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Legrand India Launches ‘Incara’ – Where Design Meets Power

Legrand India, a global leader in electrical and digital building infrastructure, proudly announces the launch of Incara – a premium range of integrated workstation solutions designed to transform how India powers and connects its workspaces. Engineered to bring together power, data, AV, and USB connectivity in an aesthetically seamless format, Incara sets new benchmarks in performance, design, and user-centric innovation.

Multi-functional power solutions, made simple with Incara™

With the surge in hybrid work culture and flexible layouts, workspace design demands systems that blend functionality with finesse. Incara meets this demand with design-first engineering, intuitive installation, and world-class finish options, making it the new standard for how power and data should be delivered in premium commercial interiors.

Incara: Smart Connectivity, Thoughtfully Designed

Incara is not just infrastructure – it’s interior innovation. Built with Legrand’s “Designeering” philosophy, each solution combines precision engineering with human-centric design to deliver performance that’s seen and felt.

1. Incara Pop-Up Box – Power That Rises to the Occasion

Flush when idle, powerful when in use, this premium lift-up module integrates global power sockets, USB-C, HDMI, RJ45 data ports, and more into one unit. Its soft-touch mechanism, robust steel housing, and IP-rated variants make it ideal for executive desks, meeting tables, and lounge areas.

2. Incara Top Access – Smart Entry, Seamless Delivery

Designed for direct cable routing through furniture, this solution integrates charging pads, USB charging ports, and grommeted access in a low-profile design. Ideal for co-working zones and mobile workspaces where clean surfaces matter.

3. Incara Flip-Up – Workstation Wizardry

A desk-mounted module that flips open to reveal a configurable layout of power sockets, Ethernet, AV, and charging ports. The snap-fit installation and tool-free assembly allow quick customisation, while the sleek profile blends with modern architectural surfaces.

Incara™ by Legrand: Built-in power for modern spaces

Additional Technical Highlights

  • Modular Build: All Incara units are available in pre-configured and customizable variants with interchangeable modules.

  • Mounting Flexibility: Suitable for tabletop, recessed, and furniture edge installation with support for wood, glass, and laminate surfaces.

  • High Compatibility: Supports global socket standards, USB-A and USB-C fast charging, Cat6/Cat6A data ports, HDMI passthroughs, and audio.

  • Compliance & Safety: Meets international safety, EMI/EMC, and fire resistance standards

  • Premium Materials: Offered in brushed aluminum, matte black, and stainless steel finishes to complement upscale interiors.

With a wide selection of finishes and configurations, Incara empowers architects, consultants, and designers to elevate both experience and aesthetics – seamlessly.

Tony Berland, CEO & Managing Director, Group Legrand India, said,“At Legrand, we’re committed to creating solutions that are not just technologically advanced but truly centered around the needs of people. Incara reflects this mindset it’s designed to simplify how we connect, work, and interact in modern spaces. By integrating power and data access into the very fabric of workspace design, we’re enabling our customers to build environments that are intuitive, elegant, and future-ready. This launch reinforces our belief that infrastructure should be invisible, but its impact should be unforgettable.”

Sameer Saxena, Director – Marketing, Legrand India, added,“Incara is where functionality meets form an ideal fit for today’s architects, designers, and decision-makers who value both aesthetics and adaptability. With modular configurations, premium finishes, and intuitive design, Incara responds to the expectations of modern professionals seeking seamless, tech-enabled environments. Through targeted campaigns and demo experiences, we’re focused on driving awareness and adoption across the commercial, office, and co-working segments. It’s a solution designed to speak the language of tomorrow’s workspace.”

To explore Incara or schedule a demo, visit pages.legrand.co.in/l/670873/2025-05-14/2n52cg

About Legrand Group

Legrand is a global specialist in electrical and digital building infrastructure, with a turnover of €8.33 billion in 2022. The group is headquartered in Limoges, France. It operates manufacturing facilities in 90 countries, with products sold in over 180 countries. Globally, Legrand is a leader in wiring devices and cable management with a global market share of over 20% and 11.6% respectively. Legrand holds leadership positions in at least one of its major business areas in several countries, including France, Italy, Russia, Brazil, Mexico, China, and India.

Legrand India offers a broad portfolio across Energy Distribution, Wiring Devices, Home Automation, Structured Cabling, Lighting Management Solutions, Cable Management, and Industrial application products. It is an undisputed leader in MCBs, RCDs and DBs and a strong No. 2 in wiring devices. Apart from this, the company also holds a leading position in Home Automation, MCCBs and Cable management systems.

The company’s geographical reach, across market segments, caters to new requirements of customers with smart solutions that make Legrand a multipolar group. And this multipolar nature, and the global philosophy of Listen, Design, Make and Support has enabled it to provide innovative and smart solutions. Legrand’s products are amongst the top in the market and have undisputable brand equity.

Legrand products and services comply with the three criteria of simplicity – simplicity of use, simplicity of installation and simplicity of distribution – which enables the company to quickly penetrate new markets. With an employee base of over 5500 in India, the company is fast emerging as a leader in its core business by extending products and services that suit every segment in the local market.

Headquartered in Mumbai, Legrand operates across India over 28 offices, an extensive network of over 870 distribution partners and 19000 retail outlets with seven state-of-the-art manufacturing units, seventeen training centres and 3 R&D centers. Technological innovations, simple and rapid product combinations to form communicating systems, clever installation ideas etc. are the focus of the R&D team at Legrand.

BIG FM Joined Hands with Adani Group for Their first-of-a-kind Initiative, ‘Story of Suraj’, Taking the Solar Energy Movement Nationwide

BIG FM, one of India’s leading radio networks, recently partnered with the Adani Group for its impactful campaign ‘Story of Suraj, showcasing the life-changing potential of solar energy. Designed as a 360-degree initiative, it spanned across 39 cities and seamlessly integrated radio, digital and on-ground activations to inspire communities and spark meaningful conversations on sustainability across the country.

BIG FM & Adani Group creative

The campaign made a significant impact with a nationwide content roadblock on its first leg, ensuring every BIG FM listener was introduced to Suraj Bhaiya’s story. Over 80 RJs produced 250+ content pieces across the network, reaching 2.91 crore listeners on radio. The impact was amplified digitally with 21 million+ impressions across BIG Live and the RJs’ social media platforms, sparking curiosity, driving emotional engagement and encouraging audiences to reflect on the role of clean energy in daily life.

Seamless on-ground execution created strong buzz as BIG FM and the Adani Group set a record with the world’s first dual city solar powered live radio broadcast, with studios in Delhi and Pune running entirely on solar energy without grid or diesel support. This pioneering step in sustainable broadcasting earned recognition from both the Asia Book of Records and India Book of Records, setting a proud benchmark for the industry.

On social media, audiences engaged with practical tips, village stories and exclusive behind-the-scenes content, while on-ground activations across Delhi, Pune, Modhera, Indore and Lucknow brought the message alive through solar-powered Studio, music and pledge walls that turned awareness into action. These activations were further amplified with the Solar Rooftop Studio Shift in Modhera, Indore and Lucknow which highlighted inspiring stories of real solar beneficiaries alongside the engagements.

Sharing his thoughts, Sunil Kumaran, CEO, BIG FM, said, “The ‘Story of Suraj’ campaign is a testament to how creativity can drive a meaningful change. At BIG FM, we’ve always championed stories that resonate and this collaboration with Adani Group allowed us to deliver the message of sustainability in powerful new ways. From creating the world’s first dual-city solar-powered broadcast to earning recognition in the Asia Book of Records and the India Book of Records, the campaign set new benchmarks in purpose-driven innovation. These milestones prove that when purpose meets innovation, the impact can extend far beyond the airwaves.”

Taking the message to the grassroots, BIG FM went live from Modhera Gram Panchayat – India’s first fully solar-powered village, celebrating its complete transition to renewable energy and giving listeners a real glimpse of a clean-energy future. Moving seamlessly from the airwaves to social media and on-ground engagement, it became a movement that inspired participation, sparked conversations and left a blueprint for future purpose-led initiatives.

About BIG FM

BIG FM is a part of the Sapphire Media Limited that has presence across TV, OOH and digital, further adding to their expansion plans in the ever evolving, tech-driven digital content creation and broadcasting sector. BIG FM is one of India’s leading radio networks with 67 stations, reaches 1.9k towns, 1.2 lac villages and over 340 million Indians. In line with its vision to connect with evolving audience preferences, BIG FM recently underwent a comprehensive content refresh, unveiling an entirely revamped avatar. This transformation, underlined by four core pillars content, music, soundscape and technology positions BIG FM as a dynamic multimedia platform. With a reimagined brand song by the versatile Sushant Divgikar (aka Rani Ko-HE-Nur), BIG FM infuses vibrant energy and an upbeat tempo, perfectly capturing its philosophy of Dhun Badal Ke Toh Dekho. Through its various campaigns and IPs, the platform continues to uphold its position as a inspirer; and a catalyst for driving meaningful conversations. In the recent years, the network has taken a significant leap in the digital space by leveraging technology and AI-driven innovations to deliver personalized and immersive content experiences with initiatives such as Super Duper Dhamaka, BIG Dhun and BIG Bingo Cricket. Pioneers in impactful storytelling, BIG FM offers a diverse range of original shows, including Dhun Badal Ke Toh Dekho, Suhana Safar with Annu Kapoor, Yaadon Ka Idiot Box with Neelesh Misra, BIG Golden Voice, BIG Marathi Bioscope with Subodh Bhave, etc. Its occasion-based programming, CSR initiatives and innovative campaigns consistently resonate with audiences, earning accolades at prestigious industry platforms such as the ABBYs, E4M Golden Mikes, India Audio Summit & Awards, New York Festivals and ACEF Awards. Recently, BIG FM was awarded as the ‘Radio Station Of The Year’ at the ACEF Awards 2025.

SBI Foundation and Shri Chaitanya Health & Care Trust Transform Rural Vikramgad, Palghar Through Holistic Development and Water Conservation

What was once a region struggling with chronic water scarcity, low agricultural output, limited education access, and poor healthcare is now slowly turning into a model of rural resilience and self-reliance. In the villages of Vikramgad taluka, Palghar district, the collaborative efforts of SBI Foundation and Shri Chaitanya Health & Care Trust (Govardhan Rural Development) are sparking meaningful transformation through two complementary initiatives: SBI Gram Seva and SBI Gram Saksham.

Empowering rural communities: Women drawing water from SBI Jal Dhara, sustainable wells built, and children thriving in modern classrooms, thanks to SBI Foundations focus on lasting change

Together, these programs are creating a comprehensive model of rural development-focused not just on immediate relief but long-term sustainability, dignity, and empowerment.

SBI Gram Seva: Empowering Lives Across Sectors: Launched in October 2022, the SBI Gram Seva Project has positively impacted over 640 households across five villages-Dolhari Kh., Satkor, Devpur, Ghatalpada, and Anandpur. At the heart of this initiative are Gram Seva Kendras, community hubs that coordinate efforts across 10 crucial development areas-including education, healthcare, sustainable agriculture, women empowerment, skill development, infrastructure, and environmental sustainability.

The Key outcomes included Digital education which is now reaching over 250 students, equipping them with modern learning tools. Healthcare access has improved dramatically with the introduction of the Sanjeevani Mobile Medical Van and periodic health camps. Over 100 farmers are now trained in organic farming and supported through seed distribution, input centers, and Jasmine nurseries. 80+ women have started earning through tailoring and micro-enterprises, gaining financial independence. Infrastructure upgrades include clean drinking water units (Jal Dhara), toilet renovations, waste management vehicles, solar streetlights, and the planting of 3,000+ trees. Meena, a mother from Satkor, shared her gratitude: “Earlier we had to think twice before rushing to a town for treatment. Now, doctors come here. Because of SBI Foundation, it feels like a burden has lifted.”

This initiative is about building confidence as much as it is about building facilities,” said Sanat Kumar Das, Director of Govardhan Rural Development. “When communities believe progress is possible, real change begins.”

SBI Gram Saksham: Water Security for Sustainable Agriculture another powerful initiative making difference. Complementing the Gram Seva initiative, SBI Gram Saksham focuses on addressing one of rural Indias most pressing issues-water scarcity. Through this initiative, over 30 farm ponds and 300 small well pits have been constructed in Vikramgad, conserving an estimated 150 million litres of water annually.

These efforts have significantly Boosted year-round irrigation, enabling 2-3 crop cycles per year. Reduced distress migration by improving local livelihoods. Restored food security and improved school attendance among children.

Earlier, our crops would fail before harvest. Now we can grow vegetables and grains even in the dry season,” said Mahadev Patil, a farmer from Dolhari Kh. “This water has given us courage.”

Challenges-like skepticism from villagers and tough terrain-were overcome through persistent engagement, technical support, and youth mobilization. Today, those same communities are proud custodians of the water structures they once doubted.

A Model for Scalable, Sustainable Development, Both Gram Seva and Gram Saksham reflect the SBI Foundation’s core commitment to inclusive rural transformation.

This is not charity-it is investment in India’s future,” said Shiddalingesh Ballolli, Chief Coordinating Officer, SBI Foundation. “When children can study, women can earn, and farmers can thrive, that’s not just progress-it’s transformation. Our both project Gram Seva and Gram Saksham are designed to bring dignity into people’s lives.”

The partnership of SBI Foundation with Shri Chaitanya Health & Care Trust has demonstrated how grassroots knowledge and institutional support can come together to deliver scalable, sustainable impact.

As the people of Vikramgad look to the future, they no longer rely solely on rainfall or external aid-they rely on themselves, their community, and the enduring partnerships that have brought dignity, security, and opportunity back into their lives.

Campus Activewear Announces Kriti Sanon as the Face of its Women’s Category

Campus Activewear, one of India’s leading Sports and Athleisure footwear brands, has announced National Award-winning actress Kriti Sanon as the new face of its Women’s Category. The association marks more than a brand-celebrity partnership – it reflects Campus’ vision to shape the future of the women’s footwear segment in India, building on the strong growth it has witnessed in the past year.

Kriti Sanon, celebrated for her fearless career choices and ability to effortlessly balance multiple roles, mirrors the spirit of today’s women – dynamic, ambitious, and unapologetically authentic. From her journey as an engineering graduate to becoming one of India’s most admired actresses and businesswomen, Kriti embodies the determination, individuality, and style that inspire women to own their choices, both in life and in fashion.

Campus Activewear Announces Kriti Sanon as the Face of its Women’s Category

For years, Campus Activewear has led the way in making sneakers accessible, trend-forward, and comfort-driven for millions across India. Over the past year, this commitment has led to remarkable growth in the women’s portfolio, reaffirming its role as a key driver of the brand’s future. Bringing Kriti Sanon on board marks the next step in this journey – aligning her bold, multifaceted persona with Campus’ vision to create footwear that keeps pace with every role women play, without compromising on style or comfort.

Speaking on the association, Nikhil Aggarwal, CEO and Whole Time Director, Campus Activewear Ltd., said, “We are thrilled to welcome Kriti Sanon as the face of Campus’ Women’s category. Her ambition, versatility, and authenticity capture the spirit of today’s Indian women and align seamlessly with our vision for this segment. Women’s Sports and Athleisure has emerged as one of the most significant growth drivers for us, and with Kriti’s ability to connect across audiences, we are poised to build on this momentum – elevating our design language, delivering innovation tailored for women, and strengthening Campus’ leadership in this fast-growing category.”

Expressing her excitement, Kriti Sanon said, “I have always believed style should reflect who you are, not what you are told to be. For me, Campus, an iconic homegrown Indian sneaker brand, embodies that belief, designing footwear as versatile as the roles women play, while keeping comfort and style at the core. I am excited to join the Campus family and be part of a vision that feels so close to my own – one that celebrates individuality and inspires women to choose for themselves, without any inhibitions.”

For women who value self-expression and individuality, Campus Activewear offers footwear that is bold enough to match their ambitions and is as dynamic as they are.

About Campus Activewear Ltd.
Campus is one of India’s largest sports and athleisure footwear brands in terms of value and volume in Fiscal 2021. In 2005, Mr. Hari Krishan Agarwal, with his acumen, skill, and innovative thinking, started a never-to-end revolution in the footwear industry with Campus Activewear. Today, the flagship brand ‘Campus’ has emerged as one of India’s biggest domestic sports and athleisure footwear brands, offering a diverse product portfolio for the entire family. With the changing market dynamics, Campus has sustained its focus on product design and innovation by facilitating access to the latest global trends and styles through a fashion-forward approach. With over 23,000 retail touchpoints, over 295 company exclusive outlets, a website (campusshoes.com), and being one of the top brands available on e-commerce portals, Campus has secured its pan India presence while capturing the imagination of millions of people across Omni-channel platforms. The brand offers multiple choices across styles, colour palettes, price points, and an attractive product value proposition making Campus, an aspirational brand, especially for young adults, everyday performers, and fashionistas. Strengthening the brands leadership position in India, Campus was listed on NSE and BSE on 9th of May 2022.

Why Micro-Communities Are Driving the Success of High-Street Retail Across India

India’s retail sector has been on an extraordinary growth curve, powered by rising incomes, rapid urbanisation, and a young, aspirational consumer base. As the market matures, so do consumer habits. While destination malls and mega-retail formats still hold value, the real transformation is happening closer to where people live and work – in micro-communities.

Why Micro-Communities Are Driving the Success of High-Street Retail Across India

These densely populated clusters of residences, offices, and social infrastructure are fast emerging as the most potent engines of high-street retail. Convenience, walkability, and a hyperlocal identity now matter more than just scale or spectacle.

According to a report by Cushman & Wakefield, India’s retail sector began 2025 with record momentum, clocking 2.4 million sq. ft. of leasing in Q1-up 55% year-on-year. High streets accounted for nearly two-thirds of this demand, signalling a clear shift in retailer strategy towards high-footfall, localised formats over large, destination-driven models.

From NCR to Tier-II Towns: The Spread of Micro-Markets

In regions like Delhi NCR, the micro-community model is already well-established. Areas such as Golf Course Road, Dwarka Expressway, and Sohna Road in Gurugram demonstrate how integrated ecosystems of offices and residences sustain thriving high-street retail. These zones are not just about proximity-they reflect aspirational lifestyles and deliver steady, all-day footfall.

Pankaj Jain, Founder and CMD, SPJ Group says, “Micro-communities are transforming high-street retail by anchoring it in the rhythms of daily life. These neighbourhoods bring together families, professionals, and youth in a shared ecosystem, creating natural demand for accessible, lifestyle-driven retail. It’s not just about footfall; it’s about familiarity, frequency, and emotional connection. That’s what makes these retail formats resilient and deeply relevant across cities, big and small.”

Ankit Gupta, Director – Sales, Reach Group, says, “Gurugram’s retail story is not just about malls or mega-projects; it’s about how micro-communities are shaping everyday consumption. Each neighbourhood, whether it’s around Golf Course Road or the Dwarka Expressway belt, has its own ecosystem of families, professionals, and aspirational youth. High-street retail thrives here because it connects directly with people’s daily rhythms-from grabbing a coffee, picking up essentials, or indulging in lifestyle shopping. As developers, we see retail as an extension of community life, creating vibrant streetscapes where people feel a sense of belonging, not just convenience.”

But this isn’t limited to NCR anymore. Across cities like Bengaluru, Pune, Ahmedabad, Indore, Jaipur, Lucknow, and Kochi, similar micro-ecosystems are emerging. Tech corridors, educational hubs, and well-planned townships are acting as anchors for retail streets that are curated to cater to local needs.

Fashion and F&B Lead the Surge

The Cushman report noted that fashion and F&B brands led demand across India, taking up 0.80 million sq ft of leasing space. Their success underscores the growing consumer preference for lifestyle-driven, quick-access formats-the kind that micro-communities naturally support.

Even in Tier-II cities, the trend is clear. In places like Udaipur, Mohali, or Nagpur, developers are now building high-street retail as an integral part of gated communities or integrated developments-where daily consumption, weekend leisure, and community engagement all intersect.

High Streets as Social Infrastructure

Retail in micro-communities is about more than just transactions. It creates a vital “third place”-a space outside home and office where people gather, socialise, and unwind. These high streets become embedded in the social and emotional fabric of a community, giving them stickiness and long-term relevance. From local cafs to wellness centres, from branded fashion outlets to hyperlocal grocers-these neighbourhood centres are where urban life plays out.

Resilient, Relevant, and Ready for the Future

As India’s cities continue to densify and evolve, the future of retail lies in formats that are agile, integrated, and hyperlocal. High-street retail, powered by the pulse of micro-communities, offers a blueprint for sustainable growth-not just in metros, but across emerging urban India.

Umang Jindal, CEO of Homeland Group, says, “Tier-II cities are witnessing a remarkable transformation. With better infrastructure, increasing disposable incomes, and a return to community-centric living, the appetite for organised retail is growing rapidly. High-street formats are thriving here not just because of demand, but because they fit organically into the urban fabric. Our experience in cities like Chandigarh and Mohali has shown that when you build around how people actually live and move, retail becomes not just viable-it becomes indispensable.”

For retailers, it means being where the consumer is-not just physically, but emotionally and culturally. For developers and investors, it signals a clear opportunity to build for longevity, not just visibility.

Ground-breaking Ceremony of Air Conditioning Division – Vignesh Polymers India Private Limited at SIPCOT Industrial Park

Vignesh Polymers, a pioneer in appliance and automotive component and module manufacturing, today marked a historic milestone with the Ground-breaking Ceremony of its Air Conditioning Division, unveiling its 10th Factory Unit at the SIPCOT Industrial Park, Sriperumbudur Taluk.

From Left to Right – Sudhir Sonkhedhar, Munish Malhothra, Nithianand S, Mrs.Suja, R B Shivakumar, Ms. Swetha and Mohit Sud

The new facility will feature a world-class manufacturing unit, reinforcing the company’s commitment to innovation, excellence, and global quality standards. The project involves the establishment of a fully integrated air-conditioning manufacturing facility, designed to support end-to-end production under one roof. The plant will encompass sheet metal fabrication, heat exchanger and copper tubing lines, injection moulding and EPS packing operations as well as the in-house production of propeller and crossflow fans.

R B Shivakumar (Founder & CEO, Vignesh Polymers) and Mohit Sud (Group President, CPAG Division) lighting the ceremonial lamp at the Ground-breaking Ceremony of Vignesh Polymers India Private Limited

The event was graced by distinguished guests from Blue Star, including:

  • Mohit Sud, Group President, CPAG Division

  • Nithianand S, Executive VP (P&SCM)

  • Haridas C, Executive VP – Sales and Marketing

  • Munish Malhotra, VP (P&SCM)

  • Suresh Kaushal, VP – Corporate QA

  • Sudhir Sonkhedkar, GM (P&SCM)

  • Naveen Kumar, Plant Head

  • Bijal Naik, Procurement Head

  • Kulin Bankar, QA Head

  • Jaysingh Chaudhary, AGM – SQA

  • Saravanakumar Muthu, Manager (P&SCM)

  • Satyaban Behera, Zonal Head – Union Bank of India, Chennai

The celebrations began with a traditional welcome, Tamil Thai Valthu, and lamp lighting ceremony, followed by the Groundbreaking ritual. Guests also participated in a symbolic tree planting activity, underscoring Vignesh Polymers’ vision of sustainability alongside industrial progress.

About Vignesh Polymers

M/s Vignesh Polymers, founded in 2005 and headquartered in Chennai, Tamil Nadu, is one of the fastest-growing manufacturing companies in South India, catering to the White Goods, Automobile, Consumer Electronics, and emerging EV sectors. With seven state-of-the-art current facilities spread across Tamil Nadu and Goa and supported by a strong workforce of over 600 qualified professionals, the organisation currently produces more than 460 components. Its core expertise spans Injection Moulding, Blow Moulding, EPS Moulding, Sheet Metal Fabrication, Welding, Painting, BLDC Motors, Cross Flow Fans, and Room Air Conditioner Components. Over the years, Vignesh Polymers has consistently invested in advanced technologies such as Robotics and Industry 4.0, while also diversifying into food and beverage packaging under the Sowkea brand and entering the EV segment through Vignesh Electric.

The company was promoted by Thiru R.B. Sivakumar, a first-generation entrepreneur and Diploma Holder in Plastics Mould Making Technology from the prestigious CIPET Institute, Ahmedabad. With over 20 years of experience in the plastics industry, he has undergone training in South Korea and Taiwan to gain expertise in best practices for manufacturing high-precision plastic components. His vision and leadership continue to drive Vignesh Polymers towards growth, excellence and customer trust.

For More Details:
Vignesh Polymers
Address: VIGNESH POLYMERS INDIA PVT. LTD. Plot No G13 & 14/1, SIPCOT Industrial Park, Vadagal Village, Eachoor Post, Sriperumbadur Taluk Kanchipuram (Dist) Pincode -631604.
Email: contact@vigneshpolymers.com
Website: www.vigneshpolymers.com

Bollywood Filmmaker Captain Rahul Bali Highlights the Economic Impact of Film Industry on Tourism at HORECFEX 2026 in Danang, Vietnam

Acclaimed Bollywood Filmmaker, Cultural Ambassador and Visionary Producer Captain Rahul Bali, best known for laying the foundation of India – Vietnam Cinematic relations and producing Bollywood films like “Love in Vietnam” and “SILAA” captivated audiences at HORECFEX 2026 with his thought-provoking address on “The Economic Impact of the Film Industry on Tourism“. The event was held at the prestigious Ariyana Convention Centre in Danang, drawing industry leaders and stakeholders from across the globe.

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Captain Rahul Bali shares visionary insights on Cinema and Tourism at HORECFEX 2026

HORECFEX 2026, a brilliant initiative spearheaded by Chairman Mr. Nguyen Duc Quynh and Vice Chairman Mr. Andre Pierre Gentzsch brought together leaders and visionaries from the world of tourism and hospitality across the globe. Among the standout speakers, Captain Rahul Bali captured significant attention with his compelling insights into how cinema – particularly Bollywood – acts as a global catalyst for tourism growth.

In his keynote address, Captain Rahul Bali highlighted the powerful synergy between cinema and tourism, emphasizing how films act as global ambassadors for destinations, cultures and experiences. Drawing on his experience from pioneering cross-cultural film projects, Bali underscored how cinematic storytelling can dramatically elevate a location’s global visibility and stimulate significant economic activity through tourism.

When audiences across the world see breathtaking locations on screen, they’re not just watching-they’re dreaming. Films like “Love in Vietnam” and “SILAA” don’t just narrate stories, they showcase the heart and soul of Vietnam to global audiences, creating a surge in tourism interest and cultural curiosity,” said Captain Rahul Bali during his address.

His remarks were particularly impactful given the rising prominence of Vietnam as a cinematic destination. With “Love in Vietnam” already generating international buzz and “SILAA” poised to do the same, Captain Bali’s efforts are being recognized as a milestone in fostering cultural diplomacy through cinema.

In his address, Captain Bali emphasized the pivotal role that films play in promoting cross-border travel, showcasing destinations, and influencing international travel trends. He shared success stories of how films have transformed cities and landscapes into thriving tourist attractions, citing examples from many global locations where film-induced tourism has resulted in significant economic upliftment.

Captain Rahul Bali also called for collaborative ventures between filmmakers and tourism boards, suggesting the creation of incentives and film-friendly policies to attract international productions, especially in scenic and culturally rich destinations like Danang. He said, “Films do not just entertain; they inspire journeys. A single movie can turn a location into a bucket-list destination overnight. When cinematic storytelling is combined with strategic tourism partnerships, the economic impact is exponential.”

The session was attended by industry leaders, government officials, travel experts, and media professionals who lauded the address for its visionary outlook and practical suggestions. His talk underscored the emerging synergy between creative industries and tourism-driven economic development.

The mega global convention marked the presence of a significant number of VVIP’s and dignitaries like the Chairman Vietnam Tourism Mr. Nguyen Trung Khanh, Chairman Danang Tourism Association Mr. Cao Tri Dung, Director ICCA Ms. Walking Wong, Austrian Leadership Coach Ms. Irene Oehler, Director Danang Tourism Ms. Hanh Truong, Acclaimed Hospitality Leader from New Zealand Mr. John Gardner, American Actress and Lifestyle Icon Ms. Tracie May, Austrian Hospitality Veteran Mr. Herbert Laubichler-Pichler and Chairwoman Vietnam Hotel Association Ms. Do Thi Hong Xoan amongst others.

HORECFEX 2026 continues to serve as a premier platform for innovation and collaboration, with voices like Captain Rahul Bali reinforcing the importance of cross-industry partnerships in building sustainable futures.

Captain Rahul Bali is a renowned Bollywood Filmmaker, Internationally Acclaimed Speaker, Cultural Ambassador, Festival Curator and the Producer of Indo-Vietnamese Movies: “Love in Vietnam” and “SILAA“. He is known for building cinematic bridges between nations to strengthen bilateral cultural ties through films and is a global advocate for film diplomacy and the economic potential of creative industries, especially in tourism.

Indian Army and Bisleri International Join Hands for Developing Eco Zone in Sikkim

Bisleri International Pvt. Ltd. has signed a Letter of Association (LoA) and a Memorandum of Understanding (MoU) with the Indian Army, Sikkim, to develop eco zone for plastic waste management through its flagship program Bottles for Change (BFC), at the Gangtok Military Station. The agreement was formally signed in the presence of senior army officials and representatives from Bisleri International.

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Bisleri International signs LoA & MoU with the Indian Army, Sikkim

Through this association, BFC will contribute to develop plastic waste management & send all post-consumer plastic from the station for recycling. Also, the partnership aims to create awareness, drive behavioural change, and promote sustainable practices for a cleaner and greener future. It also marks a significant milestone for Bisleri as the Bottles for Change program expands into the state of Sikkim.

Commenting on the association, Mr. Angelo George, CEO of Bisleri International, said, “It is an honour for Bisleri to collaborate with the Indian Army at Gangtok Military Station. Through the Bottles for Change initiative, we are committed to supporting the Army’s efforts in developing the Eco Zone and creating a model of environmental responsibility. This partnership reflects our shared vision of sustainability and national pride. We look forward to building a lasting association for a more sustainable Sikkim.”

Gangtok Military Station, set in the pristine Himalayan backdrop, is an important hub of strategic and community significance. With the establishment of the BFC program, the Station’s Eco Zone will serve as a model for sustainable development and conservation in the region.

As part of Bisleri’s Greener Promise, the Bottles for Change program continues to advance sustainability by building strong collaborations with communities, institutions, and government bodies. The partnership with the Indian Army is a testament to Bisleri’s commitment to environmental stewardship and its philosophy of aligning with institutions that symbolize discipline, leadership, and community impact.

About Bisleri International Pvt. Ltd.
With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the countrys largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform – Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Homeland Group Launches a Bold 360 Degree Campaign Answering Every Buyer’s Doubt

Homeland Group, one of North India’s most trusted real estate developers, has unveiled its latest 360 Degree brand campaign titled “Homeland Group’s Bold Campaign Answers Every Buyer’s Doubt.” Anchored around “Where Questions End. Homeland Begins,” the campaign directly addresses the most pressing concerns of today’s homebuyers regarding delivery, pricing, and investment safety by providing fact-backed answers that highlight Homeland’s unmatched credibility and legacy.

Homeland Group’s Bold Campaign Answers Every Buyer’s Doubt

The campaign is anchored in the belief “When buyers doubt everything, we don’t hide. We answer.” By addressing real buyer questions head-on and responding with data, delivery, and trust, Homeland Group reinforces why it remains the first choice for both families and investors.

With 13+ years of market presence, Homeland Group has evolved into a full-scale developer of landmark residential, commercial, and mixed-use spaces. Headquartered in Mohali, Punjab, the company commands a strong footprint across key North Indian markets. Its modern growth trajectory has been marked by bold designs, premium collaborations, and a delivery record that inspires trust.

Umang Jindal, CEO, Homeland Group, said, “Every homebuyer carries questions, whether the project will be delivered on time, whether the premium truly reflects value, or whether their investment is secure. At Homeland, we believe such doubts deserve answers, not avoidance. Over the past 13+ years, we have built a reputation on data, trust, and timely delivery, consistently proving our commitment to families and investors. Our campaign captures this journey and reinforces our promise for the future. Because where questions end, Homeland begins, and that has always been our defining difference.”

From delivery timelines to investment returns, Homeland’s track record speaks volumes. With over 3.5 million sq. ft. delivered across Punjab and beyond, the Group has consistently set new benchmarks in real estate. Its flagship developments, including Homeland Heights, Homeland Paradise, and Homeland Regalia, with Tower A delivered ahead of schedule, stand as proof of its commitment to timely execution. The trust is further evident in the fact that 90 percentage of its inventory is often sold before launch, backed by the confidence of over 500 channel partners. Adding to its credibility, Homeland has also collaborated with leading international designers and adopted world-class construction practices to deliver premium living and investment experiences.

Strategically timed ahead of the festive season, the campaign reinforces Homeland Group’s position as Punjab and North India’s most trusted developer. At its core, the campaign reminds audiences that while questions may be endless, the answer remains unchanged – It’s Homeland.

Dr. Nirmala Sadasivam Conferred with the Prestigious Dronacharya Award for her 36 Years of Service in Reproductive Medicine

  • A pioneer in Reproductive healthcare, Dr. Nirmala Sadasivam, introduced Capsule IVF in India, a cost-effective form of IVF for the economically strained Indian population and the most success yielding advanced blastocyst culturing techniques in IVF Science which offered the best chance of motherhood for the elderly women

  • She has also received numerous accolades, including Tamil Nadu’s Best Doctor Award, presented by the Chief Minister, the Governor of Tamil Nadu, and the Indian Medical Association

Dr. Nirmala Sadasivam, Head of the Department of Reproductive Medicine at Chennai Maaruti Medical Center Hospitals and Genesis IVF Advanced Fertility Centre, was honoured with the prestigious Dronacharya Award by the Indian Society of Assisted Reproduction at their annual conference held recently at AIIMS, Vijayawada.

Dr. Nirmala Sadasivam Conferred with the Prestigious Dronacharya Award

This coveted award is conferred on only one individual from each state, nationwide each year. The 2025 award recognises Dr. Nirmala Sadasivam’s 36 years of pioneering service in reproductive medicine and women’s health. The award celebrates her pioneering role in achieving India’s first capsule test-tube baby, a ground-breaking technique that offers a safe, cost-effective, and government-approved method of assisted conception. She is also credited with blastocyst culturing and transferring technologies, an advanced In-Vitro Fertilization (IVF) technique, bringing hope to over 50,000 elderly aged couples through this advanced method.

The Indian Society of Assisted Reproduction conference, a premier scientific event, brought together hundreds of leading Fertility consultants from across the country along with eminent global experts in the field of reproductive medicine. During the felicitation ceremony, several physicians highlighted Dr. Nirmala Sadasivam’s remarkable contributions to reproductive medicine, including her pioneering work in providing specialised treatment even to the elderly couples in line with ICMR guidelines.

Dr. Nirmala earned her Doctorate in Philosophy (Ph.D) in the field of medicine by researching the molecular biology of gametes, leading to the discovery of a treatment method that delivers exceptionally high success rates in reproductive medicine technologies. Approved by the government, this method has become a boon for couples facing recurrent IVF failures and for men with very low sperm counts.

With a strong belief in knowledge sharing, Dr. Nirmala shares her insights, research, and experiences in the field of reproductive medicine to the next generation doctors. It is to be noted that Dr. Nirmala Sadasivam was honoured with the Tamil Nadu Best Doctor Award and several other accolades for her outstanding contributions to reproductive medicine, conferred by the Chief Minister, the Governor of Tamil Nadu, and by the Indian Medical Association.