Innovatiview, a technology solutions provider specializing in integrated examination security solutions, has been awarded with the ‘Electronic Security Solutions Provider of the Year’ at the 2nd Annual BW Security World Excellence Awards 2025.
 

Mr. Ankit Agarwal, Promoter & Whole-time Director – Innovatiview receives ‘Electronic Security Solutions Provider of the Year’ awarded to Innovatiview at BW Security World Excellence Awards 2025
 

The winners were determined by an eminent jury panel of industry experts, and the nominees were evaluated on parameters such as implementation of ideas and their impact on the security industry.
 

The company is a technology-based security solutions for examinations, elections, and events, which includes CCTV surveillance, biometric control, frisking, and VoIP communication systems, providing end-to-end security in the examination and election security solutions. Innovatiview remains one of the first companies in India to introduce and integrate artificial intelligence (AI) technology in CCTV surveillance and accurate touchless biometric verification solutions for impersonation control in examinations.
 

Ankit Agarwal, Promoter & Whole Time Director, Innovatiview, said, “This award represents the shared vision of the promoters at Innovatiview, Ashish Mittal – Promoter & Whole Time Director, Vishal Mittal – Promoter and Whole-time Director, and Abhishek Agarwal, Promoter and Whole-time Director, who have dedicated themselves to the creation of fair assessments through safe and secure examination security solutions. This award is also a recognition of the commitment of our employees and vendor partners, who have contributed unceasingly to make this possible. Finally, we appreciate the confidence our clients have placed in us with their most critical needs. The immense belief in us provides the fuel to give the best quality of service on every assignment, with integrity, transparency and safety.”
 

The company’s security and surveillance solutions have been admired by several clients across India. Using advanced tech, Innovatiview has secured 735 exams across India and has, monitored 44,045 exam venues in FY 2024 and has the ability to cater across 28 states and 8 union territories, In the same year, the company scanned over 44.15 million biometrics in its examination security projects.
 

About Innovatiview India Limited

Innovatiview India Limited is a technology solutions provider specializing in integrated security, system integration, IT equipment rental, edutainment and logistics services for mission-critical operations across India. Innovatiview’s offerings include biometric verification, AI-powered surveillance, GPS tracking, system integration and technology rentals that ensure security, transparency and operational excellence for examinations, elections, events and institutional operations.
 

Innovatiview has delivered solutions for over 150 clients across 28 states and 8 Union Territories, including marquee projects for UPSC, Election Commission of India, G20 Summit, Delhi Police, Central Warehousing Corporation and more.
 

For more information, log in to www.innovatiview.com.
 

Innovatiview India Private Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its equity shares and has filed a Draft Red Herring Prospectus (“DRHP”) with the Securities and Exchange Board of India (“SEBI”).
 

The DRHP is available on the website of the SEBI at www.sebi.gov.in as well as on the websites of the book running lead managers, and the websites of the stock exchange(s) at www.nseindia.com and www.bseindia.com, respectively. Any potential investor should note that investment in equity shares involves a high degree of risk and for details relating to such risk, see “Risk Factors” of the RHP / Prospectus, when available. Potential investors should not rely on the DRHP for any investment decision.

ASICS, the global Japanese sportswear brand, launched its first Company-Owned Company-Operated (COCO) store in India. Strategically located at DLF Mall of India, Noida, the store was inaugurated by Mr. Yasuhito Hirota, Chairman and CEO, Representative Director, ASICS Corporation and Mr. Rajat Khurana, Managing Director, ASICS India and South ASIA. The momentous launch was celebrated with actor and fitness enthusiast Sara Ali Khan, who headlined a grand event reflecting the brand’s commitment to performance, innovation, and lifestyle.
 

L to R: Mr. Yasuhito Hirota, Chairman and CEO, Representative Director, ASICS Corporation; Ms. Sara Ali Khan; Mr. Rajat Khurana, Managing Director, ASICS India and South ASIA
 

The new store offers an immersive, new-age retail experience across ASICS’ complete portfolio of Performance Running, SportStyle, Core Performance Sport, and Apparel categories. Designed with minimalistic interiors and technology, the store reflects ASICS’ commitment to innovation, creating a dynamic and interactive space for consumers.
 

The high-energy launch event featuring Sara Ali Khan celebrated the intersection of fitness and street-style fashion, transforming the atrium into a hub of sneaker culture, movement, and self-expression that captured the brand’s ethos.
 

Speaking on the occasion, Yasuhito Hirota, Chairman and CEO, Representative Director, ASICS Corporation, said, “India represents one of the most compelling growth stories in ASICS’ global portfolio. The launch of our first DTC store represents a significant milestone, reinforcing India’s role as a central pillar of our ASICS Global Strategy. Over the past decade, we have witnessed the country’s growing enthusiasm for sports and wellness, which aligns with our global mission and core philosophy of ‘A Sound Mind in a Sound Body’. This store launch reflects our long-term commitment to the Indian market and marks the beginning of an exciting journey to inspire and empower millions.”

Mr. Rajat Khurana, Managing Director, ASICS India and South ASIA, said, “As ASICS marks a decade of its journey in India, the launch of our first Company-Owned Company-Operated store is a proud milestone that reflects our enduring commitment to the Indian market. Each new store brings us closer to our consumers, allowing them to experience the innovation and performance that defines our brand. We have watched India’s relationship with fitness transform, from niche enthusiasm to a nationwide movement. Through our expanding retail presence, our focus is to create spaces where people can immerse in the philosophy of Sound Mind, Sound Body and experience the transformative power of movement.”

“Fitness has been central to my life, which is why being here today at the launch of ASICS store means so much to me. ASICS stands for pushing boundaries and celebrating the joy of movement – values I strongly connect with. It is exciting to see a brand that inspires people to live actively and experience the power of Sound Mind, Sound Body. I can’t wait for everyone to explore the store and discover how ASICS can elevate their fitness journey,” said Sara Ali Khan, Actor & Fitness Enthusiast.
 

ASICS India continues to chart impressive growth in the domestic market. Building on this momentum, the brand aims to expand its retail footprint to 200 stores by the end of 2026. The launch of its first COCO store marks a defining step in ASICS’ journey in India, reaffirming its commitment to the market and strengthening its position as a global leader in performance-driven sportswear and lifestyle innovation.
 

About ASICS
Anima Sana In Corpore Sano, meaning ‘A Sound Mind in a Sound Body’ is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded in 1949, more than 70 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as athletic and SportStyle-inspired footwear, apparel, and accessories.

ASICS currently has 128 stores across India. More details can be found at www.asics.com/in/en-in/store-locator.

For more information, visit www.asics.com/in/en-in.

Enabling Leadership’s mixed-gender “football for life skills” program, EL Play, has won the BEST “Football for Good” program award at the 2025 World Football Summit (WFS) in Madrid. The prestigious award, sponsored by Common Goal, celebrates organizations that are using football as a catalyst for lasting social transformation.

Ravi Sonnad, CEO of Enabling Leadership talking about EL Play at the WFS Summit

The World Football Summit Awards are among the most respected recognitions in the global football industry, spotlighting individuals, initiatives, and organizations driving innovation and positive change across the world of sport. The Football for Good Award sponsored by Common Goal specifically honours programs that leverage football to advance equality, inclusion, and community empowerment — values deeply embedded in Enabling Leadership’s mission.

Ramkey Ananthakrishnan & Ravi Sonnad receiving the WFS 2025 ‘Football for Good’ award

Enabling Leadership Play (EL Play) began as a bold experiment over a decade ago, and today hosts the world’s largest mixed-gender football league, reaching over 6,000 children across Asia and Africa. Through EL Play, children from underserved communities build confidence, empathy, teamwork, resilience, and leadership — skills that help them not only dream bigger but break generational cycles of poverty by becoming productive and responsible adults capable of taking care of themselves AND the world around them.

The award was received by Ravi Sonnad, CEO, and Ramkey Ananthakrishnan, Chairman of the Board of Enabling Leadership Global, at the World Football Summit 2025 in Madrid.

Ravi Sonnad, CEO of Enabling Leadership, said: “This award is a celebration of every child who dared to defy the impossible. EL Play was born from a simple belief — that football can teach more than goals and games; it can teach empathy, equality, and leadership. It is heartening to see this belief reflected in our impact — our partner schools report academic improvement among their students enrolled in the EL Play program. These children now believe that boys and girls are equal, and they have significantly strengthened key life skills through the program. This recognition is truly for our coaches, schools, and partners who have helped make this vision real every single day.”

This global recognition reinforces Enabling Leadership’s vision that given the right opportunity and access, every child can be a role model, a global citizen, and a changemaker. The unique and innovative EL Play program is a transformational force in education and community development, and this award validates the impact the program is making.

For more information, visit www.enablingleadership.org.

ASBL, one of India’s most forward-looking real estate developers, hosted “Beyond Four Walls”, a first-of-its-kind industry event in Hyderabad dedicated to real estate brokers and their pivotal role in shaping the sector. Unlike traditional sales-driven gatherings, this initiative served as an open forum to bring brokers and developers together, fostering dialogue on collaboration, transparency, and the future of real estate.

ASBL Beyond Four Walls

A Platform for Industry Voices
The event brought together key voices from across India for a panel discussion and debate. Representing developers, Ajitesh Korupolu, Founder & CEO of ASBL, became the voice of hundreds of builders, while the brokers’ perspective was represented by nationally recognized leaders including Ravi Kevalramani, Mayank Agarwal, and Deepti Malek.

With an audience comprising brokers, channel partners, and real estate professionals, the event created a space where perspectives could be voiced freely and directly.

Key Themes & Discussions
The panel and audience explored a wide spectrum of issues relevant to today’s real estate market:

• City Comparisons & Infrastructure – Mumbai, Delhi, and Hyderabad were compared on lifestyle, infrastructure, and affordability. Panelists praised Hyderabad’s planning-first approach and highlighted its rising position.

• Future of Indian Real Estate (20-30 Years Ahead) – Predictions ranged from vertical mega-cities and satellite townships to hybrid, sustainable clusters with tech-driven planning and NRI demand

• Buyer Preferences Across Cities – Young buyers were seen as more logic-driven, seeking capital appreciation and rental yields. Luxury buyers, especially in Mumbai, were noted for paying extreme premiums for location and views, while Hyderabad stood out for value-driven, spacious homes

• Technology’s Role – The panel explored how discovery has moved online, and how the next frontier lies in digitizing transactions, documentation, and attribution to improve buyer and broker experience.

Broker Challenges
A dedicated portion of the discussion, and many audience questions focused on the challenges brokers face. Issues such as clients bypassing brokers, delays or denials in commission, and the lack of centralized regulation were raised openly. Panelists emphasized the need for stronger attribution systems, transparent communication with developers, and long-term partnerships that protect brokers’ efforts while ensuring fair collaboration.

Why It Matters
By giving brokers a stage, ASBL demonstrated its belief in collaboration beyond construction. The initiative bridged the gap between developers and brokers, reinforcing the idea that progress in Indian real estate depends on shared trust and open conversation.

Speaking at the event, Ajitesh Korupolu noted, “Our vision goes beyond building homes, it’s about building ecosystems of trust. By creating a transparent, respectful platform for brokers, we ensure buyers and sellers alike benefit from stronger, more collaborative industry practices.”

Hyderabad in the Spotlight
Panelists praised Hyderabad’s infrastructure, affordability, and livability, positioning it as India’s “rising star.” Discussions highlighted the city’s balance of high-rise affordability, robust infrastructure, and booming IT/pharma sectors, making it not just an attractive market, but a blueprint for future urban development

S.L. Raheja Hospital, Mahim – A Fortis Associate, has achieved a milestone in its clinical journey with the successful completion of its first-ever Bone Marrow Transplant (BMT) at the COE for Haemato-Oncology. The landmark procedure was performed on a critically ill 61-year-old patient named Bijayentimala Devi from Manipur diagnosed with Multiple Myeloma, a complex form of blood cancer. The patient underwent an autologous stem cell transplant, which has led to a remarkable improvement in health, weight gain, and overall well-being — bringing renewed hope to patients suffering from serious haematological conditions.

Patient (L) Mrs Bijayentimala Devi and her husband Mr. Khamba share a moment of relief after a successful bone marrow transplant at S.L. Raheja Hospital Mahim – A Fortis Associate

The momentous transplant was led by the hospital’s team of Haemato-Oncologists and Bone Marrow Transplant specialists at the COE of Haemato-Oncology — Dr Abhay Bhave (Senior Consultant), Dr Shreya Agrawal (Consultant) & Dr Shrinath Kshirsagar (Consultant). The team is supported by a multidisciplinary clinical team and state-of-the-art BMT Dept. equipped with advanced infection-control systems, precision monitoring, and specialized post-transplant care facilities.

Commenting on the achievement, Dr. Kunal Punamiya, CEO, S.L. Raheja Hospital, Mahim – A Fortis Associate, said, “This transplant marks a defining moment in our hospital’s pursuit of medical excellence. It reinforces our commitment to delivering advanced, life-saving therapies with empathy and precision. This milestone demonstrates how technology, teamwork, and trust converge to create extraordinary patient outcomes.”

The clinical team Dr. Abhay Bhave, Dr Shreya Agrawal & Dr Shrinath Kshirsagar jointly said, “For patients with multiple myeloma and other critical blood disorders, a Bone Marrow Transplant often represents the best and sometimes only chance at long-term survival. The successful outcome for our patient from Manipur underlines the hospital’s ability to deliver world-class expertise and outcomes to patients across geographies.” Replace with husband/ partners quote.”

Patient’s Husband Mr. Khamba said “We are deeply grateful for the care and support we received at S.L. Raheja Hospital. From the moment we arrived, the medical team, including the doctors and nurses, provided exceptional care, both physically and emotionally. Despite the challenges, especially with my loved one’s condition, the improvements we’ve seen have been remarkable. The personalized attention and compassion shown by everyone here have given us hope. It feels like a new beginning, and we are truly thankful for the medical expertise and the unwavering support we’ve experienced.”

Today, the patient has fully recovered and been discharged from the hospital — just in time to go back home and celebrate Diwali with loved ones, symbolizing the triumph of light over darkness and marking the start of a new life filled with hope and healing.

The successful completion of the Bone Marrow Transplant stands as a testament to S.L. Raheja Hospital’s commitment to innovation, excellence, and holistic healing. As one of Mumbai’s leading centers for advanced medical care, the hospital continues to expand its expertise across oncology, neurology, and transplant medicine — empowering patients with access to world-class treatment options that redefine recovery and resilience.
 

About Fortis Healthcare Limited
Fortis Healthcare Limited is a leading integrated healthcare delivery service provider in India. The healthcare verticals of the company primarily comprise hospitals, diagnostics, and day care specialty facilities. Currently, the company operates 33 healthcare facilities (including JVs and O&M facilities) across 11 states. The Company’s network comprises over 5,700 operational beds (including O&M beds) and 400 diagnostics labs.

Oakridge International School, Gachibowli is proud to announce the successful completion of its visit by the Council of International Schools (CIS), a globally recognized accreditation body committed to high standards in international education.

This milestone marks a significant step in Oakridge Gachibowli’s journey toward continuous improvement and global benchmarking. We now prepare for the CIS accreditation process which rigorously assesses a school’s alignment with international standards in areas such as teaching and learning, leadership and governance, student well-being, and community engagement. The journey ahead looks exciting and inspiring. 

About the Council of International Schools (CIS)
The Council of International Schools (CIS) is a global non-profit membership organization that connects more than 1,530 schools and universities across 122 countries. CIS is dedicated to developing healthy, interculturally competent global citizens through high-quality international education.

CIS offers a rigorous International Accreditation process that benchmarks schools against globally recognized standards. This process is not only a mark of excellence but also a strategic framework for continuous improvement. It emphasizes student well-being, ethical leadership, and intercultural learning, guided by 18 research-informed standards across three dimensions: Guiding Principles, Learning, and Well-being.

CIS-accredited schools are recognized by universities worldwide for their academic rigor, global perspective, and commitment to preparing students for success in an interconnected world.

S.L. Raheja Hospital, Mumbai proudly launched ‘Humraahi’ – a pioneering Neuro Support Group aimed at providing holistic care and support for individuals living with neurological disorders and their caregivers. The initiative addresses the critical gap in neurological and psychiatric care while helping break the stigma around conditions like Alzheimer’s, Epilepsy, Dementia, Parkinson’s Disease, and Stroke.

Dr. Kaustubh Mahajan (Head Neurology), Actor Arbaaz Khan, Dr. Kunal Punamiya (CEO), Dr. Ravishankar (Medical Advisor) at Fortis S.L. Raheja Hospital at the launch of Humraahi

The event hosted at S.L. Raheja Hospital, Mumbai, brought together patients, caregivers, medical experts, and the community for an interactive session, offering therapeutic activities such as art and music therapy, expert guidance, and peer support. Bollywood actor and producer Arbaaz Khan inaugurated the event, lending visibility to the cause.

Dr Kaustubh Mahajan, Director – Neurology, S.L. Raheja Hospital Mahim – A Fortis Associate said, “Neurological disorders often co-exist with psychiatric conditions, which can make the journey extremely challenging for patients and families. Humraahi is not just a support group—it is a companion for patients and caregivers alike, providing guidance, community, and access to comprehensive care in a safe, empathetic environment.”

Arbaaz Khan, Bollywood Actor & Producer, commented, “This initiative is deeply personal for me. Being part of Humraahi today was truly inspiring. Meeting the patients and their caregivers, seeing their courage and resilience, and understanding the importance of such holistic support reinforced how critical awareness & community initiatives are. It made me realise the importance of early support, awareness, and holistic care. S.L. Raheja Hospital is not just providing medical care, it’s creating a community of hope. I am proud to be associated with the medical team here in this journey.”

Dr Kunal Punamiya, CEO – S.L. Raheja Hospital, Mahim – A Fortis Associate said, “At S.L. Raheja Hospital, we understand that healing isn’t just about treating the illness—it’s also about caring for the mind, body, and heart. ‘Humraahi’, an initiative deeply personal for us, brings together neurology and mental health, and aims to break the stigma and build a community that walks this journey together.”

To ensure accessibility, patients and caregivers from other hospitals and care homes across Mumbai can join the Humraahi Neuro Support Group for free by scanning this QR code. This allows participants to register easily, participate in sessions, and access resources and expert guidance without barriers.

With one neurologist per million people in India, the launch of ‘Humraahi’ is a step towards bridging the neurorehabilitation gap, offering emotional, social, and clinical support to a community that has historically lacked structured guidance. Caregivers, who are often the primary decision-makers, also gain access to resources, peer networks, and expert insights to better support their loved ones.

About Fortis Healthcare Limited

Fortis Healthcare Limited is a leading integrated healthcare delivery service provider in India. The healthcare verticals of the company primarily comprise hospitals, diagnostics, and day care specialty facilities. Currently, the company operates 33 healthcare facilities (including JVs and O&M facilities) across 11 states. The Company’s network comprises over 5,700 operational beds (including O&M beds) and 400 diagnostics labs.

This week, De Beers Group curated an exclusive experience in London for a select group of guests, crafted to deepen their appreciation for natural diamonds as works of art – formed by nature, treasured for their rarity, authenticity and timeless connection to the Earth. Conceived as a journey of origin and artistry, the initiative reflected De Beers’ commitment to enlighten and inspire audiences to see natural diamonds not merely as symbols of beauty, but as masterpieces of nature shaped over billions of years beneath the Earth’s surface.

(R-L) Sara Tendulkar, Shweta Harit – Global SVP, De Beers Group, Ananya Panday, Karan Johar, Twinkle Khanna & Rosemin Madhavji at Frieze Masters 2025 with De Beers

To witness this celebration of creativity and craftsmanship, De Beers brought together India’s leading style and art connoisseurs including prolific author Twinkle Khanna, acclaimed filmstar Ananya Panday, sitar maestro Anoushka Shankar, philanthropist & entrepreneur Sara Tendulkar and visionary film director & producer Karan Johar, Dubai based entrepreneur and media personality Rosemin Madhavji among many others, each known for their refined aesthetic and appreciation of art, design and storytelling.

The journey unfolded across two remarkable experiences – an exclusive Diamond Masterclass at the De Beers Headquarters, followed by the brand’s debut at the art fair, Frieze Masters 2025, with “Voyage Through the Diamond Realm” installation.

At the Diamond Masterclass, guests were guided through the artistry and science that define natural diamonds, from exploring rough diamond sorting, unique shapes, colors and characteristics that define natural diamonds to the ombré presentation of polished exceptional diamonds. The session offered a rare, tactile experience, revealing how nature is the greatest craftsman whose creativity manifests in every facet and hue. The Masterclass underscored how each diamond’s evolution is a work of art in itself, unfolding from raw material to radiant perfection.

Speaking on the experience, Ananya Panday said, “This experience made me view natural diamonds in a whole different light. Holding the rough diamonds up close was surreal especially the 32ct worth $2 Million. It made me realise that nature is the true artist creating beauty over billions of years which is truly authentic & valuable. Now every time I wear a diamond, I will be reminded of its journey deep within the Earth — from stardust to sparkle.”

Known for her trademark wit and reflective charm, Twinkle Khanna described the experience as both grounding and awe-inspiring. “It’s fascinating,” she said, “how something forged quietly in the depths of the Earth can emerge as a symbol of light, strength, and beauty. Nature clearly doesn’t need an editor — it tells the best stories and diamonds are among its most eloquent lines.”

At Frieze, “Voyage Through the Diamond Realm” invited visitors on a poetic journey tracing diamonds from their celestial origins to their earthly discovery. The installation featured natural diamonds celebrated for their rare hues and individuality, brought to life through immersive visuals, evocative soundscapes and storytelling that highlighted the enduring beauty of every gem.

Shweta Harit, Global SVP, De Beers Group said, “At De Beers, we’ve always viewed natural diamonds as nature’s finest works of art. Over two days in London, we invited India’s leading style and art connoisseurs to explore their timeless beauty through an immersive masterclass tracing their journey from stardust to brilliance. At Frieze Masters, our installation “Voyage Through the Diamond Realm” brought this cosmic story to life, uniting the worlds of art and natural diamonds in a captivating experience. Because when art meets nature, brilliance finds its true form.” 

Reflecting on the experience, Karan Johar, shared “It was unlike anything I’ve seen before. Surrounded by art and the authentic beauty of natural diamonds, I felt how deeply connected we are to the Earth’s creativity. Every diamond held a story waiting to be told.”

More than a visit, this journey was a meditation on eternity – a reminder that light, pressure, and patience can create something everlasting. In an age of the ephemeral, De Beers reminded the world that some masterpieces are written not by artists, but by the Earth itself.

For more information about the event, please visit Heera Hai Sada Ke Liye on Instagram.

About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services and a wide range of diamond sorting, detection and classification technology services. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American plc group.

For further information, visit www.debeersgroup.com.

As homes across India fill with the sweet aroma of homemade treats and the warm glow of diyas, Pure Flour from Europe is joining families in celebrating what makes Diwali truly special – the joy of cooking together. This year, as Diwali lights up Indian households, we’re inviting home bakers, passionate chefs, and food lovers to discover how premium European soft wheat flour can bring new magic to their cherished family recipes while opening doors to exciting fusion possibilities.

Celebrate Diwali with European Soft Wheat Flour – A Festival of Taste & Quality

When Tradition Meets Innovation in Your Kitchen

There’s something beautiful about the festive season — a time when generations come together over food. Grandmothers pull out their treasured recipe notebooks, mothers gather ingredients for the annual sweet-making marathon, and even the youngest family members roll up their sleeves to help. This year, Pure Flour from Europe – brought to India through the Italian Milling Industry Association (ITALMOPA) and the European Union – is proud to be part of these precious moments.

“We know how important these family traditions are,” shares Priya Sharma, a home baker from Mumbai who recently discovered European flour. “When I first used European soft wheat flour for my grandmother’s shakarpara recipe, I was amazed. The texture was so good and crispier than usual. It felt like I was honoring her memory while adding my own touch.”

As families plan their festive menus, European soft wheat flour milled from carefully selected grains using time-honoured Italian techniques — offers consistency, reliability, and unmatched versatility when every batch matters.

What truly excites us are the stories emerging from kitchens across India, especially when families discover how European flour enhances both traditional and fusion creations. Whether it’s gajar halwa tarts, European-style crepes filled with kesar malai, or the Italian Crespelle recipe featured on our website. These delicate pancakes, made with European soft wheat flour, have become a surprise festive favourite. Their soft, elastic texture and perfect binding make them ideal for both sweet and savoury creations, proof that when tradition meets innovation, the results are simply magical.

Making Diwali and the festive season Magic with Time-Tested European Recipes

Let’s be honest, festive season preparations can get a little overwhelming. Between cleaning the house, shopping for gifts, and preparing an array of sweets and snacks, there’s a lot to juggle. That’s exactly where our collection of tried-and-tested European recipes steps in bringing ease, consistency, and a touch of global flair to your Diwali celebrations. Each recipe blends the timeless quality of European soft wheat flour with the joy of homemade tradition, helping you create festive magic with less stress and more joy.

Visit www.pureflourfromeurope.com for some exciting recipe ideas to make your celebrations extra special this season!

About Pure Flour from Europe

Launched in 2021 and now set for renewed outreach in 2025, the campaign is actively educating Indian chefs, bakers, importers, and media on the excellence of EU soft wheat flour. From product demonstrations to recipe development and awareness initiatives, it has played a crucial role in building recognition for Italian flour among Indian professionals and consumers alike. The steady rise in imports and the shift from generic or re-branded options to certified Italian products—highlights a broader transformation: India’s food sector is evolving toward premium, health-focused, and origin-assured ingredients. Italian flour, with its combination of tradition, safety, and versatility, is well-positioned to meet that demand.

As part of its relaunch in India, the “Pure Flour from Europe” campaign will be participating in AAHAR- The International Food & Hospitality Fair, taking place in March 2026 at the Bharat Mandapam, New Delhi. The event will provide a platform to reconnect with the food trade, showcase the superior quality and versatility of European flour, and engage directly with chefs, bakers, importers, and food professionals across India.  

For more information about Pure Flour From Europe, or on the planned activities and events visit our website, email us or follow us on our social profiles as follows:

• Website: www.pureflourfromeurope.com

• Instagram: pureflourfromeurope

• Facebook: pureflourfromeurope

• Email: contact@pureflourfromeurope.com