Asian Paints, India’s leading name in home aesthetics, has launched its latest corporate campaign ‘Socha Bhi Nahi Hoga’ – Beyond Your Imagination, highlighting the creativity and possibilities that come with designing a beautiful home. The campaign redefines how we look at colour, dcor, and the very idea of home transformation. Through lighthearted storytelling and relatable moments, it effortlessly showcases how transforming a home can be both joyous and inspiring, making the entire journey feel intuitive, guided and full of unexpected possibilities.

Asian Paints corporate campaign Socha Bhi Nahi Hoga

Rooted in the spirit of the brand’s ethos of bringing joy to peoples’ lives, the campaign demonstrates how Asian Paints supports homeowners at every step, offering hyper-personalised solutions whenever they feel stuck. It highlights the many ways homeowners can connect with the brand, whether through at-home consultations, online support, or expert guidance in stores, ensuring every home truly tells its unique story.

The campaign is a four-part ad series showcasing simple, effective home improvement solutions. It follows a young couple as they renovate their home, turning ideas into reality. In the first film, the wife imagines a wall colour, only to be playfully countered by her husband, who uses the Colour with Asian Paints app to reveal the perfect shade. The tool helps them visualise walls in real time, making decisions easier and more confident. Today’s consumers want colour combinations that reflect their unique personalities. The second film captures a playful debate between the couple over the perfect palette, resolved by an Asian Paints via a WhatsApp chatbot and in-store expert, who guide them to a choice that suits both their styles and space.

Catering to design-savvy homeowners with global tastes, the third film sees the wife surprise her husband by recreating the charm of Italy-his favourite travel destination-using a Royale Play wall texture. As the expert walks them through the Royale Play catalogue, he leaves them stunned, remarking, ‘Socha Bhi Nahi Hoga’.

In the last film, the wife dreams of bringing Sabyasachi into their home, not just her wardrobe. Her skeptical husband is left speechless when the Asian Paints expert introduces the refined ‘Sabyasachi for Nilaya’ collection. When the husband asks, ‘Sabya’ in disbelief, the expert responds with a clever, ‘Sachi’, closing the scene with a playful wordplay.

Speaking about the corporate digital series, Amit Syngle, MD & CEO, Asian Paints said, “For over eight decades, we have continuously reinvented ourselves to pioneer innovation and become an integral part of consumers’ homes. With ‘Socha Bhi Nahi Hoga’, we’re going beyond the functional aspects of painting and instilling a sense of imagination in homeowners. This campaign is about inspiring people to see their homes as a canvas for self-expression-where colour, texture and design come together in ways they may have never considered. True to our philosophy, Har Ghar Kuch Kehta Hai, we believe in helping people create homes that genuinely reflect their identity and tell a story that’s unique to them. Through this series, we invite consumers to embark on a transformative journey with us.”

Watch the digital series Socha Bhi Nahi Hoga on YouTube

youtube.com/playlistlist=PL2BHpqroisHaOoGX_PMfv4eZu-KyUKl5L&si=hLwnF81je06T3_ro

Speaking on the campaign, Sukesh Nayak, CCO, Ogilvy said, “Think Asian Paints. Think wall paints. The two are synonymous. But what one doesnt think of is how big this universe of colours, designs, materials, textures really is. Or how innovative and advanced. It truly is beyond ones imagination. This is exactly what we brought to life in our Socha Bhi Nahi Hoga campaign. The world of Asian Paints that lies beyond your imagination. And your dream home thats always within reach.”

CREDITS:

Client: Asian Paints

Agency: Ogilvy, Mumbai

Creative Team (Ogilvy): Sukesh Nayak, Harshad Rajadhyaksha, Kainaz Karmakar, Chhavi Sahni, Prasad Kulkarni & Rahul Rudra

Account Management Team (Ogilvy): B Ramanathan, Anish Raghu, Pranesh Arde, Prathamesh Thakur & Rupali Shriram

Planning Team (Ogilvy): Prem Narayan, Samhita Chaudhuri & Kshitij Rajoria

Production House: FFI (For Films India)

Director: Aditya Sengupta

Producer: Zara Sengupta & Unnati Agarwal

About Asian Paints Limited

Since its founding in 1942, Asian Paints has become India’s leading and Asia’s second-largest paint company, with a consolidated turnover of Rs. 33,797 crores (Rs. 338 billion). It continues to uplift spaces, transcend the boundaries of colour and design, creating a positive impact on the lives of customers. The organization operates in 14 countries and has 26 paint manufacturing facilities globally, servicing consumers in over 60 countries. Asian Paints has always been a leader in the paint industry, innovating and introducing new concepts in India like Colour Ideas, Beautiful Homes Painting Service, Colour Next, and Asian Paints Beautiful Homes Stores.

Asian Paints manufactures a wide range of paints and coatings for Decorative and Industrial use and also offers specialized painting and interior decor solutions. The decorative business portfolio also includes the SmartCare range for waterproofing, WoodTech products for wood finishes, and the Adhesives range for all surfaces. Asian Paints also offers a wide range of Home Dcor products and is one of the leading players in the integrated decor space in India, offering Modular Kitchens and wardrobes, Bath Fittings and Sanitaryware, Decorative Lightings, uPVC windows and doors, Wall coverings, Furnitures, Furnishings, Rugs, etc.

• Lifestyle-first, tech-enabled: Marzi redefines the ageing experience through six tightly integrated verticals that expand health span and independence.

• Purpose at the core: Every service nudges India’s 55-plus population toward movement, connection and lifelong curiosity.

Primus Group -supported by General Catalyst and Nikhil Kamath- today unveiled Marzi, a full-stack lifestyle platform that re-imagines how India’s 55-plus citizens live, learn, travel and connect. By weaving together innovation, personalisation and purpose, Marzi delivers end-to-end solutions that help elders thrive with joy, vitality and community.

Adarsh Narahari, Founder & Managing Director, Primus and Marzi

Building on more than a decade of operating award-winning senior-living communities, Primus is now distilling the proven habits of the world’s “blue zones” into Marzi-bringing longevity-boosting nutrition, movement, purpose and social engagement right into the comfort of every user’s home.

Six Pillars of Marzi

• Travel – Bespoke domestic and international itineraries, elder-friendly logistics and hosted retreats.

• Community – Neighbourhood clubs, social events and curated workshops that build deep friendships.

• Digital Tech-Led Concierge – Always-on, voice-first support that sparks conversation, offers reminders and connects users instantly with Marzi’s service desk.

• Safe Homes – One-stop home-upgrade service for fall-prevention layouts, adaptive fixtures and smart sensors.

• Learning – Masterclasses and micro-courses to keep minds curious and skills sharp.

• Health & Wellness – Preventive-care programmes, physiotherapy, personalised fitness and nutrition coaching.

“Marzi flips the script from ageing to thriving. Whether it’s door-to-door concierge support, tech- enabled digital assistance or group journeys to soul-soothing destinations, Marzi equips India’s 55-plus with the tools to live independently-with joy, meaning and renewed purpose. We’re not just launching a platform; we’re starting a movement that celebrates life after 55,” said Adarsh Narahari, Founder & Managing Director, Primus and Marzi.

While meeting India’s demographic moment according to the Longitudinal Ageing Study of India (lASI), the elder cohort in the country is projected to reach 193 million by 2031, and those aged 55-plus will account for nearly 30 percent of the population by 2036. Marzi positions Primus at the forefront of this seismic shift-focusing not just on where elders live, but how they live.

About Primus
Primus designs and operates senior-living and multigenerational communities across six Indian metros. Built on passionate people, compassionate care, robust processes and intuitive technology, Primus champions active ageing and longer healthspans through its projects nationwide.

Website: primuslife.in | Marzi: marzi.life.

Minda Corporation Limited (“Minda Corp” or the “Company”; NSE: MINDACORP, BSE: 538962), the flagship company of the Spark Minda Group, today announced a Joint Venture with Japan-based Toyodenso Co. for Advance automotive switches for the Indian market.

L to R Mr Noriharu Takeshita – Mr Kiyoshi Koide – Mr Ashok Minda – Mr Aakash Minda during the JV ceremony

The partnership will provide end-to end solutions including design, development, manufacturing and marketing of Automotive Switches for two-wheelers, Passenger Cars and other automotive segment for the Indian market. Minda Corporation will have majority stake in the newly formed venture with an investment in the agreed shareholding ratio of 60:40. The new Joint venture has already received orders from customers in India. This greenfield plant will be set up in Noida, Uttar Pradesh and is expected to commence operations by 2^nd half of FY 2026-27.

This partnership is strategically aligned to cater to the rising demand for advanced switches in the Indian automotive sector and in line with the company synergistic product portfolio and localization of new products and technologies for the customers. Through this partnership, Toyodenso will bring new technologies and advanced engineering capabilities while Minda Corporation will contribute with its deep expertise in localised manufacturing, and robust supply chain ecosystem etc.

Mr. Ashok Minda, Chairman & Group CEO, Minda Corporation Limited, said, “We are very excited and privileged to partner with Toyodenso, a Global Japanese company with rich legacy of technological innovation. This partnership marks a pivotal milestone in our journey to drive smart mobility solutions while fostering indigenous manufacturing by integrating globally recognized technologies into India’s automotive ecosystem.”

Mr. Kiyoshi Koide, President, Toyodenso Co., Ltd., stated, “Toyodenso aims to stabilize its business base and will work with SPARK MINDA to develop the Indian market to focus on the manufacturing and sales of automotive parts in India, which is a growing market.”

About Minda Corporation (BSE:538962; NSE: MINDACORP)

Minda Corporation is one of the leading automotive component manufacturing companies in India with a pan-India presence and significant international footprint. The Company was incorporated in 1985. Minda Corporation is the flagship company of Spark Minda, which was part of the erstwhile Minda Group. The Company has a diversified product portfolio that encompasses Vehicle Access, Information and Connected Systems, Electrical Distribution systems, Die casting, Advance Electronics and Powertrain products for Automotive OEMs. These products cater to 2/3 wheelers, passenger vehicles, commercial vehicles, off-roaders, and after-market. The Company has a diversified customer base, including Indian and global original equipment manufacturers.

About Toyodenso Co., Ltd.

Toyodenso Co., Ltd. founded in 1947. Toyodenso Co., Ltd. is a Japanese manufacturer specializing in automotive, motorcycle, and power products, headquartered in Minato-ku, Tokyo. The company operates multiple domestic and international facilities, including in the U.S., China, Thailand, Indonesia, Vietnam, and Germany. With over 9,000 employees and annual sales exceeding 100 billion yen in previous fiscal year. Toyodenso serves and supplies high-quality electrical components to major clients such as Honda, Toyota, Yamaha, Kawasaki, and Suzuki. The company is known for its focus on innovation, quality, and global collaboration in the automotive electronics sector.

For further information on Minda Corporation visit www.sparkminda.com

Imagine a fridge that not only keeps your food fresh but also fits perfectly into your daily routine without burning a hole in your pocket. Sounds like a dream, right Well, the Whirlpool single door refrigerator is here to turn that dream into reality. This fridge is not just an appliance; it is a game changer for anyone looking to blend convenience, efficiency, and style in their kitchen.

Smart Choice for Every Modern Household: Whirlpool Fridge, Smart and Cool Like KL Rahul

Choosing the right refrigerator is like choosing the right partner for your kitchen. It has to understand your needs, work silently behind the scenes, and deliver consistent performance. The Whirlpool single door refrigerator stands out in this crowded market because it does all this and more.

If you are looking for a reliable, energy-efficient, and stylish fridge, the Whirlpool refrigerators should be on your radar. They are a smart upgrade that can truly transform your kitchen and everyday routine. So why wait Explore the latest Whirlpool fridge models on Bajaj Mall and then head to the nearest Bajaj Finserv’s partner store to make your purchase. Enjoy easy monthly payments with Bajaj Finserv’s Easy EMI options and win a chance to meet cricket star KL Rahul in the exciting #KLRahulSeMilo campaign.

Why choose a Whirlpool single door refrigerator
Think about how often you open your fridge in a day-for storing groceries, grabbing a snack, or cooling your drinks. Your fridge is one of the most used appliances in your home, and it should work efficiently without increasing your electricity bill. That’s exactly what the Whirlpool single door refrigerator does.

Whirlpool is known for making reliable home appliances, and their single door fridges are a great example. They are compact yet spacious, powerful yet energy-saving. Whether youre living alone, with a partner, or with a small family, this fridge is a perfect match for your daily needs.

Let’s explore what makes Whirlpool single door refrigerators stand out.

What makes Whirlpool single door fridges special
Whirlpool refrigerators are built with features that make everyday life easier. Here are some reasons why they’re a smart choice for your kitchen:

• Insulated capillary technology: This helps keep the cooling faster and more consistent. Even during power cuts, your food stays fresh for hours.

• Honeycomb moisture lock crisper cover: This unique design helps retain moisture in fruits and vegetables, so they stay fresh and crisp for longer.

• Large bottle storage: Whether its summer or you’re hosting guests, these fridges can easily store large bottles and beverages.

• Quick ice making: Need ice in a hurry Whirlpool fridges come with a fast ice-making feature that saves time during hot days or house parties.

• Stabilizer-free operation: You don’t need to buy a separate voltage stabilizer. These fridges can handle voltage fluctuations, keeping your appliance safe.

With thoughtful features like these, the Whirlpool single door refrigerator isn’t just a fridge-it’s a kitchen companion that understands your needs.

Top Whirlpool single door refrigerator models and EMI offers (2025)

Disclaimer: Prices and availability are subject to change. Please check with the official store or website for the latest updates.

Financing options with Bajaj Finserv
Buying a Whirlpool refrigerator has never been easier or more affordable, thanks to Bajaj Finserv’s flexible financing options. With a vast network of over 1.5 lakh partner stores across more than 4,000 cities, Bajaj Finserv ensures that you can bring home your desired Whirlpool fridge without worrying about hefty upfront costs. Choose from customizable repayment tenures to find a monthly EMI plan that fits your budget perfectly.

Whether you’re eyeing a compact single door fridge or a spacious double door model, Bajaj Finserv offers competitive financing solutions to keep your purchase affordable. Select models even come with a zero down payment option, making it simpler to upgrade your kitchen right away. Simply visit your nearest Bajaj Finserv partner store, pick your Whirlpool refrigerator, and select the financing plan that suits you best.

Advantages of shopping with Bajaj Finserv
Here’s why buying your Whirlpool refrigerator through Bajaj Finserv partner stores is a smart move:

• Competitive prices: Get the best value with a wide range of Whirlpool fridges at competitive prices.

• Easy EMIs: Flexible EMI options help you spread the cost comfortably over a repayment period that suits you.

• Zero down payment: Take home select Whirlpool fridge models without any upfront payment, making it easier to own the fridge you want.

• Wide availability: Access Bajaj Finserv’s extensive network of 1.5 lakh+ partner stores across 4,000+ cities, so you’re never far from your next fridge.

• Flexible tenure: Pick a repayment tenure that fits your monthly budget, ensuring financial ease and peace of mind.

When you buy a Whirlpool fridge on Easy EMIs, it’s not just your kitchen that gets smarter-you could also win a chance to meet cricket star KL Rahul. Cool fridge, cooler reward. Now that’s a win-win. #KLRahulSeMilo

To know more about the challenge: Campaign Form

Jagran Lakecity University (JLU), in collaboration with Association of Indian Universities (AIU) established an Academic and Administrative Development Centre (AADC) in May 2025. Two intensive Faculty Development Programs (FDPs) were conducted recently at the Centre aimed at improving the academic ecosystem of the state and equipping educators for future-forward teaching and research.

FDP on Assurance of Learning: Need and Practice at Media Studios of Jagran Lakecity University with noted expert Dr. Samar Sarabhai as a resource person

The first FDP, titled ‘Assurance of Learning: Need and Practice’, was held from 18th May to 4th June 2025. This program brought together senior academic leadership of the University including Pro Vice Chancellors, Deans, Heads of Schools, and senior faculty members. The sessions focused on aligning and refreshing the curriculum and course outlines of all programs at JLU, in line with the National Education Policy (NEP) 2020, and embedding Outcome-Based Education (OBE) into the university’s academic framework.

Senior faculty members deliberating on various aspects of academic quality and outcome based education during FDP

Key objectives of this FDP included understanding the meaning, need, and relevance of OBE in the form of Assurance of Learning (AoL), specifying and designing learning outcomes for each student studying in the university. Outcome of every course offered in the university was aligned with the learning outcomes of the respective programs and ultimately the vision and mission of JLU.

Conducted through a combination of lectures, demonstrations, and hands-on practice, this FDP aimed to drive academic excellence by fostering reflective teaching practices, effective evaluation and assessments leading to measurable learning outcomes.

Parallelly, another futuristic FDP was organised from 26th May to 30th May 2025, focusing on the Impact of Artificial Intelligence in Teaching, Learning & Research. Open to all faculty and research staff in JLU as well as other universities in the region, this program explored the integration of AI tools and concepts in higher education. The sessions covered a broad spectrum of topics including What Every Educator Should Know About AI, AI Tools to Enhance Teaching-Learning, The Art of Prompting, Creating Effective Presentations for Teaching and Learning using AI and AI in Academic Research and Innovation.

Reflecting on these FDPs, Vice Chancellor Prof (Dr) Nilanjan Chattopadhyay said, ” At Jagran Lakecity University, we believe that empowered educators are the foundation of transformative learning. These Faculty Development Programs are not just training sessions-they are a reaffirmation of our commitment to excellence, innovation, and the future of education. By aligning with the vision of the NEP and embracing the possibilities of AI, we are equipping our faculty to lead with purpose, inspire with knowledge, and shape a generation ready to thrive in a dynamic world.“

Eminent experts from academia and the tech industry led the sessions, offering insights, practical tools, and discussions on the ethical and effective use of AI in education.

Note to Editor

About AADC – Jagran Lakecity University:
Jagran Lakecity University’s Academic and Administrative Development Centre (AADC) plays a crucial role in shaping the academic leadership and faculty capacities through its targeted programs. AADC focuses on contemporary pedagogy, research methodology, policy implementation, and academic innovation, making it a cornerstone of the universitys pursuit of excellence.

In a first-of-its-kind celebration, CaratLane, India’s leading omnichannel jewellery brand-teamed up with experiential advertising experts Xperia Group to honour the dedication and grace of flight attendants on National Flight Attendant Day, May 31st. The occasion saw the unveiling of CaratLane’s new “Runway” Collection-dedicated to the service and sacrifice of women in flight crew.

CaratLane and Xperia Group Roll Out the Red Carpet for National Flight Attendant Day

To mark the day, Xperia Group transformed the Delhi airport into a glamorous stage, laying out an exclusive red carpet experience for flight crews as they prepared to board. Adding a dash of star-studded excitement, life-sized mannequins equipped with automated cameras acted as paparazzi, capturing candid moments and elevating the atmosphere to one of true celebrity glamour. The flight attendants were treated to a dazzling, immersive welcome that celebrated their tireless service and commitment.

Shaifali Gautam, Chief Marketing Officer at CaratLane, added, “CaratLane – A TATA Product, has recently unveiled a groundbreaking new jewellery collection, Runway, celebrating the spirit, ambition, and elegance of women in aviation. We introduced Runway at major airports through a unique red carpet campaign to pay our tribute to the trailblazers who make our skies safer & smarter every single day. The overwhelming response encourages us to keep celebrating these everyday stars.”

Mr. Saibal Gupta, Managing Director of Xperia Group, shared his enthusiasm: “We are fully aware that flight crew are an integral part of modern day travel. May 31st is declared as the National Flight Attendant Day. Hence to recognise the unfaltering service and sacrifice of flight attendants who ensure safety, comfort and handling even emergency like situations, we needed to make them feel special and recognise their efforts. The campaign caught the fancy of all at the airport and immensely delighted the flight crew who gave a thumps up”. Additionally, a whole lot of banners and branding etc were put up to create visibility of the CaratLane brand.”

The collaboration also included vibrant banners and brand activations at key airport touchpoints, amplifying visibility and engagement with CaratLane’s fresh offering. Customers intrigued by aviation, travel, and such bold designs can explore the collection online, or in select stores across India.

About CaratLane

CaratLane – A Tata Product, India’s first omni-channel jewellery brand, was founded in 2008 by Mithun Sacheti and Srinivasa Gopalan with a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. The driving force behind all of CaratLanes efforts is its purpose of helping people express their emotions. Through its unique, youthful, and contemporary designs and innovative technological interventions, it aims to be a meaningful part of every celebration in the modern woman’s life.

As a part of the Tata Group, CaratLane proudly follows the Tata Group’s legacy of excellence and trust. CaratLane aims to work towards its mission-to offer customers beautiful jewellery and a distinctive shopping experience that fits today’s values and lifestyles-enabling CaratLane to grow as India’s 21st-century jewellery brand.

CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India’s largest online jewellery destination, CaratLane now has 320+ brand stores across the country and one international store in New Jersey. CaratLane has also pioneered unique features like CaratLane Live-an online live shopping experience and Try at Home-where customers can book an appointment to try their favourite jewellery designs in the comfort of their home, with no obligation to buy. Facilitating the diamond-buying experience in India, CaratLane stores also include a Solitaire Lounge personalised with a highly skilled team to assist diamond buyers in finding the perfect solitaire jewellery.

The Industries Department of the Government of Rajasthan is going to organize ‘Rising Rajasthan’ Partnership Conclave 2025 on December 11-12. The Partnership Conclave, under the hugely successful ‘Rising Rajasthan’ banner, comes as a follow-up of the ‘Rising Rajasthan’ Global Investment Summit 2024 held last year that facilitated the signing of investment proposals worth INR 35 lakh crore.

Hon’ble Chief Minister of Rajasthan, Shri Bhajan Lal Sharma, speaking during the Rising Rajasthan Impact 1.0 event held in Jaipur on 31st March 2025

Going beyond sharing updates on the implementation of MoUs signed during the summit, the 2-day conclave will showcase state’s achievements and its development agenda, socio-economic impact of the investments and also facilitate dialogues with global thought leaders across domains like emerging technology trends, innovations, and their impact on global trade and supply chains. The Partnership Conclave will also have a special flavour of showcasing and exploring partnerships with a large number of entrepreneurs & startups in private and public domains.

Hon’ble Chief Minister of Rajasthan, Shri Bhajan Lal Sharma, addressing investors during the Rising Rajasthan Global Investment Summit held last year

The economic reforms being ushered in by Rajasthan along with the launch of pro-business policies will also be showcased during the 2-day conclave.

More significantly, the conclave will also facilitate the government-private tie-ups/partnerships on a series of investible projects under various departments of the Government of Rajasthan. The partnerships will be facilitated between government departments and investors across sectors ranging from infrastructure, utility services, mining, Information Technology, deep-tech, skilling, BFSI (Banking, Financial Services and Insurance) and GCC (Global Capability Centre) to social sectors like health, education, and nutrition among others.

Shri Ajitabh Sharma, Principal Secretary, Industries & Commerce, Government of Rajasthan speaking about the significance of the Partnership Conclave, said, “The Partnership Conclave is a great opportunity to bring at the forefront the state’s agenda for economic growth & key measures and reforms undertaken to promote ease of doing business in the state. The partnerships on investible projects has the potential to promote faster growth and bring a turnaround in public services, enhance accountability & promote efficient resource utilization.

The Industries Department, that successfully organized the ‘Rising Rajasthan’ Global Investment Summit, is in the final stage of chalking out the agenda and various events for the successor event under the ‘Rising Rajasthan’ banner. Recently, Shri Sharma also chaired a meeting to review the preparations being done by the Industries Department for the 2-day conclave.

It is worth noting that in the run-up to the investment summit held from 9-11 December 2024 under the leadership of Chief Minister Shri Bhajan Lal Sharma, the government had exchanged record investment proposals worth INR 35 lakh crore. At the IMPACT 1.0 event held in March this year, the government had announced that the grounding of MoUs worth INR 3.08 lakh crore has already commenced in the state.

CloudThat, a leading provider of cloud training and consulting services, revealed that Google Cloud Learning Services has named it the Google Cloud New Training Partner of the Year for 2025, an honour announced at a dedicated, private event held at the Google Cloud Next conference in Las Vegas recently. This prestigious award recognizes CloudThat’s remarkable contributions in empowering learners through innovative training programs that have driven significant skill development and accelerated cloud adoption worldwide.

CloudThat Wins Google Cloud New Training Partner of the Year Award 2025

CloudThat achieved this milestone in its first year as a Google Cloud Authorized Training Partner, training close to 1,100 professionals and delivering 50+ impactful sessions across diverse industries with a customer satisfaction score (CSAT) of 4.60. The company also established training partnerships with Fortune 500 companies in sectors such as fintech and IT/ITES, where their tailored programs accelerated cloud adoption and innovation. A global IT company collaborated with CloudThat to enhance its cloud capabilities, overcoming challenges in utilizing cloud infrastructure through customized training that improved the team’s technical expertise and enabled successful cloud-based projects.

“We are thrilled to be recognized as the Google Cloud New Training Partner of the Year from Google Cloud Learning Services,” said Bhavesh Goswami, Founder and CEO of CloudThat. “This award reflects our team’s dedication to empowering learners with the skills to succeed in a cloud-driven world. We look forward to continuing our collaboration with Google Cloud to shape the future of cloud expertise.”

CloudThat’s expert team of Google Authorized Trainers has been instrumental in delivering high-quality training, reinforcing its role as a partner that transforms organizations. With a proven track record, CloudThat has established itself as a trusted leader in Google Cloud training across the APAC region. The company remains committed to advancing cloud education, delivering innovative training solutions that enable organizations across industries to harness the full potential of cloud.

About CloudThat

Established in 2012, CloudThat is an award-winning company and the first in India to offer cloud training and consulting services for mid-market and enterprise clients worldwide. Headquartered in Bengaluru, India, with offices in the UK, USA, and Bangladesh, CloudThat specializes in training for Cloud, GenAI, AI/ML, Data, DevOps, and other cutting-edge technologies, having trained over 850,000 professionals across 600+ certifications. CloudThat recently won Google Cloud Learning Services’s New Training Partner of the Year Award for 2025, continuing its legacy with consecutive AWS Training Partner of the Year Awards (2023 & 2024) and the Microsoft Training Partner of the Year Award (2024). These achievements mark its 12^th award in eight years, along with the distinction of being recognized by all three cloud giants-Google Cloud, AWS, and Microsoft.

For more information, please visit www.cloudthat.com/corporate-training/

The direct route between Dubai and Da Nang, operated by Emirates – one of the world’s most prestigious airlines – has officially launched. These flights from the Middle East, a fast-growth region, are expected to bring significant changes to the coastal city. Sustaining long-term appeal for this class of affluent travellers is now a central concern for Da Nang.

The inaugural Emirates flight to Da Nang received a ceremonial welcome

Potential from the Middle East

Emirates, recently named a global leader in aviation by Forbes Travel Guide 2025, is the largest airline in the Middle East with over 4,100 flights each week from Dubai International Airport to more than 140 cities across 80 countries.

The new direct route to Da Nang is a gateway for billionaires from one of the wealthiest regions on earth to access Vietnam’s central coast, carrying immense spending power. It also facilitates the arrival of high-end travellers from Europe and the Americas, as Dubai ranks among the world’s busiest international transit hubs.

According to the Department of Culture, Sports and Tourism of Da Nang, as of April 2025, over 13,000 visitors from Middle Eastern countries had arrived in the city. This figure represents 0.73 percent of total international visitors, with most travellers coming from Iran, Israel and Turkey. With the new Emirates route now in operation, this number is expected to rise sharply, potentially adding trillions of Vietnamese dong in tourism revenue to the local economy.

In recent years, Da Nang has made notable progress in diversifying into new high-potential markets. With a keen focus on growth, the city is extending its tourism outreach to areas including the Middle East and Central Asia. Charter flights to Da Nang have already launched from several cities, including Astana and Almaty in Kazakhstan, with seven airlines offering 10 weekly flights from April to October 2025. Centrum-Air Airways is also operating a weekly service from Tashkent, Uzbekistan.

According to Tran Chi Cuong, Vice Chairman of the Da Nang People’s Committee, the launch of the Emirates Dubai-Da Nang route reduces the travel gap between Da Nang and major global markets such as the Middle East, Europe, North America and Africa. It also helps to strengthen tourism development and opens new avenues for trade, investment, and cultural exchange.

Da Nang appeals to affluent travellers

To serve high-end tourists, a destination must offer diverse experiences and premium resorts. Travelers from the Middle East are increasingly seeking new places to explore beyond the typical Southeast Asian favourites like Thailand, Indonesia and Singapore. It’s a prime opportunity for Da Nang, a city that combines natural beauty with world-class hospitality services, to welcome this affluent market.

Sun World Ba Na Hills continually unveiling a diverse range of performances and attractions throughout the yea

By May 2025, Da Nang had around 1,290 tourist accommodations, including 111 four and five-star hotels. InterContinental Danang Sun Peninsula Resort, Premier Village Danang Resort, Novotel Danang Premier Han River and Mercure Danang French Village Ba Na Hills, along with international brands such as Hyatt, Sheraton and Marriott which are favoured by Middle Eastern elites.

The city boasts 16 tourist sites, with top destinations like Sun World Ba Na Hills and its iconic Golden Bridge, Da Nang Downtown and Than Tai Mountain Hot Spring Park drawing global attention. Golf tourism is another asset for Da Nang. The city features three international-standard golf courses. Ba Na Hills Golf Club, a masterpiece designed by golf legend Luke Donald and managed by IMG, which lauded as Asia’s Best Golf Course five times.

Da Nang is embracing Halal tourism, to make Middle Eastern guests feel at home. This travel model respects the religious and cultural practices of Muslim travellers, has become a core part to serve this market. Currently, the city has nearly 30 restaurants and eateries offering Halal-certified or Muslim-friendly cuisine. Among them, Halal Indrapura and Bharata Restaurant at Sun World Ba Na Hills, have received official Halal certification.

Nguyen Vu Quynh Anh, Deputy CEO of Sun Group and CEO of Sun Hospitality & Entertainment Group, said, “In addition to high-end services, it is the understanding of culture and the ability to offer culturally refined experiences that allow us to fully meet the needs of these highly discerning guests.”

By establishing itself on the Emirates flight map, Da Nang has taken a strategic step forward in tapping into the Middle Eastern tourism market. This new air route is not only a catalyst for tourism growth but also a gateway for expanding trade, investment and cultural cooperation, said Truong Thi Hong Hanh, Director of the Da Nang Department of Culture, Sports and Tourism.