The Leather & Hide Council of America (LHCA) has selected Taipei, Taiwan, as the host city for the landmark fifth annual Real Leather. Stay Different. (RLSD) International Student Design Competition final, scheduled for October 27-28, 2025.

Meet the Judges 2025

Following celebrated events in London and Milan, the competition now sets its sights on Taipei, underscoring Asias rising prominence as a global hub for innovation and fashion design.

The prestigious final will be hosted at AMBI SPACE ONE, Taiwan’s first intelligent, immersive venue, situated within Taipei’s iconic Taipei 101 skyscraper – which is also the world’s tallest green building. This exceptional location highlights the intersection of technology, creativity, and sustainability at the heart of RLSD’s mission.

Category winners in Apparel, Footwear, Accessories and People’s Choice, alongside the RLSD Taiwan 2025 overall winner, will travel on an all-expenses-paid trip to Taipei. Finalists will present their sustainable leather creations to a distinguished panel of industry experts, including Christopher Koerber (Managing Director, Hugo Boss), Mike Adler (international celebrity stylist), Kora Hsieh (Editor-in-Chief, Harper’s BAZAAR Taiwan), Adrien Roberts (International fashion education consultant) and acclaimed fashion influencer Yu Lee.

Christopher Koerber, Managing Director at Hugo Boss and a longstanding supporter of RLSD, commented, “Supporting the RLSD competition continues to be deeply rewarding. Bringing the 2025 final to Taipei is especially exciting as it provides an extraordinary platform for nurturing young talent and encouraging designers to embrace sustainable natural materials like leather. This initiative is critical, promoting innovation and environmentally responsible practices that are essential for the future of fashion.”

Kerry Brozyna, President of the Leather & Hide Council of America, stated, “In just five short years, RLSD has evolved into a globally recognised initiative, successfully advocating for leather as a sustainable alternative to synthetic materials. Hosting the international final in Taipei marks a new chapter, highlighting our ongoing commitment to industry leadership, innovation and the importance of empowering the next generation of designers. This is just the beginning of our vision – a world where sustainable natural materials are the first choice for designers everywhere.”

Finalists will also benefit from extensive media exposure and the opportunity to feature their designs in the prestigious RLSD Capsule Collection, showcased globally at prominent fashion and sustainability events throughout the year.

The competition remains open to current fashion students and graduates from 2023 or 2024. Designs must contain at least 50% cattle hide leather and fall into one of three categories: Apparel, Footwear, or Accessories.

Entries close at 11:59 pm (BST), 30 June 2025. Full details and entry submissions: rlsd.internationaldesigncomp.com.

About Real Leather. Stay Different.
Real Leather. Stay Different. is a global campaign that has reached some 750 million people and hundreds of thousands of students. It makes the case for leather (and other natural materials) and for making the best use of society’s waste, particularly the hides that are the by-products of the dairy and meat industries, before looking to the petrochemical industries for manmade materials. Flexible and durable, leather is the natural alternative to fast fashion.

About Arts Thread
Arts Thread is the worlds leading digital platform for emerging artists & designers and a launchpad for the next generation of creative talent. Arts Thread has built relationships with over 950 creative institutions connecting to over 400,000 students in approximately 130 countries, partnering with leading brands, organisations, events, media to help launch the next generation of creative talent globally. For further information please visit www.artsthread.com.

In a bold move to accelerate digital transformation in India’s social sector, India Leaders for Social Sector (ILSS) and the EkStep Foundation have partnered to scale and strengthen the Koita Centre for Digital Transformation (KCDT) at ILSS. This Centre, established by ILSS, in partnership with the Koita Foundation, is designed to equip non-profits with the digital capabilities needed to scale impact and drive innovation.

(L-R): Anirban Chaudhury, Head, KCDT; Anu Prasad, Founder and CEO, ILSS; Shankar Maruwada, Co-Founder and CEO, EkStep Foundation

The initiative aims to bridge the digital divide in the development ecosystem by offering structured leadership training, practical toolkits, and a vibrant ecosystem that enables mission-driven organisations to adopt technology and data more effectively.

“At ILSS, we’ve long recognised that leadership in the social sector must evolve to meet the challenges of a digital world,” said Anu Prasad, Founder and CEO of ILSS. “This partnership with EkStep Foundation and Koita Foundation through KCDT is our collective response to a deeply felt need across the ecosystem-non-profits need support, not just with tools, but with the mindset and skillsets to lead digital transformation meaningfully.”

KCDT, housed within ILSS, has been operating since early 2025 under the leadership of Anirban Chaudhury. As a centre of excellence, it has already begun serving as a hub for experimentation, co-creation, and capacity-building for non-profits across the country.

“Through KCDT, we are creating a space that enables social impact organisations to learn, adapt, and innovate using digital means-without losing sight of the human mission at the core,” said Anirban Chaudhury, Head of KCDT. “We believe the digital transformation of the sector must be inclusive, intentional, and guided by real-world insights from changemakers on the ground.”

“Digital transformation is no longer optional for social organisations-it is essential. At Koita Foundation, we are committed to enabling long-term capacity in the sector by supporting initiatives like KCDT that provide structured guidance, peer learning, and real-world application. It’s about building digital confidence, not just digital systems,” said Rekha Koita, Co-founder and Director of Koita Foundation.

A key component of the partnership is the Digital Transformation for Social Impact (DTSI) program-a curated learning journey for non-profit leaders to strengthen digital strategy and implementation. Complementing this is the upcoming Digital Toolbook for Social Impact (DiTSI)-an open-access guide featuring frameworks, case studies, and actionable resources for integrating digital tools across operations, program delivery, fundraising, and impact measurement.

“Digital transformation in the social sector isn’t about just digitising existing processes-it’s about reimagining how we learn, interact, work, and deliver value to communities,” said Shankar Maruwada, CEO and Co-founder of EkStep Foundation. “This collaboration is a commitment to building that capacity in a way that is open, accessible, and community-led.”

By bringing together nonprofits, funders, technology partners, and knowledge experts, this initiative seeks to build a long-term foundation for systemic digital transformation-one that strengthens India’s development sector from the inside out.

About ILSS
India Leaders for Social Sector (ILSS) is a leadership and capacity-building organisation that nurtures talent, skills, and vision within India’s development ecosystem. Through its programs, ILSS builds future-ready leaders capable of driving scalable and sustainable social impact.

About EkStep Foundation
EkStep Foundation is a philanthropy that works on technology-enabled, population scale digital transformation. Its work intersects Digital Public Infrastructure, AI and Open Networks. The organisation’s works focuses on the ‘Learning to Earning’ journey, with a specialised focus on school education, jobs and agriculture.

About Koita Centre for Digital Transformation (KCDT)
KCDT is a strategic initiative established by ILSS and The Koita Foundation to accelerate digital transformation in India’s social sector by enabling knowledge, tools, and collaborative learning opportunities for non-profits and sector leaders.

Renowned Bollywood actress Mallika Sherawat has finally unveiled the secret behind her radiant skin and luscious hair, crediting RediClinic’s premium Biotin and Glutathione supplements as her go-to wellness duo. In a recent Instagram video that has been trending among beauty enthusiasts, Mallika opens up about her journey toward achieving natural glow and health from within, moving beyond superficial skincare routines.

Mallika Endorsing RediClinic

In her recent announcement she says “Beauty isn’t just about what you apply on the outside-it’s about how you nourish yourself from within,” Mallika shared in her candid video. She recalls trying multiple skincare products and diets with limited results, until she discovered the power of RediClinic’s supplements. “With pollution, makeup, and bright lights taking a toll on my skin and hair, I wanted something real and effective. That’s when I found RediClinic Glutathione and Biotin-both trending and doctor recommended.”

Mallika’s Instagram post showcases her taking the supplements daily, emphasizing the unique blend of 100% Japanese Glutathione and high-quality Biotin, formulated to detoxify, brighten skin, and strengthen hair and nails. “After just 30 days, I noticed a real difference,” she says, smiling confidently. “My skin looked healthier, my hair felt stronger, and I trusted RediClinic because they use pure ingredients with no hidden fillers-just real results.”

Glutathione, a powerful antioxidant, detoxifies the body, supports immunity, and promotes skin repair from inside out. Paired with Biotin, known for enhancing hair and nail strength, RediClinic offers a comprehensive approach to beauty and wellness. These supplements have been featured across various leading media networks, further bolstering consumer trust.

About RediClinic
RediClinic is a premium Indian wellness brand committed to delivering scientifically-backed, high-quality nutraceutical supplements that enhance overall health and beauty. With a focus on purity, innovation, and customer well-being, RediClinic uses only trusted ingredients such as 100% Japanese Glutathione to ensure effective results without harmful fillers. The brand has quickly become a favorite among health-conscious consumers seeking natural solutions to skin, hair, and immunity challenges.

Shop RediClinic’s Biotin and Glutathione supplements at www.rediclinic.com Stay updated and join the wellness community by following @rediclinic_official on Instagram.

In a shift driven by both sentiment and strategy, Non-Resident Indians (NRIs) are increasingly directing their real estate investments towards luxury homes in India’s Tier-2 and Tier-3 cities. This growing trend reflects not only a desire to reconnect with their roots but also a pragmatic approach to wealth creation, quality of life, and legacy planning.

Coming Home in Style: NRIs Opting for Luxury Homes in Smaller Cities

Over the past decade, smaller cities such as Mohali, Lucknow, Coimbatore, and Indore have quietly transformed into vibrant economic and lifestyle hubs. Well-connected airports, upgraded social infrastructure, and a rise in cosmopolitan living have made them attractive to the globally mobile Indian diaspora.

“NRIs are no longer restricting their investments to metros,” says Mr. Umang Jindal, CEO, Homeland Group. “There is a clear demand for larger, better-designed homes in cleaner, better-planned cities that offer a more balanced lifestyle. Many NRIs are emotionally inclined to return or maintain a strong presence in India, but their standards are global. They seek homes that mirror what they’re used to abroad-not just in terms of luxury but also privacy, community, and wellness.”

While affordability compared to metro cities is still a factor, it is the value proposition and long-term livability that is drawing attention.

“There’s a marked shift in how NRIs perceive luxury in India,” explains Mr. Prateek Mittal, Executive Director, Sushma Group. “They are seeking spaces that align with international sensibilities: open layouts, advanced security, eco-conscious design, access to facilities like Golf Course next to their houses and nature. Tier-2 and Tier-3 cities are uniquely positioned to offer this, especially as urban stress and congestion in larger cities continue to rise.”

Moreover, the pandemic has altered lifestyle priorities worldwide. For NRIs, the value of spacious, health-oriented homes in clean environments has soared. This shift has aligned perfectly with what many smaller Indian cities now offer.

“Luxury today is more than just premium fittings-it’s about space, peace, and purpose,” notes Mr. Piyush Kansal, Executive Director, Royale Estate Group.“Many NRIs are seeing their hometowns in a new light. The blend of emotional belonging and practical advantages is too compelling to ignore. We’re witnessing consistent interest from professionals who want a meaningful footprint in India without compromising on lifestyle.”

These buyers are not merely investing, they are curating a future. A home in India is increasingly seen as a long-term strategic asset: part retreat, part legacy. Developers are adapting, too, offering seamless digital experiences, flexible payment structures, and post-possession services tailored to the needs of NRI clients.

“The growing NRI interest is pushing the entire real estate sector, residential as well as commercial, to elevate its standards,” remarks Mr. Adish Oswal, Chairman, Oswal Group. “It’s no longer enough to deliver just premium homes or commercial projects; NRIs today seek a comprehensive ecosystem that includes world-class commercial infrastructure, seamless service, and future-ready communities. This trend isn’t just a passing phase, it’s a strong signal that tier-2 and tier-3 cities are firmly positioning themselves on the global investment map.”

As India’s growth story expands beyond the metro narrative, it’s clear that the luxury housing segment in emerging cities is no longer a niche, it’s a natural evolution. For NRIs seeking a return to their roots without compromising their lifestyle, Tier-2 and Tier-3 cities are the new definition of “coming home in style.”

A New Era of Regional Digital Entertainment Begins with a Dedicated Platform for Telugu, Tamil, Kannada, Malayalam, and More.

In a landmark moment for regional entertainment in India, 4SidesPlay, a new-age OTT streaming platform exclusively focused on South Indian content, has officially launched. Founded by entrepreneur Kalyan Kumar, 4SidesPlay is poised to reshape the digital viewing landscape by putting regional languages and cultures at the forefront of entertainment.

Kalyan Kumar, Founder & CMD of 4SidesPlay

As the demand for hyper-local content surges across India, 4SidesPlay steps in to fill a major gap in the OTT market. The platform offers an expansive and growing library of films, web series, short films, documentaries, music videos, and original productions in Telugu, Tamil, Kannada, Malayalam, and other regional dialects from the South.

A Platform with a Purpose
4SidesPlay is not just another OTT app-it is a cultural movement. At its core, the platform aims to preserve and promote the rich storytelling traditions, languages, and cinematic voices of South India. With thoughtfully curated content, a region-first strategy, and a focus on inclusivity, 4SidesPlay is designed to connect with audiences in Tier 2, Tier 3, and rural markets who have long been underserved by mainstream streaming platforms. “South India is home to some of the richest, most vibrant storytelling traditions in the world, yet the digital space has not done justice to its diversity. 4SidesPlay is our answer to that gap-a platform built by the region, for the region, and of the region,” said Kalyan Kumar, Founder & CMD of 4SidesPlay.

Key Highlights of 4SidesPlay

• Multilingual Focus: Native content in Telugu, Tamil, Kannada, Malayalam, with plans to expand into Tulu, Konkani, and tribal dialects.

• Original Productions: A slate of exclusive 4SidesPlay Originals featuring emerging and veteran talent from the South.

• Cultural Curation: Special emphasis on folklore, local legends, indie cinema, and grassroots storytelling.

• User-Centric Experience: Seamless navigation, regional language interface, offline downloads, and adaptive streaming.

• Affordable Subscription Plans: Designed to be accessible to a wide demographic, including rural and semi-urban users.

Content That Speaks the Language of the People
The 4SidesPlay content strategy goes beyond entertainment-it seeks to empower creators from across the South Indian states by offering a dedicated platform for their stories. With a growing ecosystem of regional directors, screenwriters, actors, and independent production houses, 4SidesPlay aims to nurture grassroots talent and offer viewers a break from homogenized content. From action-packed thrillers in Telugu to soulful Malayalam dramas, raw Kannada indie films to high-energy Tamil comedies, the platform caters to every mood and taste-all while celebrating the linguistic, cultural, and cinematic diversity of Southern India. Kalyan Kumar, the Founder and CMD of 4SidesPlay, is a media-tech visionary whose career spans over 20 years across content creation, digital media strategy, and entrepreneurship. Hailing from Andhra Pradesh, Kalyan grew up witnessing the untapped potential of regional talent and the disconnect between traditional media and local voices. After stints with leading media conglomerates and several successful ventures in film distribution and content syndication, Kalyan recognized a glaring need: a dedicated, high-quality OTT platform that caters specifically to South Indian languages. With this vision, he founded 4SidesPlay-a confluence of technology, storytelling, and regional pride.

“The OTT boom in India has largely centred around Hindi and English content. Regional audiences, especially in the South, have massive creative capital but limited exposure. With 4SidesPlay, we are giving those voices a home and a platform to grow globally,” says Kalyan Kumar.

Known for his commitment to cultural integrity and creator-first policies, Kalyan is also focused on integrating AI tools for intelligent content recommendations, ensuring accessibility through regional language UI/UX, and enabling monetization models for independent filmmakers.

Launch & Availability

4SidesPlay is now officially live and available for download on Android and iOS platforms. Viewers can also enjoy content via the web at [4sidesplay.com]. The platform currently operates on a freemium model, allowing users to explore select content for free while offering premium plans with full access to original and exclusive content. The company is also gearing up to release a string of 4SidesPlay Originals, starting with three regional web series in Telugu and Tamil, followed by a pan-South anthology film scheduled for later this year.

NSE (National Stock exchange) managing director and CEO, Ashish Kumar Chauhan has said that India is the IT capital of the world and its growth story is fuelled by technology.

Indian growth story is fuelled by IT: NSE’s Ashish Chauhan tells Kailash Adhikari

“With two crore to three crore IT jobs in India which no one in the world has the capability and expertise for these jobs, today India is the world’s IT capacity centre. 2000- 3000 global IT companies have their IT base in India.”

Chauhan was in a Governance Now podcast with Kailash Adhikari, Managing Director, Sri Adhikari Brothers.

In 1994, he said, during the IT (information technology) programming boom NSE set up India’s first digital public infrastructure enabling trading through satellite. This brought huge confidence among the Indian public and engineers. Later, during Y2K (Year 2000) many small companies would get their engineers to NSE to showcase India’s capabilities and they also bagged big contracts. That was the time of IT dawn when India took a huge leap forward, he added. “Today technology is our fuel and India is the IT capital of the world. Technology has brought biggest shift and change in the world.“

Watch the full conversation in our latest episode: youtu.be/F1Gdv3x8ROY

Today, there are two crore to three crore IT jobs in India and no one in the world has the capability and expertise to do these jobs. India is the world’s IT capacity centre with 2000- 3000 global IT companies having their base here. Indian technology companies like TCS today has over 7 lakh employees while Infosys has more than 5 lakh employees, he said.

Chauhan iterated that when it comes to technology, it has played a huge role in India’s growth story. Today, India is the world leader in Technology.

“When it comes to Technology India is the world leader. Technology has played a huge role in India’s growth story. A society that adopts IT will progress.”

While speaking on India’s service economy Chauhan said India is a powerhouse of service sector with a well established services sector ecosystem. He said the service sector does not require any inputs unlike the manufacturing sector which is dependent on raw material.

Further speaking on India’s resilient economy Chauhan explained that India’s total exports today stand at $700 – $800 billion with almost the same amount it imports. This he said, includes net services of $200 -$250 billion and $125-$150 billion of remittances. “So our balance of payments is in surplus since last 4-5 years. This is the reason for our strength and abilities as we are frugal and produce high quality work in cost effective manner.”

“Now with iPhones going to be manufactured in India, servers and electronic chips too will be made in India. Be it Microsoft or Google, they get their AI work done from our people. 80% of Microsoft windows parts are manufactured in India. We have the best and most capable engineers and manpower and we deliver the best practises at affordable rates. Today we have good roads and logistics,” he said adding that as many as 1000- 200000 technology experts from 3000 big global companies today are working in India.

He further added that as compared to earlier, today the waves of technology are occurring at faster speed and will generate much more wealth in the world in the next 50 years.

He termed the coming era of technology as ‘Capitalism without Capital’ and said technology does not require heavy infusion of capital like manufacturing.

Responding to a question on NSE launching SME Exchange and its role in future Chauhan, who is the former MD and CEO of Bombay Stock Exchange said, in 1994, India did not have more than 10 lakh investors, today we have 11 crore investors from Ladakh to Andamans and Nicobar, Arunachal Pradesh to Dibrugarh to Jorhat to Dwarka. Out of 19400 Pin Codes in India, only 28 Pin Codes do not have investors. India’s entrepreneurs are the trust and strength of NSE 25% investors are women and every 1 out of 5 households today (11 Cr people) are investing in NSE.

He further said that said that any businessman, entrepreneur or industrialist who wants to grow can come to NSE and find their partners in big or small companies. He added that 600 companies that have raised capital in the last 10 years have now entered the main board. ‘These companies have earned the trust of investors. Indian’s are very hardworking and the world is taking note of that’ he said.

Chauhan noted that Markets bring transparency in the system and act as disinfectant. “The stock market capital of Rs 3. 80 lakh Cr in 1994, today stands at Rs 4.40 lakh Cr. This never happens in a low per capita income country and here India is an outlier. This is created by the trust that investors have in the transparency of the markets.”

“NSE acts as a catalyst for Indian economy. NSE receives more than Rs 2000Cr worth orders daily within 6 hours. Within 100 microseconds we respond and shares traded are reflected in investors accounts the very next day” said Chauhan, who is also known as the father of modern financial derivatives in India.

If you are aiming to build wealth in the long term, a consistent and well-planned SIP investment can go a long way. To further enhance your investment plan, you can also do lumpsum investments every time you receive a windfall. Each approach has its benefits, but it is when you combine the two that you achieve your financial goals.

Building long-term wealth with SIP and Lumpsum investment

When deciding on a strategy, it will help you to use a lumpsum mutual fund calculator to gauge your investment journey.

Understanding SIP investment

An SIP investment entails you investing a fixed amount in a mutual fund scheme of your choice at regular intervals. It’s a disciplined way to build wealth gradually without feeling the need to time the market.

Key benefits of SIPs:

• Rupee cost averaging: When markets are high, you buy fewer units; when markets dip, you buy more. This can lower your average cost per unit over time.

• Budget-friendly: You can start with as little as Rs. 500 per month generally, making it accessible for most investors.

• Power of compounding: Returns earned are reinvested, and over the long term, this compounding effect can significantly boost your wealth.

How a lumpsum mutual fund calculator fits in

SIPs are a good starting point in your investment journey, but it always helps to give your portfolio a little boost. This is where lumpsum investments come in. A lumpsum mutual fund calculator lets you understand the potential benefits of investing in lumpsum.

With the help of details like the amount you plan to invest, the expected rate of return and the investment duration, you can estimate the future value of your one-time investment.

By using the calculator, you get a detailed picture of what your lumpsum could grow into, helping you make informed decisions.

SIP or Lumpsum: What is better

When comparing SIP with lumpsum, there is no one-size-fits-all answer. You should weigh in various factors like your income, your risk appetite, your financial goals, your investment horizon and more. However, by combining both you can achieve an investment plan that is both balanced and flexible.

For example:

• Use SIPs for long-term goals like retirement, where regular investing helps build a habit.

• Use lumpsum investments when you receive extra funds and want to put them to work the suitable away.

Tools like a lumpsum mutual fund calculator can help you plan your strategy better by comparing different scenarios.

Combining SIPs and lumpsum investments for better planning

Let’s say you’re investing Rs. 5,000 every month through a SIP for 15 years. Simultaneously, you receive a bonus of Rs. 1 lakh that you want to invest. You can use a lumpsum mutual fund calculator to estimate what the one-time investment could be worth after 15 years, assuming a certain rate of return.

This approach helps you capitalise on the power of compounding, potentially accelerate goal achievement and spread out your investments over time.

*Numbers are for illustration purpose only

Why planning tools matter

Investing without a plan can lead to missed goals and unnecessary risks. Whether you prefer SIPs, lumpsum investments, or both, calculators can bring clarity to your approach.

For instance, a lumpsum mutual fund calculator tells you how much your one-time investment might grow over time. Some tools also allow you to compare different mutual fund sip plans to align with your goals.

These calculators remove guesswork and give you a better sense of direction.

Key things to keep in mind

1. Review your goals: Match your investment strategy to your timeline, short-term needs vs long-term goals like retirement or children’s education.

2. Stay consistent: SIPs work when you invest regularly, regardless of market conditions.

3. Make your money work: Don’t let surplus cash sit idle, use a lumpsum mutual fund calculator to explore how it could grow if invested wisely.

4. Be realistic: Use conservative return estimates in calculators to avoid overestimating potential returns.

5. Monitor and rebalance: Revisit your investments periodically to ensure they’re on track.

Conclusion

A mix of SIP investment and lumpsum investing supported by tools like the lumpsum mutual fund calculator can help you plan effectively, stay disciplined, and make informed decisions. Over time, the combination of regular investing and better one-time allocations can help you move closer to your financial goals. However, you must note that the calculators don’t give a exact idea, they give estimated idea about investments

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

Last week, Parimatch, the #1 global gaming platform, turned up the volume with the LAKHY Crew Drive-a high-energy roadshow that roared through the streets of Lucknow. Just ahead of the Indian T20 League final, fans were treated to a wild surprise: an up-close encounter with Parimatch Brand Hero, LAKHY THE TIGER.

Parimatch LAKHY Crew Lights Up Lucknow City

Held on May 25, the thrilling 35-kilometer roadshow lit up Lucknow. It spanned six iconic city landmarks-Rumigate, the Imambara (including the Clock Tower), Sharmachai, Janeshwar Mishra Park, Ekana Stadium, and Ansal-with each stop turning into a vibrant fan fest, bringing the spirit of cricket to life on the streets.

Four brand promoters, each representing LAKHY THE TIGER, led the campaign atop a sleek, Parimatch-branded open jeep. Dressed head-to-toe in yellow-and-black costumes and helmets-the brand’s signature colors-they kept the Parimatch flag waving proudly as they cruised through the city, stopping at each location to engage with passersby.

People were invited to scan a QR code and register on the Parimatch platform for a chance to draw a ticket from the lottery drum and instantly win branded Parimatch shoppers or panama hats. There was also another way to grab branded merch-by following the Parimatch Instagram account.

The electrifying drive wasn’t just about giveaways-it was about creating memories. At every stop, people gathered to take photos, vibe with the LAKHY crew, and enjoy the festive cricket atmosphere.

Reflecting on that day, LAKHY THE TIGER roared a powerful message for the crowd, “ROARRR! Lucknow, you brought the heat-and I brought the roar! From every corner, I felt your passion. Let’s carry that energy forward-log in to Parimatch, back your favourites, and win like true champions! The tournament’s not over till the last ball is bowled-so gear up and claim your glorrry!”

But the fun and prizes don’t stop there-you still have a chance to join the fabulous “JEET KA TYOHAAR” Grand Tournament, Parimatch’s biggest celebration of the Indian T20 League. With a massive total prize fund of Rs. 5.8 crore, there’s still a Porsche Cayenne up for grabs, along with Dyson and Apple tech gadgets, gold, premium fashion prizes, and much more. Join the Tournament and make your predictions before it’s too late-this is your moment to win big!

Last week, Parimatch, the #1 global gaming platform, turned up the volume with the LAKHY Crew Drive-a high-energy roadshow that roared through the streets of Lucknow. Just ahead of the Indian T20 League final, fans were treated to a wild surprise: an up-close encounter with Parimatch Brand Hero, LAKHY THE TIGER.

Parimatch LAKHY Crew Lights Up Lucknow City

Held on May 25, the thrilling 35-kilometer roadshow lit up Lucknow. It spanned six iconic city landmarks-Rumigate, the Imambara (including the Clock Tower), Sharmachai, Janeshwar Mishra Park, Ekana Stadium, and Ansal-with each stop turning into a vibrant fan fest, bringing the spirit of cricket to life on the streets.

Four brand promoters, each representing LAKHY THE TIGER, led the campaign atop a sleek, Parimatch-branded open jeep. Dressed head-to-toe in yellow-and-black costumes and helmets-the brand’s signature colors-they kept the Parimatch flag waving proudly as they cruised through the city, stopping at each location to engage with passersby.

People were invited to scan a QR code and register on the Parimatch platform for a chance to draw a ticket from the lottery drum and instantly win branded Parimatch shoppers or panama hats. There was also another way to grab branded merch-by following the Parimatch Instagram account.

The electrifying drive wasn’t just about giveaways-it was about creating memories. At every stop, people gathered to take photos, vibe with the LAKHY crew, and enjoy the festive cricket atmosphere.

Reflecting on that day, LAKHY THE TIGER roared a powerful message for the crowd, “ROARRR! Lucknow, you brought the heat-and I brought the roar! From every corner, I felt your passion. Let’s carry that energy forward-log in to Parimatch, back your favourites, and win like true champions! The tournament’s not over till the last ball is bowled-so gear up and claim your glorrry!”

But the fun and prizes don’t stop there-you still have a chance to join the fabulous “JEET KA TYOHAAR” Grand Tournament, Parimatch’s biggest celebration of the Indian T20 League. With a massive total prize fund of Rs. 5.8 crore, there’s still a Porsche Cayenne up for grabs, along with Dyson and Apple tech gadgets, gold, premium fashion prizes, and much more. Join the Tournament and make your predictions before it’s too late-this is your moment to win big!