Sony India announces the launch of its latest professional audio innovation, the ECM-778, a high-resolution shotgun microphone designed for filmmakers, content creators, and studios seeking crystal-clear sound in a compact and lightweight form. Ideal for film, OTT, documentary, and studio productions, the ECM-778 adapts seamlessly to various audio recording environments. Despite its compact 176 mm length and 102 g weight, the ECM-778 delivers sharp directivity and precise sound capture thanks to its newly developed microphone capsule, brass acoustic tube and optimized electronic circuitry. These components ensure clear high frequencies, stable mid-lows, and consistent performance across varying distances and setups. It is designed for professional versatility, the microphone can be mounted on boom poles or cameras using the included holder and adapter, and it supports devices with XLR terminals. A built-in low-cut filter reduces unwanted bass noise, while included foam and fur wind screens optimize performance indoors or in windy outdoor conditions. The machined aluminium exterior enhances durability and reduces unwanted vibration and electrical noise, while the use of film capacitors and metal film resistors further improves audio fidelity and power stability.

ECM-778

Key Features of the ECM-778 Shotgun Microphone

Clear and Precise Sound Capture

• Clear High Frequencies and Stable Mid-Low Range: The newly developed microphone capsule, precision-machined brass acoustic tube, and electronic circuit board work together to deliver clear high frequencies without unwanted resonance and stable mid-low frequencies. With high-resolution support capturing frequencies beyond the audible range of 20 kHz, it enables clear and spatially expansive audio recording of voices, ambient sounds, nature sounds, musical instruments, and more.

• Sharp Directivity for Targeted Sound Capture: A precise acoustic tube design using sound wave interference effects consistently suppresses sound from the sides and rear across the entire frequency range. This characteristic achieves sharp forward directivity, clearly capturing desired sound while effectively reducing surrounding noise.

• Consistent Sound Quality Across Various Recording Distances: The combination of a microphone capsule capable of capturing subtle sounds and high-frequency vibrations with a precision-machined brass acoustic tube delivers consistent sound quality across various recording environments, whether mounted on a boom pole, on-camera, or in studio setups with varying distances from subjects.

• Circuit Design for Sound Quality and Noise Suppression: Film capacitors and metal film resistors are used in the signal path to achieve clear sound quality. Conductive polymer aluminium solid capacitors in the power circuit combine miniaturization with high capacity to ensure a stable power supply. Additionally, the machined aluminum exterior suppresses external vibrations and electrical noise, enabling high-precision audio recording.

Superior Portability through Compact and Lightweight Design
The microphone achieves a compact size of 176 mm in length by miniaturizing the acoustic tube and electronic circuit board while keeping high sound quality. Its design supports boom use with exceptional mobility, ideal for capturing clean audio in restricted environments. When mounted on top of cameras, it minimizes intrusion into the frame. Weighing just 102 g thanks to its machined aluminium exterior and compact design, it improves operability when attached to boom poles and stays easy to handle during extended use. When mounted on cameras with XLR terminals, it minimizes the burden on camera operation, enhancing mobility on set and accommodating various recording scenarios.

Reliability and Versatility for Various Environments

• Low-Cut Switch to Reduce Unwanted Bass Noise: The built-in low-cut switch effectively reduces wind noise and vibration when activated, enabling clear and easy-to-hear audio recordings.

• Two Types of Wind Screens Included: The foam-type wind screen is lightweight and easy to handle, suitable for indoor use or environments with minimal wind. The fur-type wind screen offers superior wind protection, ideal for outdoor use or windy conditions. Using the right wind screen for different environments ensures clear audio recording under various conditions.

• Durability and Reliability: Designed with professional use environments in mind, it keeps reliable and stable performance under various conditions.

Price and Availability:

The microphone is available across Sony retail stores – Sony Center and Sony Exclusive, www.ShopatSC.com portal, major electronic stores and other e-commerce portals in India.

About Sony India Pvt Ltd
Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places a strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations.

L&T Finance Ltd. (LTF), formerly known as L&T Finance Holdings Limited, one of the leading Non-Banking Financial Companies (NBFCs) in the country, has forged a partnership with Google Pay to offer Personal Loan products to its eligible users through its Google Pay platform. This partnership is in line with LTF’s product diversification strategy and makes credit more accessible for consumers in a fast, seamless, and digital manner.

This partnership is in line with LTF’s product diversification strategy

Speaking on the partnership, Mr. Sudipta Roy, Managing Director & CEO, L&T Finance Ltd., said, “The future of financial services is about creating powerful, customer-centric ecosystems. Through our collaboration with Google Pay, we are fundamentally enhancing our ability to serve the Indian consumer. We are embedding our financial products into high-engagement ecosystems, creating a distribution model that is not only efficient but also perfectly aligned with contemporary consumer expectations.”

Commenting on the partnership, Mr. Manish Kumar Gupta, Chief Executive – Urban Unsecured Assets, Payments & Digital Partnerships at L&T Finance Ltd., said, “Our partnership with Google Pay is a significant milestone in our ongoing efforts of becoming a digitally native lender. At LTF, our focus is on leveraging technology to serve our customers needs. Google Pay’s wide user base in urban and rural alike would help in aligning with our Company’s Lakshya strategy of enhancing customer acquisition. We are confident that this synergy will help us strengthen our position in the Personal Loans landscape.”

In the financial year 2025 (FY25), LTF had announced partnerships with fintech platforms- PhonePe, CRED, and Amazon Pay.

LTF’s customer-focused approach and partnerships with customer acquisition channels have driven the growth of its Personal Loans business. Its book size grew a notable 41% year-on-year to Rs 9,383 Crore during the first quarter ended June 30, 2025 (Q1FY26), while disbursements for the quarter reached Rs. 1,942 Crore, a growth of 65%. LTFs Personal Loans business is expected to continue growing, fuelled by various factors such as partnerships and collaborations, expansion into new geographies, and customer retention, among others.

This collaboration brings together LTF’s financial expertise with Google Pays extensive reach and user-friendly interface, enabling customers to access simple and reliable credit solutions tailored to their unique needs. The synergy is poised to not only enhance convenience but also play a pivotal role in advancing digital financial inclusion across India, empowering consumers to fulfil their financial aspirations with responsible credit.

About L&T Finance Ltd. (LTF)
L&T Finance Ltd. (LTF) ( www.LTFINANCE.com ) formerly known as L&T Finance Holdings Ltd., (LTFH) is a leading Non-Banking Financial Company (NBFC), offering a range of financial products and services. Headquartered in Mumbai, the Company has been rated ‘AAA’ – the highest credit rating for NBFCs – by four leading rating agencies. It has also received leadership scores and ratings by global and national Environmental, Social, and Governance (ESG) rating providers for its sustainability performance. The Company has been certified as a Great Place To Work and has also won many prestigious awards for its flagship CSR project – “Digital Sakhi”- which focuses on womens empowerment and digital and financial inclusion. Under Right to Win, being in the ‘right businesses’ has helped the Company become one of the leading financiers in key Retail products. The Company is focused on creating a top-class, digitally enabled, Retail finance company as part of the Lakshya 2026 plan. The goal is to move the emphasis from product focus to customer focus and establish a robust Retail portfolio with quality assets, thus creating a Fintech@Scale while keeping ESG at the core. Fintech@Scale is one of the pillars of the Company’s strategic roadmap – Lakshya 2026. The Company has over 2.6 Crore customer database, which is being leveraged to cross-sell, up-sell, and identify new customers.

Facebook: https://www.facebook.com/LnTFS

LinkedIn: https://www.linkedin.com/company/lntfinance/
Instagram: https://www.instagram.com/lntfinance/
YouTube: https://www.youtube.com/user/ltfinance
X: https://x.com/LnTFinance

India’s luxury housing market has moved from being an aspiration to an established way of urban living. However, one factor has consistently remained permanent-trust. Amid the noise of new entrants and aggressive launches, it is the legacy builders, with decades of credibility and delivery, who continue to command confidence. These generational developers have not just raised towers; they have shaped skylines, nurtured relationships, and raised the bar of luxury living in India. Their ability to combine reliability with reinvention has made them enduring pillars in a market where reputation is often the greatest currency.

Legacy builders continue to define luxury living in India – where trust is the true foundation

Prominent developers carry weight far beyond the projects they build. For generations of homebuyers, names like DLF and Omaxe have come to represent stability, transparency, and the assurance that promises made will be promises kept. Besides, NCR markets see strong players with a credible track record like County Group, Gaurs Group, and Gulshan Group have consistently delivered communities that blend luxury with liveability, sustaining the trust of countless buyers over the years. Known for their scale and commitment, these brands have always ensured quality and timely delivery. Their credibility is not built overnight; it is earned brick by brick, through consistent delivery and the ability to stand by customers across decades.

Besides, what sets generational developers apart is their ability to balance the weight of legacy with the pulse of change. They are not resting on past goodwill but are continuously evolving to meet the aspirations of a new generation of buyers. By integrating global design practices, sustainable architecture, digital innovations, and lifestyle-driven amenities, these companies are reshaping what luxury living means in India.

Legacy developers thrive at this intersection, where trust anchors innovation, creating homes that resonate with both tradition and tomorrow. Among the trusted names shaping urban luxury in NCR, Prateek Group stands out for its precision in execution and unwavering customer-first philosophy. Over the years, the group has carved a niche in an intensely competitive market by creating residences that balance timeless design with modern sustainability and everyday comfort. With Prateek Grand Begonia, the brand takes this vision a step further by drawing inspiration from the elegance and grandeur of contemporary architecture, celebrating its timeless beauty and regal charm. The project masterfully integrates classical elements and symmetrical layouts with contemporary luxury, embodying a rare blend of tradition and innovation. Similarly, Prateek Canary in Noida’s Sector-150 is a well-crafted living spaces that offer not just opulence but also long-term value. What truly differentiates Prateek is its ability to embody the essence of trust while remaining contemporary, delivering homes that are as reliable as they are aspirational. In many ways, it reflects the new face of legacy in Indian real estate-rooted in credibility yet constantly evolving with the times.

Moreover, in luxury housing, trust does not end at the point of sale-it grows over time through relationships. Legacy developers like these have mastered this by nurturing bonds that often span generations, with families returning to the same brand for their second or even third homes. This loyalty speaks volumes about the value of reliability in a market where choices are endless but certainty is rare.

Therefore, as India’s luxury housing market matures, it is clear that the true differentiator lies not only in design or amenities but in the enduring trust that generational builders command. By uniting legacy with innovation, these developers have transformed urban luxury into a promise of stability, aspiration, and long-term value. In an era where affluence seeks both pedigree and progress, trust has become the ultimate luxury-and it is the legacy builders who continue to define it.

International Sunny Cooking Oil has launched a moving Ganesh Chaturthi film that pays tribute to the many ways India welcomes Bappa home. Titled “Letter to Bappa,” the three-minute film unfolds through the journey of a young girl traveling from city to village, experiencing the blissful emotions of Ganesh Chaturthi celebrations.

Sunny Cooking Oil – Conceptualized by AlphaX

The narrative culminates in the child writing a heartfelt note to Bappa. This letter becomes the emotional anchor, embodying how every family, in its own way, expresses devotion and love. The film seamlessly ties back to Sunny Oil’s proposition of Life Aapki, Recipe Aapki., highlighting how every celebration comes alive around the joy of food. From family feasts to festive spreads, Sunny becomes part of the shared tables where moments turn into memories, adding its touch of taste and care to Ganesh Chaturthi celebrations.

Milind Pingle, CEO – Consumer Products Division at Frigorifico Allana Pvt. Ltd., the makers of Sunny Oil, said, “Ganesh Chaturthi is a festival that brings families together, and food is at the centre of every celebration. With our film, we wanted to capture that spirit – the laughter, the togetherness, and the joy of sharing a meal. At Sunny, we believe great taste and good health go hand in hand, and this film is our way of celebrating that harmony during the festive season.”

Dorothy Rebello, Co-founder, AlphaX, added, “This film is personal, inspired by moments with my daughter during Ganesh Chaturthi. The way children see Bappa with wonder and unfiltered love became the heart of the story. We wanted to capture that honesty so the film feels human, relatable, and rooted in everyday celebrations.”

International Sunny Cooking Oil is an integral part of any festive celebration from fond memories of preparing modaks to nostalgic festive recipes or creating fond memories and family bonds over meals. The film shows how the brand belongs at the heart of everyday life and celebrations, closing on its enduring promise of Life Aapki, Recipe Aapki.

Celebrate Ganesh Chaturthi With Sunny Cooking Oil

To know more view the campaign here: Celebrate Ganesh Chaturthi With Sunny Cooking Oil

Credits:
Sunny Oil
Milind Pingle, CEO-Consumer Products
Sayantan Bose, GM-Marketing
Manish Rohra, AGM-Marketing
Payal Vartak, Brand Manager

Alpha X Communications
Dorothy Rebello & Aditya Patil – Co-founders

Mud & Joy films
Ruchira Janwalikar & Waris Thakur – Executive Producers
Ishan Singh – Director

About International Sunny Cooking Oil
International Sunny Cooking Oil is the flagship brand of Frigorifico Allana Pvt. Ltd. (FAL), the Consumer Products Division of the reputed Mumbai-based Allana Group. Established in 1865, the Allana Group, is acknowledged as India’s leading manufacturer and exporter of high-quality processed Food products, with a legacy of excellence spanning several decades. The Ministry of Commerce, Government of India has recognized our Group as a “Five Star Export House“. The Group’s commitment to innovation, quality, and customer satisfaction has made it a trusted name in the industry.

Frigorifico Allana Pvt. Ltd. (FAL) has state-of-the-art manufacturing plant in Khopoli (near Mumbai) with in-house R&D facility for developing and manufacturing Oils & Fats of international quality standards. Sunny Oil, from the house of FAL, has multiple SKU offerings in the most preferred edible oil categories of Sunflower, Soyabean and Groundnut Oil. Sunny Oil enables the modern-day mothers to provide their children a balanced proportion of essential micronutrients with every meal, 3 times a day, making them strong from within. Since inception, sustained brand building initiatives and distribution efforts have strengthened the brand’s position to be among the top 5 brands in the Refined Oil Consumer Packs category in Maharashtra.

Wibmo, a PayU company, has been recognized as a Category Leader in the prestigious Chartis RiskTech Quadrant 2025 for both Fraud Platforms and Payment Fraud Solutions. This recognition reflects Wibmo’s robustness in safeguarding the digital payments ecosystem and sharp focus on innovation.

The Chartis RiskTech Quadrant, widely regarded as a trusted guide for decision-makers in financial risk and technology, evaluates solution providers based on completeness of offering and market potential. Being featured among the leaders in this space signals not just technological capability but also strategic relevance and proven market success.

Wibmo Recognized as a Category Leader for Fraud & Risk Management by Chartis

Wibmos flagship Trident FRM has been setting the gold standard for next-generation fraud risk management. Trusted by major banks and institutions across global markets, Trident delivers intelligent protection without compromising speed or user experience.

Capabilities & Performance Highlights

• AI-powered behavioral analytics and anomaly detection:continuously evolving models that catch fraud patterns early while enhancing customer experience through accurate fraud detection with minimal false positives

• FastSub-100ms response times:real-time protection that maintains seamless customer journeys without transaction delays

• ComprehensiveCross-channel fraud protection:coverage for acquiring, issuing, and banking channels across financial and non-financial transaction fraud types across cards, digital payments, and wallets

• Real-time hyper-scale processing:handles millions of transactions monthly with minimal latency

• Regulatory compliance framework:configurable compliance tools with automated reporting capabilities and comprehensive audit trails to support adherence to applicable financial regulations

• PowerfulZero-code agility:In-built fraud prevention intelligence, DIY Rule Builder enabling instant threat response while streamlining risk operations and compliance workflows

“As reflected in our latest anti-fraud quadrants, Wibmo has emerged as a strong contender in the areas of payment fraud and platforms,” said Sid Dash, Chief Researcher at Chartis. “It has achieved this with a solution that offers exceptional scalability and real-time response, alongside multichannel support and – a key strategic theme – advanced modelling capabilities (including no-code extendibility).”

Shailesh Paul, CEO of Wibmo, said, “We’re proud to be featured as a Category Leader for Fraud Platforms and Payment Fraud Solutions in this year’s Chartis RiskTech Quadrants. This recognition reaffirms our commitment to building scalable, data-driven, intelligent and adaptive fraud prevention tools. Wibmo’s Trident FRM is future ready – empowering financial institutions to stay one step ahead in an ever-changing threat landscape.”

You can access the full Chartis RiskTech Quadrant report here.

For more details on how Trident FRM is transforming fraud detection, visit www.wibmo.co.

About Wibmo | PayU

Wibmo, a PayU company, operates across entities in India, the US, and Indonesia. As a global full-stack PayTech company and an industry leader in payment security and digital payments in emerging markets, Wibmo stands out for its innovation and impact.

In addition to being India’s largest authentication service provider in one of the leading digital payment markets globally, Wibmo offers comprehensive fraud and risk management solutions, digital financial services, prepaid solutions, and a broad range of merchant-acquiring services. We proudly collaborate with 200+ banks across 30+ countries.

In today’s healthcare environment, a hospital’s website is far more than an online brochure-it is the first and often the most decisive touchpoint in a patient’s journey. Yet many hospitals still rely on slow-loading, poorly structured platforms that frustrate users and fail to convert interest into appointments. Stepping into this gap is HashTAGit, India’s leading healthcare website development and digital marketing agency, which has built a reputation for delivering websites that are not only visually striking but also strategically engineered for patient acquisition and measurable ROI.

Sachin Chaudhary Founder & CEO HashTAGit

Founded over 12 years ago, HashTAGit has become synonymous with performance-driven hospital websites. Its track record speaks for itself: 100,000+ monthly visits, 15,000+ inbound calls, and 1,800+ patient form submissions for a leading multi-super speciality hospital in Hyderabad. For India’s most renowned joint replacement hospital chain, the agency achieved a traffic jump from 40,000 to 110,000 monthly visitors and ₹10 crore in monthly digital revenue-all directly attributed to its website optimisation and digital marketing strategy.

The scale and diversity of its client base are equally impressive. From corporate hospital chains to stand-alone specialty centres and international healthcare brands, HashTAGit’s innovation-led approach is transforming how patients engage with hospitals online-turning websites into powerful growth engines. HashTAGit has worked with five listed corporate hospital chains, some of the country’s most iconic standalone hospitals, JCI-accredited super-speciality providers, and even extended its expertise internationally to Nepal’s largest healthcare groups, South Africa’s top hospital network, and a London-listed Middle Eastern chain. This range gives HashTAGit an unparalleled vantage point on the evolving needs of hospitals of every size and market segment.

The agency’s rise has not gone unnoticed. Recognition includes Deloitte Fast 50 India, Deloitte Fast 500 Asia-Pacific, CIO Review’s Top 20 Google Technological Solution Providers, and inclusion among India’s Top 50 Startups to Watch. But beyond awards, HashTAGit’s real currency is its ability to produce outcomes that matter-higher traffic, better engagement, and tangible patient leads.

A Founder Who Speaks the Hospital’s Language
What sets HashTAGit apart is not just technology-it’s leadership. Founder Sachin Chaudhary brings a rare combination of experience as a former hospital CEO and management consultant. This means every website project is guided by someone who understands both the clinical and business imperatives of a hospital.

“We don’t just build websites,” says Chaudhary. “We build hospital growth engines. Every page, every feature, and every piece of content is designed to attract, engage, and convert patients. The technology is important, but the strategy is critical.“

Mobile-First, But Beyond Just Mobile
With 85% of hospital website traffic now coming from mobile devices, HashTAGit goes beyond simple responsive design to create separate, fully optimised mobile and desktop versions. This ensures that user experience-and conversion rates-remain high regardless of the device.

But mobile is only part of the equation. While many agencies obsess over homepages, HashTAGit recognises that 70-75% of a hospital website’s traffic comes from internal pages such as specialty service pages, doctor profiles, and procedure information. These are where patients make decisions, and they are optimised accordingly-both for user experience and search rankings.

SEO as a Science, Not a Guess
HashTAGit’s websites rank high because they are built with SEO precision from the ground up. From clean, keyword-rich URL structures to service-specific content headers and customised CMS platforms, every technical element is aligned to Google’s indexing preferences. This structure, combined with medically accurate and patient-friendly content, drives organic traffic and reduces dependency on paid advertising.

The results are measurable: hospitals working with HashTAGit consistently report faster load speeds-50% better than industry averages, 2.5X increases in patient engagement, and significant reductions in bounce rates.

Beyond Development-A Full Digital Ecosystem
HashTAGit’s work doesn’t end with launch day. The agency offers end-to-end digital marketing services including SEO, paid search, social media, online reputation management, and analytics. Proprietary tools such as AI-powered hospital chatbots and hyper-agile landing pages allow for quick campaign deployment and real-time patient interaction.

This integrated model ensures hospitals can track the complete patient journey-from the first Google search to the final appointment confirmation-optimising every step for conversion.

Case Study: Hyderabad’s Gastro-Led Powerhouse
One of HashTAGit’s standout projects involved Hyderabad’s largest gastro-led multi-super speciality hospital. Despite offering world-class facilities, the hospital’s previous digital presence failed to reflect its stature. HashTAGit overhauled the website with a content-first, specialty-driven approach, embedded appointment booking into key pages, and paired the launch with targeted digital campaigns.

The results were immediate and dramatic: not only did traffic spike, but high-value patient leads increased significantly, reinforcing the hospital’s position in a highly competitive segment.

A Team Built for Healthcare
HashTAGit’s 60+ member team includes healthcare content specialists, UX/UI designers, SEO analysts, and technology developers who work exclusively in the healthcare domain. This specialisation allows the agency to handle complex requirements-from integrating hospital information systems (HIS) to creating content that passes strict medical compliance standards-without compromising on speed or creativity.

Looking Ahead: The Next Era of Digital Healthcare
Chaudhary believes that the next big shift in hospital websites will be personalisation. “Patients expect the same seamless, customised experience they get from top e-commerce platforms. Healthcare can’t lag behind. The winners will be those who anticipate patient needs, personalise every interaction, and build trust with every click.”

In many ways, HashTAGit is already delivering that future. With data-driven design, patient-centric content, and technology that adapts in real time, it has set a new standard for what hospital websites can-and should-be.

From corporate chains to standalone speciality centres, from South Mumbai’s legacy hospitals to international healthcare brands, the message is clear: in a market where digital presence is often the first step to patient acquisition, HashTAGit is the partner that delivers both beauty and bottom-line impact.

And as hospitals across India and beyond race to upgrade their digital presence, the question is no longer whether they can afford to invest in a high-performance website-it’s whether they can afford not to.