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TrustLine Announces Successful First Closing of Intrinsic Deep Alpha AIF-II (Category III offering)

TrustLine Holdings, the leading Equity Research and Asset Management firm has announced the successful closing of its Intrinsic Deep Alpha AIF-II. The fund has received commitments of INR 1750Mn+ from existing and new investors against the target of INR 1500Mn set for the first close. This Category III AIF Fund’s mandate is to focus predominantly on micro and small cap space in the sub-2000cr market cap segment and to aim at early-stage investing in the listed space.

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Mr. ArunaGiri N, Founder, CEO & Chief Investment Officer – TrustLine Holdings Pvt. Ltd.

A Strong Start For TrustLine’s New AIF-II Fund.

As we conclude our first close which ended by 2nd week of June, we are pleased to share that the fund has successfully raised and surpassed the target set for the first close. This has provided a very strong momentum for the next and the final close for the fund.

Investor response has exceeded our expectations. The level of interest and confidence from both our existing investors and new prospects reinforces our conviction in this strategy.

Building on the success of its first fund, TrustLine’s new offering is designed to focus on early-stage investing in the listed space, specifically targeting micro and small-cap companies with a market capitalization of up to ₹2,000 crore. The fund aims to identify high-growth businesses in their formative stages, with the potential to deliver substantial long-term returns. With a minimum investment size of ₹1 crore, Intrinsic Deep Alpha AIF – II is a closed-ended scheme with a 6-year tenure (from first close), extendable by up to 2 years as per SEBI AIF Regulations, 2012.

Commenting on the launch, Mr. ArunaGiri N, Founder, CEO & Chief Investment Officer of TrustLine Holdings Pvt. Ltd, said, “The fund is uniquely structured to bring private equity-style early-stage investing into the listed micro-cap space. By strategically combining focus and quality in this under-researched segment, we aim to deliver high-alpha outcomes. This launch builds on the strong foundation and performance of our first fund, which is nearing completion with exceptional returns to investors.”

He further added, “The fund’s objective is to build “rich portfolios from small gems” – by identifying high-quality micro-cap companies with superior return metrics such as high ROCE, strong operating margins, low leverage, and consistent performance records. The investment approach remains rooted in deep value investing with a sharp focus on capital preservation.”

About TrustLine
Founded in 2004, Chennai based TrustLine is a leading Equity Research and Asset Management firm specializing in small and microcap investing. With financial research as core competence, it tracks and studies large number of companies in the micro, small and midcap universe, as part of the investment research and this has benefited its clientele of senior professionals from leading organisations across the country. TrustLine has heavily invested in developing the core areas of operations, such as Research, Client Investment Management etc., to provide unmatched value and service to its clientele.

Dr. D. Y. Patil Medical College, Hospital & Research Centre Makes History with India’s First Bilateral Lung Transplant on a Serving Army Soldier

A 30-year-old serving Indian Army officer from Jammu & Kashmir, suffering from a rare and life-threatening lung condition, has been given a new lease on life after a successful bilateral lung transplant at Dr. D. Y. Patil Medical College, Hospital & Research Centre, Pimpri, Pune. This landmark surgery marks the first successful bilateral lung transplant in India performed on a serving Army soldier, reinforcing DPU’s reputation as a centre for critical care excellence and advanced transplant science.

Bilateral lung transplant performed on a serving Army soldier at Dr. D. Y. Patil Medical College, Hospital and Research Centre, Pimpri, Pune

The officer was diagnosed with Pulmonary Langerhans Cell Histiocytosis (PLCH), a rare interstitial lung disease that led to progressive respiratory failure. As his condition worsened, he became completely oxygen-dependent and bed-bound. Following his referral from the Cardiothoracic Centre of Command Hospital, Pune, he was evaluated and registered for a transplant at Dr. D. Y. Patil Medical College, Hospital & Research Centre, Pimpri, Pune on 20th March 2025.

On 14th April 2025, a complex 12-hour surgery was performed. The patient’s recovery was remarkable – off oxygen within a week and discharged in just over two weeks, walking unaided and breathing freely.

Hon’ble Dr. P. D. Patil, Chancellor, Dr. D. Y. Patil Vidyapeeth (Deemed to be University), Pimpri, Pune, said, “This transplant reflects the strength of our healthcare ecosystem where advanced infrastructure, experienced clinicians and a deeply committed support team come together to make the extraordinary possible. We are proud that Dr. D. Y. Patil Medical College, Hospital & Research Centre, could support a serving soldier’s journey to recovery with the highest standards of care. My heartfelt gratitude to every individual who played a role – from the transplant and rehabilitation teams to the coordinators, nursing staff and the authorities who made the green corridor possible.

Hon’ble Dr. (Mrs.) Bhagyashree P. Patil, Pro-Chancellor, Dr. D. Y. Patil Vidyapeeth (Deemed to be University), Pimpri, Pune, added, “Every life we touch through our hospital is a reflection of our commitment to healing with purpose. Supporting a soldier’s recovery through such a complex procedure speaks to the values we hold close – compassion, excellence and service to the nation. To care for someone who has served the country is a privilege we hold with deep respect. Dr. D. Y. Patil Medical College, Hospital & Research Centre stands as a centre of advanced care, where clinical excellence is matched by empathy and national responsibility.

Dr. Sandeep Attawar,Lead Transplant Surgeon, DPU Super Specialty Hospital, Pimpri, Pune, said, “PLCH is a rare and complex disease. This transplant required clinical precision, coordination and above all, trust. Seeing the patient recover so rapidly is a result of every unit working in perfect sync.”

Dr. Rahul Kendre, Transplant Pulmonologist, DPU Super Specialty Hospital, Pimpri, Pune, added, “It was an honour to care for someone who has served the country. His determination, supported by strong teamwork and timely care, made this outcome possible.

Dr. Rekha Arcot, Dean, Dr. D.Y. Patil Medical College, Hospital & Research Centre, said, “This life-saving lung transplant on a brave, serving officer of the Indian Army is more than just a medical milestone for us-it is a tribute to the spirit of service and sacrifice. We are deeply honoured to have played a role in giving a soldier a second chance at life. Our team’s dedication is driven by a profound respect for those who serve our nation, and this successful transplant is a moment of pride, gratitude and hope for us all.”

The Intensive Care Unit team, led by Dr. Prashant Sakhwalkar (Intensivist), ensured clinical stability and recovery, with support from Dr. Asir Tamboli, Dr. Swapnil, Dr. Sagar, Dr. Viren and Dr. Amey Sable. Physician Assistants Dr. Sangapriya, Dr. Pratiksha and Dr. Shifa provided daily clinical coordination between departments. Dr. Ranjith Joel and Dr. Ashok managed the patient’s rehabilitation and physiotherapy, ensuring full functional recovery.

The transplant was equally supported by an expert operations team. In the Operating Theatres, Sijo Rajan, Rijo Kuriakose, Rohini and Wamik facilitated organ retrieval and implantation across dual OT setups. Halimath, Vishal and Suneel managed organ perfusion and ECMO support, while Mr. Bagwat Patil, Bronchoscopic Technician, ensured smooth pre-operative diagnostics.

The ICU nursing team – Ganesh Munde, Pooja, Preeti, Nayna, Vaishali, Sonali and Kavita played a central role from pre-operative care to discharge, providing vigilant, compassionate support.

Transplant coordination including documentation, ZTCC compliance and clinical matching was expertly managed by Mr. Arun Ashokan and Ms. Vasanthi, who ensured timely execution of every step.

Overseeing the full institutional framework and ensuring operational readiness was Dr. H. H. Chavan, Medical Superintendent, DPU Super Specialty Hospital, Pimpri, Pune. His guidance and oversight helped align medical, surgical and administrative teams with precision and purpose.

The final and most time-sensitive part of this transplant – the transfer of donor lungs was executed with military precision. With approvals from the Zonal Transplant Coordination Centre (ZTCC), facilitated by Ms. Aarti, a green corridor was established for the organ to travel from Dombivli to Pune in under two hours. This mission was led by Mr. Pramod Patil, Administrative Head of DPU Super Specialty Hospital along with Mr. Parthasarathy Shanmugam, Administrative Head, Organ Transplantation and executed with the support of the Traffic Commissioners and the city traffic authorities across districts who ensured swift passage of the organ transport.

Thanks to the exceptional teamwork, clinical expertise and visionary leadership at Dr. D. Y. Patil Medical College, Hospital & Research Centre, a serving soldier of the Indian Army now breathes freely and looks ahead to life with renewed strength and dignity. The hospital remains steadfast in its mission to advance transplant science and raise nationwide awareness about the life-saving impact of organ donation.

Dr. D. Y. Patil Medical College, Hospital & Research Centre, Pimpri, Pune has successfully performed over 460 transplants including 32 bilateral lung transplants, 4 combined heart and lung transplants, 4 standalone heart transplants, and 1 combined heart and kidney transplant – reaffirming its position as a leader in the field of organ transplantation.

About Dr. D. Y. Patil Medical College, Hospital &Research Centre, Pimpri, Pune

Dr. D. Y. Patil Medical College, Hospital & Research Centre, Pimpri, Pune follows international benchmarks that are performance-driven as well as patient-centric, strongly backed by evidence-based medical expertise. We are NABH and NABL accredited and have been certified as a Green Hospital by the Association of Healthcare Providers India (AHPI). Additionally, we hold the 11th rank in the National Institutional Ranking Framework (NIRF). The university has been awarded A++ status by the National Assessment and Accreditation Council (NAAC) and is an ISO 2015 certified organization (ISO 9001: 2015).

Facebook: Dr D Y Patil Medical College, Hospital and Research Centre

Instagram: dpu.medicalcollege

3-in-1: How Bajaj Finserv Small Cap Fund Combines Quality, Growth and Value

Small cap funds comprise companies that rank 251st and beyond in terms of market capitalisation, as defined by SEBI guidelines. These businesses often are in their early stages of growth and operate in niche markets. But this is dependent on your willingness to ride out the market cycles.

Small cap companies can be more sensitive to stock market changes however with the suitable strategy they can also offer you potential opportunities in the long-term.

Invest in Bajaj Finserv Small Cap Fund with 3-in-1 strategy

The Bajaj Finserv Small Cap Fund is built carefully on three key elements – quality, growth and value. Together with Bajaj Finserv AMC’s proprietary INQUBE framework, this fund helps navigate market risks while identifying companies that can potentially grow wealth in the long-term.

A focused approach to quality

When investing in the small cap sector, it is essential to pick companies with sound business fundamentals. You can consider factors like steady earnings, a track record of responsible capital allocation and experienced management to make an informed decision.

By having a quality-first approach, the Bajaj Finserv Small Cap Fund aims to potentially reduce the impact of market downsides that often accompany small cap investing. The fund meticulously selects businesses that have robust financials and sustainable competitive advantages. This filter can help the fund managers limit exposure to companies that can be weaker and more susceptible to market conditions.

Pursuing long-term growth

Small cap companies are often in their formative years, operating in emerging markets. While they may lack the expertise larger companies carry, they can display a stronger potential to help grow wealth in the long run.

The Bajaj Finserv Small Cap Fund carefully picks businesses that are scalable, adaptable and a long runway for growth.

Here, the focus is not only on short-term performance but also on long-term potential that can withstand different market conditions and evolve with time. This can also include companies that are currently potentially benefiting from megatrends such as formalisation, domestic manufacturing, digital adoption and more.

Finding value in under-researched opportunities

Small Cap companies are often overlooked due to their relatively lower market capitalisations. This means that fundamentally strong businesses can be valued under their intrinsic value due to temporary setbacks, market movements or other factors.

Similarly, the Bajaj Finserv Small Cap Fund targets businesses trading below their intrinsic worth with a potential for turnaround, re-rating or re-discovery by the market in time. This bottom-up approach enables assessing long-term potential rather than chasing short-term price movements.

Combining the three pillars: A differentiated approach

Each of the three pillars – quality, growth and value, can deliver results individually, but it is their combination that can offer an investor a more holistic portfolio. By not relying on one strategy alone, the fund aims to potentially build diversification in a mutual fund portfolio through companies that are positioned for long-term wealth creation.

This 3-in-1 advantage also helps with mitigating market risks and reducing expose to fragile businesses by looking at companies that are not just suitable but also sustainable. Lastly, the focus on value helps avoiding overpaying for future expectations.

The role of active management

Investing in the small cap sector is not an easy task to manoeuvre. It can be hard to find information on the companies; the businesses can be unstable plus liquidity might vary across stocks. This makes the role of a fund manager relevant when investing in the small cap sector.

The Bajaj Finserv Small Cap Fund offers active stock selection, consistent monitoring, and a disciplined rebalancing strategy. With this investment process, the fund is also supported by Bajaj Finserv AMC’s INQUBE philosophy that helps in proprietary research and in-house frameworks that assist in identifying potential opportunities while managing risk.

Looking at long-term performance potential

If you are thinking about investing in small cap funds, having a long-term investment horizon can be a more helpful metric than short-term gains. In this scenario, tools like a CAGR calculator can help you calculate the compound annual growth rate of your investment over a specific period, offering you a detailed picture of potential outcomes.

Finally, it is important to note that past performance can not be an indicator of future returns. You should consider your individual goals, investment timeline and risk appetite before investing.

How to invest

You can invest in the Bajaj Finserv Small Cap Fund online through the official Bajaj Finserv AMC website or via authorised mutual fund distributors. Investments can be made through director regular plans. To learn more about the investment process, visit www.bajajamc.com.

Units will be available at a offer price of Rs. 10 per unit during the NFO period (June 27, 2025 – July 11, 2025).

Conclusion

The Bajaj Finserv Small Cap Fund is structured to explore opportunities in the small cap sector by applying a blend of quality, growth and value. The fund is built with a research-driven approach that can offer investors a suitable entry point into the small cap space while managing market risks. You can consider starting an SIP investment in this scheme.

As with any investment, it is essential to consult a financial advisor to understand if the fund aligns with your investment objectives and risk appetite. You can explore tools like a CAGR calculator to evaluate potential returns over time and make an informed investment decision.

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

Worldline White Paper Unpacks the Future of Contactless Payments: SoftPOS to Surpass 34 Million Deployments

Worldline (Euronext: WLN), a global leader in payment services, today announced the release of its latest white paper titled “SoftPOS: Transforming Contactless Payments Across Industries“. This comprehensive study explores how Software Point-of-Sale (SoftPOS) is revolutionizing payment acceptance for businesses across sectors-from retail and restaurants to transit, healthcare and insurance across India.

As India witnesses exponential growth in digital payments-with UPI transaction values crossing Rs. 24.77 trillion in March 2025 alone-the paper underscores why SoftPOS adoption is no longer optional, but an imperative for businesses looking to stay relevant and competitive.

Key findings

  • India’s mobile payment market is projected to grow from $792.4 billion in 2024 to $4.99 trillion by 2033, at a CAGR of 21.56%.

  • By 2027, SoftPOS is expected to surpass 34.5 million merchant deployments globally.

  • Over 50% of all transactions in the Asia-Pacific region are expected to be tap-based by 2025.

  • Micro, small and medium enterprises (MSMEs) will drive over 60% of SoftPOS adoption, leveraging its affordability and ease of deployment.

Sectoral trends and applications

  • Retail and e-Commerce: Enables “endless aisle” experiences and mobile checkout for both in-store and delivery-based transactions.

  • Restaurants and Food&Beverage: Accelerates tap-to-pay acceptance for small and micro-merchants, especially in Tier II and III cities.

  • Transit and Mobility: Powers mobile ticketing, onboard fare collection and seamless reconciliation in buses, metros, and ride-sharing.

  • Healthcare: Simplifies in-clinic and pharmacy payments, supported by digital health initiatives like ABDM and DHIS1.

  • Insurance and Financial Services: Empowers agents to collect premiums and issue receipts in real-time-even in semi-urban and rural areas.

Mr. Ramesh Narasimhan, Chief Executive Officer – Worldline India, said: “SoftPOS represents a game-changing leap in India’s payments landscape. With the proliferation of smartphones and growing consumer preference for contactless experiences, this technology empowers businesses-especially MSMEs-to accept payments securely, affordably, and flexibly without the need for dedicated hardware. At Worldline, we are committed to driving this innovation, enabling financial inclusion, and shaping the future of digital commerce.”

The white paper further outlines the critical need for modernizing payment infrastructure, key differences between SoftPOS and traditional POS systems, security, compliance, and the role of MPoC standards and five-year projections and India’s leadership in SoftPOS adoption.

1 DHIS: Digital Health Incentive Scheme and ABDM: Ayushman Bharat Digital Mission

About Worldline

Worldline (Euronext: WLN) helps businesses of all shapes and sizes to accelerate their growth journey – quickly, simply, and securely. With advanced payments technology, local expertise and solutions customised for hundreds of markets and industries, Worldline powers the growth of over one million businesses around the world. Worldline generated a 4.6 billion euros revenue in 2024. worldline.com

In India, Worldline is a leading Omnichannel payments technology player building a robust payment ecosystem for over 26 years. Worldline is the preferred partner for over 30 leading public and private sector banks, leading sectors like NBFCs, insurance companies, e-commerce businesses, startups, retail brands, hotel chains and many more. www.worldline.com/india

Explore A New Way to Invest In Fixed Deposits on the Wizely App

A fixed deposit is a trusted and secure option for risk-averse individuals. With time, technological advancements have modernised this investment avenue. Today, one no longer needs to visit a bank and complete lengthy paperwork to open a fixed deposit. Instead, consumers can book an FD on a mobile application and even compare rates across financial institutions for the highest returns.

That is exactly what booking a fixed deposit on the Wizely App enables investors to do. Users can book reliable FDs from anywhere and at any time, enjoying a smooth and secure investment process.

Benefits of Booking a Fixed Deposit on the Wizely App

Wizely is a suitable choice for today’s fastest-paced generation, allowing them to grow their savings with a click on their phones. Here’s why.

Transparency in Comparison

When selecting an investment, it is crucial to compare offerings to determine the best-suited option. This is also the case when going for a fixed deposit investment. One must compare rates offered by reputed banks and financial institutions to find the one that offers the highest interest with flexible terms.

Wizely facilitates this by curating top issuers on its interactive dashboard. Users can easily check the interest rate they can get before choosing the most suitable option. This increases transparency, helping customers make informed decisions.

Easy Option

Investing via the Wizely App takes only a few minutes – from selecting the investment terms to making the deposit. Unlike the traditional approach, one does not need to wait for confirmation from a bank executive or wait for the paperwork to be completed. This quick process helps individuals grow their savings promptly and without any hassles.

Regulated and Secure

The Wizely App only features RBI-licensed banks and NBFCs. Thus, investors have peace of mind that their hard-earned savings are secure. Further, users can rely on insurance of up to Rs. 5 lakhs from the Deposit Insurance and Credit Guarantee Corporation (DICGC) on their investment in bank FDs.

Real-time Tracking

With Wizely, users can easily stay updated about the growth of their investment. The app provides round-the-clock tracking, enabling investors to plan better as they move closer to their financial goals.

Swift Liquidity

On reaching maturity, Wizely automatically sends the funds (including the principal and interest income) to the investors bank account. When it’s time, they can also reinvest the sum with a new fixed deposit. What’s more, users can choose to prematurely withdraw their FD as per the terms of the issuer, and get access to cash for emergencies.

Why to Choose Wizely

Here are some key features that make fixed deposits on the Wizely App worth considering.

Competitive Interest Rate

Customers can get a rate of up to 9.10% p.a. on their investment. This lucrative return comes with virtually zero risk. Interest rates vary from one issuer to another and depend on the tenure, too. Users can choose terms based on their needs and see related rates with ease on the app.

Top Banks and NBFCs

On Wizely, one can choose from the following RBI-regulated issuers:

  1. Suryodya SF Bank

  2. Slice SF Bank

  3. Utkarsh SF Bank

  4. Shivalik SF Bank

  5. South Indian Bank

  6. Shriram Finance

  7. Bajaj Finance

Apply with an Existing Bank Account

Customers do not need to create a new bank account at the time of booking a fixed deposit on Wizely. They can simply link their existing bank account to make the deposit and receive the return in the same account at the time of maturity.

Steps to Invest in an FD on the Wizely App

To book an FD on Wizely, one needs to follow these steps.

Register an Account

The Wizely App is available on both the App Store or Google Play Store. After successfully installing it, users can create a profile using their mobile number and email address and complete OTP verification. To enhance security, Wizely requests that customers set up a secure PIN or biometric authentication.

Choose the Issuer

Once the account is successfully created, users can tap on ‘FD’ to see FDs with the highest returns. All issuers and their rates are clearly mentioned on the dashboard. They can also filter FDs by tenure.

Complete KYC

The next step is to click on ‘Create FD’ and customers can proceed by providing their PAN number and date of birth to complete the KYC process. This takes only a few minutes and links the investment to the investor’s identity for security.

Choose Suitable Terms

After completing the KYC, users can choose their preferred tenure, from 6 months to 5 years, and investment amount, aligning with their goals.

Make a Deposit

The final step of booking an FD on Wizely is to make a payment. One can deposit the preferred investment amount from their bank account using UPI.

Combining safety and simplicity, Wizely is truly revolutionising the way India invests in fixed deposits. Customers can download the Wizely App today and start the journey towards stress-free fixed deposit investments!

Shriram Life Insurance Partners with Muthoot Mercantile to Expand Insurance Distribution Network

Shriram Life Insurance Company Limited (SLIC) is proud to announce a strategic partnership with Muthoot Mercantile Ltd. (MML), a Kerala-based Non-Banking Financial Company (NBFC) renowned for its gold loan services. Through this collaboration, MML will distribute Shriram Life’s comprehensive insurance products across its extensive branch network, enhancing accessibility to life insurance solutions for customers nationwide.

This alliance marks a significant step in SLIC’s mission to broaden insurance outreach, leveraging MML’s strong presence and customer base. Established in Kozhencherry, Kerala in 1949, MML became an RBI-registered NBFC in 2002. Today, it operates 307 branches across India, with 85 branches concentrated in Kerala and others located in Odisha, Maharashtra, Delhi, and Tamil Nadu.

Serving over 1.3 million customers and acquiring an average of 5,764 new clients monthly, MML primarily caters to the middle and upper-middle class segments.

We are thrilled to partner with Muthoot Mercantile,” said R. Radhakrishnan, President of Shriram Life. “This collaboration allows us to deliver reliable insurance solutions to a wider audience. In Kerala, we aim to support the growing focus on financial well-being while expanding our footprint in regions where insurance awareness is gaining momentum.”

He added, “MML’s deep-rooted presence and loyal customer base make it an ideal partner. Together, we can strengthen our distribution network and make meaningful strides in bridging the protection gap.”

The partnership is designed to bring personal protection solutions to Kerala and other regions where MML maintains a strong customer connection.

This initiative is designed to extend insurance solutions to a wide segment of the Muthoot Mercantile customer base. It also empowers us to deliver a diverse portfolio of high-quality life insurance products to our valued clients,” said Richi Mathew, Managing Director of Muthoot Mercantile. “With Shriram Life’s trusted legacy and proven expertise in serving diverse customer segments, this partnership brings meaningful protection to more families across India.”

About Shriram Life Insurance Company

Shriram Life Insurance is committed to serving India’s underserved families needing financial protection. With a network of 478 branches across the country, the company offers a range of affordable products including term, endowment, ULIPs, and annuities-tailored for rural and urban middle-class customers. SLIC maintains an average individual policy size of Rs. 25,346 and a non-single premium ticket size of Rs. 24,112, significantly below the industry average. With 14.4 lakh in-force policyholders and Rs. 13,207 crore in Assets Under Management (AUM), the company drives financial inclusion by serving households earning Rs. 4-15 lakh annually, despite challenges in this segment.

From Grandstand to Every Person: Sting Makes F1 Dream a Reality for Fans

In a bold move that fuses cinema, culture, and adrenaline, Sting Energy, PepsiCo India’s high-voltage energy drink, has dialled up its ‘#F1SoundsLikeSting’ challenge – offering fans a golden opportunity to win an unforgettable Formula 1 experience at one of the most iconic races of the season.

This season, the Sound of Sting isn’t just heard, it leaves an impact! And it might just take you to the racetrack of your dreams

The contest kicked off with a post on the @sting_india Instagram handle, inviting fans to take part in this once-in-a-lifetime experience. The challenge Spot the iconic “Stinggg” sound wherever it’s heard-whether in across digital platforms, or in ads and share it for a chance to win F1 Grand Prix tickets. This unexpected sonic moment is set to spark a nationwide hunt, transforming Sting from just an energy drink into a cultural signal, a fandom trigger, and a sound that refuses to go unheard.

Ankit Agarwal, Director, Energy at PepsiCo India said, “With this extension, we’ve doubled down on the ‘Sound of Sting’ campaign by turning a cultural moment into a platform for deeper brand engagement. Our association with Formula 1 allows us to amplify Sting’s high-energy persona through sound – a powerful, ownable brand asset. This campaign reflects our strategic shift toward immersive, experience-led marketing that resonates with India’s youth and keeps Sting at the heart of culture, conversation, and disruption.”

The contest marks the next chapter in Sting’s high-decibel, youth-first Sound of Sting campaign, which went viral earlier and revealed the brand as the official energy drink partner of Formula 1. By placing sound at the centre of its storytelling, Sting isn’t just riding cultural moments, it’s amplifying them.

From June 27 to July 13, fans across India can participate by identifying where they hear the “Stinggg” sound. A few lucky winners will be selected for an adrenaline-fueled F1 Grand Prix experience. Prizes* will be awarded by the end of August 2025. *T&Cs apply.

For more details on how to participate, fans can visit the official @sting_india Instagram page.

So, turn up the volume, follow the buzz, and let the “Stinggg” lead you to the ultimate F1 experience.
Because this season, if fans can hear it – they just might live it.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

Haut Monde Mrs. India Worldwide Season 14 Wraps Up in UAE with a Grand Celebration of Transformation

The much-celebrated Haut Monde Mrs. India Worldwide, known for honoring the spirit, style, and strength of married women across the globe, concluded its spectacular Season 14 with a grand finale at the opulent Bahi Ajman Palace & Shoots happened at Voco Monaco, The Heart of Europe, according to a media release by the organisers.

Sangita Nayak, Deepti Sharma, Bharat Bhramar, Tejal Shinde, Sandhya Bhramar, Garima Aggarwal, Sakshi Mittal

Season 14 upheld the legacy of transformation and empowerment, bringing together contestants from over 50+ countries to share their journeys, ambitions and cultural pride on an international platform. The event was a powerful blend of elegance, purpose, and global sisterhood.

Season 14 queens of Haut Monde Mrs. India Worldwide, serving elegance and energy in stunning indigo sarees, vibing in style at Voco Monaco, Dubai

The evening was judged by a distinguished panel led by Mr. Bharat Bhramar, the visionary founder of Haut Monde Mrs. India Worldwide. He was joined by celebrated Egyptian singer Hossam Hegazy, official designer Anjali Sahni, renowned skin expert Dr. Blossom Kochhar (Founder of Aroma Magic), pageant coach Valentina Mishra and former Haut Monde Mrs. India Worldwide winners Ruchika Chauhan (Haut Monde Mrs. India Worldwide 2023), Rakhi Saha (Haut Monde Mrs. India Worldwide 2023 Fire Element), Amisha Sethi (Haut Monde Mrs. India Worldwide 2021) and Ruchika Malhotra (Haut Monde Mrs. India Worldwide 2022) each bringing their unique perspectives and grace to the panel.

The grand finale was not just a pageant but a celebration of individuality and resilience, with each participant embodying a powerful story. After days of intense grooming, cultural exchange and self-discovery, five exceptional winners were crowned, each representing a symbolic element of nature:

  • Sakshi Mittal – Haut Monde Mrs. India Worldwide Earth Element Winner 2025

  • Garima Aggarwal – Haut Monde Mrs. India Worldwide Air Element Winner 2025

  • Tejal Shinde – Haut Monde Mrs. India Worldwide Space Element Winner 2025

  • Deepti Sharma – Haut Monde Mrs. India Worldwide Fire Element Winner 2025

  • Sangita Nayak – Haut Monde Mrs. India Worldwide Water Element Winner 2025

These winners stood out not only for their stage presence and talent but also for their authenticity, purpose and commitment to driving positive change in their communities.

Country Wise Winners:

India

Sonali Budhrani (Winner), Shweta Saxena (1st Runner Up), Sangita Nayak (2nd Runner Up)

Canada

Prabhjot Kaur (Winner), Heena Thukral (1st Runner Up), Priyanka Bhatija (2nd Runner Up)

AU/NZ

Deepti Sharma (Winner), Anjali Balwal (1st Runner Up), Neha Sharma (2nd Runner Up)

Germany

Vaishnavi Vijay Dhamanikar (Winner), Anupama Kshetrimayum (1st Runner Up)

Hong Kong

Vandana Saxena (Winner)

Luxemborg

Anju Kalra (Winner)

Malaysia

Anupama Singh (Winner)

UAE

Harpreet Bhatia (Winner), Sakshi Mittal (1st Runner Up), Aradhana Das (2nd Runner Up)

Netherlands

Tejal Shivaji Shinde (Winner), Natasha Sukhraj (1st Runner Up)

Singapore

Tamilselvi Rajagopal (Winner), Demirra Seema (1st Runner Up)

UK

Arunima Kushari (Winner), Nisha Jha (1st Runner Up), Neha Sharma (2nd Runner Up)

USA North

Rumani Kapoor (Winner), Freya Genesis D Mello (1st Runner Up), Garima Agarwal (2nd Runner Up)

USA South

Soni Pandey (Winner), Shweta Mehta (1st Runner Up), Nilam Patel (2nd Runner Up)

Bahrain

Ramanpreet Praveen (Winner), Manasa Bangalore Ramakrishnaiah (1st Runner Up), Boomaa Devi Chandrasekaran (2nd Runner Up)

Kuwait

Aarti Naware (Winner)

Oman

Maoosam M Mistry (Winner), Saavi Tyagi (1st Runner Up)

Qatar

Ankita Sharma (Winner), Priya Subas (1st Runner Up)

Saudi Arabia

Jigna Vara (Winner)

Anjali Balwal (Mrs. Iconic Eyes), Arunima Kushari (Mrs. Perfect Smile), Shaeli Bhadani (Mrs. Glowing Skin), Rumani Kapoor (Mrs. Beautiful Hair), Sita Somara (Mrs. Intellectual), Prabhjot Kaur (Mrs. Body Beautiful), Anupama Singh (Mrs. Timeless Beauty), Tamilselvi Rajagopal (Mrs. Beautiful Legs), Saavi Tyagi (Mrs. Popular), Surbhi Sharma (Mrs. Creative), Himi Hitendrakumar Patel (Mrs. Spontaneous), Ankita Sharma (Mrs. Gorgeous), Nilam Patel (Mrs. Style Icon), Sangita Nayak (Mrs. Fashion Icon), Sonali Budhrani (Mrs. Photogenic), Vaishnavi Vijay Dhamanikar (Mrs. Supernational), Rumi Verma (Mrs. Pathbreaker), Maoosam M Mistry (Mrs. Inspiration), Shital Vivek Devkhile Patil (Mrs. Iron Lady), Harpreet Bhatia (Mrs. Social Media Queen), Kanika Handa Bhushan (Mrs. Beautiful Heart), Vasudha Komaragiri (Mrs. Beautiful Voice), Sakshi Mittal (Mrs. Content Creator), Anuja Chadha (Mrs. Beauty with Brains), Nisha Jha (Mrs. Confident), Freya Genesis D Mello (Mrs. Congeniality), Ramanpreet Praveen (Mrs. Talented), Garima Agarwal (Mrs. Talented), Tejal Shinde (Mrs. Content Creator), Namrata Nikum (Mrs. Influencer Impact), Surbhi Khandelwal (Mrs. Queen of the Insta Feed), Sakshi Mittal (Mrs. Viral Vibes), Surbhi Kaushik (Mrs. Reels Royalty), Deepti Sharma (Mrs. Instagram Trendsetter).

These winners stood out not only for their stage presence and talent but also for their authenticity, purpose, and commitment to driving positive change in their communities.

“Season 14 was a beautiful reminder that every woman, no matter her story or background, holds the power to lead, to uplift, and to transform. At Haut Monde Mrs, India Worldwide, we dont just celebrate women, we honour their journey, their strength and the quiet courage it takes to rise. That’s the true essence of what we stand for,” Bharat Bhramar, Founder, Haut Monde Mrs. India Worldwide.

Dr. Ravina Duhan Partners with Yuvraj LLP to Consult on HR Strategy & Organization Development

In a significant move aimed at reinforcing operational efficiency and people-centric growth, Dr. Ravina Duhan, a seasoned HR strategist and business coach, has partnered with Mr. Mandeep Kumar Singh, Founder of Yuvraj Supply Chain Services LLP, to lead the company’s HR transformation and developing the organization by her strategic HR initiatives.

L-R Jaswinder Kaur and Mandeep Kumar Singh, Directors, Yuvraj SCS, with Dr. Ravina Duhan, Strategic HR Partner

With over 18 years of diverse experience spanning the healthcare and corporate sectors, Dr. Ravina Duhan brings deep expertise in Training & Development, Performance Management Systems (PMS), Talent Acquisition, and Strategic HR Management. A certified PoSH (Prevention of Sexual Harassment) Trainer, she actively partners with organizations to build safer, more inclusive workplaces. Dr. Duhan regularly conducts PoSH awareness sessions, formulates company-specific anti-harassment policies, and guides Internal Committees (ICs) on compliance, reporting, and resolution protocols-as mandated by Indian law. Her work not only ensures statutory compliance but also nurtures a culture of respect and accountability within organizations.

Through this collaboration, she will architect robust HR frameworks and models designed to scale operations, improve employee engagement, and enable structured growth within Yuvraj Supply Chain Services LLP. These frameworks will include performance appraisal systems, role-based competency mapping, employee lifecycle policies, and leadership development programs aimed at building a high-performance culture.

Speaking of the association,Dr. Ravina Duhan, Strategic HR Partnershared, “I’m excited to collaborate with a visionary leader Mr. Mandeep Kumar Singh. Yuvraj Supply Chain Services LLP holds great potential, and I look forward to implementing strategic HR solutions and process that will empower teams and drive sustainable success.”

A respected name in the logistics and supply chain sector,Mandeep Kumar Singh, Founder of Yuvraj Supply Chain Services LLP, added, “We’ve always believed in building a business with heart and structure. Dr. Ravina’s approach to HR is both strategic and human. Her involvement will not only strengthen our internal processes but also support our vision of scaling with a people-first mindset.”

This partnership marks a new chapter for Yuvraj Supply Chain Services LLP, aligning its operational goals with future-ready HR practices and a scalable SOP structure.

About Dr. Ravina Duhan
Dr. Ravina Duhan is a distinguished HR leader, POSH trainer, and certified business coach with a legacy of transforming organizations through strategic people management. Her dual academic background in healthcare and HR from Symbiosis and IIM Calcutta, respectively, uniquely positions her to bring cross-sectoral insights to the table.

About Yuvraj Supply Chain Services LLP
Yuvraj SCS is a trusted logistics partner helping businesses simplify freight, customs, and supply chain challenges with speed, precision, and a consultative approach. With a global network in 120+ countries and expertise in customs clearance, break-bulk, and consolidation, we deliver smart, cost-effective solutions that keep your shipments moving-without delays or hidden surprises. At Yuvraj SCS, your trust moves us, and we deliver-every time.

Universal Sompo Extends Insurance Coverage to Pets

Universal Sompo experiences a high demand for Pet Assure, a comprehensive and customisable pet insurance product tailored to meet the evolving needs of India’s growing community of pet parents.

Universal Sompo Launches Personalized Pet Insurance

Urban India is witnessing a dramatic shift in pet ownership trends, driven largely by Millennials and Gen Z. Now pets are no longer just companions but cherished as family members. This cultural transformation has fuelled rising demand for structured, preventive, and tech-enabled pet care solutions, particularly in Tier 1 cities, and increasingly across Tier 2 and Tier 3 regions.

Pet Assure has been designed to support this growing responsibility by offering extensive coverage for pet dogs and cats aged between 3 months and 10 years. The policy includes protection for routine outpatient consultations, diagnostics, surgeries, critical illnesses, accidental injuries, and third-party liabilities. Optional benefits further extend to coverage for terminal diseases, pregnancy-related complications, dental care, post-treatment recovery, theft or loss, emergency pet minding, and even cremation expenses.

Customers can choose from flexible sum insured options ranging from Rs. 10,000 to Rs. 2,00,000, with policy tenures of one to three years. Premiums start at an affordable Rs. 1499 per annum, making pet insurance accessible to a broad range of pet parents across the country.

Pets today are cherished family members and deserve the same level of healthcare and financial protection. With Pet Assure, we’ve built one of the most inclusive and customisable pet insurance offerings in the market,” said the Pet Parents Fraternity at Universal Sompo. “This is a step toward not only meeting a growing market demand but also fulfilling our commitment to holistic customer well-being.

Real-life testimonials already speak to its value. Mr. Jagrit Joshi, a pet parent working as a Digital Activations Lead, shared, “As veterinary costs and pet ownership in Indian cities surge, pet insurance is transitioning from luxury to a necessity. My pet dog, Coco, was unwell and advised diagnostic tests. Ultrasound findings revealed crystal formation and a cyst in the prostate, for which he underwent surgery. The Pet Parent Fraternity at Universal Sompo stood in strong support throughout and ensured timely settlement of all claims expenses.”

As pet tele-health services gain popularity and veterinary care grows more advanced, Universal Sompo’s commitment and pet insurance offering is a timely and responsible initiative. More than just a financial safeguard, Pet Assure is a step toward redefining pet care in India, ensuring pet parents have peace of mind and their furry family members receive the care they deserve.