PubMatic, a leading independent technology company delivering digital advertising’s supply chain of the future, proudly served as the title sponsor for the Ultimate Move-A-Thon 2025, an initiative by the Rotary Club of Poona, reinforcing its commitment to Corporate Social Responsibility (CSR). With over 1,500 participants, this fundraising event successfully raised INR 67 lacs (USD 78,000), which will be allocated to initiatives supporting underprivileged communities in the areas of education, healthcare, environmental sustainability, and other social impact programs.

Mukul Kumar, Co-Founder and President, Engineering at PubMatic during the Move-A-Thon event in Pune

Move-A-Thon, a flagship initiative of the Rotary Club of Poona, brought together participants from diverse backgrounds to run, walk, and cycle for a cause, fostering a spirit of community and wellness while making a tangible difference in the lives of those in need. The funds raised will support critical healthcare initiatives such as pediatric heart surgeries, juvenile diabetes care, and the provision of artificial limbs and motorized wheelchairs. Additionally, the proceeds will be directed towards enhancing educational infrastructure, including libraries, computer and science labs, smart boards for rural schools, and sanitation facilities for female students, as well as environmental sustainability projects like organic farming and water conservation.

PubMatic is dedicated to driving positive social change by supporting initiatives that uplift communities. The company’s sponsorship of Move-A-Thon is a testament to its culture of collaboration, purpose, and community engagement. The event saw over 200 PubMatic employees and their families actively participate in the event, embodying the company’s ethos of giving back and creating a meaningful impact.

“At PubMatic, we believe that businesses have a responsibility beyond profits. Our partnership with the Rotary Club of Poona for Move-A-Thon reflects our commitment to empowering communities, supporting education, and driving social change,” said Mukul Kumar, Co-Founder & President, Engineering at PubMatic. “It was inspiring to see our employees come together, not just as participants but as changemakers, further strengthening our culture of purpose-driven action.”

Jaideep Parekh, Chief Disruptor & Founding Partner of Panam Capital Market LLL and Project Chairman at the Rotary Club of Poona, added, “We are grateful to PubMatic for their generous support as the title sponsor of Move-A-Thon 2025. Their contribution has helped us amplify our impact, enabling us to reach more beneficiaries and drive sustainable social progress.”

With a strong focus on sustainability and community development, PubMatic remains committed to championing social causes, reinforcing its role as a company that not only drives innovation in the advertising technology industry, but also creates lasting impact in society. To find out more about a career at PubMatic, visit our website.

In a rare and challenging medical case, Be Well Hospitals, East Tambaram, Selaiyur, has successfully performed a hip replacement surgery on a 101-year-old patient presenting with multiple critical health conditions.

According to the hospital sources, the patient was admitted with a fractured neck of the femur and was in a severely compromised state. On admission, he was diagnosed with pneumonia, persistent high-grade fever, acute kidney failure, and significantly elevated NT-proBNP levels-an indicator of heart failure and fluid overload. These combined factors made surgery extremely high-risk.

The nursing & surgical team at Be Well Hospitals, Selaiyur, led by Dr Gopinath Duraiswamy, Clinical Lead & Sr Consultant Orthopedic Surgeon

“Operating on a centenarian is uncommon; doing so in the presence of such severe complications required meticulous planning and coordination,” said Dr. Gopinath Duraiswamy, Clinical Lead and Senior Orthopedic Surgeon. “This case demanded careful judgment at every step.”

“A multidisciplinary team including specialists in anesthesiology, nephrology, cardiology, critical care, and physiotherapy collaborated to manage the patient’s complex needs. The procedure, a hemiarthroplasty, was carried out without any intraoperative complications. Following the surgery, the patient is stable, conscious, and currently undergoing rehabilitation. His recovery highlights the critical role of coordinated care and clinical precision in managing high-risk surgical cases.”

“This case illustrates the importance of integrated, patient-centered care,” said Dr. C.J. Vetrievel, Founder and Managing Director of Be Well Hospitals. “Our focus is on ensuring that patients, regardless of age or condition, receive the care they need in a timely and safe manner.”

Be Well Hospitals operates a network of secondary-care facilities across Tamil Nadu and Puducherry, designed to bring essential medical services closer to communities. These hospitals provide access to complex procedures and coordinated medical care in a local setting.

As the patient regains mobility, the case serves as a reminder that advanced age and comorbidities, while significant challenges, need not be insurmountable when approached with the right expertise and collaboration.

For more details, please visit www.bewellhospitals.in.

About Be Well Hospitals Pvt. Ltd.

Established in 2011, Be Well Hospitals is a chain of multi-specialty hospitals operating across 12 locations in Tamil Nadu and Puducherry. The hospital group focuses on delivering accessible and affordable healthcare services tailored to community needs.

Emphasizing the need for collaboration in driving social change, Ashish Shelar, Cabinet Minister of Information Technology & Cultural Affairs, Government of Maharashtra, called upon innovators, changemakers, and researchers in the We Serve India National Awards to participate in the state government’s quarterly roundtable discussions. Echoing this vision, Arvinder Pal Singh, International First Vice President of Lions Clubs International, highlighted the Lions Clubs’ growing investment of over Rs. 500 crores annually in community development at the event.

We Serve India National Awards

The We Serve India National Awards, an initiative by Lions Clubs International and Forbes India, brought together experts, innovators, researchers, and entrepreneurs among others, to celebrate individuals and organizations making meaningful contributions to society. The event, held in Mumbai as the grand conclusion to zonal events in Guwahati, Kochi, and Surat, honored grassroots efforts and large-scale impact projects in areas such as women’s empowerment, education, healthcare, and environmental sustainability.

Shelar reiterated the government’s commitment to developing an environment where service-driven organizations and individuals can thrive. “Service is the foundation of a progressive society. We must design and synchronize efforts that drive social upliftment, and I invite all those making a difference to contribute their insights at our government’s roundtable discussions,” he said.

The evolving role of social service organizations in India was a key theme of the evening, as Singh elaborated on the changing dynamics of the Lions Clubs. “We operate in an era of collaboration, local stakeholders know their communities best, and our role is to empower them through resources and structured support. Whether through microfinance initiatives that uplift women or health campaigns bridging awareness gaps, our goal is to create sustainable impact,” he stated.

Experts also pointed out the growing engagement of younger generations in service initiatives, with Singh advocating for their inclusion in leadership roles. “We must provide young people with the opportunity to lead in their own way. At Lions Clubs International, we have two members from younger generations on our international board, ensuring fresh perspectives guide our mission,” he added.

In unison, experts said that as large-scale community initiatives grow, the real measure of success lies in their tangible impact on the ground. Ensuring that those being served feel genuinely supported and empowered. Impact assessments have become a crucial tool in evaluating outreach efforts, helping organizations refine their strategies for maximum effectiveness. Partnerships between public welfare programs and grassroots organizations have demonstrated the power of community-driven advocacy, where real change happens when people engage with those they serve, not just for them. Recognizing and celebrating these efforts not only validates their importance but also inspires a wider culture of service and collaboration.

Speaking on this initiative, Sidharth Saini, Chief Operating Officer, News18 Studio said, “Were honored to celebrate the tireless efforts of individuals who selflessly serve their communities. These awards recognize the real, unsung heroes who drive our nations progress. By shining a light on their work, we as a leading news network aim to inspire a wave of service and empower others to contribute to nation-building.“

Among those honored were Abhishek Ray, Bollywood Composer and Singer, for Wildlife Conservation; Raimati Ghuria, Tribal Farmer from Odisha, also known as Queen of Millet, for Sustainable Agriculture; Aditya Jitendra Kumar Mehta, Founder, Aditya Mehta Foundation, for Educational Learning & Skill Development, Seema Sayyad, Manager, Aastha Parivaar, for Women’s Empowerment; Preethi Srinivasan, Founder, Soulfree Trust, for Health Care and Sanitation; and Janani Venkitesh, Environmentalist, for Waste Reduction and Recycling.

The inaugural edition of the We Serve India National Awards by Lions Clubs International and Forbes India highlighted the expanding role of service-driven initiatives across the country. By recognizing individuals and organizations making a measurable impact, the event underscored the growing collaboration between government, nonprofits, and grassroots efforts in addressing key social challenges.

Get ready to indulge in the unmatched cheesiness of the all-new KFC Gold Edition, which presents your KFC favourites in an all-new cheesy avatar. The KFC Gold Edition brings a bold new flavour to KFC’s iconic finger lickin’ good chicken.

Enjoy KFC favourites such as Zinger burger, Boneless Strips & Fries dunked with the flavour of cheese

Crispy, juicy and dunked in the flavour of cheese, the range of items includes the Dunked Chicken Zinger Burger, & Dunked Chicken Strips. And that’s not all. KFC Gold Edition comes in a never-seen-before, exclusive gold & black packaging.

KFC Gold Edition has vegetarian options such as Veg Zinger and Cheesy Fries as well so everyone can savour the cheesy goodness.

Starting at INR 129, the KFC Gold Edition is available for dine-in & takeaway across all 1200+ KFC restaurants in India as well as via the KFC app & website (online.kfc.co.in).

So, what are you waiting for KFC Gold Edition promises a taste adventure like no other. It’s the Zinger you’ve always loved, and the crispy strips you often crave, now dunked in the golden goodness of cheese. Head to your nearest KFC to experience the cheesiest, crunchiest bite.

About KFC

KFC, a subsidiary of Yum! Brands, Inc. (NYSE: YUM.), is a global chicken restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook, Colonel Harland Sanders, who created a finger lickin’ good recipe more than 80 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. Today we still follow his formula for success, with real cooks breading and freshly preparing our delicious chicken by hand in more than 26,000 restaurants in over 145 countries and territories around the world.

For more information, visit online.kfc.co.in.

Bangkok, the vibrant heart of Thailand, continues to captivate travelers as one of the world’s most visited cities. With its rich cultural heritage, world-class hospitality, and thrilling entertainment. This year, as the country gears up for Songkran, Thai new year celebration, run under campaign “Maha Songkarn World Water Festival 2025” the grand celebration that endorsed by Thai government. Visitors will experience unique tradition, water splashing events all over Thailand, and modern attractions.

Bangkok’s Songkran: The Ultimate Global Festival Experience

Video Link: www.youtube.com/watchv=4G62h9J2nw8

Bangkok has been recognized as the “Best City” in the 2025 DestinAsian Readers’ Choice Awards, reinforcing its reputation as a premier travel destination. Adding to its prestige, Songkran has been officially designated as an intangible cultural heritage by UNESCO. From April 12 to 16, the city transforms into a vibrant playground of water fights, cultural performances, and joyful celebrations, making it one of the most exhilarating times to visit.

During Songkran, Bangkok enjoys lighter traffic, making it an ideal time for tourists to explore the city. At the heart of the celebrations is EM DISTRICT, comprising Emporium, EmQuartier, and EmSphere, turning Sukhumvit into the ultimate entertainment hub with events and activities that showcase Thailand’s best offerings.

A major highlight is “Thai Hussa Maha Songkarn” which is a grand celebration of Songkarn festival from April 12-14, a big water splash and street food will be live up at EmSphere while traditional performances, Thai classical game booths, concert will be held at Benchasiri Park next to EmSphere.

Meanwhile, the “Thaitainment Market” hosted at EmSphere from April 3 to 20, featuring Bangkok’s most famous street food vendors, a vibrant Thai-style bar, and an impressive water tunnel entrance. This Instagram-worthy installation will be a major highlight.

Bangkok’s Songkran: The Ultimate Global Festival Experience

To enhance the experience, the “Kud Thai” event which is mean the best Thai selection will highlight Thailand’s craftsmanship and Thai gourmet by selecting the best-in-class of each category and gathering in the event from March 27 to April 20. Emporium’s “Thai Pop Market”, features a curated selection of Thai souvenirs, local fashion, and premium Thai fruits. Visitors can also participate in traditional craft workshops and enjoy live Thai music performances. In addition, EmQuartier’s Thai Culinary Festival, held from April 3 to 16, presenting the country’s finest fruits and street food.

G-Circuit’s Songkran Gala 2.0 from April 11 to 14, one of Asia’s largest LGBTQ+ festivals. Hosted at UOB Live and Tribes Sky Beach Club, EmSphere. this spectacular event will welcome over 30,000 attendees for world-class DJ performances, dazzling entertainment, and an electrifying party experience.

With a perfect blend of tradition, modern festivities, and cultural immersion, Songkran at EM DISTRICT promises an unforgettable experience. Whether exploring Thai heritage, indulging in local delicacies, or joining celebrations, Bangkok remains the ultimate destination for Songkran in 2025.

In a grand celebration of International Women’s Month, Gulshan Group hosted the prestigious Icons of Influence Felicitation Ceremony at Gulshan One29 Mall, honoring exceptional women from Noida who have redefined success and influence in their respective fields.

Gulshan Group Honors Women Achievers at ‘Icons of Influence

The evening was dedicated to recognizing and celebrating women pioneers across diverse domains-from fearless journalists and dynamic entrepreneurs to eminent IAS officers, visionary educators, renowned artists, and impactful community leaders. The felicitation ceremony provided a platform to acknowledge their unwavering perseverance, leadership, and contributions to society.

More than just a celebration, Icons of Influence was a vibrant experience, featuring live music performances, interactive sessions, engaging activities, and an exclusive shopping experience, culminating in a grand dinner-ensuring an unforgettable evening of recognition and camaraderie.

Speaking at the event, Yukti Nagpal, Director, Gulshan Group, expressed, “At Gulshan Group, empowering women is not just a belief-it’s a commitment. Women bring a powerful synergy of empathy, strategic vision, and innovation, shaping industries and driving impactful change. ‘Icons of Influence’ is our tribute to the exceptional women who continue to break barriers and redefine excellence. We are honored to celebrate their achievements and remain steadfast in our mission to create platforms that fuel their growth, ensuring a more inclusive and progressive future.”

With Icons of Influence, Gulshan Group not only honored extraordinary women but also inspired the next generation of changemakers to push boundaries and pursue excellence. As a brand committed to creating legacies, Gulshan Group will continue to champion initiatives that celebrate, uplift, and empower those who shape the world with their influence and vision.

Vanesa, the premium fragrance brand for modern women, has announced Bollywood sensation Kiara Advani as its new brand ambassador. This exciting collaboration marks a significant milestone in Vanesa’s journey, reinforcing its commitment to empowering women and inspiring confidence in them.

Bollywood Superstar Kiara Advani, the new face of Vanesa

Kiara Advani, known for her poise, charm, and authenticity, perfectly embodies the essence of Vanesa. Her journey in the film industry reflects confidence and self-expression, qualities that align seamlessly with the brand’s philosophy.

For Kiara, fragrance is more than just a scent; it’s an extension of her personality. Kiara’s personal fragrance preferences reflect her dynamic persona – fresh and floral scents for the day and warm amber notes for the evening. With this partnership, Vanesa aims to translate this duality into a collection that resonates with modern consumers who seek versatility and elegance in their fragrances.

Expressing her excitement, Kiara Advani said, “Im beyond thrilled to be associated with Vanesa. For me, confidence is about embracing my true self, owning my strengths and vulnerabilities, and walking through life with authenticity. This is what makes working with Vanesa so special, as the brand celebrates individuality, and that’s something I truly believe in.”

Saurabh Gupta, MD & CEO, Hamilton Sciences Pvt. Ltd., said, “We are delighted to welcome Kiara Advani to the Vanesa family. Kiara embodies the essence of our brand with her elegance, charm, and relatable appeal. Her journey and personality perfectly align with Vanesa’s philosophy of celebrating individuality and modern femininity. We believe this collaboration will inspire women to embrace their individuality with confidence.”

Vanesa’s legacy of working with strong, inspiring women continues with Kiara, following in the footsteps of its first brand ambassador, Kareena Kapoor Khan. As Kiara steps into this role, she brings a fresh, modern perspective to the brand while honouring its timeless essence.

About Vanesa
Vanesa isn’t just a brand, it’s a movement. Bold, unapologetic, and effortlessly chic, Vanesa speaks to the woman who knows exactly what she wants-and isn’t afraid to go after it. With contemporary, edgy styling at its core, the brand resonates with today’s confident woman: stylish, self-assured, and always ahead of the curve. Vanesa creates a space for women who are not just living life, but owning it-glamorous, outspoken, vibrant, and ready to take on the world on their own terms.

Parimatch Sports, a high-quality sportswear brand inspired by the world’s top athletes, has launched a new bold billboard campaign that captures the spirit of the IPL season in spectacular fashion.

Parimatch Sports Captures IPL Spirit with Game-Changing Outdoor Experience

Live across Kolkata from March 25 to May 25, the campaign transforms city streets into thrilling visual experiences. These aren’t ordinary billboards-they’re fearless, eye-catching 3D installations designed to stop people in their tracks. Through this initiative, Parimatch Sports continues to energize the sporting community, building on its tradition of WOW-effect campaigns inspired by global icons like Nike, Adidas, and Coca-Cola.

One of the billboards features dramatic 3D elements: extended gloves, a cricket helmet, and even a phone caught mid-air. These elements create a powerful illusion of a cricketer bursting out of the board-full of motion, energy, and excitement.

Another installation showcases a massive spinning wheel with the question: “Who wins this cricket league” As it turns, the spotlight lands on one bold answer-YOU-emphasizing the brand’s daring spirit and energy, traits that deeply resonate with true champions inspired to win.

These installations don’t just advertise-They stop traffic. Spark reactions. And bring the electric celebration of cricket straight to the streets.

Launched just as major IPL rivalries heat up, the campaign amplifies the tension, thrill, and competitive fire of the season.

Wear it. Feel it. Win it.

About Parimatch Sports
Parimatch Sports is a high-quality sportswear brand inspired by the world’s top athletes and designed to equip every brave soul on their winning track. With passion at heart, Parimatch Sports creates pro-on-field kits for football and cricket teams and a comprehensive range of everyday workout clothes for fans. The main feature that makes this brand stand out from the crowd is its exclusive design, inspired by top world’s athletes and their victories on the pitch. Parimatch Sports appearance on the market pursues an ambitious goal-expanding the horizons of Indias love for sports, bringing it to a brand new level.

Action Construction Equipment Limited (ACE), India’s leading material handling and construction equipment manufacturer and market leader in the Mobile Cranes & Tower Cranes segment, emerges as a key participant at Bauma 2025, the world’s premier trade fair for construction machinery, currently taking place in Munich, Germany, from 7-13 April 2025.

ACE AT35 Telehandler

A dominant force in India, ACE holds a 63% share in mobile cranes and 60% in tower cranes, driving growth across infrastructure, construction, manufacturing, logistics, defence, and agriculture. Beyond domestic leadership, ACE has expanded its global footprint, exporting to over 44 countries across the Middle East, Africa, Asia, and Latin America. Its participation at Bauma 2025 reinforces Indias position as a global hub for construction equipment innovation and manufacturing.

The global construction equipment market is projected to reach USD 194.10 billion by 2030, with India expected to play a crucial role in driving this growth. With its advanced manufacturing capabilities and cutting-edge solutions, ACE is well-positioned to address the evolving demands of infrastructure development worldwide.

Mr. Sorab Agarwal, Executive Director, ACE, said, “ACE is not just manufacturing equipment; we are shaping the future of global infrastructure. Our commitment to innovation, sustainability, and engineering excellence drives us to set new industry benchmarks. As governments worldwide invest in modernization, ACE is ready to deliver cutting-edge solutions that enhance efficiency, reliability, and sustainability. Bauma 2025 is a powerful platform to showcase India’s manufacturing strength, and we are proud to represent the nation on the world stage.”

Bauma Expo is a premier gathering of global manufacturers, policymakers, and industry leaders, providing a platform to showcase advancements, foster collaborations, and explore emerging trends in infrastructure development. As a strong ambassador of ‘Make in India’, ACE continues to expand its presence across Europe, the Middle East, Africa, Southeast Asia, and South America, bringing Indian engineering excellence to international markets.

At Bauma 2025, ACE is presenting its latest innovations, including the Equal Wheel Backhoe Loader, 3.5-ton Telehandler, and NX360 Multiactivity Pick-and-Carry Crane, reinforcing its commitment to technological excellence and innovation.

Further cementing its role as a leader in indigenous manufacturing, ACE recently secured a USD 49 million defence order from the Ministry of Defence, reinforcing its commitment to the ‘Make in India’ and ‘AtmaNirbhar Bharat‘ initiatives.