashion designer Alka Suman adds a touch of timeless elegance, seamlessly blending traditional techniques with modern-day aesthetics.

Speaking about the launch, Adhyayan and Divita shared, “Duchess Kumari is more than a label, it’s a tribute to today’s woman who truly does it all. Partnering with PTAT for this showcase allowed us to connect with an audience that truly appreciates heritage woven into contemporary design.

With its Pret and Bespoke lines, Duchess Kumari is poised to break the boundaries of fashion, proving that true royalty isn’t about lineage or labels but the courage to define yourself.

Faculty of Engineering and Technology, JAIN (Deemed-to-be University) Hosts Infinity 2K25, a Celebration of Talent and Creativity

​The highly anticipated Infinity 2K25, an inter-collegiate techno-cultural fest, organised by faculty of Engineering and Technology, JAIN (Deemed-to-be) University concluded with an electrifying display of student talent and innovation. Held on the 27th and 28th of March 2025 at JAIN Global Campus, Kanakpura the event served as an exceptional junction where diverse cultures merged seamlessly with groundbreaking technological advancements.

Students performing at Infinity 2k25 hosted by Faculty of Engineering and Technology, JAIN University

Organized entirely by students, Infinity 2K25 featured high-energy an electrifying performance by DJ Rihya, the sonic sorcerer of Mumbai, who kept the dance floor alive with her beats. Additionally, Staccato Live, a Chennai-based band, captivated the audience with their mesmerizing musical act, adding a new dimension to the event’s entertainment lineup.

The fest was a powerhouse of creativity and intellect, hosting various cultural and technical competitions, including dance, drama, hackathons, coding challenges, and robotics contests, providing students with an exciting platform to exhibit their skills and passion.

Adding to the grandeur were movie promotions and celebrity judges, who elevated the excitement while sharing their experiences with aspiring students. Industry experts also engaged with participants through mentorship sessions and interactive discussions, bridging the gap between education and real-world innovation.

More than just an event, Infinity 2K25 was a vibrant celebration of creativity, collaboration, and experiential learning, leaving participants with lasting memories and invaluable experiences. As the festival wrapped up its latest edition, it reinforced its legacy of inspiring students to push boundaries and dream beyond limits.

About JAIN (Deemed-to-be University) Faculty of Engineering & Technology

JAIN (Deemed-to-be University), Faculty of Engineering & Technology (JU-FET), has built a strong reputation over the years as one of Bengaluru’s leading engineering institutes. Offering undergraduate (B.Tech), postgraduate (M.Tech), and specialized programs, JU-FET is dedicated to providing students with a high-quality academic experience. With a combination of strong teaching and research facilities, along with a forward-thinking approach, the institution equips students with the knowledge and skills required to transition seamlessly into the industry.

JU-FET believes that education extends beyond classrooms. The institute offers well-maintained infrastructure, technology-enabled learning spaces, and diverse co-curricular opportunities. A vibrant campus, along with continuous engagement between students and mentors, creates an environment that supports both academic and personal growth.

Glossi Token Set to Revolutionize Crypto in 2025 with AI, Metaverse, and DeFi Innovations

Glossi Token is set to make waves in the cryptocurrency world in 2025, combining AI, Metaverse, Web 3.0, NFT, DeFi, and Gaming into a single multi-utility digital asset. With its pre-launch approaching, the token is preparing for global adoption and will be listed on more than 10 major exchanges within the following year.

Glossi Token Set to Revolutionize Crypto in 2025 with AI, Metaverse, and DeFi Innovations

What sets Glossi apart is its seamless integration of artificial intelligence, which enhances blockchain efficiency and innovation. In the Metaverse, it supports NFT integration, in-game assets, and play-to-earn rewards. As a DeFi and Web 3.0-ready asset, Glossi enables yield farming, staking, and the development of scalable decentralized applications, making it an attractive investment for those looking to tap into the next-generation financial ecosystem.

Glossi Token’s tokenomics are designed to create strong growth opportunities. During the Initial Token Offering (ITO), the token is priced at just $0.01, making it easy for early investors to get in at a low cost. After the ITO, the token is expected to list on major exchanges at a projected price of $2 to $5, potentially offering returns of 20x to 50x. With plans to list on top centralized and decentralized exchanges, the project aims to build solid market positioning and liquidity.

We believe Glossi Token is not just a cryptocurrency-its the next big evolution in the digital world,” said Brayden Paul, CEO of Glossi Token.By integrating cutting-edge technologies like AI, the Metaverse, and DeFi, we are creating a platform that empowers both investors and users alike, while positioning Glossi Token to lead the way in the future of decentralized finance and virtual economies.”

Glossi Token’s leadership emphasises its commitment to driving innovation. The team behind the token is focused on developing a sustainable and future-proof ecosystem that goes beyond speculative trading. The roadmap includes strategic expansion, long-term utility-driven developments, and relentless innovation to keep Glossi ahead of evolving crypto trends.

About Glossi Token

Glossi Token is considered a rare chance to invest early in a multi-faceted crypto coin. With its merging of AI, Metaverse, Web 3.0, NFTs, DeFi, and Gaming, it has become a crypto sensation in 2025. With robust tokenomics, multi-exchange support, and cutting-edge technology, Glossi Token working on Hybrid Blockchain for the last 2 years, it is assured to be counted among the top-performing cryptocurrency tokens in 2025.

For more details, visit glossi.world or contact

‘Salman Khan’s Sikandar’ Comes to Kashmir Valley with Citara

As an Eid gift to the people of Kashmir, the mega blockbuster of superstar Salman Khan, Sikandar, is all set to be released in Shopian, Pulwama, Handwara, and Baramulla.

Citara, a company promoted by acclaimed filmmaker Tutu Sharma and Rahul Nehra and co-promoted by iconic actress Padmini Kolhapure, Padma Bhushan Shobana, and Uttam Kumar, is set to take Bhaijaan to the local diaspora with a First Day First Show of Sikandar.

Salman Khan’s Sikandar Lights Up Kashmir Theaters – Now Showing Across the Valley with Citara!

This initiative of bringing cinema and cinema lovers back to theaters, which was started at the behest of the Hon’ble LG of Kashmir, Shri Manoj Sinha, is now bearing fruit, with Bollywood and Kollywood rallying around Citara to show films in North and South Kashmir.

The towns of Shopian, Pulwama, Handwara, and Baramulla would see the simultaneous release and would also cover the diaspora in Sopore, Badgam, and Kupwara.

This will be followed by many First Day First Show screenings and Hits of Yesteryears to bring the joys of the big screen to Kashmir.

Noted Filmmaker and Citara Founder – Tutu Sharma says, “The film industry and Citara are committed to Kashmir, and we are overjoyed to bring Sikandar to North and South Kashmir. I have fond memories of shooting in Kashmir, and our film fraternity has a special place for Kashmir in our hearts.”

Award-winning film directorRumi Jafry says, “The industry is overjoyed to see Citara bringing Bhaijaan to Kashmir. Team Citara must be congratulated for this effort, as they have braved many challenges to reach this juncture.”

Founder and Managing Director Rahul Nehra says, “This is the beginning of a journey. We are poised to expand to Pahalgam, Anantnag, Ganderbal, and a few more towns in Kashmir this year. The Hon’ble LG Shri Manoj Sinha, the Divisional Commissioner, and the local administration have supported us in this quest to bring cinema back to Kashmir.”

Secure a Doctor Loan During Bajaj Finance’s Loan Fest and Unlock Exciting Rewards and Offers

Bajaj Finance Ltd. (BFL), has launched the Loan Fest 2025, offering various rewards and benefits. With Bajaj Finserv Doctor Loan, borrowers can get quick funds up to Rs. 80 lakhs at competitive interest rates with minimal documentation.

Bajaj Finserv Doctor Loan

The Bajaj Finserv Doctor Loan is a specialised financing solution to support doctors in expanding or establishing their practices. The Bajaj Finserv Doctor Loan provides quick access to funds with easy EMI options, enabling medical professionals to invest in clinic infrastructure, advanced medical equipment, or operational enhancements without undue financial burden.

With a quick approval process and funds disbursed within 48 hours*, this loan for doctors ensures that you can access the capital you need without any delay. These funds can be freely used to set up a new practice, upgrade to cutting-edge medical technology, or even cover day-to-day operational expenses. This financial tool provides borrowers with affordable and hassle-free access to funds.

Key features of the Bajaj Finserv Doctor Loan

Medical professionals require financial solutions that support their evolving needs. Bajaj Finance offers a doctor loan that provides exactly that. Here is what borrowers can expect when applying for a doctor loan with Bajaj Finance:

  • Loan amounts ranging from Rs. 2 lakh to Rs. 80 lakh: Doctors can borrow based on their specific financial requirements. This ensures that funds are available when needed, without unnecessary borrowing that could lead to higher repayment obligations.

  • Multiple loan variants: Doctors can choose a standard Term Loan for structured repayments or opt for Flexi Term Loan or Flexi Hybrid Loan, which allow them to withdraw funds as needed and make prepayments without additional charges. This feature is particularly beneficial for managing irregular cash flows, which is a possibility when starting a new clinic.

  • No collateral required: To ensure accessibility for both new and established doctors, borrowers can apply without pledging valuable property or investments.

  • Repayment tenure of up to 96 months: A longer repayment tenure reduces the EMI burden and improves cash flow management

  • Quick disbursal within 48 hours: With a fast approval and disbursal process, doctors can secure funds within two days, helping them act on urgent business needs.

  • 100% digital application process: The online application process is simple, secure, and accessible from any location, eliminating the need for lengthy in-person visits or excessive documentation. Doctors can apply at their convenience and track loan status digitally, ensuring a hassle-free borrowing experience.

With these benefits, the Bajaj Finserv Doctor Loan provides doctors with the financial flexibility and support they need to focus on delivering quality healthcare without worrying about funding constraints. This loan for professionals is tailored to meet the unique needs of medical practitioners, ensuring they can access the resources necessary to grow and sustain their practice.

Maximise your savings with the Loan Fest offer

For a limited period, Bajaj Finance is offering an exclusive Loan Fest cashback offer for doctors applying between 1st March and 30th April 2025.

  • Eligibility: Available for the first 50 doctors in March 2025 and the first 50 in April 2025 whose loans are successfully disbursed

  • Cashback rewards:

  • New customers: Cashback ranging from Rs. 1,000 to Rs. 3,000, based on the loan amount

  • Existing customers: Cashback ranging from Rs. 1,000 to Rs. 1,500

  • Cashback will be credited to the Bajaj Pay Wallet within 90 days of successful loan activation

With this limited-time offer, medical professionals can secure funding while benefiting from additional rewards, making it the right time to invest in their professional growth. Apply for a Bajaj Finserv Doctor Loan today!

*Terms and conditions apply.

Bajaj Finance Limited

Bajaj Finance Ltd. (‘BFL’, ‘Bajaj Finance’, or ‘the Company’), a subsidiary of Bajaj Finserv Ltd., is a deposit-taking Non-Banking Financial Company (NBFC-D) registered with the Reserve Bank of India (RBI) and is classified as an NBFC-Investment and Credit Company (NBFC-ICC). BFL is engaged in the business of lending and acceptance of deposits. It has a diversified lending portfolio across retail, SMEs, and commercial customers with significant presence in both urban and rural India. It accepts public and corporate deposits and offers a variety of financial services products to its customers.

BFL, a thirty-five-year-old enterprise, has now become a leading player in the NBFC sector in India and on a consolidated basis, it has a franchise of 69.14 million customers. BFL has the highest domestic credit rating of AAA/Stable for long-term borrowing, A1+ for short-term borrowing, and CRISIL AAA/Stable & [ICRA]AAA(Stable) for its FD program. It has a long-term issuer credit rating of BB+/Positive and a short-term rating of B by S&P Global Ratings.

To know more, visit www.bajajfinserv.in.

Lava Celebrates 16th Anniversary with Rs.16 Steal Deals on Lava Agni 3 5G & Prowatch V1

  • First 100 buyers get a chance to grab Agni 3 and Prowatch V1 for Rs. 16

  • Sale will be live at 12:00 PM on March 30th, 2025 for Agni 3 and at 07:00 PM for Prowatch V1

Lava International Limited, the leading homegrown smartphone manufacturer, is celebrating a significant milestone as it completes 16 successful years of empowering consumers with innovative, affordable, and Made-in-India tech. To mark the occasion, Lava is rolling out the first edition of its Lava anniversary sale, a one-day shopping extravaganza featuring unbeatable discounts on smartphones, smartwatches, and audio gear.

Lava Celebrates 16th Anniversary

The exclusive sale will be live from March 30th, 2025, on Lava’s official e-store, Amazon, and Flipkart, offering limited-time discounts on top-selling devices.

The highlight of the sale is Lava’s exclusive flash offer, giving the first 100 buyers a chance to own the flagship AGNI 3 smartphone and Prowatch V1 smartwatch for just Rs. 16. The AGNI 3 sale kicks off at 12:00 PM, followed by the Prowatch V1 sale at 7:00 PM. Beside this, here are some blockbuster deals you cannot miss.

Category

Model

MRP (INR)

Special Offer (INR)

Time

Channel

Smartphones

Lava Agni 3 5G

25,499

16000

All day

Lava Website, Amazon

Blaze Duo 5G

18,999

13,799

All day

Lava Website, Amazon

Blaze 3 5G

12,999

9,899

All day

Lava Website, Amazon

Accessories

Probuds N32

2,999

999

All day

Lava Website, Amazon

Probuds N31

2,499

799

All day

Lava Website, Amazon

Probuds T31

2,499

999

All day

Lava Website, Amazon

PB11

1,599

799

All day

Amazon

Category

Model

MRP (INR)

Special Offer (INR)

Time

Channel

Accessories

Prowatch V1

4,999

1,616

All day

Lava Website, Flipkart

Prowatch X

6,999

3,779

All day

Lava Website, Flipkart

Prowatch ZN

5,999

2,699

All day

Lava Website, Amazon

Lava’s 16th-anniversary sale isn’t just about offers-it’s a celebration of its journey, a testament to its commitment to innovation, and a promise to continue delivering high-quality, Made-in-India technology at unbeatable prices.

Grab these exclusive deals before they’re gone and celebrate Lava’s 16th anniversary with us.

About Lava International Limited

#ProudlyIndian | Made in India, Made for India

Lava International Limited, headquartered in Noida, Uttar Pradesh, is a pioneering mobile handset and solutions company in India, founded in 2009 with the vision to empower individuals. The companys corporate office and manufacturing facility, equipped with a production capacity of 42.52 million handsets per annum, are strategically located in Noida. Lavas commitment to innovation is reflected in its two state-of-the-art research and development centers in Noida, housing dedicated teams in software and hardware design. The companys extensive nationwide presence is facilitated by a robust retail network of 1.65 Lakh retailers, directly served by over 1000 distributors, and supported by a vast after-sales service network of 800+ professionally managed service centers. The brand has a global presence in 20+ countries.

Beyond smartphones, Lava is expanding its product portfolio to include smartwatches, Neckbands, Probuds, and an extended True Wireless Stereo (TWS) segment. The brands credibility is underscored by being ranked the ‘Most Trustworthy Brand’ in the CMR Retail Sentiment Index.

Connect with us on Instagram, X (Twitter), and LinkedIn.

AM/NS India Commences Land Acquisition to Set up Integrated Steel Plant in Andhra Pradesh

  • Reinforces commitment to support nation’s crude steel capacity goal of 300 MTPA by 2030

  • Land possession expected soon, to pave the way to commence work on the greenfield project

ArcelorMittal Nippon Steel India (AM/NS India) today announced the beginning of the acquisition of a land parcel in Anakapalli district, Andhra Pradesh, as part of its plans to set up a state-of-the-art integrated steel plant in Rajayapeta. The initial payment for acquiring the land has been made, and possession is expected soon, paving the way for the company to commence work on the greenfield project.

With proposed initial capacity of 7.3 MTPA, the project reinforces AM/NS India’s commitment to contributing to India’s national ambition to reach 300 MTPA crude steel capacity by 2030 and strengthening domestic manufacturing in line with the ‘Atmanirbhar Bharat’ initiative.

Honble Chief Minister of Andhra Pradesh Shri N. Chandrababu Naidu, said, “We welcome ArcelorMittal Nippon Steel India to Andhra Pradesh and are committed to providing all requisite support to ensure its success. This mega steel plant will not only create substantial employment opportunities but also foster socio-economic development for the communities and beyond. This project aligns with our vision of transforming Andhra Pradesh into a leading industrial hub.

Mr. Lakshmi Mittal, Executive Chairman, ArcelorMittal, said: “This investment in Andhra Pradesh deepens and broadens our presence in Indian steelmaking and takes us all closer to Viksit Bharat. This is a proud moment for all at AM/NS India, and Andhra Pradesh; together we hope to make a meaningful addition to Indias growing stature as a pre-eminent force in global manufacturing.

Mr. Aditya Mittal, Chairman, ArcelorMittal Nippon Steel India and CEO, ArcelorMittal, said, “Our investment today is the first step in an exciting plan to build a world-class steel plant in Andhra Pradesh that strengthens our contribution to India’s long-term steel manufacturing ambitions. We thank the Government of Andhra Pradesh for its steadfast leadership and shared commitment to a project that will create jobs and sustainable economic and societal value for local communities, the state and India.

Chairman of the task force for generating 20 Lakh jobs in AP & Hon’ble Minister of IT & HRD Shri Nara Lokesh welcomed the move and reiterated commitment of Government of Andhra Pradesh to speed of doing business and facilitating AM/NS’s entry into the state of Andhra Pradesh.

Mr. Takahiro Mori, Representative Director, Vice Chairman and Executive Vice President, Nippon Steel and Member, Board of Directors, ArcelorMittal Nippon Steel India, said, “AM/NS India’s proposed plant in Andhra Pradesh illustrates our unstinting ambition to grow Indian steelmaking capacity to support the country’s development. We are grateful to the Government of Andhra Pradesh for its support and commit ourselves to realising this project in a responsible way that strengthens the local economy and elevates India as a significant global steel manufacturing hub.”

AM/NS India is continuously pursuing growth opportunities nationwide, deepening its footprint and driving infrastructure development for the country. Its expansion to 15 MTPA from the current 9 MTPA at its flagship plant in Hazira, Gujarat, is progressing well. In Odisha where the company already has a significant presence, plans are underway to set up an integrated steel plant.

About Arcelormittal Nippon Steel India (AM/NS India)

ArcelorMittal Nippon Steel India (AM/NS India) is a joint venture between ArcelorMittal and Nippon Steel, two of the world’s leading steel manufacturing organisations. A leading integrated flat carbon steel producer in India, the company has a crude steel capacity of 9 million tonnes per annum with state-of-the-art downstream facilities. It produces a fully diversified range of flat steel products, including value-added steel, and has a pellet capacity of 20 million tonnes.

Famous Indian Brands Captivated the Catwalk of Moscow Fashion Week

Playing a key role in the global fashion landscape, Moscow Fashion Week enables designers to showcase their collections, setting the stage for unique and innovative creations in front of the global fashion community, which includes international fashion magazine editors, experts, stylists, and a broad audience. Indian designers achieved tremendous success with their recent showcase at this prestigious event.

FDCI presents Samant Chauhan at Moscow Fashion Week

In the span of six days at Moscow Fashion Week, designers from Russia, Indonesia, the USA, South Africa, China, Spain and beyond graced its catwalks with their exquisite collections. The bustling schedule comprised over 90 dynamic shows, with a remarkable 200 brands choosing Moscow Fashion Week as the perfect platform to showcase their creations in a multitude of innovative formats.

This season, two renowned Indian brands, FDCI presents: CoEK – Khadi India and Samant Chauhan, unveiled their collections at Moscow Fashion Week. CoEK – Khadi India places a strong emphasis on the quality of materials, embodying the ethos of conscientious fashion, a vital aspect in the rapidly emerging country. The captivating collection, rich with unique essence, wowed the Moscow audience with its vibrant, multi-layered designs. A masterful fusion of cotton, wool, and silk resulted in extraordinary creations that captivated all in attendance. The shows unique atmosphere was further enhanced by the musical accompaniment, evoking a compelling journey to India.

Samant Chauhans collection mesmerized with its exquisite craftsmanship, featuring opulent materials, intricate layering, delicate lace fabrics, inlaid textiles, and silk embroidery. “Russia has a growing appreciation for diverse fashion influences, and we see a strong synergy between Indian craftsmanship and Russian aesthetics. The market presents exciting opportunities for brands that emphasize intricate detailing, sustainable practices, and cultural storytelling-values that define our brand. We believe Indian fashion can find a unique space in Russia, blending heritage with contemporary style,” said Samant Chauhan.

Moscow Fashion Week stands out as a beacon of innovation, propelling the fashion economies of emerging regions to new heights. This prestigious global stage not only provides a spotlight for participants to unveil their distinct cultural legacies but also artfully presents them through the modern lens of contemporary fashion, blending tradition with trendsetting flair.

Designers at Moscow Fashion Week derive inspiration from the vibrant energy of bustling metropolises as well as the serene beauty of nature. Take, for instance, the Russian brand White Ocean, whose outerwear collection effortlessly blends classic silhouettes with contemporary trends like sleek cuts, statement shoulders, and the essential layering beloved by urban dwellers. The brands ethereal down jackets and versatile double-sided coats are the epitome of style and functionality, perfect for unpredictable weather conditions. Another standout from Moscow Fashion Week, Les Noms, draws from natures intricate shapes and earthy hues, translating them into exquisite pieces like asymmetrical draped dresses, billowy bombers, and elegant kimonos for both women and men.

Crompton Rolls Out its All New Range of Aura, Avancer & Jedi Air Coolers for an Effortless Summer Cooling Experience

With the summer sun turning up the heat, staying cool is no longer a luxury-it’s a necessity. To help consumers beat the rising temperatures, Crompton Greaves Consumer Electricals Ltd., renowned for its trust, quality, and durability, has introduced its latest air cooler range – the Aura, Avancer, and Jedi series. Leveraging its expertise as the #1 brand in fans and residential pumps, Crompton continues to address customer pain points with innovative and faster cooling solutions. These new models ensure superior cooling, offering quick relief and enhanced comfort during the sweltering months.

Crompton Launches New Air Coolers – Aura Series, Avancer Series and Jedi Series

As temperatures soar each year, staying cool and comfortable has become a growing challenge for consumers, especially during long summer days and nights. While air coolers offer a cost-effective solution for instant relief, their adoption in India remains surprisingly low due to limited awareness. Crompton seeks to change that with its latest range of air coolers-Aura, Avancer, and Jedi-designed to provide powerful cooling, enhanced portability, and everyday convenience. Whether it’s for a restful night’s sleep or staying cool during household chores, Crompton’s Air Coolers are built to keep you comfortable, wherever you need them.

The newly launched range offers cooling solutions tailored to different needs:

  • Aura Series (Desert 70L / 90L / 110L): Designed for larger spaces, this series features a powerful fan blade that delivers superior airflow, keeping your home comfortably cool. The special ice chamber accelerates the cooling process, while the Everlast Pump ensures reliable performance even with hard water. High-density honeycomb pads provide long-lasting and consistent cooling, making this series a refreshing and breezy addition to your home.

  • Avancer Series (Desert 65L / 80L / 95L): Ideal for medium-to-large spaces, this series comes with a sharp fan blade for strong and steady cooling. The 4-way air deflection system spreads cool air evenly in all directions, creating a consistently comfortable environment. The Everlast Pump offers durability even in hard water conditions, while the high-density honeycomb pads generate intense cooling. With a convenient autofill function that automatically refuels the cooler and a water level indicator to keep you informed, this series offers a seamless way to turn up the chill and match your mood.

  • Jedi Series (Desert 70L / 95L): Perfect for medium-to-large spaces, this series features an efficient fan blade that delivers efficient airflow, ensuring steady and consistent cooling. The special ice chamber speeds up the cooling process, while the Everlast Pump withstands hard water usage for lasting performance. High-density honeycomb pads provide reliable and consistent cooling, making this series a dependable solution to keep your home cool and comfortable.

Speaking about the new launch, Malhar Vadke, Vice President – Large Domestic Appliances, Crompton Greaves Consumer Electricals Ltd said., “At Crompton, we have always believed in delivering meaningful innovations that solve everyday challenges while upholding our promise of quality and reliability. With summers becoming increasingly intense, the need for effective and dependable cooling solutions has never been greater. Our new Aura, Avancer and Jedi series air coolers are designed with this in mind – powerful airflow, enhanced portability, durability and everyday convenience. Built with durable materials and advanced features, this range reflects Crompton’s commitment to creating products that deliver genuine value and stand the test of time. Whether it’s helping families enjoy peaceful nights or making everyday living more comfortable, even during the peak of summer, these coolers are built to keep homes refreshingly cool throughout the season.”

Available at Crompton-authorized retail outlets nationwide and on major e-commerce platforms, Crompton Air coolers are thoughtfully engineered to offer optimal cooling performance and seamless comfort throughout the summer season.

About Crompton
With a brand legacy of over 85 years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans and residential pumps. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer including superior quality and high-performance fans, pumps, lighting solutions and a range of other categories like water heaters; air coolers; small kitchen appliances like mixer grinders, air fryers, OTG, electric kettles etc.; other home appliances like irons & built-in kitchen appliances. The company has further invested in brand and innovation to not only better understand and meet consumer needs, but to also help drive energy efficiency. The consumer business also has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after sales service to its customers.

The companys consistent dedication to developing energy-efficient products has led to significant recognition. It has been honored with three prestigious National Energy Consumer Awards (NECA) by BEE, Ministry of Power. The recent award was presented by the Hon’ble President of India, Smt. Droupadi Murmu for the companys storage water heater in 2023. In 2019, the brand won in two categories: Ceiling Fans and LED Bulbs. Additionally, it was recognized as one of Indias Best Managed Companies 2022 by Deloitte Private and listed among ‘India’s Top 500 companies 2022‘ by Dun & Bradstreet India. The company has also been featured in Brand Top 75 most valuable Indian brands list for 2020 released by WPP and Kantar. Furthermore, Crompton was also recognized as the Brand of the Decade 2021 by Herald Global and BARC Asia in the Consumer Electrical category.