Sony India introduces the FE 50-150mm F2 GM, the world’s first⁽¹⁾ telephoto zoom lens with a maximum focal length of 150 mm and F2 aperture. This lens features a standard focal length of 50mm at the wide-angle end and combines an open aperture of F2 with high resolution comparable to that of a prime lens. This allows for a wide range of scenarios with just one lens for various situations and subjects. As part of Sony’s renowned G Master™ series, the FE 50-150mm F2 GM offers an exceptional combination of high resolution and stunning bokeh, enhancing the imaging results for professionals using the Sony Alpha camera system.

FE 50-150mm F2 GM Lens™

“At Sony, we are committed to pushing the boundaries of imaging technology. With the launch of the FE 50-150mm F2 GM lens, we are proud to introduce a world-first innovation that delivers unmatched image quality, versatility and performance. From stunning bokeh in portraits and weddings to sharp, high-speed capture in sports and events, this lens is a versatile powerhouse. It’s compact, internal zoom design and advanced autofocus makes it perfect for handheld use, truly redefining creative possibilities in the field,” said Mukesh Srivastava, Head of Digital Imaging Business, Sony India.

Exceptional image quality and smooth F2 Bokeh

The FE 50-150mm F2 GMs internal optical design plays a crucial role in producing its exceptional image quality. By integrating two XA (extreme aspherical) elements, two Super ED (extra-low dispersion) glass elements, and three ED elements, the lens effectively suppresses aberrations, ensuring sharp, high-contrast imagery across the entire zoom range. Additionally, the floating focusing system enables a minimum focusing distance of 0.4m at the wide end and a maximum magnification of 0.20 for detailed shooting.

The FE 50-150mm F2 GMs constant F2 aperture creates beautifully smooth bokeh, making it an ideal choice for portrait, wedding, and event photographers aiming to isolate subjects with a shallow depth of field. A newly developed 11-blade circular aperture further enhances the signature G Master bokeh. When shooting videos, the lens delivers stunning cinematic results and exceptional clarity. In addition, Sonys proprietary “Nano AR Coating II,” applied uniformly across the entire lens surface, significantly reduces ghosting and flare even in backlit conditions, delivering clear and crisp imagery.

Internal zoom and compact design

Measuring at approximately 200 mm (7-7/8 inches) in length and weighing approximately 1,340g⁽²⁾ (47.3 ounces), the FE 50-150mm F2 GM offers remarkable portability considering its impressive combination of wide zoom range and bright aperture. This lens is ideal for both handheld and gimbal use with its featured internal zoom design that maintains the lens’ length and weight balance despite focal length changes. With its practical design, this lens serves as a versatile, all-in-one solution for those seeking a standard 50mm through 150mm telephoto range.

Fast and precise Autofocus performance

Equipped with four XD (extreme dynamic) linear motors and Sony’s advanced control algorithms, the FE 50-150mm F2 GM delivers fast, accurate, and quiet autofocus (AF). This high-performance AF system is compatible with Sonys Alpha 9 III, supporting continuous shooting at up to 120 frames per second with full AF/AE tracking⁽³⁾. With a fast AF system and a versatile 50-150 mm zoom range, the lens excels at capturing fast-paced indoor sports, portraits and events.

Cinematic video production

Designed with filmmakers in mind, the FE 50-150mm F2 GM minimises focus breathing and is compatible with Sonys Breathing Compensation⁽⁴⁾ feature on select Alpha cameras. Linear Response MF ensures intuitive manual focus control, while the lens’s internal zoom design maintains stability even while zooming mounted on gimbals. Additionally, the XD linear motors operate quietly to prevent unwanted noise from being captured during recording.

Built for durability, the FE 50-150mm F2 GM features a robust dust- and moisture-resistant design⁽⁵⁾. A fluorine coating on the front element repels contaminants, making it easy to clean and ensuring the lens remains in top condition even in challenging environments.

Pricing and Availability

The FE 50-150mm F2 GM (SEL50150GM) lens will be available across all Sony Center stores, Alpha Flagship stores, Sony authorized dealers, major electronic stores across India & also on Amazon & Flipkart from 5^th May 2025 onwards.

About Sony Alpha Community

In an effort to build a robust Alpha community with a strong network of amateur and professional photographers on one platform, a special initiative has been undertaken by Sony India where users can now avail several benefits by simply registering their Alpha cameras, lenses and accessories on the Alpha Community. Some of the benefits of registration include an extended warranty of 3 years (2-year standard warranty + 1 Year extended warranty) and free exclusive workshops by Sony experts and Artisans. Customers can also avail attractive discounts on photo tours (50% discount on photo tours for their first trip and 25% discount for the consecutive trips) and a chance to participate in photography/videography contests to win exciting prizes like cameras, lens and professional camcorders and a lot more. The platform will be a one-stop destination to get all latest updates, firmware updates, free service camps, workshops and new launches for Sony Alpha. For more information, visit Alpha Community.

Alpha Classroom
Alpha Classroom is a series of tutorials where experts will take you through the nuances of photography & Videography, advise you on the right gear and help you explore your creative potential to reach its fullest expression. Come, learn with us and together, we will conquer the world of your dreams. alphacommunity.in/alpha-classroom/courses/.

Ask an Expert
Ask an Expert is a one-stop platform to get all your questions related to cameras, lenses, gear and more answered by a Sony Alpha Expert. It’s easy, convenient and absolutely free! Yup! You heard it right. Choose your slot and book an appointment with an expert today! alphacommunity.in/ask-an-expert/.

About Sony India Pvt. Ltd.

Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places a strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations.

Ekya School JP Nagar has made it to the Top 10 Most Innovative Schools in the World by the T4 Education World’s Best School Prizes 2025, a prestigious global platform that honours schools driving exceptional impact in education. The recognition was announced today, 18th June, by T4 Education.

This recognition places Ekya Schools on the international stage for its pioneering integration of Design Thinking into K-12 education. By adopting this structured, problem-solving methodology, students have addressed real-world issues such as waste management, public health, and social inclusion.

Recognised globally: Ekya JP Nagar is among T4 Education’s Top 10 Worlds Best Schools 2025 in the Innovation category for its design thinking and impact-driven curriculum

“We are truly honoured to receive this global recognition,” said Dr. Tristha Ramamurthy, Founder of Ekya Schools. “Our mission has always been to empower learners with the mindset and skills to innovate and create meaningful impact.”

Launched in 2011, Ekya’s unique curriculum goes beyond conventional learning by blending academic rigour with real-world relevance. Through design challenges, interdisciplinary learning, and student-led initiatives, the school has built a culture of innovation that is both scalable and sustainable.

This recognition underscores Ekya’s commitment to nurturing the thinkers, leaders, and changemakers of tomorrow.

Key Findings:

• Working women’s Protection Quotient score remains at 48; working men’s rises to 50

• Women feel less financially secure across life goals like retirement, education, and marriage

• Higher concern among women about inflation, healthcare costs, and loss of a breadwinner

Axis Max Life InsuranceLtd. (“Axis Max Life”/ “Company”), formerly known as Max Life Insurance Company Ltd, in partnership with KANTAR, the world’s leading marketing data and analytics company, has released gender-specific findings from the seventh edition of its India Protection Quotient (IPQ) study. Under the Company’s ‘Bharosa Talks’ initiative, IPQ 7.0 highlights a widening gap in financial preparedness between working men and women in urban India.

Widening Gender Gap in India’s Financial Protection Levels – Axis Max Life India Protection Quotient 7.0

According to the study, working men’s Protection Quotient score rose to 50 (from 47 in IPQ 6.0), while working women’s score remained stagnant at 48 indicating a break in last year’s parity. Despite urban India’s overall improvement in financial protection, working women continue to face unique anxieties across key life milestones such as retirement planning, children’s education, and marriage. Additionally, women expressed higher levels of concern around inflation, medical emergencies, and loss of a breadwinner, further amplifying the need for gender-responsive financial planning and support frameworks.

Prashant Tripathy, CEO & Managing Director, Axis Max Life, said, “As India progresses on its journey toward financial security, it is vital that we recognise the varied realities shaping people’s protection needs. The IPQ 7.0 findings reveal that working women continue to face structural and emotional barriers to financial preparedness. This calls for not only greater awareness, but also collective effort across the industry to make protection more inclusive, accessible, and aligned to the evolving fabric of Indian society.”

Implications & Path Forward

The study underscores the need to embed gender-sensitivity across insurance design, advisory models, and education programs. From savings-led planning tools to customised advisory support, the industry must act with urgency to ensure India’s women feel secure, seen, and protected.

About India Protection Quotient

Instituted in 2019, India Protection Quotient is an annual Survey by Axis Max Life Insurance in association with Kantar aimed to understand the pulse of the Indian consumers in the financial protection space. Launched with the underlying objective to increase penetration of Term insurance as the most fundamental and economical form of life insurance, the survey aims to reveal the state of Urban Indians with regards to current financial security levels, changing savings & investment patterns, key anxieties & triggers of financial protection in a contemporary world. India Protection Quotient is a proprietary tool developed by Axis Max Life in partnership with Kantar to gauges the degree to which Indians feel protected from future uncertainties on a scale of 0 to 100. It is based on the attitudes, mental preparedness around future uncertainties, awareness, and ownership of life insurance product categories (Term, endowment and ULIP).

Read more at – https://www.axismaxlife.com/maxlife-ipq

Disclaimer:

The study is conducted in top 25 Urban metro, Tier 1 and Tier 2 cities; hence, its findings are representative of metro, Tier 1 and Tier 2 cities of Urban India only.

• Metro – Delhi, Kolkata, Chennai, Bangalore, Hyderabad, Mumbai

• Tier 1 – Ludhiana, Jaipur, Lucknow, Patna, Bhubaneshwar, Vizag, Ahmedabad, Bhopal, Pune

• Tier 2 – Dehradun, Moradabad, Guwahati, Bokaro, Kolhapur, Jamnagar, Raipur, Ujjain, Hubli-Dharwad, Tiruchirappalli

• IPQ 7.0 vs IPQ 6.0 data comparison is amongst 25 markets only [6 metros, 9 Tier 1 and 10 Tier]

• The minimum sample to conclude any findings of the study is 270 with an error margin of +-5.964

The information collected through this survey and the results published are intended for general guidance and informational purposes only. Axis Max Life disclaims any liability for any loss, damage, or decisions arising from the use of this survey or the results provided.

About Axis Max Life Insurance Limited

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per annual audited financials for FY2024-25, Axis Max Life has achieved a gross written premium of INR 33,223 Cr.

For more information: https://www.axismaxlife.com

About Kantar

Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future.

Signify, the world leader in lighting, today announced a collaboration with the Madhya Pradesh Tourism Board to bring sustainable outdoor lighting infrastructure to 61 tourism-led villages across the state under its ‘Har Gaon Roshan’ CSR Program. This initiative prioritizes tribal communities and regions near national parks, aiming to enhance safety, visibility, and the overall tourist experience in these underserved areas.

Signify and Madhya Pradesh Tourism Board Partner to Illuminate 61 Villages

The project will be implemented in partnership with Signify’s long-standing NGO partner, Haritika, providing energy efficient outdoor lighting solutions in these remote villages. By supporting local infrastructure development, the project will also enable in creating a well-lit environment for tourists and locals, while fostering economic opportunities for the communities.

The official Memorandum of Understanding (MoU) was exchanged at a formal event in Bhopal, graced by the Hon’ble Chief Minister of Madhya Pradesh, Shri Mohan Yadav, and Signify’s leadership, highlighting Signify’s commitment to sustainable development and community empowerment through innovative lighting solutions.

Commenting on the partnership, Nikhil Gupta, Head of Marketing, Strategy, Govt Affairs, and CSR, Signify Greater India said, “At Signify, we believe in bringing the best of innovations to the communities across India, through our Har Gaon Roshan CSR initiative. For this project, we are thankful to the support of Madhya Pradesh tourism board for aiding our collective mission to strengthen rural communities through tourism. By illuminating these villages, we are enhancing the safety and visibility of these areas. This partnership reflects our commitment to using light to positively impact lives in the most underserved regions of India, fostering sustainable growth and community empowerment.”

Madhya Pradesh Tourism Board representative added, “This partnership with Signify marks a significant step toward realizing our collective vision of transforming rural tourism in Madhya Pradesh. Providing lighting to these villages will not only improve safety and infrastructure but also unlock new avenues for community-based tourism, economic development and enhance livelihood activities especially during evening hours such as showcasing local artifacts, promoting handloom and handicraft work, selling local produce such as spices and organic goods, and organizing cultural performances and evening village tours. “

About Signify

Signify (Euronext: LIGHT) is the world leader in lighting for professionals, consumers and the Internet of Things. Our Philips products, Interact systems and data-enabled services deliver business value and transform life in homes, buildings and public spaces. In 2024, we had sales of EUR 6.1 billion, approximately 29,000 employees and a presence in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been in the Dow Jones Sustainability World Index since our IPO for eight consecutive years and have achieved the EcoVadis Platinum rating for five consecutive years, placing Signify in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on X, LinkedIn and Instagram. Information for investors is located on the Investor Relations page.

In a moment charged with spiritual purpose and cultural urgency, the Yoga Capital of the World, Rishikesh, witnessed a ceremonial flag-off of the Gau Rashtra Yatra 2025, a nationwide movement launched by the gausevaks and gauvolunteers at Rashtriya Gau Sevak Sangh (RGSS) in association with Mati India, Khabar Kisan Ki, Dairy Agri Consultant, Hindrise Social Welfare Foundation, and Kamdhenu Gauveda.

A Glimpse of our efforts towards cow care and protection and raising awareness through Gau Rashtra Yatra 2025

The 61-day incredible journey of 10,000 Km to revive Gau-aadharit Bharat began on 15 June, 2025 after taking blessings from saints and spiritual gurus. This Yatra extends from Rishikesh, Uttarakhand, to Rameswaram, Tamil Nadu. It will cover 12 states and will pass through known states such as Rajasthan, Karnataka, Maharashtra, and more.

The Gau Rashtra Yatra 2025 is led by Bharat Singh Rajpurohit (Trustee and Director at RGSS- Indigenous Cattle Development), Narendra Kumar (Founder and National Convener of RGSS and Hindrise), Rohit Bisht (Founder of Mati India and Trustee & Director of Digital Transformation at RGSS), Venugopal Naidu Puvvada (National Coordinator- Tech and Innovation at RGSS) and Harshad Gugaliya (Founder of Kamdhenu Gauveda).

Other prominent names in the humanitarian space that proactively joined the Gau Rashtra Yatra 2025 include Ankit Sharma, Bittu Kumar, Dr Kushank Chauhan, Gaurav Jain, Dr Uttam Chauhan, and Priyanka Panwar.

Is Gau Rashtra Yatra 2025 the Spiritual Awakening India Needs

Gau Rashtra Yatra 2025 is a spiritual awakening India needs to preserve the Vedic Culture and give cows the wonderful lives they deserve. The unit is spearheading this revolutionary movement from the Himalayan foothills of Rishikesh to the Southern spiritual point of Rameswaram.

It’s more than a spiritual awakening as it emphasizes economic and social revival through cow-based economy and organic farming. It can be seen as a path to spiritual well-being through holistic living and environmental consciousness. However, the Yatra primary focus remains on practical aspects of rural development besides spiritual awakening for the masses.

The purpose of this Gau Rashtra Yatra is to revive cow-based rural Bharat by connecting with Gausevaks and bringing their ground realities and stories in front of one and all and spreading awareness about how Gau-aadharit Arthvyavastha can create employment opportunities for millions in the rural and semi-urban areas and preserve Indian Gau-culture as well.

“This is more than a Yatra for us. It’s a spiritual call to awaken the collective consciousness of Bharat. We demand that cows must be given constitutional recognition as Rashtra Mata. In addition to this, we have started this journey to make the voices of gaupaalaks and gausevaks reach the last mile. The mission of Gau Rashtra Yatra 2025 is the preservation of Gau-sanskriti and creation of gau-based lifestyle as a base of cultural and economic progress of the country,” Narendra Kumar, Founder and National Convener of RGSS and Hindrise said in his opening statement at Rishikesh.

Talking about the Gau Rashtra Yatra, the Trustee and Director at RGSS- Indigenous Cattle Development, Bharat Singh Rajpurohit, said, “In this 61-day journey, we will stay in different villages and cities and interact with Gaupaalaks and farmers. We will listen to their stories and utilise those stories as a source of inspiration for those living in villages who are still unable to understand the value of cows as a source of economic drivers. Rural communities in India are increasingly finding economic opportunities in the production and sale of cow dung cakes, agarbattis, soaps, and cow dung paint, among other products. We believe that by the end of this journey, we will be able to transform many lives.”

Throwing Light on Objectives and Vision of Gau Rashtra Yatra

The core objectives of the Gau Rashtra Yatra are given below-

Engagement with 100+ Cow Protection Institutions

To strengthen the network of Gaushalas and cow shelters through dialogue, shared resources, and coordinated efforts for rescue, rehabilitation, and protection.

Constitutional Recognition for Gaumata as Rashtra Mata

To initiate a nationwide petition and legislative push to give Gaumata constitutional status, ensuring her protection as a national, cultural, and spiritual symbol.

A National Policy Framework for Cow Protection

To draft and propose a Comprehensive National Cow Protection Policy focused on shelter management, healthcare, nutrition, safety, and rehabilitation of abandoned and aged cows.

Promotion of Panchgavya-based Agriculture and Rural Livelihoods

To highlight and support sustainable, chemical-free farming using cow products and to encourage cow-based rural enterprises such as dung-lot units, vermicompost, and natural cosmetics.

Developing a Cow-centric Bio-economy

To promote research and innovation in cow-product industries, including ayurvedic medicines, bio-fertilizers, and eco-friendly alternatives for urban and rural markets.

Self-reliance Schemes for Gaushalas

To propose viable financial models for Gaushalas through CSR Funding, government support, and self-sustaining product lines made from cow dung and urine.

Support for Research in Cow-based Innovation

To collaborate with universities, veterinary institutes, and Ayurvedic Bodies for advanced research into the environmental and medicinal benefits of cow derivatives.

A Mission of Dharma; Not Just Protest

Rohit Bisht (Founder of Mati India and Trustee & Director of Digital Transformation at RGSS), known for his philanthropic and spiritual endeavours, is not new to grassroots activism. Under his Gausamarthan Action Plan 2025, he has extended support to 100+ gaushalas in remote and underserved regions.

“The cow is the foundation of our Agrarian culture, our rural economy and our Vedic way of life. When Gaumata is protected, Dharma is protected. If we fail her, we fail Bharat itself,” he said while speaking to the media.

Rohit Bisht further added that this Gau Rashtra Yatra is a non-political, non-violent, and inclusive journey that revolves around uniting villagers, saints, farmers, youth, and policymakers as one voice for Gaumata.

Mass Mobilization and Cultural Awakening

The Yatra has pulled the attention of Gaushala caretakers, saints, youth volunteers, and policy think tanks. Cultural events, gau pujas, spiritual discourses, and village sabhas are scheduled in every district the Yatra passes through.

The journey will cover states like Uttarakhand, Uttar Pradesh, Madhya Pradesh, Chhattisgarh, Maharashtra, Telangana, Karnataka, Tamil Nadu, and Andhra Pradesh- concluding in Rameswaram, a symbolic endpoint connecting the spiritual north with the divine south.

Each stop of the Gau Rashtra Yatra will shed light on the local issues related to cow protection. Whether it’s the absence of veterinary services, shortage of fodder, or encroachments on gaushala lands, the journey is expected to be a problem-solving one.

Gau Mata, Gram Swaraj, and National Revival

At its core, the Gau Rashtra Yatra seeks to reassert the Gandhian vision of Gram Swaraj, where the cow is central to village life and economic independence. The Yatra encourages organic farming, Panchagavya-based entrepreneurship, and cow-based economy models to revitalize Bharat’s rural future.

National Coordinator – Tech and Innovation at RGSS, Venugopal Naidu said, “If India must become a Vishwaguru, it must become a Guru first in serving and improving the lives of Gaumata. We are cultivating feelings of love and respect for cows by spreading awareness through various campaigns across 12+ states. We want cows to live a life full of respect. An insult to Gaumata is an insult to Bharat Mata.”

“This is a journey to reconnect with our roots, “Rohit Bisht emphasized. When a nation forgets its mother, it loses its soul. The Gau Rashtra Yatra is a call to rediscover our soul as a Dharmic civilization.” Narendra Kumar signed off after this statement.

Jaipur’s JK Lakshmipat University (JKLU) has been ranked No. 1 in Rajasthan and among Top 10 in India for SDG 8 in the Times Higher Education (THE) Impact Rankings 2025 released on Wednesday.

JK Lakshmipat University (JKLU) was ranked for SDG 5 and SDG 8 in the Times Higher Education (THE) Impact Rankings 2025

In addition to SDG 8, JKLU was ranked No. 2 among universities in Rajasthan for SDG 5.

The Impact Rankings by the UK-based Times Higher Education are global rankings that assess universities contribution to all 17 of the United Nations Sustainable Development Goals across teaching, research, knowledge transfer and the stewardship of their own resources.

For SDG 8, which is about promoting inclusive and sustainable economic growth, employment and decent work for all, THE assessed and ranked 1,350 universities from 109 countries/territories for their impactful contributions to the SDG.

For SDG 5 which is about gender equality, THE assessed and ranked 1,559 universities from 119 countries/territories.

With a global rank of 601-800, JKLU, which was established in 2011 as a philanthropic initiative of the JK Group, ranked in the same band as Anna University, Jawaharlal Nehru University (JNU) and University of Hyderabad for SDG 8.

Significantly, JKLU was ranked higher than some of the older institutions in India such as Indian Institute of Technology Guwahati (IIT Guwahati), Christ University, GITAM University, Pondicherry University, Mangalore University and S.P. Jain Institute of Management & Research (SPJIMR) for SDG 8.

For SDG 5, JKLU was ranked 1001-1500 in the world and second among universities in Rajasthan.

Reflecting on the role of higher education in delivering the SDGs, Prem Singh, President, Group HR, JK Organisation & Member, Board of Management, JK Lakshmipat University, said, “JK Lakshmipat University was built on the belief that knowledge gains meaning when it uplifts humanity. Our inclusion in the Times Higher Education Impact Rankings 2025 reflects our growing role in the global movement for universities to serve not just as centres of learning, but as agents of sustainable progress.”

“We remain deeply committed to fostering a learning environment where academic excellence is inseparable from social consciousness-where we nurture responsible citizens, generate knowledge that serves society, and help shape a future that is more inclusive, equitable, and sustainable,” he said.

More than 2,500 universities from 130 countries/territories took part in the assessment for the seventh edition of the THE Impact Rankings in 2025, with India having the highest number of participating universities globally – 147. JKLU’s rankings for SDG 5 and SDG 8 in THE Impact Rankings 2025 marks the entry of the university into the global rankings.

Sharing her views on the importance of making SDGs a vital part in the curricula and operation of universities, Professor Alka Mahajan, Pro Vice Chancellor, JK Lakshmipat University, said, “The Sustainable Development Goals are not just global priorities – they are educational imperatives. For universities, embedding the SDGs into curriculum, research, and institutional practice is vital to staying relevant in a rapidly changing world. At JKLU, we see the SDGs as a guiding framework to equip students not just with knowledge, but with the mindset to lead change, address inequality, and contribute meaningfully to society.”

Situated in Jaipur, JKLU is renowned for academic innovation and institutional excellence in the areas of engineering, design and management. It is one of India’s most forward-looking private universities-focused on experiential learning, ethical leadership, and purposeful education.

Trident Group, a leading Indian business conglomerate and global textile manufacturer marked Environment Week 2025 with a series of meaningful initiatives rooted in the global theme – “Ending Plastic Pollution.” The week-long observance served as a reaffirmation of Trident’s enduring commitment to environmental conservation, community engagement, and responsible growth.

At the heart of the celebrations was the Nirmal Narmada Abhiyaan a large-scale community-driven clean-up drive at Berkheri Ghat, Budhni. Over 300 members of the Trident family, including employees and volunteers, came together to rejuvenate the sacred banks of the Narmada River. In a powerful display of unity and purpose, the team successfully removed over 15 tons of plastic waste, reflecting the Group’s dedication to restoring ecological balance and promoting conscious living.

Shri Rajinder Gupta, Chairman Emeritus, leads Environment Week plantation drive with Trident Group employees, promoting sustainability and green values

Taking a step forward in its mission to nurture nature, Trident also launched a tree plantation drive led by Shri Rajinder Gupta, Chairman Emeritus Trident Group in the presence of senior leadership and members of the organization. The initiative forms part of Trident’s larger vision to plant 20,000 trees, contributing to increased green cover, enhanced biodiversity, and a sustainable tomorrow.

In keeping with its ethos of building better communities, Trident also distributed cotton fabric bags across the local area, encouraging households to adopt sustainable practices and reduce dependence on single-use plastics. This small yet significant gesture exemplifies the Group’s belief in initiating change at the grassroots level.

Understanding the importance of nurturing environmental consciousness among future generations, Trident organized a series of engaging activities for school children around the theme “Ending Plastic Pollution.” These interactions aimed to educate, inspire, and empower young minds to take responsibility for the planet they will inherit.

These diverse efforts during Environment Week reflect not just Trident’s environmental commitments, but also its core philosophy of integrating sustainability into every aspect of operations. From producing wheat-straw-based paper to embracing circularity in textiles, transitioning to clean energy, and striving for zero-waste operations, Trident continues to lead the way in redefining responsible manufacturing.

As Environment Week 2025 concludes, Trident stands proud of the collective spirit demonstrated by its people and partners. The Group remains steadfast in its belief that small actions, when multiplied by many, can create lasting impact-laying the foundation for a cleaner, greener future for all.

About Trident

Trident Limited is the flagship company of Trident Group, an Indian business conglomerate and global player. Headquartered in Ludhiana, Punjab, Trident Limited is a vertically integrated textile (Yarn, Bath & Bed Linen) and Paper (Wheat Straw-based) manufacturer. Tridents towels, yarns, bedsheets, and paper businesses have earned global recognition and are delighting millions of customers across India and the world. Trident is one of the largest players in home textiles in India.

Supplying national, captive, and retailer-owned brands; the organization is highly decorated with awards from its customers, vendors, and various government entities in recognition of advancing the highest standards in product quality, social responsibility, and environmental stewardship. The company operates in three major business segments: Textiles, Paper, and Chemicals, with its manufacturing facilities in Punjab and Madhya Pradesh.