In a landmark move set to reshape sustainable tea cultivation in India, Aman Tea Group-one of the country’s largest and most respected tea producers-has launched an ambitious six-month Sustainability and Good Agricultural Practices (GAP) Initiative aimed at empowering over 6,000 Small Tea Growers (STGs) across North Bengal, Bihar, and Assam. With an annual output of 30 million kilograms, the Group is leveraging its vast presence and deep-rooted community relationships to drive real change at the grassroots level.

Rajeev Baid flags off Aman Tea’s mission

This initiative, part of Aman Tea Group’s visionary “SafeTea, Save Tea” mission, is the first large-scale campaign of its kind led by a private player in India’s tea industry. It is being rolled out in close collaboration with Trustea, and CISTA, underlining the power of public-private partnerships in promoting sustainability in agriculture.

The official launch took place at Evergreen Dooars Tea Private Unit II (Harmati), where the program was flagged off in the presence of prominent Mr. Bijay Gopal Chakraborty, President of CISTA; Mr. Rajat Kumar Ray Karjee, Chairman of WBUFSTA; Mr. Rajeev Baid, CMD and Founder of Aman Tea Group; and senior representatives from Trustea, Mr. Abhimanyu Kundu and Mr. Sanjay Das.

Over the next six months, Aman Tea Group will deliver structured training programs across its key operational zones-covering nine Bought Leaf Factories (BLFs) in North Bengal. The initiative’s centerpiece is the deployment of mobile awareness vans, designed to take expert knowledge and practical training directly to even the most remote tea-growing areas. These mobile units will serve as moving classrooms, offering live demonstrations, interactive sessions, and hands-on learning experiences tailored for STGs.

The campaign is grounded in real-world concerns-ensuring safe handling of agrochemicals, raising awareness about banned and counterfeit products, and encouraging the use of safe, approved alternatives. Through consistent on-ground engagement, Aman’s field representatives are guiding growers on everything from interpreting color-coded chemical labels to mastering correct storage, dosage, and disposal techniques. Importantly, the initiative also aims to build long-term capability among farmers by fostering a Lead Farmer Model, creating local sustainability champions who will carry forward the message in their communities.

“This initiative is not just about compliance-it’s about transforming mindsets,” said Mr. Rajeev Baid, CMD and Founder of Aman Tea Group. “We believe sustainability starts with the grower, and through this campaign, we’re equipping them with the tools, knowledge, and confidence to embrace practices that protect both people and the planet.“

As part of its larger sustainability vision, Aman Tea Group is also integrating traceability, residue management, and transparent reporting into its supply chain-steps that not only boost global market readiness but also reaffirm the Group’s unwavering commitment to ethical, responsible tea production.

This pioneering initiative reaffirms Aman Tea Group’s leadership in shaping a more sustainable future for Indian tea-rooted in knowledge, powered by partnerships, and inspired by the growers who make every cup possible.

In the shifting sands of Gurugram’s real estate, certain sectors evolve beyond coordinates on a map-they begin to tell a story. Sector 106, tucked along the Dwarka Expressway, is one such place. For years, it lay in the shadows of glitzier addresses like Golf Course Road and DLF Phase 5. Today, it’s quietly stepping into the spotlight-not with noise, but with nuance.

Gurgaon’s Sector 106: Where Tomorrow’s Luxury Lives Begin Taking Shape

And leading this transformation is MRG Crown, whose recently unveiled sample flat marks not just a launch, but a quiet assertion that Sector 106 has arrived.

The development, a low-rise gated community, reflects the changing pulse of Gurgaon. What makes Sector 106 compelling isn’t just its proximity to Delhi or the upcoming metro link. It’s the pace of the place. Unlike the hyper-vertical developments that dominate much of the NCR, this sector is embracing low-density living with a certain elegance-private terraces, green belts, walkable layouts-all of which are core to the vision behind MRG Crown.

“At MRG Group, we’ve always believed that luxury doesn’t have to shout-it can speak through space, design, and intent. With MRG Crown, we’re not just building homes –we’re shaping a community that reflects the aspirations of a new generation of homeowners who seek calm, connectivity, and a more meaningful way to live,” says Rajjath Goel, Managing Director, MRG Group.

In a post-pandemic world where people crave both connection and calm, that balance is proving attractive-especially to HNIs and UHNIs who are looking to invest not just in homes, but in lifestyles that are future-proof. MRG Crown taps into this desire with thoughtful design and a community-first approach.

Why Investors Are Looking Here
What’s drawing this evolved investor base to Sector 106 isn’t hard to decode. There’s the obvious:

• Excellent access to IGI Airport and central Delhi

• Proximity to business hubs like Cyber City

• The long-awaited completion of the Dwarka Expressway

But beyond the logistics, it’s the quality of upcoming developments that is raising eyebrows. Projects like MRG Crown are focusing on curated experiences-homes with smart layouts, clubhouses that aren’t afterthoughts, and private terraces that allow a slice of open sky even in a dense city.

This new wave of construction appeals to a different kind of buyer: people who aren’t rushing to flip a unit in 12 months, but those who want to hold, live, or lease in places that will age well. In this context, MRG Crown becomes more than a real estate project-it becomes a long-term lifestyle decision.

The Emerging Buyer Profile
Interestingly, it’s not just legacy investors who are entering this market.

• First-time luxury buyers in their 30s and 40s NRIs seeking stable, long-term returns

• HNIs with portfolios in Golf Course Road or South Delhi, looking for a quieter, well-connected second home

• For all these profiles, MRG Crown offers a differentiated proposition-low-rise luxury that balances accessibility with aesthetic intent.

Beyond ROI: The Lifestyle Pull
What makes Sector 106 feel different is that the conversation is shifting from square foot rates to how life feels inside the home.

From clubhouse experiences to green nooks for elderly parents, from safety features to room for kids to just be-there’s an intent in design that resonates with today’s more conscious buyer.

MRG Crown aligns closely with this evolution in consumer priorities, offering thoughtfully designed spaces that cater to multi-generational needs while embracing future-ready living.

A Sector in Transition
There’s a certain energy in Sector 106 that’s hard to miss. It’s not the frenzied kind you see in launch-happy corridors. It’s more confident, measured.

And as new projects break ground with a focus on community living, functional luxury, and long-term growth, this micro-market is evolving into something Gurgaon’s earlier sectors no longer have room to offer-space, serenity, and serious potential.

MRG Crown stands at the heart of this evolution, helping shape Sector 106 into a landmark destination of tomorrow.

If youre watching Gurgaon’s real estate curve, MRG Crown in Sector 106 is where the next bend begins.

In a landmark moment for Indian sports, Ruchika Singh has become the first woman cyclist from India to win five medals at the prestigious World Police and Fire Games 2025 in Alabama, USA. Competing in five gruelling categories-Road Race, Time Trial, Sprint, Hill Climb, and Circuit Race-Ruchika clinched a bronze medal in each, marking a historic achievement for Indian cycling and women in uniform.

India’s First Woman Cyclist to Win 5 Bronze Medals at World Police Games – A Triumph of Vision and Grit Supported by M3M Foundation

Behind her journey is the vision of Dr. Payal Kanodia, Chairperson & Trustee M3M Foundation and the force behind the “Lakshya” Programme-a flagship initiative designed to support exceptional talent in sports, arts, and education. “The Lakshya Programme is our commitment to enabling Indias youth to rise to their fullest potential” said Dr. Kanodia. “Ruchika’s story is not just about winning medals; its about the power of perseverance and providing the right platform at the right time.”

Payal Kanodia, Chairperson & Trustee M3M Foundation

Ruchika, who transitioned from boxing to cycling in 2018, comes from a humble background steeped in discipline and service. A constable in the UP Police and the daughter of public servants, her rise exemplifies the transformative potential of targeted support and opportunity.

Dr. Kanodia envisions the Lakshya Programme as a launchpad for many more such trailblazers, especially women, who are redefining excellence on global stages. “At M3M Foundation, we are investing in stories like Ruchika’s-stories of talent, resilience, and hope,” she added.

Ruchika’s triumph is a win for every aspiring athlete in India.

• Private Equity, Venture Capital and AIFs Poised to Play Central Role in Nation’s Clean Energy Ambitions

• India eyes 500 GW of non-fossil fuel capacity by 2030; clean energy sector sees record capital flows and policy momentum

• Hon’ble Minister to deliver Keynote Address as Chief Guest at the IVCA Renewable Energy Summit 2025 in Mumbai on July 15

India’s clean energy ambitions are set to take centre stage as Shri Pralhad Venkatesh Joshi, Hon’ble Union Minister of New & Renewable Energy, Government of India, will attend the IVCA Renewable Energy Summit 2025 as Chief Guest and deliver the Keynote Address. The event, hosted by the Indian Venture and Alternate Capital Association (IVCA), will take place on July 15 in Mumbai.

Union Minister Pralhad Joshi to Outline Vision for India’s Renewable Energy Future

Bringing together leaders from across the private equity, venture capital, and alternative investment landscape, the summit is a national platform to galvanise climate-aligned private capital in support of India’s energy transition goals. Organised in collaboration with Avendus, EAAA Alternatives, and Singularity Capital, the event will convene policymakers, institutional investors, family offices, climate-tech entrepreneurs, and financial innovators.

Speaking ahead of the event, Shri Pralhad Joshi said, “India’s clean energy transformation is not just an environmental goal-it is a national mission. From renewable generation to battery storage and green manufacturing, private capital will be key to achieving our 500 GW non-fossil fuel capacity target by 2030. I look forward to addressing the IVCA Renewable Energy Summit and reinforcing the government’s commitment to building a robust, investment-friendly ecosystem for sustainable growth.”

India’s clean energy sector is witnessing unprecedented momentum. In 2024, renewables accounted for 83% of total power sector investments, while non-fossil fuel capacity climbed to 44%, underscoring the country’s strong trajectory toward the 2030 target. India now ranks among the top three countries globally in renewable energy capacity addition.

As the government ramps up efforts to scale solar, wind, storage, and green hydrogen infrastructure, it has placed a renewed emphasis on public-private partnerships. Policy innovations, including viability gap funding for battery storage, incentives for offshore wind development, and grid expansion across new geographies, are designed to enable institutional capital participation at scale. This creates a clear opportunity for Private Equity, Venture Capital, and AIFs to partner in India’s next phase of green growth.

IVCA President Rajat Tandon said, “We are privileged to have Hon’ble Minister Shri Pralhad Joshi join us at the summit. His visionary leadership-whether in scaling renewable energy investments, battery storage, or creating a supportive policy ecosystem-has been instrumental in shaping India’s green growth story. His presence reaffirms the government’s commitment to enabling public-private partnerships that drive sustainable, long-term impact.”

The summit agenda includes sessions on:

• Accelerating clean power finance through innovative models

• Enabling clean mobility, AI, and hydrogen ecosystems through renewables

• Energy storage, grid tech and hybrid systems

• Policy frameworks for capital deployment

The speaker lineup features Dr. Ruchi Chojer, Executive Director, SEBI, and Shri Vishal Kumar Dev, Principal Secretary, Energy, Govt. of Odisha, alongside leaders from top financial institutions, family offices, development banks, and pioneering cleantech startups.

The IVCA Renewable Energy Summit 2025 promises to be a watershed moment in aligning capital with climate goals-highlighting how alternate capital can help unlock India’s full green potential.

About IVCA

The Indian Venture & Alternate Capital IVCA is a not-for-profit, apex industry body promoting the alternate capital industry and fostering a vibrant investing ecosystem in India. IVCA is committed to supporting the ecosystem by facilitating advocacy discussions with the government of India, policymakers, and regulators, resulting in the rise of entrepreneurial activity, innovation, and job creation in India and contributing towards the development of India as a leading fund management hub. IVCA represents 450+ funds with a combined AUM of over $350 Bn. Our members are the most active domestic and global VCs, PEs, funds for infrastructure, real estate, credit funds, limited partners, investment companies, family offices, corporate VCs, and knowledge partners. These funds invest in emerging companies, venture growth, buyout, special situations, distressed assets, and credit and venture debt, among others.

Bisleri International Pvt. Ltd., signs Letter of Agreement with St. Joseph’s University, Bengaluru to introduce its flagship initiative, ‘Bottles for Change‘ at the university campus. The focus of the LOA will be to promote plastic waste recycling, segregation, and responsible disposal within the campus.

Bisleri International and St. Joseph University Partner for ‘Bottles for Change’ Plastic Recycling Initiative

Signed ahead of the university’s annual Hackathon, the initiative is designed to foster long-term behavioral change among students and staff while contributing to broader environmental goals. As part of the collaboration, students will take an active role in sustainability campaigns and outreach activities, with certification awarded for their participation. The university’s housekeeping staff will also undergo training on effective waste segregation and safe handling of plastic to support on-ground implementation.

In addition to hands-on training, Bisleri will facilitate interactive sessions with students and faculty to deepen awareness and reinforce a culture of environmental responsibility across departments. To ensure transparency and measurable impact, the program will include regular monitoring, with monthly and annual progress reports tracking key milestones and outcomes.

Commenting on the signing of Letter of Association, Mr. K Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International Pvt. Ltd. said, “Youth are at the heart of shaping a more sustainable future. Through Bottles for Change, we aim to equip them with the knowledge, tools, and platforms to take ownership of responsible plastic management and disposal. Our collaboration with St. Joseph’s University ensures that environmentally responsible behaviors and practices become routine in institutions as well as in the lives of individuals.”

During the signing of the Letter of Association, Dr. Christo Selvan – Dean, School of Business, St. Joseph’s University said that, “This collaboration with Bisleri International’s Plastic Waste Management team marks a significant step towards promoting sustainability among youth. The initiative focuses on reducing plastic waste through effective recycling, segregation, and responsible disposal practices. While the long-term vision is to create a plastic-free campus, the immediate goal is to support broader environmental objectives by actively engaging the university community in meaningful, eco-conscious activities.”

The initiative is well-aligned with the university’s sustainability roadmap. In recognition of these efforts, St. Joseph’s University will receive a certificate from Bisleri on the collaboration, which will support university w.r.t sustainable actions taken during NAAC accreditation process.

The Bottles for Change initiative, a part of Bisleri Greener Promise, continues to drive sustainable transformation through impactful partnerships with organizations, institutions, and the government. The collaboration with St. Joseph’s University is a crucial step in Bisleri’s commitment to nurturing an eco-conscious movement for a better future. The company remains steadfast in its commitment to embedding sustainability in all its operations, driving growth through responsible business practices.

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the countrys largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform – Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

VinFast Auto India, the subsidiary of global electric vehicle manufacturer VinFast, has entered into a strategic agreement with BatX Energies, a leading Indian clean-tech company specializing in battery recycling, rare metal recovery and end-of-life battery repurposing. This partnership lays the foundation for an integrated battery value chain in India, supporting the company’s commitment to sustainable electric mobility.

Mr. Pham Sanh Chau, CEO of VinFast Asia (left), and Mr. Utkarsh Singh, CEO of BatX Energies (Right), signed landmark agreement for high voltage battery recycling and repurposing

Under the agreement, BatX Energies will provide comprehensive high-voltage (HV) battery recycling, material recovery and repurposing services for VinFast India’s factory, and after-sales operations. The process will ensure efficient recovery and reintegration of critical materials such as lithium, cobalt, and nickel into the battery production cycle. This approach supports resource circularity, reduces dependence on mining, and significantly lowers environmental impact.

The collaboration aims to drive localized solutions in line with Indias fast-evolving EV landscape. Through a joint focus on battery lifecycle management and environmental stewardship, VinFast and BatX also seek to deliver scalable and sustainable solutions that benefit both the people and the planet.

More than a technical collaboration, this partnership is a shared commitment to accelerating India’s transition to a cleaner, greener tomorrow. The agreement also opens avenues for future collaboration on second-life applications, urban mining, and strategic material recovery, supporting India and Vietnam’s growing leadership in circular economy solutions. BatX will also ensure traceability of the raw materials and battery recycling.

Speaking on the collaboration, Mr. Pham Sanh Chau, CEO of VinFast Asia, said, “This partnership with BatX Energies is a meaningful step toward building a sustainable, circular battery ecosystem in India. At VinFast, sustainability goes beyond vehicles-it’s about environmental responsibility across the entire lifecycle. By working with BatX, we aim to reduce resource dependency, support national priorities, and set a new benchmark for responsible innovation in electric mobility.“

On the agreement signing, Mr. Utkarsh Singh, CEO of BatX Energies, said, “Our partnership with VinFast reflects a shared belief in responsible innovation and resource circularity to strengthen the EV battery value chain. By enabling sustainable end-of-life solutions for EV batteries, we are building infrastructure that can grow with the industry and create lasting environmental impact.“

As part of its larger mission to build a future-ready EV ecosystem in India, VinFast has been steadily expanding its network of strategic partnerships. Recent alliances with Global Assure for roadside assistance, myTVS and RoadGrid for after-sales service and charging support reflect the company’s commitment to delivering a reliable ownership experience. VinFast is preparing to launch its first two products in India -VF 6 and VF 7 premium electric SUVs. To support this, the company is rapidly advancing operations at its Thoothukudi plant while investing in dealership networks, service capabilities, and charging infrastructure nationwide.

About VinFast

VinFast (NASDAQ: VFS), a subsidiary of Vingroup JSC, one of Vietnam’s largest conglomerates, is a pure-play electric vehicle (“EV”) manufacturer with the mission of making EVs accessible to everyone.

VinFast’s product lineup today includes a wide range of electric SUVs, e-scooters, and e-buses. VinFast is currently embarking on its next growth phase through rapid expansion of its distribution and dealership network globally and increasing its manufacturing capacities with a focus on key markets across North America, Europe and Asia.

Learn more at: vinfastauto.in

About BatX Energies

BatX Energies is an Indian pioneer in battery recycling and critical mineral refining, offering sustainable solutions for lithium-ion batteries from EVs, consumer electronics, and industrial sources. Its proprietary hydrometallurgical process enables high-yield recovery of battery-grade materials, powering Indias transition to a circular economy.

Sony India today launched the second-generation Alpha™ 1 II, a new flagship full-frame mirrorless interchangeable lens camera powered by Sonys latest AI processing unit. The camera features an approximate effective 50.1 MP (megapixel) resolution sensor, up to 30 fps (frames-per-second) blackout-free continuous shooting with AF/AE tracking⁽ⁱ⁾, an anti-distortion shutter, and improved image clarity at mid-to-high sensitivities. The AI processing unit brings advanced AI-based subject recognition performance and features including a new “Auto” mode which can detect a wide variety of subjects. In addition, the Alpha 1 II also inherits innovations from the Alpha 9 III, including Pre-Capture of up to one secon^([ii), and an improved ergonomic design. The camera maintains a lightweight form factor of approximately 743 grams (1 lb, 7.3 oz)⁽ⁱⁱⁱ⁾ for usability in a variety of professional scenarios.

Alpha 1 II

Mukesh Srivastava, Head of Imaging Business, Sony India said, “The Alpha 1 II is a reflection of Sony’s leadership in the professional domain of digital imaging category. By combining high resolution, exceptional speed, advanced AI-powered subject recognition and seamless workflow enhancements, this flagship model sets a new industry standard. It is purpose-built to offer professionals the creative freedom and reliability demanded by modern visual storytelling.”

1. 50.1 MP (approx., effective) Exmor RS™ stacked CMOS sensor and powerful BIONZ XR™ image processing engine

The Alpha 1 II produces high-resolution images with a wide dynamic range through the combination of the full-frame Exmor RS stacked CMOS sensor with approx. 50.1 effective MP resolution and the latest BIONZ XR image processing engine. The camera delivers high-resolution images even in APS-C crop mode, capturing approximately 21 effective MP.

2. State-of-the-art AI processing unit achieves Real-time Recognition AF for both stills and movies

In addition, Real-time Recognition AF has been added to the latest Alpha 1 II with the addition of the AI processing unit. This technology maintains focus on subjects, including a human pose estimation that instantly recognises a persons head and torso, as well as accurately tracks animals, birds, insects, and vehicles. The Alpha 1 II introduces the latest evolution to Real-time Recognition AF with a newly added “Auto” feature that allows the camera to automatically recognise the subject target without specifying a subject mode(iv).

3. Advanced Real-time Tracking with 30fps with Pre-Capture and Continuous Shooting Speed boost functions

The camera offers blackout-free high-speed continuous shooting with AF/AE tracking at up to 30 frames per second^(v), which can track complex movements with AF/AE calculations at up to 120 times per second^(vi). The camera also includes the highly requested Pre-Capture function, which allows images to be captured up-to one second before the shutter button is pressed^(vii), and the Continuous Shooting Speed Boost that can temporarily change the burst shooting speed.

4. 8K 30p and 4K 120p movie recordingfor impressive realism

4K (3840 x 2160) movies can be cropped and edited from 8K source footage with overwhelming resolution from 8.6K oversampling. 8K 4:2:2 10-bit XAVC HS recording with optional Full HD proxy is available, as are 4K recording in XAVC HS, S, or S-I formats in full-frame, or Super 35 mm oversampled from 5.8K with full pixel readout and no pixel binning. XAVC S-I allows recording at up to 600 Mbps for outstanding image quality.

5. Image stabilization with up to 8.5-step central and 7.0-step peripheral compensation

To support the need for high-performing speed required by many professionals, the Alpha 1 II features an anti-distortion shutter that enables shooting with reduced distortion. The low noise performance at mid- to high-sensitivity, which is highly requested by professional photographers, has also been improved through tuning, allowing you to capture images with less noise and clear backgrounds even in indoor sports where a high shutter speed is required. Additionally, the Alpha 1 II has impressive improved optical image stabilization of up to 8.5 stops (center) and 7.0 stops (periphery)^(viii) when shooting still images, as well as a newly supported Dynamic active Mode for video shooting^(ix).

6. Comfortable operability and highly responsive workflow with ergonomic grip and buttons

The camera features a 3.2-type LCD monitor with a highly requested 4-axis multi-angle that can be freely adjusted to any angle. This second-generation camera body has improved ergonomics compared to the original Alpha 1, including thoughtful design updates to the grip, position of the shutter button, and evolved custom buttons. The Alpha 1 II includes a new deep-type padded eyepiece cup (model FDA-EP21) accessory for additional viewing support. A standard eyepiece comes attached to the camera by default but can be swapped with the deep pad option based on the user’s preference.

7. Supplied charger charges two NP-FZ100 batteries in 155 minutes

For additional battery support, the Alpha 1 II comes with the BC-ZD1 Dual-Battery Charger that rapidly and stably charges two Z batteries (model NP-FZ100) simultaneously in 155 minutes to full charge^(x). In addition, the VG-C5^(xi) compatible vertical grip offers additional ergonomic support with additional battery performance for extending shooting needs.

For professionals seeking a quick, real-time image transfer solution, the Alpha 1 II supports 2.5GBASE-T via wired LAN. This high level of connectivity dramatically improves workflows from data transfer to content creation and distribution, increasing the work efficiency of professionals. Additionally, captured data can be automatically transferred to Adobe Lightroom™ or Google Drive™ via Sonys cloud storage service, Creators Cloud^(xii). This makes editing work after shooting even more convenient.

8. Alpha series offers environmentally conscious packaging

To prioritise sustainability, this model’s packaging is entirely free of plastic, marking the first Alpha series camera (excluding ZV-series) to use Sony’s Original Blended Material – a unique mix of bamboo, sugarcane, and recycled paper^(xiii).

Pricing and Availability

The Alpha™ 1 II Full-Frame camera is now available across all Sony Center, Alpha Flagship stores, major electronic stores, www.ShopatSC.com and other e-commerce portal in India.

About Sony Alpha Community

In an effort to build a robust Alpha community with a strong network of amateur and professional photographers on one platform, a special initiative has been undertaken by Sony India where users can now avail several benefits by simply registering their Alpha cameras, lenses and accessories on the Alpha Community. Some of the benefits of registration include an extended warranty of 3 years (2-year standard warranty + 1 Year extended warranty) and free exclusive workshops by Sony experts and Artisans. Customers can also avail attractive discounts on photo tours (50% discount on photo tours for their first trip and 25% discount for the consecutive trips) and a chance to participate in photography/videography contests to win exciting prizes like cameras, lens and professional camcorders and a lot more. The platform will be a one-stop destination to get all latest updates, firmware updates, free service camps, workshops and new launches for Sony Alpha. For more information, visit Alpha Community.

Explore the new Sony Alpha Community App. We invite you to download, experience, and share feedback on the app.

• Register your Sony products with ease

• Join expert-led Alpha Classroom sessions

• Stay informed about upcoming workshops near you

Download Now:

Android: shorturl.at/2xvWn

iOS: apple.co/43EydLs

Alpha Classroom: Alpha Classroom is a series of tutorials where experts will take you through the nuances of photography & Videography, advise you on the right gear and help you explore your creative potential to reach its fullest expression. Come, learn with us and together, we will conquer the world of your dreams. alphacommunity.in/alpha-classroom/courses

Ask an Expert: Ask an Expert is a one-stop platform to get all your questions related to cameras, lenses, gear and more answered by a Sony Alpha Expert. It’s easy, convenient and absolutely free! Yup! You heard it right. Choose your slot and book an appointment with an expert today! alphacommunity.in/ask-an-expert

About Sony India Pvt. Ltd.

Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places a strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations.