In a bold leap toward inclusive innovation, Centerfruit from the house of Perfetti Van Melle India, in collaboration with WPP and BharatGPT.ai and Google Cloud, launched the ‘Centerfruit Tongue Twister Challenge‘-a first-of-its-kind voice based GenAI campaign aimed at engaging audiences in rural regions of Uttar Pradesh, where limited access to data, let alone television and digital, has long posed a challenge. By eliminating the need for the internet, apps, or even smartphones, the campaign brought fun, flavor, and technology to communities that are often left out of mainstream brand conversations.

Centerfruit comes out with an industry-first digital interaction with its no-internet, voice-AI innovation

As part of its ongoing Kaisi Jeebh Laplapayee campaign, Centerfruit introduced a hyper-local Voice AI that directly called users on their feature phones. With a simple call back, users engaged in tongue- twister challenges all the while chatting in their own dialects-transforming a basic phone call into a gamified brand experience full of laughter, linguistic flair, and regional pride.

YouTube link: www.youtube.com/watchv=X6-dYmD8o9w

At the core of the activation was a highly scalable voice infrastructure, allowing millions even those with basic, non-internet-enabled phones, to interact with the brand in real time. No app, no internet, no data, just a phone call to access an AI-powered entertainment experience.

Sharing his thoughts on the campaign, Gunjan Khetan, Marketing Director, Perfetti Van Melle India, said, “Rural Bharat is an important market for Centerfruit, and while we have been able to reach millions through Television, there are still pockets where narrating our brand story has been a challenge. However, the latest Voice AI tech activation is a game-changer, it allows us to not just reach but have conversations with people outside of the traditional digital ecosystem. By using AI and creative storytelling, we bring the Kaisi Jeebh Laplapayee spirit to life in a way that feels local, effortless, and deeply inclusive. We believe this is a powerful step toward ensuring that no consumer is left out of the conversation, no matter where they are or what technology they have access to.”

The solution is deployed on Google Cloud, leveraging high-performance compute instances with GPU acceleration, advanced networking, and scalable storage. A containerized orchestration layer ensures low-latency inference and high availability under concurrent user loads. User voice input is captured via a real-time audio stream and processed using BharatGPT, CoRovers proprietary multimodal large language model. Optimized for Indian languages and dialects, BharatGPT performs speech-to-text conversion and context-aware response using proprietary speech generation model, aligning outputs with Center Fruits brand personality through witty, generative dialogue.

The system also integrates Gemini, Googles state-of-the-art multimodal AI model, to evaluate user attempts at tongue twisters. It provides live scoring based on pronunciation accuracy, Classification: Internal speech pace, and clarity. GCPs high-speed networking fabric enables near-instant feedback and responsiveness.

Bikram Singh Bedi, Vice President and Country MD, Google Cloud India added, “Google Cloud’s scalable cloud infrastructure will enable brands like Center Fruit to reach consumers in their native language and Gemini’s capabilities will enable real time scoring which will make the whole user journey exciting while creating more brand recognition. This is a testament to how technology can truly empower businesses and consumers around the globe.”

Beyond the tongue twister challenge, users could also ask questions through BharatGPT.ai’s Ask Engine, receiving instant responses in their regional dialects, making the overall experience interactive, and conversational.

Ajay Gupte, CEO – South Asia, Wavemaker, said, “We believe technology should be an equalizer, not a barrier. Our collaboration on the campaign along with BharatGPT.ai and Google Cloud is a powerful example of how voice-based GenAI can bridge the digital divide and bring playful, immersive brand experiences to audiences often overlooked by mainstream media. By combining creativity with scalable tech infrastructure, we’re proud to help create a campaign that’s as inclusive as it is innovative-one that speaks directly to people, in their language, on the devices they already use. This initiative is a step forward in redefining how brands connect with rural India-not just by reaching them, but by truly engaging them in ways that are local, personal, and deeply human.”

Karthik Nagarajan, Chief Executive Officer – Hogarth India, said, “This partnership between Perfetti Van Melle, WPP, Google Cloud, and BharatGPT wasn’t about tech deployment – it was about cultural engineering. We built AI not just to answer questions, but to reflect the wit, rhythm, and warmth of everyday Bharat. When creativity meets technology, you don’t just reach people – you resonate. As a content experience company, we specialize in delivering engaging, enriching brand experiences irrespective of the medium. In this case, we are very grateful to Perfetti Van Melle for providing a platform that enabled us to create such an experience at scale for its audience.”

“This collaboration with Perfetti Van Melle India, WPP, and Google Cloud is a testament to how tech can truly empower. By combining our BharatGPT stack with robust telephony and scalable voice infra, we brought AI to the heart of rural India-without internet, without screens. It’s innovation with purpose, built for Bharat,” said Ankush Sabharwal Founder BharatGPT.ai.

This initiative represents a pivotal moment in our rural marketing journey in India, demonstrating how AI, voice technology, and culturally rooted storytelling can converge to deliver joyful, impactful, and genuinely inclusive experiences for Bharat.

About Centerfruit

Centerfruit liquid filled chewing gum, launched in 2003, is Perfetti Van Melle India’s largest brand and one of the most widely distributed confectionery products in India.

About Perfetti Van Melle India Private Limited

Having started India operations in 1994, Perfetti Van Melle India Pvt. Ltd. (PVMI) today enjoys the reputation of being market leaders in the confectionary space with a diverse portfolio of brands across segments (i.e. candies, jellies, gums & chewies) which provide differentiated consumer experiences across age groups. PVMI’s extensive distribution footprint spans 6 million outlets across India and the manufacturing facilities are located in Manesar (Haryana), Rudrapur (Uttarakhand) and Karanaipuducherry (Chennai). 31 years since its inception, Perfetti Van Melle’s power brands like Center fresh, Centerfruit, Alpenliebe, Happydent, Mentos, Alpenliebe Juzt Jelly, Chupa Chups continue to both delight and engage with the consumer with innovations across category expansion, variants, flavours, promotions, and clutter breaking advertising campaigns. Regarded as a ‘Great Place to Work’ owing to its strong people culture, PVMI drives continuous improvement by way of external benchmarking and exposure to global best practices and building a sense of pride amongst its employees. As a responsible corporate brand, Perfetti Van Melle is committed to bringing about a positive influence in the community it operates in and adheres to its four pivot areas of sustainability – education, skilling, water conservation and environment. PVMI is a fully owned subsidiary of the global confectionary conglomerate Perfetti Van Melle, headquartered in Amsterdam.

For more information, please visit: www.perfettivanmelle.in

About WPP
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

For more information, visit www.wpp.com.

In a bold leap toward inclusive innovation, Centerfruit from the house of Perfetti Van Melle India, in collaboration with WPP and BharatGPT.ai and Google Cloud, launched the ‘Centerfruit Tongue Twister Challenge‘-a first-of-its-kind voice based GenAI campaign aimed at engaging audiences in rural regions of Uttar Pradesh, where limited access to data, let alone television and digital, has long posed a challenge. By eliminating the need for the internet, apps, or even smartphones, the campaign brought fun, flavor, and technology to communities that are often left out of mainstream brand conversations.

Centerfruit comes out with an industry-first digital interaction with its no-internet, voice-AI innovation

As part of its ongoing Kaisi Jeebh Laplapayee campaign, Centerfruit introduced a hyper-local Voice AI that directly called users on their feature phones. With a simple call back, users engaged in tongue- twister challenges all the while chatting in their own dialects-transforming a basic phone call into a gamified brand experience full of laughter, linguistic flair, and regional pride.

YouTube link: www.youtube.com/watchv=X6-dYmD8o9w

At the core of the activation was a highly scalable voice infrastructure, allowing millions even those with basic, non-internet-enabled phones, to interact with the brand in real time. No app, no internet, no data, just a phone call to access an AI-powered entertainment experience.

Sharing his thoughts on the campaign, Gunjan Khetan, Marketing Director, Perfetti Van Melle India, said, “Rural Bharat is an important market for Centerfruit, and while we have been able to reach millions through Television, there are still pockets where narrating our brand story has been a challenge. However, the latest Voice AI tech activation is a game-changer, it allows us to not just reach but have conversations with people outside of the traditional digital ecosystem. By using AI and creative storytelling, we bring the Kaisi Jeebh Laplapayee spirit to life in a way that feels local, effortless, and deeply inclusive. We believe this is a powerful step toward ensuring that no consumer is left out of the conversation, no matter where they are or what technology they have access to.”

The solution is deployed on Google Cloud, leveraging high-performance compute instances with GPU acceleration, advanced networking, and scalable storage. A containerized orchestration layer ensures low-latency inference and high availability under concurrent user loads. User voice input is captured via a real-time audio stream and processed using BharatGPT, CoRovers proprietary multimodal large language model. Optimized for Indian languages and dialects, BharatGPT performs speech-to-text conversion and context-aware response using proprietary speech generation model, aligning outputs with Center Fruits brand personality through witty, generative dialogue.

The system also integrates Gemini, Googles state-of-the-art multimodal AI model, to evaluate user attempts at tongue twisters. It provides live scoring based on pronunciation accuracy, Classification: Internal speech pace, and clarity. GCPs high-speed networking fabric enables near-instant feedback and responsiveness.

Bikram Singh Bedi, Vice President and Country MD, Google Cloud India added, “Google Cloud’s scalable cloud infrastructure will enable brands like Center Fruit to reach consumers in their native language and Gemini’s capabilities will enable real time scoring which will make the whole user journey exciting while creating more brand recognition. This is a testament to how technology can truly empower businesses and consumers around the globe.”

Beyond the tongue twister challenge, users could also ask questions through BharatGPT.ai’s Ask Engine, receiving instant responses in their regional dialects, making the overall experience interactive, and conversational.

Ajay Gupte, CEO – South Asia, Wavemaker, said, “We believe technology should be an equalizer, not a barrier. Our collaboration on the campaign along with BharatGPT.ai and Google Cloud is a powerful example of how voice-based GenAI can bridge the digital divide and bring playful, immersive brand experiences to audiences often overlooked by mainstream media. By combining creativity with scalable tech infrastructure, we’re proud to help create a campaign that’s as inclusive as it is innovative-one that speaks directly to people, in their language, on the devices they already use. This initiative is a step forward in redefining how brands connect with rural India-not just by reaching them, but by truly engaging them in ways that are local, personal, and deeply human.”

Karthik Nagarajan, Chief Executive Officer – Hogarth India, said, “This partnership between Perfetti Van Melle, WPP, Google Cloud, and BharatGPT wasn’t about tech deployment – it was about cultural engineering. We built AI not just to answer questions, but to reflect the wit, rhythm, and warmth of everyday Bharat. When creativity meets technology, you don’t just reach people – you resonate. As a content experience company, we specialize in delivering engaging, enriching brand experiences irrespective of the medium. In this case, we are very grateful to Perfetti Van Melle for providing a platform that enabled us to create such an experience at scale for its audience.”

“This collaboration with Perfetti Van Melle India, WPP, and Google Cloud is a testament to how tech can truly empower. By combining our BharatGPT stack with robust telephony and scalable voice infra, we brought AI to the heart of rural India-without internet, without screens. It’s innovation with purpose, built for Bharat,” said Ankush Sabharwal Founder BharatGPT.ai.

This initiative represents a pivotal moment in our rural marketing journey in India, demonstrating how AI, voice technology, and culturally rooted storytelling can converge to deliver joyful, impactful, and genuinely inclusive experiences for Bharat.

About Centerfruit

Centerfruit liquid filled chewing gum, launched in 2003, is Perfetti Van Melle India’s largest brand and one of the most widely distributed confectionery products in India.

About Perfetti Van Melle India Private Limited

Having started India operations in 1994, Perfetti Van Melle India Pvt. Ltd. (PVMI) today enjoys the reputation of being market leaders in the confectionary space with a diverse portfolio of brands across segments (i.e. candies, jellies, gums & chewies) which provide differentiated consumer experiences across age groups. PVMI’s extensive distribution footprint spans 6 million outlets across India and the manufacturing facilities are located in Manesar (Haryana), Rudrapur (Uttarakhand) and Karanaipuducherry (Chennai). 31 years since its inception, Perfetti Van Melle’s power brands like Center fresh, Centerfruit, Alpenliebe, Happydent, Mentos, Alpenliebe Juzt Jelly, Chupa Chups continue to both delight and engage with the consumer with innovations across category expansion, variants, flavours, promotions, and clutter breaking advertising campaigns. Regarded as a ‘Great Place to Work’ owing to its strong people culture, PVMI drives continuous improvement by way of external benchmarking and exposure to global best practices and building a sense of pride amongst its employees. As a responsible corporate brand, Perfetti Van Melle is committed to bringing about a positive influence in the community it operates in and adheres to its four pivot areas of sustainability – education, skilling, water conservation and environment. PVMI is a fully owned subsidiary of the global confectionary conglomerate Perfetti Van Melle, headquartered in Amsterdam.

For more information, please visit: www.perfettivanmelle.in

About WPP
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

For more information, visit www.wpp.com.

TrustLine Holdings, the leading Equity Research and Asset Management firm has announced the successful closing of its Intrinsic Deep Alpha AIF-II. The fund has received commitments of INR 1750Mn+ from existing and new investors against the target of INR 1500Mn set for the first close. This Category III AIF Fund’s mandate is to focus predominantly on micro and small cap space in the sub-2000cr market cap segment and to aim at early-stage investing in the listed space.

Mr. ArunaGiri N, Founder, CEO & Chief Investment Officer – TrustLine Holdings Pvt. Ltd.

A Strong Start For TrustLine’s New AIF-II Fund.

As we conclude our first close which ended by 2nd week of June, we are pleased to share that the fund has successfully raised and surpassed the target set for the first close. This has provided a very strong momentum for the next and the final close for the fund.

Investor response has exceeded our expectations. The level of interest and confidence from both our existing investors and new prospects reinforces our conviction in this strategy.

Building on the success of its first fund, TrustLine’s new offering is designed to focus on early-stage investing in the listed space, specifically targeting micro and small-cap companies with a market capitalization of up to ₹2,000 crore. The fund aims to identify high-growth businesses in their formative stages, with the potential to deliver substantial long-term returns. With a minimum investment size of ₹1 crore, Intrinsic Deep Alpha AIF – II is a closed-ended scheme with a 6-year tenure (from first close), extendable by up to 2 years as per SEBI AIF Regulations, 2012.

Commenting on the launch, Mr. ArunaGiri N, Founder, CEO & Chief Investment Officer of TrustLine Holdings Pvt. Ltd, said, “The fund is uniquely structured to bring private equity-style early-stage investing into the listed micro-cap space. By strategically combining focus and quality in this under-researched segment, we aim to deliver high-alpha outcomes. This launch builds on the strong foundation and performance of our first fund, which is nearing completion with exceptional returns to investors.”

He further added, “The fund’s objective is to build “rich portfolios from small gems” – by identifying high-quality micro-cap companies with superior return metrics such as high ROCE, strong operating margins, low leverage, and consistent performance records. The investment approach remains rooted in deep value investing with a sharp focus on capital preservation.”

About TrustLine
Founded in 2004, Chennai based TrustLine is a leading Equity Research and Asset Management firm specializing in small and microcap investing. With financial research as core competence, it tracks and studies large number of companies in the micro, small and midcap universe, as part of the investment research and this has benefited its clientele of senior professionals from leading organisations across the country. TrustLine has heavily invested in developing the core areas of operations, such as Research, Client Investment Management etc., to provide unmatched value and service to its clientele.

In a major industry recognition, Mr. Abhay Jindal, Managing Director of Homeland Group, has been named among ET Edge’s “North India’s Top 40 Under 40 Trailblazers“-a coveted list honouring the region’s most dynamic and impactful young leaders.

Abhay Jindal, Managing Director at Homeland Group

At the forefront of Homeland Group’s transformation, Mr. Jindal has led the charge in streamlining operations, accelerating project delivery, and introducing a tech-first approach to real estate development. His vision has been key to the success of iconic developments such as CP67 and other upcoming projects. Most notably, he co-conceptualised Homeland Global Park-North India’s biggest ultra luxury mixed-use development-alongside fellow directors Umang Jindal and Mrinaal Mittal.

“I feel honoured to be named among ET Edge’s Top 40 Under 40 Trailblazers,” said Mr. Abhay Jindal.”This recognition celebrates my journey in operations excellence and showcases the high standards of innovation that Homeland Group upholds. Being counted alongside North India’s brightest young leaders inspires me to raise an even higher bar for our projects, our people, and the communities we serve.“

He has also been instrumental in building a culture of execution excellence within the company, empowering teams, and forming global collaborations to bring world-class design and infrastructure to the Indian real estate landscape.

ET Edge, the research and insights arm of The Economic Times, curates the “Top 40 Under 40” list to spotlight leaders who are redefining their sectors through innovation, influence, and forward-thinking strategy. The platform’s rigorous selection process makes this one of the most credible and respected honours in India’s business landscape.

Mr. Jindal’s inclusion in the list reinforces Homeland Group’s position as a new-age, innovation-driven force in the real estate sector-committed to shaping the future of urban living and commercial infrastructure in India.

About Homeland Group
Homeland Group is a North India-based real estate leader known for delivering luxury residential and mixed-use developments that set new industry benchmarks. Driven by a commitment to quality, innovation, and on-time execution, the Group continues to redefine modern urban ecosystems.

TrustLine Holdings, the leading Equity Research and Asset Management firm has announced the successful closing of its Intrinsic Deep Alpha AIF-II. The fund has received commitments of INR 1750Mn+ from existing and new investors against the target of INR 1500Mn set for the first close. This Category III AIF Fund’s mandate is to focus predominantly on micro and small cap space in the sub-2000cr market cap segment and to aim at early-stage investing in the listed space.

Mr. ArunaGiri N, Founder, CEO & Chief Investment Officer – TrustLine Holdings Pvt. Ltd.

A Strong Start For TrustLine’s New AIF-II Fund.

As we conclude our first close which ended by 2nd week of June, we are pleased to share that the fund has successfully raised and surpassed the target set for the first close. This has provided a very strong momentum for the next and the final close for the fund.

Investor response has exceeded our expectations. The level of interest and confidence from both our existing investors and new prospects reinforces our conviction in this strategy.

Building on the success of its first fund, TrustLine’s new offering is designed to focus on early-stage investing in the listed space, specifically targeting micro and small-cap companies with a market capitalization of up to ₹2,000 crore. The fund aims to identify high-growth businesses in their formative stages, with the potential to deliver substantial long-term returns. With a minimum investment size of ₹1 crore, Intrinsic Deep Alpha AIF – II is a closed-ended scheme with a 6-year tenure (from first close), extendable by up to 2 years as per SEBI AIF Regulations, 2012.

Commenting on the launch, Mr. ArunaGiri N, Founder, CEO & Chief Investment Officer of TrustLine Holdings Pvt. Ltd, said, “The fund is uniquely structured to bring private equity-style early-stage investing into the listed micro-cap space. By strategically combining focus and quality in this under-researched segment, we aim to deliver high-alpha outcomes. This launch builds on the strong foundation and performance of our first fund, which is nearing completion with exceptional returns to investors.”

He further added, “The fund’s objective is to build “rich portfolios from small gems” – by identifying high-quality micro-cap companies with superior return metrics such as high ROCE, strong operating margins, low leverage, and consistent performance records. The investment approach remains rooted in deep value investing with a sharp focus on capital preservation.”

About TrustLine
Founded in 2004, Chennai based TrustLine is a leading Equity Research and Asset Management firm specializing in small and microcap investing. With financial research as core competence, it tracks and studies large number of companies in the micro, small and midcap universe, as part of the investment research and this has benefited its clientele of senior professionals from leading organisations across the country. TrustLine has heavily invested in developing the core areas of operations, such as Research, Client Investment Management etc., to provide unmatched value and service to its clientele.

A 30-year-old serving Indian Army officer from Jammu & Kashmir, suffering from a rare and life-threatening lung condition, has been given a new lease on life after a successful bilateral lung transplant at Dr. D. Y. Patil Medical College, Hospital & Research Centre, Pimpri, Pune. This landmark surgery marks the first successful bilateral lung transplant in India performed on a serving Army soldier, reinforcing DPU’s reputation as a centre for critical care excellence and advanced transplant science.

Bilateral lung transplant performed on a serving Army soldier at Dr. D. Y. Patil Medical College, Hospital and Research Centre, Pimpri, Pune

The officer was diagnosed with Pulmonary Langerhans Cell Histiocytosis (PLCH), a rare interstitial lung disease that led to progressive respiratory failure. As his condition worsened, he became completely oxygen-dependent and bed-bound. Following his referral from the Cardiothoracic Centre of Command Hospital, Pune, he was evaluated and registered for a transplant at Dr. D. Y. Patil Medical College, Hospital & Research Centre, Pimpri, Pune on 20th March 2025.

On 14th April 2025, a complex 12-hour surgery was performed. The patient’s recovery was remarkable – off oxygen within a week and discharged in just over two weeks, walking unaided and breathing freely.

Hon’ble Dr. P. D. Patil, Chancellor, Dr. D. Y. Patil Vidyapeeth (Deemed to be University), Pimpri, Pune, said, “This transplant reflects the strength of our healthcare ecosystem where advanced infrastructure, experienced clinicians and a deeply committed support team come together to make the extraordinary possible. We are proud that Dr. D. Y. Patil Medical College, Hospital & Research Centre, could support a serving soldier’s journey to recovery with the highest standards of care. My heartfelt gratitude to every individual who played a role – from the transplant and rehabilitation teams to the coordinators, nursing staff and the authorities who made the green corridor possible.“

Hon’ble Dr. (Mrs.) Bhagyashree P. Patil, Pro-Chancellor, Dr. D. Y. Patil Vidyapeeth (Deemed to be University), Pimpri, Pune, added, “Every life we touch through our hospital is a reflection of our commitment to healing with purpose. Supporting a soldier’s recovery through such a complex procedure speaks to the values we hold close – compassion, excellence and service to the nation. To care for someone who has served the country is a privilege we hold with deep respect. Dr. D. Y. Patil Medical College, Hospital & Research Centre stands as a centre of advanced care, where clinical excellence is matched by empathy and national responsibility.“

Dr. Sandeep Attawar,Lead Transplant Surgeon, DPU Super Specialty Hospital, Pimpri, Pune, said, “PLCH is a rare and complex disease. This transplant required clinical precision, coordination and above all, trust. Seeing the patient recover so rapidly is a result of every unit working in perfect sync.”

Dr. Rahul Kendre, Transplant Pulmonologist, DPU Super Specialty Hospital, Pimpri, Pune, added, “It was an honour to care for someone who has served the country. His determination, supported by strong teamwork and timely care, made this outcome possible.“

Dr. Rekha Arcot, Dean, Dr. D.Y. Patil Medical College, Hospital & Research Centre, said, “This life-saving lung transplant on a brave, serving officer of the Indian Army is more than just a medical milestone for us-it is a tribute to the spirit of service and sacrifice. We are deeply honoured to have played a role in giving a soldier a second chance at life. Our team’s dedication is driven by a profound respect for those who serve our nation, and this successful transplant is a moment of pride, gratitude and hope for us all.”

The Intensive Care Unit team, led by Dr. Prashant Sakhwalkar (Intensivist), ensured clinical stability and recovery, with support from Dr. Asir Tamboli, Dr. Swapnil, Dr. Sagar, Dr. Viren and Dr. Amey Sable. Physician Assistants Dr. Sangapriya, Dr. Pratiksha and Dr. Shifa provided daily clinical coordination between departments. Dr. Ranjith Joel and Dr. Ashok managed the patient’s rehabilitation and physiotherapy, ensuring full functional recovery.

The transplant was equally supported by an expert operations team. In the Operating Theatres, Sijo Rajan, Rijo Kuriakose, Rohini and Wamik facilitated organ retrieval and implantation across dual OT setups. Halimath, Vishal and Suneel managed organ perfusion and ECMO support, while Mr. Bagwat Patil, Bronchoscopic Technician, ensured smooth pre-operative diagnostics.

The ICU nursing team – Ganesh Munde, Pooja, Preeti, Nayna, Vaishali, Sonali and Kavita played a central role from pre-operative care to discharge, providing vigilant, compassionate support.

Transplant coordination including documentation, ZTCC compliance and clinical matching was expertly managed by Mr. Arun Ashokan and Ms. Vasanthi, who ensured timely execution of every step.

Overseeing the full institutional framework and ensuring operational readiness was Dr. H. H. Chavan, Medical Superintendent, DPU Super Specialty Hospital, Pimpri, Pune. His guidance and oversight helped align medical, surgical and administrative teams with precision and purpose.

The final and most time-sensitive part of this transplant – the transfer of donor lungs was executed with military precision. With approvals from the Zonal Transplant Coordination Centre (ZTCC), facilitated by Ms. Aarti, a green corridor was established for the organ to travel from Dombivli to Pune in under two hours. This mission was led by Mr. Pramod Patil, Administrative Head of DPU Super Specialty Hospital along with Mr. Parthasarathy Shanmugam, Administrative Head, Organ Transplantation and executed with the support of the Traffic Commissioners and the city traffic authorities across districts who ensured swift passage of the organ transport.

Thanks to the exceptional teamwork, clinical expertise and visionary leadership at Dr. D. Y. Patil Medical College, Hospital & Research Centre, a serving soldier of the Indian Army now breathes freely and looks ahead to life with renewed strength and dignity. The hospital remains steadfast in its mission to advance transplant science and raise nationwide awareness about the life-saving impact of organ donation.

Dr. D. Y. Patil Medical College, Hospital & Research Centre, Pimpri, Pune has successfully performed over 460 transplants including 32 bilateral lung transplants, 4 combined heart and lung transplants, 4 standalone heart transplants, and 1 combined heart and kidney transplant – reaffirming its position as a leader in the field of organ transplantation.

About Dr. D. Y. Patil Medical College, Hospital &Research Centre, Pimpri, Pune

Dr. D. Y. Patil Medical College, Hospital & Research Centre, Pimpri, Pune follows international benchmarks that are performance-driven as well as patient-centric, strongly backed by evidence-based medical expertise. We are NABH and NABL accredited and have been certified as a Green Hospital by the Association of Healthcare Providers India (AHPI). Additionally, we hold the 11th rank in the National Institutional Ranking Framework (NIRF). The university has been awarded A++ status by the National Assessment and Accreditation Council (NAAC) and is an ISO 2015 certified organization (ISO 9001: 2015).

Facebook: Dr D Y Patil Medical College, Hospital and Research Centre

Instagram: dpu.medicalcollege