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CRC Group Announces the Unveiling of Uber Ultra-Luxury Experiential Residential Landmark, CRC The PERIDONA

CRC Group, a leading player in North India’s real estate sector, today unveiled its uber ultra-luxury experiential residential development, The PERIDONA, located within Jaypee Greens Golf Course in Greater Noida. With a development outlay of IND 1500 Cr (exclusive of land cost), the project signals CRCs strategic intent to elevate its portfolio into the ultra-premium segment. Spanning a total built-up area of 3.1 million sq. ft., the project will comprise only 341 expansive apartment units, delivering globally benchmarked standards of architecture, design, sustainability, and execution.

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CRC Group Announces the Unveiling of Uber Ultra-Luxury Experiential Residential Landmark, CRC The PERIDONA

Unveiled during a marquee event in Dubai, The PERIDONA brings together an extraordinary lineup of design and architecture consultants: Killa Design, renowned for crafting Dubai’s Museum of the Future; Rockwell Group, the New York-based interior visionaries behind one of Gurugram’s most iconic luxury clubs; Gensler Architects, global leaders in progressive, future-ready architectural design; SWA Group, experts in sustainable landscape architecture; and MACE, a global firm specializing in precision project management and execution.

Kunal Bhalla, Founder & CEO, CRC Group, commented, “The PERIDONA marks our strategic entry into India’s ultra-luxury residential space. Supported by world-class design and architecture, this development reflects our clear ambition to set a new benchmark for premium living in the NCR. The project is envisioned to establish an international standard in luxury condominiums, with a strong focus on sustainable, high-quality living. We have carefully selected best-in-class materials and curated exceptional amenities-many being introduced in India for the first time-to deliver a truly exalted lifestyle. The core philosophy driving the project is simple yet powerful: ‘Live More,’ with abundant amenities that define a luxurious way of life. From the eco-sensitive design elements and lush green zones to serene water bodies and an iconic clubhouse, every aspect of the ecosystem has been thoughtfully crafted to create one of the finest residential environments in the country.”

Adding further, Salil Kumar, Director (Marketing & Business Management), CRC Group, said, “This project is a testimony to our commitment to global standards. By integrating international design and delivery capabilities, we are creating not just residences, but legacy assets tailored for discerning investors and homeowners. The PERIDONA also enjoys a distinct locational advantage with expansive green surroundings, enhancing both aesthetics and liveability. With just one apartment per floor, the project offers an unmatched level of privacy-an essential attribute in modern luxury living. Every detail has been envisioned to meet the evolving expectations of a sophisticated, privacy-conscious clientele. The large, specially designed, beautifully crafted, multi-level clubhouse will be an added attraction for the modern lifestyle of all residents.”

With globally acclaimed consultants and designers like Killa Design, Rockwell Group, Gensler Architects, and SWA Group coming together for The PERIDONA, the project is poised to redefine the standards of ultra-luxury living in India. Their combined expertise across architecture, interiors, and sustainable landscape design will enable CRC The PERIDONA to deliver a development that is not only aesthetically iconic but also functionally future-ready and environmentally conscious.

Built around a meticulously crafted master plan, state-of-the-art interiors, wellness-centric landscape design, smart home integration, and smart management by MACE, The PERIDONA aims to offer a transformative living experience in NCR. Construction is slated to commence next month. The project is poised to become a landmark in India. With the upcoming Noida International Airport-set to become the world’s fourth-largest-just a 20-minute drive away, The PERIDONA enjoys a locational edge that few developments can match. This proximity not only enhances the projects connectivity and prestige but also positions it as a high-potential asset for long-term value appreciation and strong return on investment.

With a curated approach to design, delivery, and community experience, CRC Group aims to establish a new benchmark for luxury real estate in the region.

Axis Max Life Launches Insurance Awareness Drive across 50 villages in Uttar Pradesh under State Insurance Plan

Axis Max Life Insurance Limited (“Axis Max Life”/ “Company), formerly known as Max Life Insurance Company Limited, has launched a large-scale rural activation campaign from Lucknow under its ‘Bharosa Talks – India Protection Quotient 7.0 – Rural Edition’ platform, aimed at expanding life insurance awareness across 50 villages in Unnao and Baghpat districts of Uttar Pradesh. This rural campaign is a key initiative under Axis Max Life’s role as the lead insurer for Uttar Pradesh under the IRDAI’s State Insurance Plan, reinforcing the Company’s commitment to build last-mile insurance awareness in one of India’s most populous states.

Axis Max Life Launches Insurance Awareness Drive across 50 villages in Uttar Pradesh under State Insurance Plan

The activation was flagged off by Shri Sameer Verma (IAS), Special Secretary, Department of Finance, Government of Uttar Pradesh, alongside Udbhav Gupta, Executive Vice President & Head – Growth Verticals, Protection & Health, Axis Max Life. The event was also attended by Shri Sanjay Singh, Assistant Director, Directorate of Institutional Finance, Government of Uttar Pradesh, along with Axis Max Life’s State Insurance Plan office bearers including Tariq Malhotra, Corporate Vice President & Head – Rural, Sumit Satyen, Vice President and Head – State Insurance Plan (SIP), and Anuj Singh from the SIP team.

This on-ground outreach is designed to engage directly with the audiences of rural areas including farmers, and villagers from the same vicinity through culturally rooted interventions such as nukkad nataks (street plays), storytelling, and community baithaks. The campaign also involves influential voices like village pradhans, teachers, doctors, and females of self-help groups (SHG) to create a multiplier effect within the rural ecosystem.

Sumit Madan, Chief Distribution Officer, Axis Max Life said, Our Bharosa Talks is a research-enabled thought leadership platform created to spark real, insight-led conversations on financial preparedness. Our latest IPQ 7.0 Rural edition points to rural India as an untapped market for life insurance, where demand exists but trust and access remain barriers. Our on-ground awareness drive across 50 villages in Uttar Pradesh brings these insights and conversations directly into the communities that need them most. It represents our commitment to meet people where they are, speak their language, and build protection narratives that resonate. Such grassroots efforts are key to achieving IRDAI’s vision of ‘Insurance for All by 2047’.

As part of the insurance awareness drive, the daily activity plan includes morning and midday community sessions bringing together general village audience, with a special focus on women and SHG members, for interactions, talks and Q&A sessions, followed by evening engagements at local mandis and markets. A signature element of the program is the ‘Spin the Wheel’ game where participants learn the importance of insurance across different life stages and calculate their Human Life Value (HLV) in real time.

Leads generated through these mobilizations at the grassroots levels and community engagements will be serviced by Axis Max Life’s ‘Aarohan’ channel that focuses on emerging customer segments in rural and semi-urban India.

About Axis Max Life Insurance Limited

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per annual audited financials for FY2024-25, Axis Max Life has achieved a gross written premium of INR 33,223 Cr.

For more information, please visit https://www.axismaxlife.com

Bajaj Finance launches ‘Loan Utsav’ offer on doctor loan with cashback benefits up to Rs. 5,000

Bajaj Finance has launched a limited-period offer for medical professionals as part of its ongoing ‘Loan Utsav’ campaign. This offer is designed to help doctors meet their professional financing needs-whether its upgrading diagnostic tools, expanding a clinic, or managing day-to-day operations.

Bajaj Finserv Doctor Loan

The campaign provides medical professionals with the chance to avail of a doctor loan of up to Rs. 80 lakh along with a cashback reward of up to Rs. 5,000 for the time the offer is running. This reward is credited to their Bajaj Pay Wallet upon successful disbursal of the loan.

The offer is valid from July 1 to July 31, 2025, and applies to the first 50 doctors who complete their application and loan disbursal through the Bajaj Finserv App or website and create a Bajaj Pay Wallet during the campaign period.

Offer highlights and eligibility criteria

Under this limited-period ‘Loan Utsav’ campaign, medical professionals can not only secure the funds they need to make their existing practice better, but also earn additional monetary rewards.

Below are the key highlights of this campaign that will help doctors get a better understanding of what this offer entails and how they can benefit from it:

  • Loan amount: Doctors can avail of professional loans up to Rs. 80 lakh

  • Cashback reward: Up to Rs. 5,000 credited to the Bajaj Pay Wallet after successful loan disbursal

  • Offer period: July 1 to July 31, 2025, or until the first 50 successful loan disbursals

  • Eligibility: Available to doctors applying through the Bajaj Finserv App or website during the campaign

  • First-come, first-served: Only the first 50 disbursed loans are eligible for the cashback

Cashback reward structure

Here’s how much cashback a medical professional can get after successful loan disbursal during the ‘Loan Utsav’ campaign:

Loan amount (Rs.)

Cashback for new customers

Cashback for existing customers

1-10 lakh

Rs. 1,000

Rs. 1,000

11-20 lakh

Rs. 1,500

Rs. 1,500

21-30 lakh

Rs. 2,000

31-40 lakh

Rs. 3,000

41-50 lakh

Rs. 4,000

51 lakh and above

Rs. 5,000

Cashback is credited to the customer’s Bajaj Pay Wallet post successful loan disbursal. If a customer does not have an active Bajaj Pay Wallet, rewards will be issued as Bajaj Coins, redeemable on the Bajaj Finserv App

How to avail the offer

Here are the steps to be followed to avail the offer:

  • Go to the Bajaj Finserv app or website, navigate to Doctor Loan, and click on the ‘Check Eligibility’ button

  • Fill out the application form with basic details, including full name, PAN, date of birth, and medical registration certificate.

  • After entering all the required information, click ‘Continue’ to move to the loan selection page.

  • Specify the loan amount needed and choose from our three doctor loan options: Term Loan, Flexi Term Loan, or Flexi Hybrid Term Loan.

  • Select the preferred repayment tenure, ranging from 12 to 96 months, and then click ‘Continue’.

  • Complete the banking process and submit the doctor loan application.

Why choose Bajaj Finserv Doctor Loan

Bajaj Finserv Doctor Loan comes with several advantages that make it an excellent choice. Here are some key benefits of opting for the loan:

1. High loan amount: Medical professionals can avail a loan of up to Rs. 80 lakh, which can be used to fund large investments in medical equipment, clinic expansions, or manage operational costs.

2. Flexible tenure: The repayment tenure ranges from 12 months to 96 months to suit the financial situation of the borrower.

3. Competitive interest rates: The loan comes with affordable doctor loan interest rates, making it cost-effective and easy to repay.

4. Quick disbursal: With minimal paperwork and easy processing, the loan is often disbursed within 48 hours*, ensuring that medical professionals have timely access to funds.

5. No collateral: This loan for doctors is unsecured, meaning there is no need to provide any collateral to avail it.

With the Loan Utsav special offer, doctors can now unlock high-value financing with added rewards. Apply for Bajaj Finserv Doctor Loan today to access funding up to Rs. 80 lakh and enjoy a cashback of up to Rs. 5,000.

*Terms and conditions apply.

Bajaj Finance Limited

Bajaj Finance Ltd. (‘BFL’, ‘Bajaj Finance’, or ‘the Company’), a subsidiary of Bajaj Finserv Ltd., is a deposit taking Non-Banking Financial Company (NBFC-D) registered with the Reserve Bank of India (RBI) and is classified as an NBFC-Investment and Credit Company (NBFC-ICC). BFL is engaged in the business of lending and acceptance of deposits. It has a diversified lending portfolio across retail, SMEs, and commercial customers with significant presence in both urban and rural India. It accepts public and corporate deposits and offers a variety of financial services products to its customers. BFL, a thirty-five-year-old enterprise, has now become a leading player in the NBFC sector in India and on a consolidated basis, it has a franchise of 69.14 million customers. BFL has the highest domestic credit rating of AAA/Stable for long-term borrowing, A1+ for short-term borrowing, and CRISIL AAA/Stable & [ICRA]AAA(Stable) for its FD program. It has a long-term issuer credit rating of BB+/Positive and a short-term rating of B by S&P Global ratings.

To know more, visit www.bajajfinserv.in

Razorpay Named Among World’s Top Fintech Innovators 2025 by CNBC and Statista

Razorpay, India’s Leading Omnichannel Payments and Business Banking Platform, has been featured in the 2025 edition of the World’s Top Fintech Companies list by Statista and CNBC. Securing a spot among the world’s top fintech firms, Razorpay stands out as one of only 13 Indian companies to make it to this prestigious global ranking. Now in its third edition, the list celebrates fintech innovators across categories, with Razorpay earning recognition in the Payments segment. Out of thousands of fintech companies assessed worldwide, only 300 were selected for this prestigious list, underscoring the significance of this recognition for Razorpay and its standing among global fintech leaders.

Razorpay Honoured Among Global Fintech Game Changers

Curated by CNBC and Statista, the World’s Top Fintech Companies list is based on a rigorous, data-driven assessment of over 40 performance indicators. It recognizes fintech innovators that have demonstrated exceptional growth, technological advancement, and market impact across diverse financial segments, including payments, alternative finance, digital assets, neobanking, among others. The list honors companies shaping the future of finance through scalable solutions, operational resilience, and customer-centric innovation.

Being recognized among the World’s Top Fintech Innovators is an incredible milestone for us,” said Harshil Mathur, CEO and Co-founder of Razorpay. “This achievement reinstates the trust and support of our merchants, businesses, and startups who have been with us every step of the way. As a homegrown company, being featured on a global stage like this is not just a milestone for Razorpay; it’s a testament to the strength, resilience, and innovation of India’s fintech ecosystem. A hearty congratulations to all the other winners who have made it onto this list.”

With an annualized Total Payment Volume (TPV) of over $180 billion, Razorpay has established itself as the market leader in India’s digital payments processing space, commanding a significant majority market share. The platform empowers millions of businesses with enhanced operational efficiency, seamless customer experiences, and the tools to scale confidently. Trusted by 105 of India’s 119 unicorns and reaching over 300 million end consumers, Razorpay has become a critical pillar of India’s digital economy. Driven by its mission to simplify financial operations, Razorpay continues to fuel the growth of businesses across India and emerging global markets.

As India charts its path to becoming the world’s third-largest economy with a projected $7 trillion GDP by 2030, Razorpay is committed to playing a meaningful role in this growth story. By 2030, Razorpay aims to contribute $900 billion to India’s $4 trillion digital payments (P2M) market, empowering businesses, driving fintech innovation, and advancing India’s digital economy on the global stage.

About Razorpay

Razorpay, an omnichannel payments and banking platform for businesses, helps Indian businesses with comprehensive and innovative solutions built over robust technology to address the entire length and breadth of the payment and banking journey for any business. Established in 2014, the company provides technology payment solutions to millions of businesses. Founded by alumni of IIT Roorkee, Shashank Kumar, and Harshil Mathur, Razorpay is the second Indian company to be a part of Silicon Valley’s largest tech accelerator, Y Combinator. Marquee investors such as Lightspeed, Lone Pine Capital, Alkeon Capital, TCV, GIC, Tiger Global, Peak XV Partners (formerly known as Sequoia Capital India), Ribbit Capital, Matrix Partners, Salesforce Ventures, Y Combinator, and MasterCard have invested a total of $741.5 Mn through Series A to F in funding. A few angel investors have also invested in Razorpay’s mission to simplify payments and business banking and redefine how finance works in India.

DuDigital Global Opens Indian Consular Centres in Bangkok & Chiang Mai to Offer Seamless Visa, Passport, and Citizen Services Across Thailand

DuDigital Global Limited (NSE: DUGLOBAL), a leading Indian provider of visa processing and consular outsourcing services, has expanded its international footprint with the launch of two Indian Consular Application Centres (ICACs) in Bangkok and Chiang Mai, Thailand. These centres, established under an outsourcing agreement with the Embassy of India in Thailand, mark a significant milestone in enhancing citizen services and deepening India-Thailand bilateral ties.

H.E. Mr. Nagesh Singh inaugurates ICAC Bangkok with Ms. Paulomi Tripathi and the leadership of DuDigital Global – strengthening India-Thailand consular outreach

The ICACs will offer comprehensive support for visa applications, passport renewals, and other consular services to both Indian nationals and Thai citizens seeking travel or official documentation assistance related to India. The twin launches bring accessible, tech-enabled public services closer to residents in central and northern Thailand.

The inauguration ceremony was graced by H.E. Mr. Nagesh Singh, Ambassador of India to the Kingdom of Thailand, reaffirming India’s focus on citizen-centric service delivery and global outreach.

Centre Addresses and Contact Information:

Bangkok: Unit No. 36/28, 10th Floor, P.S. Tower, Sukhumvit 21 (Asoke) Road, North Klongtoey, Wattana District
Email: icac.bangkok@dudigitalglobal.com

Helpline: +66 2 460 6805

Chiang Mai: 2nd Floor, Building No. 60, Moo 2, Nong Pa Khrang, Mueang District
Email:
icac.chiangmai@dudigitalglobal.com

Helpline: +66 2 460 6805

Website: duicac.dudigitalglobal.com/th

Services Offered:

  • Indian Visa Application Services

  • Passport Renewal & Documentation Support

  • Consular Services for Indian Nationals

Speaking on the occasion, Mr. Manoj Dharmani, Group CEO of DuDigital Global, said, “With the establishment of these centres in Thailand, we are advancing our commitment to excellence in consular support. We are proud to assist the Embassy of India in ensuring accessible, efficient, and secure public services for all.”

Mr. Shivaz Rai, Director, added, “This expansion reinforces our mission to bring essential consular services closer to where people live and work. Our presence in Bangkok and Chiang Mai ensures broader reach and convenience for the Indian diaspora and Thai citizens alike.”

About DuDigital Global Limited
Established in 2015, DuDigital Global Limited is a trusted Indian name in visa, consular, and identity management services. With operations across multiple countries and a growing global network, the company partners with governments and diplomatic missions to deliver secure and seamless applicant experiences.

  • Over 1.5 million visa applications processed globally

  • Official consular partner for governments of India, South Korea, UAE, Bangladesh, and Thailand

  • Strategic collaborations with the Korea Tourism Organization and the Embassy of the Republic of Korea in India

  • Developer of DuVerify, a digital document authentication platform used by diplomatic missions

  • Headquartered in India, with an active footprint across Asia and the Middle East

Malawi’s Energy Minister Hon Ibrahim Matola Leads Malawi Delegation for BESS Knowledge Exchange in India, Supported by GEAPP

Honourable Ibrahim Imed Matola, Minister of Energy, Government of Malawi, is on an official visit to India to strengthen collaboration between the two countries in the field of energy transition and sustainable development. The key highlight of the visit was Minister Matola’s meeting with Shri Pralhad Joshi, Cabinet Minister for New and Renewable Energy, Government of India, on July 17. The discussions centred around clean energy partnerships, grid modernisation, and regional challenges for energy access and transition to low-carbon technologies.

Honble Ibrahim Matola, Minister of Energy, Malawi meeting with Shri Pralhad Joshi, Cabinet Minister, New and Renewable Energy at the Atal Akshay Urja Bhawan

Minister Matola visited the recently commissioned Battery Energy Storage System (BESS) at BSES Rajdhani Power Limited (BRPL)’s Kilokari sub-station in Delhi on July 15, which is South Asia’s largest and India’s first standalone utility-scale BESS, supported by the Global Energy Alliance for People and Planet (GEAPP) and its partners IndiGrid and AmpereHour Energy. The project has completed over 100 charge-discharge cycles in just three months, delivering measurable financial savings of over Rs. 25 million (USD 290,000) in power procurement costs and offering a scalable model for urban energy resilience.

The visit is part of a larger initiative to enable cross-border learning and deepen global South-South cooperation in the clean energy sector. With Malawi targeting a just and inclusive energy transition – over 70% of its current installed capacity already comes from renewable sources – the Malawi government is seeking to adopt India’s experience with battery storage deployment, digital grid solutions, and policy design for its urban energy reforms and successful completion of its 20 MW BESS under construction at Kenengo Substation in Lilongwe with funding from GEAPP.

Applauding India’s leadership in energy transition, Honourable Ibrahim Matola, Energy Minister, Government of Malawi said, “India’s journey toward decarbonisation and innovation in clean energy systems provides a useful case study for our country’s vision 2063, with increased integration of renewable energy being a key component of the vision to drive sustainable development and economic growth. We hope to learn from and adopt these innovations to Malawi’s energy landscape, as we deliver on our National Compact to provide access to an additional 2.7 million households in line with Mission 300, which aims to electrify 300 million people in Africa by 2030. Collaboration with like-minded nations and partners such as GEAPP at both national and international levels is not just desirable, it is essential as we collectively respond to the global climate crisis.”

In addition to the BESS site visit, the Minister and delegation also engaged with GEAPP officials and its partners, the ABB Group & RIC Energy, to understand solutions for digitalizing grid assets and adopting AI-driven tools for network planning. The Digitalization of Utilities for Energy Transition (DUET) program by GEAPP in India aims to co-create, co-design, and deploy tailored systems to support Indian distribution companies (DISCOMs). The initiative aims to integrate AI and IoT-based solutions, enabling predictive load management, reducing AT&C losses, accelerating renewable energy integration, and enhancing grid stability to reduce the carbon footprint of power operations.

Commenting on the visit, Saurabh Kumar, Vice President – India, GEAPP, stated, “Achieving 50% clean power installed capacity five years ahead of schedule is a milestone that underscores India’s bold climate leadership, policy foresight, and the power of partnerships. In the spirit of global South-South collaboration, GEAPP is proud to support the ongoing visit of the Hon. Energy Minister of Malawi to India – an engagement that reflects how India’s leadership can translate into scalable, digitally-enabled solutions for other emerging economies. It is a step forward in our shared pursuit of inclusive, resilient, and equitable energy transition.

To further global collaboration, Malawi is also one of the signatories of the BESS Consortium led by the GEAPP Leadership Council (GLC), which seeks to deploy and scale BESS in Low- and Middle-Income Countries (LMICs). GEAPP is supporting Malawi’s 20 MW BESS project in collaboration with the Electricity Supply Corporation of Malawi (ESCOM).

About Global Energy Alliance for People and Planet (GEAPP)
The Global Energy Alliance for People and Planet (GEAPP) is an alliance of philanthropy, governments in emerging and developed economies, and technology, policy, and financing partners. Our common mission is to enable LMIC’s shift to a clean energy, pro-growth model that accelerates universal energy access and inclusive economic growth, while supporting the global community to meet critical climate goals during the next decade. As an alliance, we aim to reduce four gigatons of future carbon emissions, expand clean energy access to one billion people, and enable 150 million new jobs. With philanthropic partners, IKEA Foundation, The Rockefeller Foundation, and Bezos Earth Fund, GEAPP works to build the enabling environment, capacity, and market conditions for private sector solutions, catalyze new business models through innovation and entrepreneurship, and deploy high-risk capital to encourage private sector solutions and assist just transition solutions.

SJK Innovations Completes 100th Patented iTRS Machine for Indian Airports

SJK Innovations involved in the field of provisioning of automated Discrete Material Handling Solutions across varied industrial verticals like airports, logistics, e-commerce, distribution hubs etc. SJK proudly shares 100th despatch of its patented Intelligent Tray Retrieval System (iTRS ) to the leading airports across India machine marking a major milestone in enhancing airport security screening infrastructure across India. SJK is the only Make in India Original Equipment Manufacturer in the category.

SJK Innovations Intelligent Tray Retrieval System (iTRS )

The iTRS machine is a key automation solution used at airport security checkpoints. It streamlines the security check point experience significantly improving passenger flow, reducing manual intervention, and increasing overall operational efficiency and hygiene.

SJK Innovations has successfully completed iTRS machine installations at several prominent airports, including:

  • Delhi Indira Gandhi International Airport – Terminal 1 and Terminal 3

  • Lucknow Chaudhary Charan Singh International Airport

  • Goa Mopa International Airport

  • Cochin International Airport

The company is also currently executing iTRS deployments at:

  • Navi Mumbai International Airport

  • Kempegowda International Airport, Bangalore

  • Guwahati International Airport

  • Bhogapuram International Airport

Mr. Suraj Shanthakumar, Managing Director of SJK Innovations said, “Every once in a while, a milestone reminds us not just of how far we’ve come-but of what it took to get here. Today, as we dispatch our 100th iTRS machine, we celebrate more than a number. We celebrate a vision that took shape in 2018-to build a world-class, Make-in-India solution for Indian airports-and the incredible journey of people, perseverance, and belief that made it real.

When we began this journey, we weren’t just entering a new domain-we were setting out to exceed global standards, through a solution designed and built entirely indigenously.”

As India’s aviation sector continues to expand, SJK Innovations remains focused on delivering smart, scalable solutions to support the modernization and growth of airport infrastructure nationwide.

Sony India Expands BRAVIA Lineup with the Launch of the Next-Generation BRAVIA 5

Sony India announces the launch of the highly anticipated BRAVIA 5, the latest addition to its iconic BRAVIA television lineup. The new launch is designed to redefine home entertainment, the BRAVIA 5 offers an immersive viewing experience like never before. The BRAVIA 5 is available in multiple screen sizes to suit diverse viewing preferences and living spaces, ensuring there’s a perfect fit for every home. Powered by Sony’s most advanced visual and audio technologies, this latest innovation setting a new benchmark for home entertainment in India.

BRAVIA XR Mini LED

1. With Advanced AI Processor XR, BRAVIA 5 delivers scenes with enhanced picture quality

The BRAVIA 5’s Advanced AI Processor XR combines artificial intelligence, which analyzes signals and data using machine learning, with cognitive intelligence that processes content based on how humans see and hear. This dual approach delivers unmatched realism and enhanced picture quality by making images appear more natural and lifelike.

2. Experience eye-popping visuals with BRAVIA 5’s XR Backlight Master Drive

With XR Backlight Master Drive technology, the TV uses advanced technology that delivers brighter highlights, deeper blacks, which makes the visuals appear more realistic, natural, and immersive with a wider dynamic range.

3. Experience cinematic HDR visuals and multidimensional surround sound with Dolby Vision and Atmos

With Dolby Vision and Atmos, BRAVIA 5 delivers a truly cinema like experience at home. Customers can now experience picture quality with richer colors, deeper contrast, and better brightness along with improved sound quality by creating immersive, 3D and spatial audio. Together, these technologies elevate both visuals and sound, making BRAVIA 5 an ideal choice for a complete cinematic experience at home.

4. Experience true cinematic visuals with Studio Calibrated Mode, presenting content exactly as the creators envisioned

BRAVIA 5 equipped with Studio Calibrated Mode that reproduce the image quality intended by film content creators in a home setting. In addition to the existing established Netflix Adaptive Calibrated Mode and Sony Pictures Core Calibrated Mode, Prime Video Calibrated Mode is a new mode designed to provide customers with even more ways to experience premium entertainment through the lens of the creator. With Prime Video Calibrated Mode, customers can enjoy optimum picture quality that is automatically calibrated across movies, series and for the first time, live sports.

5. SONY PICTURES CORE, allows customers to access a vast library of movies in near 4K Blu-ray quality, including IMAX Enhanced titles

With SONY PICTURES CORE feature, BRAVIA 5 offers Sony Pictures movies in the highest image quality and more enhanced formats at home. Whether its the latest blockbusters or timeless classics, Sony Pictures Core ensures that viewers can enjoy high-quality content with stunning detail and depth, making the most of the TV’s advanced display and sound technologies.

6. XR Contrast Booster 10 offers improved black levels, brightness, as well as natural contrast

Experience high picture quality with the new BRAVIA 5’s XR Contrast Booster 10 technology. The device elevates both brightness and black levels to produce a more lifelike and immersive viewing experience for the audiences. Whether it’s a dimly lit medieval drama or a high-definition moonlit scene, this feature brings out the subtle gradations and vibrant clarity that define premium picture quality.

7. Witness stunning colours with XR Triluminos Pro and remarkable clarity with XR Clear Image technology

XR Triluminos Pro in the BRAVIA 5 reproduces over a billion colours, capturing subtle differences in saturation and hue that enable natural shades in every detail. This technology ensures that every hue and shade is rendered accurately, making images appear true to life. With XR Clear image’s all new AI algorithm, the new BRAVIA 5 delivers amazingly realistic Picture quality. With this technology, customers can now experience improved and expanded color quality along with better clarity experience.

8. With XR Motion Clarity technology, the new BRAVIA 5 offers smooth action scenes like never before

With XR Motion Clarity technology, the new BRAVIA 5 delivers ultra-smooth and crisp action scenes, even during fast-paced sequences. It is also packed with Sony’s Intelligent XR processor which uses the AI-driven scene recognition to optimize motion handling in real time. Whether its high-speed sports, action films, or dynamic gaming, BRAVIA 5 makes sure to provide realistic textures, offering a truly immersive and cinematic viewing experience for everyone

9. With Acoustic Multi-Audio feature, BRAVIA 5 comes with improved Sound Positioning Tweeters and dual down-firing full range speakers to offer immersive audio quality

BRAVIA 5 comes with the Acoustic Multi-sound technology, that offers immersive and spatially accurate sound quality. With the improved Sound Positioning Tweeters and dual down-firing full range speakers, you can experience immersive audio with clear dialogue and wider surround sound.

10. Voice Zoom 3™ for Clearer Dialogue

Powered by AI, Voice Zoom 3™ analyses audio in real time to detect and isolate human voices, automatically adjusting their volume for better clarity. Whether you’re watching a dramatic film or a lively talk show, dialogues remain crisp and easy to follow, even over background music and sound effects.

11. Advanced Gaming Features – HDMI 2.1 with 4K@120 Hz, VRR, ALLM and PS5 optimization including Auto HDR Tone Mapping

The new BRAVIA 5 comes with a Game Menu 2 feature, making gaming more streamlined and intuitive than ever before. Gamers can adjust the Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR) or toggling Auto HDR Tone Mapping at a fingertip for a smoother, more immersive experience.

Price and Availability:

Model

Best Buy (in INR)

Availability Date

K-85XR55A

4,17,990

Available Now

K-75XR55A

2,84,990

Available Now

K-65XR55A

1,73,840

Available Now

K-55XR55A

1,37,740

Available Now

These models are now available at all Sony Center, major electronic stores and e-commerce portals in India. Sony is also offering a comprehensive one-year warranty on the Bravia 5.

About Sony India Pvt. Ltd.

Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places a strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations.

Fiber to Future: India’s Digital Leap

Bharat Exhibitions proudly concluded the 3rd edition of the Broadband India Summit 2025 today at Hotel Shangri-La, New Delhi, marking a significant milestone in Indias digital transformation journey. Held under the compelling theme, “Connecting the Unconnected: Bridging the Gaps with Wireline, Wireless, and Satellite Solutions,” the summit brought together the country’s most influential policymakers, leading telecom operators, infrastructure enablers, and tech pioneers. With India’s broadband landscape rapidly advancing through technologies like Wi-Fi 6/7, Passive Optical Networking (PON), and Low Earth Orbit (LEO) satellites, the summit spotlighted the innovations driving ultra-fast connectivity for immersive experiences such as 8K streaming, VR, cloud gaming, and smart homes. More than just a conference, the summit became a dynamic platform to shape policy direction, showcase transformative technologies, ignite partnerships, and power the inclusive vision of Digital India.

Manoj Tandon, RailTel, Sanjay Agrawal, DCPW, Vivek Banzal, BSNL, Shashi Dharan, Bharat Exhibitions, Sachin Deshpande, Tata Play Fiber, Kiran Kuchi, IIT Hyderabad, Anil Tandan, BIF

Chief Guest of the Summit, Shri Vivek Banzal, Director (CFA), Bharat Sanchar Nigam Ltd. said in his speech, “BSNL is more than a telecom provider-it’s a digital enabler. As India moves toward Broadband for All, BSNL’s infrastructure, affordability, and rural reach make it indispensable. Convergence of all technologies is the mantra ahead, we need to reach every nook and corner of the country. This is the only way ahead for our country, India. Indian connectivity, penetrating all geographical boundaries is something that we as operators focus on. When the whole of India is connected, it is connected in the truest sense.”

Guest of Honour of the Summit, Shri Sanjay Agrawal, Director, Directorate of Coordination Police Wireless (DCPW), Ministry of Home Affairs spoke during his speech, “The Ministry of Home Affairs is embracing this transformation. From digital identity verification to online passport services, broadband is revolutionizing how we deliver public services. Initiatives like PM-WANI and Digital Bharat Nidhi are helping bridge the urban-rural divide by funding infrastructure in underserved areas. As we expand digital access, we must also ensure cybersecurity, data protection, and digital literacy. The Digital Personal Data Protection Act, 2023 is a step in the right direction. But laws must be matched with awareness and infrastructure.”

Mr. Puneet Garg, President and Group Wireline CTO, Reliance Jio in his operator keynote address was heard quoting, “In the digital age, connectivity is the cornerstone of progress. Fast, reliable internet is no longer a luxury-it’s a necessity. At Jio Fiber, we’re proud to be at the forefront of this transformation. Our mission is simple: to deliver world-class broadband to every corner of India. With Jio Fiber and now Jio AirFiber, we’re extending our reach to areas where traditional infrastructure cannot, helping bridge the digital divide. Prioritizing health and enabling government-led services, our solutions ensure connectivity even in the most remote parts of the country.”

Mr. Rahul Vatts, Director – OneWeb India and Chief Regulatory Officer, Bharti Airtel in his operator address was heard quoting, “Satellite broadband is rapidly emerging as a transformative solution for internet connectivity in India, especially in remote and underserved regions. Bharti Airtel is making significant moves in the satellite broadband space in India, positioning itself as a key player through strategic partnerships and joint ventures.”

Prof. Kiran Kuchi, Founder of WiSig Networks and Professor at IIT Hyderabad, said during the summit, “We are witnessing a convergence of multiple technologies, especially in the infrastructure sector. 5G and Wi-Fi have converged at the network site, which is quite mind-boggling. BharatNet, along with complementary technologies and fiber-to-the-home initiatives, are key to achieving last-mile connectivity.”

Another speaker, Mr. Sachin Deshpande, CTO, Tata Play Fiber shared in his special address, “Tata Play Fiber is more than a service-it’s a commitment to digital empowerment. We’re expanding across cities and towns, ensuring that every household, every business, and every learner has access to world-class internet. In today’s digital-first world, connectivity is no longer a convenience-it’s a necessity. Whether it’s a student attending online classes, a professional working remotely, or a family streaming their favorite shows, fast and reliable internet is the backbone of modern life, as network is hygiene. Customer experience is the imperative, so that service capabilities are enhanced, for example incorporation of AI.”

Shri Manoj Tandon, Director (Project, Operations & Maintenance), RailTel Corporation of India Ltd in his special address said, “What makes broadband connectivity truly impactful is its reach. Over 50% of our RailWire subscribers are from semi-urban and rural areas-regions where traditional broadband often fails to penetrate. We’re not just connecting individuals; we’re empowering entire communities. Telecom growth fuels national progress-let’s work together towards a meaningful broadband mission.”

“RANext is at the forefront of building digital infrastructure and enabling future-ready connectivity. As smart cities and buildings become the need of the hour in India and globally, what RANext is doing in this context is not just business, but providing connectivity solutions that are paving the way forward for the industry. Our solutions are not only building the backbone of FTTx and other wireless solutions in India but also laying the foundation for a digitally empowered future,” said Mr. Gopa Kumar Krishna, Chief Executive Officer, RANext Technologies.

During his welcome address, Mr. Shashi Dharan, Managing Director of Bharat Exhibitions, said, “India is entering a new era of connectivity. As we all know, satellite broadband is coming to India! With the necessary permits and clearances secured, the government is now finalizing the terms for spectrum allocation. Commercial services are expected to commence by November or December 2025.”

Other eminent panelists and speakers from multiple industry verticals included, Shri Arun Agrawal, DDG (Satellite), Department of Telecommunications, Smt. Padma Jaiswal, IAS, Secretary to Government to the state & Union Territories and Secretary, Government of Puducherry, Mr. Sanjay Kawale, Manager – Products, Commscope India Pvt. Ltd., Mr. Rajesh Kaul, Founder & Director, LMES iConnectWe, Mr. Vivek Narayan, Former DDG DS, DoT, Shri R. Shakya, Addl. DG, Haryana LSA & Circle Head, Department of Telecommunications, Mr. Laxminarayan R. Bhat, Head of Product Management, Astrome Technologies, Shri Khandagale Dhammapal Anil, Director (Satellite Finance), Wireless Planning & Finance Wing, Department of Telecommunications, Mr. Alok Gupta, Founder & CEO, Pyramid Cyber Security & Forensics, Mr. Debashish Bhattacharya, Sr. Dy. Director General, Broadband India Forum (BIF), Shri Ram Sajiwan Singh, DDG (IOT), Telecommunication Engineering Centre, Mr. Vinish Bawa, Partner & Telecom Sector Leader, PwC India, Lt. Gen. AK Bhatt PVSM, UYSM, AVSM, SM, VSM (Retd), Director General, Indian Space Association (ISpA), Mr. Yugal Kishore Sharma, Founder & CEO, MyNEXT Broadband Services, Mr. Dharmender Khajuria, National Head – Network Partnerships, Bharti Airtel , Mr. Rajiv Mehla, Chief Business Officer, RANext Technologies and Mr. Sanjay Kawale, Manager – Products, Commscope India Pvt. Ltd.

The Summit was supported and partnered by WiSig Networks, Commscope, RANext Technologies, Techspire Services, 6D Technologies, Astrome Technologies, LMES iConnectWe, Shaildhar Telecom, Saartek, Syrotech Networks, Communications Today, The Marcom Avenue, ITU-APT Foundation of India, Indian Space Association and Broadband India Forum.

Shankara Launches Hydrating Body Wash for Everyday Natural Self-Care – Rinses 30% Faster, Saving Up To 1,000 Litres of Water A Year

When it comes to daily skin health, most of us need one product that can do it all, cleanse, hydrate, and refresh without fuss, especially during sticky, humid weather. Shankara‘s Hydrating Body Wash offers exactly that: a 100% natural, sulphate-free, paraben-free, toxin-free, cruelty-free, vegan, and non-greasy cleanser that turns showers into mindful resets while rinsing off 30% faster than conventional formulas to help save up to 1,000 litres of water a year. Unlike many body washes that use sulphates and harsh foaming agents, which strip the skin’s natural oils and increase water usage, Shankara’s gentle formulation cleanses effectively while respecting your skin’s natural balance.

Shankara launches Hydrating Body Wash

With the soft floral scent of Nargis lingering in the steam, this body wash transforms an everyday shower into a moment of quiet reset. Watermelon Seed Oil and Glycerin get to work, cleansing without stripping and keeping your skin comfortably hydrated, while Sandalwood lends a subtle clarity that feels grounding. The lather is creamy but light, washing off easily without clogging pores or leaving residue just clean, refreshed skin that feels like it’s been gently taken care of.

Shankara launches Hydrating Body Wash

Talking about the new launch, Astha Katpitia, Head of Shankara India, shares,Body care is a daily ritual that allows us to care for ourselves with intention. With Shankara’s Hydrating Body Wash, we have reimagined this everyday moment, blending time-honoured ingredients that nourish the skin while saving up to 1,000 litres of water a year. A formula that rinses off 30% faster, It reflects our commitment to creating daily rituals that are gentle on you and gentle on the earth.”

Shankara’s Hydrating Body Wash brings care and intention back into daily routines with a thoughtful formula that cleanses, nourishes, and supports the skin. Each use becomes a mindful pause that cares for you while honouring the environment.

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