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Beegru Launches ‘Dead Leads Graveyard’ Campaign – A Bold Call to End Wasted Marketing Spend on False Prospects

Beegru, a global AI-powered proptech growth engine for real estate, unveiled its disruptive campaign, “The Dead Leads Graveyard“, at the Realty Expo in Bengaluru on 5th September 2025. The campaign draws attention to one of the industry’s most pressing challenges where crores of rupees are being spent on leads that fail to convert. By symbolising these losses through the concept of a “graveyard,” the initiative underscores how unqualified campaigns, inflated sales costs and relentless follow-ups continue to drain marketing budgets while delivering little measurable return. Every year, real estate companies invest heavily in generating inquiries, yet a significant share ends up as wasted potential. With “The Dead Leads Graveyard,” Beegru calls on industry leaders to confront a critical question: “How much of their money already lies in the graveyard of dead leads”

The Dead Leads Graveyard installation at the expo

Beegru offers the AI Boost feature, which replaces waste with certainty through:

  • Smart Targeting: Refreshing high-intent audiences

  • Pre-qualified Leads: Only sales-ready prospects delivered

  • Multi-Channel Ads: Synchronised automation

  • Effortless Setup: Launches in minutes

  • Continuous Optimisation: AI-driven adjustments

  • Transparent Dashboard: Real-time reporting

Speaking at the Expo Kin Shreeraj Reddy, Founder & CEO, Beegru said, “The PropTech industry is ripe for transformation. The current property marketplaces are outdated and do not serve the needs of the realtors or the property seekers effectively. They flood realtors with unqualified leads resulting in excessive manual effort to sift through them. They also monetize users private information which erodes trust. Further he added, “At Beegru, we’re fixing this broken ecosystem with an AI-driven platform that delivers verified, high-quality leads to builders, landowners, and realtors, without sacrificing user privacy. Our inclusive & global solution, with trust and innovation at its core, fosters authentic connections and empowers every stakeholder to succeed.”

The campaign underscores Beegru’s commitment to data privacy, security and trust. With exclusivity of leads, enterprise-grade security and transparency, Beegru delivers one clear message “Stop paying for funerals, start paying for growth”.

About Beegru

Beegru is a global AI-powered proptech growth engine revolutionising real estate sales and marketing. By combining advanced AI, data intelligence, and automation, Beegru helps developers, landowners and brokers optimize campaigns, cut costs, and unlock higher conversion rates. With its disruptive approach, Beegru is redefining the future of real estate growth.

Swatch Brings an Immersive ‘Scubaqua’ Experience in DLF Cyber Hub, Gurugram

Visitors in DLF Cyber Hub, Gurugram are in for a surprise. Swatch Watches is making waves by celebrating its “Scubaqua Collection” with an innovative and immersive experience for visitors.

Swatch brings an immersive ‘Scubaqua’ Experience in DLF Cyber Hub, Gurugram

The lift lobbies of the commercial hub are showcasing the ‘Scubaqua Collection’ using dynamic cutting-edge projection mapping technology, by installing multiple short-throw projectors and transforming the lift lobbies of DLF Cyber hub buildings into a vibrant ‘Scubaqua’ world. Swatch Scubaqua Creative

Swatch brings an immersive ‘Scubaqua’ Experience in DLF Cyber Hub, Gurugram

Cyber Hub is known for its everyday high footfall of professionals and visitors, which provides an ideal setting for the activation. The unexpected space setting for projection mapping in high-traffic lift lobbies ensures maximum visibility, offering an unforgettable experience. It is a refreshing twist on how products are showcased by blending technology with brand storytelling.

Swatch Scubaqua

The Swatch campaign was launched in mid-August and the activation is one of its kind in India and goes beyond the traditional ways of product display, giving a new dimension to the world of advertising and marketing. The playful experience with striking visuals not only highlights Swatch’s new collection but also sets a new benchmark of how lifestyle brands can connect with their audiences.

Union Minister Dr Jitendra Singh Launches Chandigarh University’s ‘Campus Tank’, India’s Largest University Startup Launchpad

Todays Youth is the architect of Vilshit Bharat. If we really want to maximize our potential, we have to make use of our immense human resources. We have the right milieu and much has changed ever since Prime Minister Narendra Modi took over the leadership of the country. It’s for everyone to make use of the opportunity,” said Union Minister of State (Independent Charge) for Science and Technology, Dr Jitendra Singh at the national launch of ‘Campus Tank‘, India’s pioneering university-led startup launchpad designed to empower student innovators, hosted by Chandigarh University at Constitution Club of India, New Delhi in collaboration with Apna, India’s largest job portal and Venture Catalysts, the nation’s foremost venture capital fund driving startup growth.

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Union Minister, Dr. Jitendra Singh along with Rajya Sabha MP Satnam Singh Sandhu during the launch of Campus Tank at New Delhi

The national launch of Campus Tank, which has a dedicated funding pool of US$ 6 million to nurture next-generation innovators below 30 years of age, has set the stage for young innovators to pitch their ideas and get funding to launch their startups along with expert venture guidance, strategic ecosystem alliances and immersive startup incubation.

The Union Minister said North India needs to catch-up pace with South India in the field of Startups and Entrepreneurship. “North India is still obsessed by government jobs, which prisons you in a mall shell, because of the colonial rule. In this part of the country, we need to have a greater push than before to make the best of the opportunity. It’s been an amazing journey in the past one decade. We have to engage private sector as much as we can to achieve the vision of Viksit Bharat. For this Campus Tank with a funding pool of $6 Million funding for innovators below 30 years of age which comprises 70% India’s population is great initiative. It will specially give a push to entrepreneurship in North India which is lagging behind a bit when it comes to startup movement,” he said.

Dr Jitendra Singh further said, “There is no lack of funding. In science and technology, there is 900% hike in budget. We have given all the freedom for industry. We have floated National Research Foundation and dedicated schemes for universities which have been started to democratise government funding. So results are happening in miraculous manner. India’s ranks 39th position among 133 global economies in the Global Innovation Index (GII) 2024. We have over 1.8 lakh startups out which about 60 % are women led. Our key projects like Aditya Mission are being led by women. In patent filing, we are now 6th in the world and over 66% of the 64,000 patents filed in the past six years have been filed by people residing in India. Today we have vast resources in every sector.

The Union Minister said Startups in India need to look beyond fields like AI and ML. “In India, we actually need startups in under-explored sectors like agriculture, space and Himalayas. We launched Aroma Mission to boost Indias aroma industry by enhancing the cultivation of aromatic crops and production of essential oils. Today we have over 3000 startups in this sector who have making profits in millions of rupees. That’s where universities will play a big role as almost 50 % startups in India come from B Towns because aspiration level in our towns in much higher than metros where there is no dearth of opportunities,” he said.

Besides Union Minister Dr Jitendra Singh, the dignitaries who graced the ceremony for national launch of Campus Tank, which has a dedicated funding pool of US$ 6 million to nurture next-generation innovators below 30 years of age, included Member of Parliament (Rajya Sabha) and Chancellor of Chandigarh University, Satnam Singh Sandhu, Prof (Dr) TG Sitharam, Chairman, AICTE, Surya Kant, CEO, Atal Incubation Center-BIMTECH, Prof Himani Sood, Pro Chancellor, Chandigarh University, Siddharth Anand, Associate Director, Enterprise Marketing, Apna and Dr Apoorv Ranjan Sharma, Co-Founder, Venture Catalysts.

The launch of Campus Tank was also attended by dignitaries from the industry and Startup Founders including Padmaja Ruparel, Senior Managing Partner and Co-Founder at IAN Group, Prachi Kaushik, Founder and Director, Vyomini, L Venkata Subramaniam, IBM Quantum India Leader, Dr Vishal Gandhi, Founder and CEO, BIORx Venture Advisors, Subhash Chand Aggarwal, Chairman & MD, SMC Global Securities, Amit Singhal, General Partner, Fluid Ventures, Gaurav Kumar, Associate Partner, KPMG, Vineet Sagar, Managing Partner, Venture Garage and Srishti Arora, Corporate Innovation Lead, India Accelerator.

In his address, Member of Parliament (Rajya Sabha) and Chancellor of Chandigarh University, Satnam Singh Sandhu said, “Any nation’s progress depends on its vision and we are fortunate to have leadership of PM Modi who have given us the vision of Atmanirbhar Bharat and Viksit Bharat. Our visionary leader PM Modi launched Startup India initiative in 2016 to foster innovation and create a thriving startup ecosystem for economic growth and large-scale employment opportunities. With Ease of Doing Business, tax benefits, early stage funding support through Rs 10,000 crore Fund of Funds for Startups and sector-specific policies, Startup India initiative has played a pivotal role in shaping a vibrant entrepreneurial ecosystem in the country. India has firmly established itself as the third-largest startup ecosystem in the world with over 1.89 lakh startups and 119 unicorns with $1 billion valuation,”

We are working to realize the target of having 5000 Unicorns in India given by Government of India. For this, PM Modi has ignited the spirit of Startups in nations youth. Campus Tank Launched by Chandigarh University in line with the Mission to make India a nation of NextGen Unicorns as the world over we have seen how ideas generated in colleges and universities become million-dollar businesses. The top global companies were not born in corporate boardrooms but in university or colleges campuses. Of the over 10 lakh startups in the USA, 76% originated from student ideas conceived at University and College Campuses. These include US’s top MNCs including Google which originated from Stanford University, Facebook founded by Mark Zuckerberg at Harvard University, Apple founded by two students after dropping out from Reed College and UC Berkeley, Microsoft was also co-founded by college students of Harvard University and Washington State College. As India’s youth are also becoming job creators instead of job seekers, over 18 lakh direct jobs have been created by start-ups in the last decade with smaller cities contributing over 51% of these startups. Through ‘Campus Tank, our aim is to play a role in nurturing this growth and empowering the next generation of entrepreneurs from university and college campuses,” he added.

Sandhu further said, “Chandigarh University encourages its students for innovating new technologies and unlocking opportunities for growth. Ever since its inception in 2012, CU students have created over 150 Start-Ups in 27 domains . Chandigarh University’s Technology Business Incubator (CU-TBI), which secured number 1 rank among all scientific research and development organizations in India by filing highest 1126 patent applications in 2023-24, is mobilising Rs 5 Crore to catalyze growth in the startup ecosystem at CU. Chandigarh University was ranked among the top 5 institutions in filing the highest number of patents in the last 5 years and secured 3rd Rank amongst private and government universities in India by filing 2581 patents in the last 3 years alone.”

Prof (Dr) TG Sitharam, Chairman, AICTE, Panneerselvam Madanagopal, said, “Through Campus Tank, we are not just launching a program, but we are launching aspirations, unlocking creativity and igniting Indias entrepreneurial spirit. The Campus Tank is an initiative by Chandigarh University that converges dreams, determination and disruptive ideas to empower innovators to create their own startups. India is witnessing an unprecedented wave of innovation and is on the path to become the innovation capital of the world. Platforms like Campus Tank will play a transformative role in bridging critical gaps between academia and industry, innovation and investment and between ideas and the impact. Through our collaborative work between AICTE and APNA as well as Chandigarh University we would be able to nurture and take the entrepreneurship ecosystem to the next level ” added the Chairman AICTE.

Dr Apoorv Ranjan Sharma, Co-Founder, Venture Catalysts said, “The purpose of the Campus Tank is that every student in the country should aspire to become an entrepreneur. Our PM Modi Ji’s vision is to create 1 million start-ups and 1,000 unicorns and we are here to support that vision. It is interesting to know that 20,000 start-up ideas have applied for the Campus Tank till now. So, we are here to support and take the entrepreneurial ecosystem of the country to next-level.”

Siddharth Anand, Associate Director, Enterprise Marketing, Apna said, “Campus Tank has registered over 20,000 young founders from 28 states and 6 union territories, with over 500 submissions received, which equates to about 95% coverage area of the country. These include 35 % women which shows inclusiveness. With initiatives like Campus Tank and the vision of Prime Minister Modi, we are building a future where India will become the second largest startup ecosystem in the world by 2047.”

Over 50 Startups from various industries which participated in the event included Nesthome (real estate), Tranquil AI and Doctorlab (HealthTech) and 256 Bits Studio and Chem0 (AI DeepTech) Project.

About Chandigarh University
Chandigarh University is a NAAC A+ Grade University and QS World Ranked University. This autonomous educational institution is approved by UGC and is located near Chandigarh in the state of Punjab. It is the youngest university in India and the only private university in Punjab to be honoured with A+ Grade by NAAC (National Assessment and Accreditation Council). CU offers more than 109 UG and PG programs in the field of engineering, management, pharmacy, law, architecture, journalism, animation, hotel management, commerce, and others. It has been awarded as The University with Best Placements by WCRC.

Website address:www.cuchd.in.

RealX Closes INR 9.4 Crore Deal in Dwarka, Gujarat in Record 45 Days and Launches 2nd Ayodhya Property

RealX is the worlds first platform to establish direct legal property rights within blockchain tokens through its pioneering Secure Digital Rights (SDR) technology. The company today announced successful closure of its fractional ownership offering, for a prime 9-acre development project in Dwarka, Gujarat. The deal attracted 93 investors and was fully subscribed within 45 days, it showcased a huge demand in tokenized real estate technology and legal innovation.

Worlds First Platform to embed direct legal property rights in blockchain tokens achieves landmark transaction with 93 investors across 9-acre development

RealX has embedded actual legal property rights directly into blockchain tokens, creating a propriety model that operates fully within existing legal frameworks. This innovation represents years of intellectual property development in both legal and technology frameworks, combining cutting-edge blockchain technology with sophisticated legal structuring to deliver genuine Right to Registered Co-Ownership (RRO) through digital assets.Manish Kumar, CEO of RealX, said, “What we have accomplished with the Dwarka project, validates our revolutionary Secure Digital Rights (SDR) technology that makes RealX the worlds first platform to embed direct legal property rights within blockchain tokens. Our investors are holding Property Tokens that provide direct Rights on the property, with full legal enforceability in courts. Our proprietary legal framework operates within existing base property laws without creating SPVs or securities. While global competitors are relying on intermediary structures, our IP enables direct co-ownership through blockchain tokens. This means when one holds a Property Token, one can exhaust it to become a direct registered co-owner of the property, something no other platform worldwide can offer.

Neera Inamdar, COO of RealX, said, “Even we were a little surprised by the subscription within 45 days. At the same time, the offline legal process upto registration took a few months’ time which is also unusual. We are trying to solve real estates most complex digitization challenge and learning a lot as we go along executing transactions.”

Our solution can have transformative effects in the future even as similar technology and process can be used to develop advanced Real Estate products as well as can be applied to other real-world assets as we scale,Manish further added.

The sector has immense potential; Dubai has embraced tokenized real estate through Dubai Land Department actively supporting it. Elsewhere, the platforms typically rely on SPV structures that separate legal ownership from token ownership. The United States’ RWA tokenization has reached over $8 billion in total value locked, yet most solutions offer securities or derivative instruments rather than direct property rights. Qatar and Singapore continue developing regulatory frameworks, but lack the integrated legal-blockchain model that eliminates intermediary structures entirely.

The successful closure comes amidst a global surge in Real World Asset (RWA) tokenization. However, RealXs approach fundamentally differentiates it from global competitors by solving the critical challenge that has plagued the industry, the gap between blockchain tokens and actual legal ownership.

About RealX
RealX is the worlds first platform to successfully embed direct legal property rights within blockchain tokens through its pioneering Secure Digital Rights (SDR) technology. Unlike all other players globally, RealX operates without creating SPVs or offering securities, instead providing direct co-ownership through its proprietary legal framework built on existing base property laws.

It has a Dual Ownership Model, Registered Co-Ownership (RCO) and Property Tokens (NFTs) on blockchain. There are no intermediaries, direct property rights without SPV structures; it has court-enforceable rights, which means full legal enforceability with proportionate beneficial ownership. It can enable mass market access with minimum investment of INR5,000 with complete legal protection. It has a 100% digital ecosystem and strict marketplace approach without agent mandates.

Teachers Day 2025: SRM AP Recognises Ten Faculty with Excellence Awards

SRM University-AP observed Teachers’ Day 2025 by honouring its faculty members for their contribution to teaching, research, and institutional growth. The celebration was attended by the Chief Guest, Prof. V Chandrasekhar, Visiting Distinguished Professor, Tata Institute of Fundamental Research, Hyderabad, along with SRM Group Research Executive Director, Prof. D Narayana Rao; Advisor-SRM Group, Prof. V S Rao; Pro Vice Chancellor, Prof. Ch Satish Kumar; Registrar, Dr R Premkumar; Deans; Directors; Faculty, Staff and Students of the varsity.

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Members of SRM AP leadership, felicitating Prof. V Chandrasekhar on the occasion of Teachers Day Celebration

Pro Vice Chancellor in his welcome address remarked on how teachers hold the ability to transform students. Addressing the popular misconception of how AI can replace teachers Prof. Satish remarked, “AI may advance to great extent, but it can never replace the profound impact of teachers. Just as a restaurant meal can never match a mothers cooking, so too can AI never replicate the love and transformation that educators bring to their students lives.” He also added that, in his opinion, the most respected strata of teachers are the primary and secondary school teachers, as they lay the foundation of knowledge and discipline in students. He mentioned that the university teachers fine-tune the students future.

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Outstanding Faculty Award Winners pose with the leadership team at SRM AP

Chief Guest Prof. V Chandrasekhar underscored the transformative power of education and the lasting legacy that educators can impart to their students by sharing the inspiring story of Acharya Prafulla Chandra Ray, a notable scientist, educator, and nationalist, who pursued a career in chemistry only due to the profound impact of a dedicated teacher.

As part of the ceremony, University Outstanding Faculty Awards 2025 were presented to Prof. Ramesh Vaddi, Dr G V P Bhagath Singh, Dr Pradyut Kumar Sanki, Dr K A Sunitha, Dr Tousif Khan N, Dr Javid Ahmad Dar, Dr Lalitha Mohan Mohapatra, Dr Vineeth Thomas, Dr Jatis Kumar Dash, and Dr Saleti Sumalatha, recognising their academic contributions and commitment to excellence. Dr Anirban Ghosh, Associate Professor was awarded the Prof. V S Rao Foundation – Prof. H P Tiwari Best Faculty Award 2025 for his outstanding achievements in teaching and research. All the awardees were presented with mementos, certificates and a cash prize of 50k.

The event also featured the presentation of 22 Five-Year Service Awards to long-serving faculty members. Additionally, 10 faculty members were awarded the Popular Faculty Award. These awards underscored the institution’s commitment to celebrating and encouraging academic excellence.

In his message, Prof. D Narayana Rao, SRM Group Research Executive Director, highlighted the significant transformation in the global perception of India. Prof. Rao underscored that this progress ultimately boils down to the making of world-class scientists, innovators, and leaders, and the teachers play a crucial role in this aspect. Their influence is pivotal in fostering an environment where curiosity thrives and future breakthroughs are born.

The Teachers’ Day celebration reaffirmed the university’s belief that teachers are central to nurturing future generations and advancing knowledge for the betterment of society. At SRM University-AP, this commitment aligns with the institution’s vision of fostering innovation, driving cutting-edge research, and preparing globally competent graduates who contribute meaningfully to nation-building and societal progress.

Holiday Inn Mumbai Presents “Kathiyawad Food Festival” with Celebrity Chef Poonam Dedhia

Holiday Inn Mumbai International Airport is set to transport food lovers straight to the heart of Gujarat with its Kitchens of Kathiyawad– a Kathiyawad Food Festival, curated by celebrity Chef Poonam Dedhia. The festival will be held from 5th to 14th September at hotel’s all-day dining restaurant, Saptami, during dinner.

Chef Poonam Dedhia at Holiday Inn Mumbai International Airport

Kathiyawad, a vibrant region of Gujarat, is known for its bold flavors, earthy spices, and hearty dishes. Guests can look forward to a specially designed menu featuring authentic specialties – from traditional dishes like Dal Vada, Kutchi Dabeli, Gujarati Vara ni dal and spiced curries to regional breads, chutneys, and indulgent sweets.

Celebrity Chef Poonam Dedhia, is widely celebrated for her expertise in Gujarati, Kutchi, and Kathiyawadi cuisines. A passionate champion of heirloom recipes and regional flavors, Chef Dedhia views cooking as both therapy and storytelling-drawing inspiration from her late mother and her cultural roots. She has been featured on television, hosted large-scale events including a 1,000-guest food showcase in Ahmedabad, and continues to bring Gujarati culinary heritage to the forefront through her signature festivals like Swaad Kathiyawad Ka. Recently honored as Best Regional Chef – Gujarati Cuisine in India 2025 at the Better Kitchen Convention & Awards, she blends authenticity with innovation, making her the perfect face of Holiday Inn Mumbai’s Kathiyawad Food Festival at Saptami.

Speaking about the festival, Chef Poonam Dedhia said, “Kathiyawad cuisine is a celebration of flavor, heritage, and warmth. I am excited to bring these authentic dishes to Mumbai diners, offering them a taste of Gujarat’s rich culinary traditions.”

General Manager, Holiday Inn Mumbai International Airport, Mr. Subharjit Bardhan added, “At Holiday Inn Mumbai, we take pride in curating unique dining experiences. This festival with Chef Poonam Dedhia is part of our effort to celebrate India’s diverse culinary heritage and bring regional flavors closer to our guests.”

The festival will be available from 5th-14th September, as buffet dinner priced at INR 2800 per person plus taxes. Timings of the festival are 7 PM onwards.

For details contact: 9004617824

Sarovar Hotels Launches “The Shoonyam Retreat” in Collaboration with Dr. Mickey Mehta

Sarovar Hotels is delighted to announce the launch of its exclusive wellness campaign titled The Shoonyam Retreat in collaboration with global leading holistic health guru, Dr. Mickey Mehta. Set in the serene and spiritually charged Marasa Sarovar Premiere, Bodhgaya, the initiative is crafted in association with ANTAR, a digital wellness ecosystem mentored by Dr. Mehta. Blending ancient wisdom with modern science, The Shoonyam Retreat offers a transformative journey of inner awakening and physical renewal.

The Shoonyam Retreat

As part of this Sarovar-led initiative, three specially curated sessions will take place over the next four months. Each retreat is structured as a 3-night immersive wellness programme designed to help guests in self-healing, self-regulating, & celebrating through holistic practices inspired by ancient wisdom and rooted in modern well-being.

The Shoonyam Retreat is built around the integrated serenity of Marasa Sarovar Premiere, Bodhgaya, where Buddha attained the enlightenment and reflects a shared philosophy of healing, reflection, and self-discovery. Each session will include a thoughtfully designed blend of yoga and aqua yoga, guided meditation, healing therapies, satsangs, dance therapy, and star meditation under the Bodhgaya sky. Guests will also enjoy Satvik culinary experiences, engage in conversations with Buddhist monks, and benefit from group wellness sessions personally led by Dr. Mickey Mehta-all tailored to cultivate joy, harmony and restore rhythm.

Mr. Ajay K. Bakaya, Chairman, Sarovar Hotels & Director, Louvre Hotels India added, “At Sarovar Hotels, we are continuously exploring ways to offer purposeful and soulful travel experiences. ‘The Shoonyam Retreat’ with Dr. Mickey Mehta is more than a wellness retreat-it’s a journey inward, anchored in one of the most spiritual places in the world. We’re proud to pioneer this initiative at Marasa Sarovar Premiere, Bodhgaya.”

Dr. Mickey Mehta shared his vision for the campaign, “Death has no right over life – it is only the culmination of disease, and disease is the outcome of choice. Choose evolution over entropy. Since change is constant, be the choreographer of your own change. The Shoonyam Retreat in Bodhgaya offers a sacred space to rediscover yourself – beyond healing, towards feeling whole, alive, and liberated. With Sarovar’s support, we invite you to walk this path of evolution.”

Each session is limited to 100 guests to ensure an intimate and personalised experience. An early bird discount of 10% is available for bookings made until 12th of September. There is an additional 10% discount for bulk bookings (of 5 rooms ad more). The first session begins on 9th October 2025.

Bookings are now open.

To reserve your spot or learn more about The Shoonyam Retreat, visit www.sarovarhotels.com/offers/the-shoonyam-retreat.html.

About Sarovar Hotels
Sarovar Hotels Pvt. Ltd. is a leading hotel management company and one of the fastest-growing chains of hotels in India. Headed by a team of industry veterans, the company manages over 140 operational hotels in 87 destinations across India, Nepal, and Africa, under the Sarovar Premiere, Sarovar Portico, Hometel, and Golden Tulip brands. Sarovar Hotels covers the 3, 4, and 5-star spectrum and also operates a Corporate Hospitality Services division for business schools and corporate institutions.

With 17 regional sales & reservations offices across India, Sarovar Hotels is among the country’s most diverse hotel management companies. Sarovar Hotels is part of the Paris-headquartered Group Du Louvre, a major player in the global hospitality industry, managing a portfolio of 1700 hotels across 60 countries.

About ANTAR
Antar
is a ground-breaking digital wellness experience designed to make you healthier, whole, and healed like never before.

Envisioned and mentored by Dr. Mickey Mehta, the pioneer of holistic health in India, it transcends fleeting wellness trends, offering a transformative journey rooted in self-awareness, holistic well-being, and sustainable health. With a focus on customization and individualization, Antar offers a highly personalized wellness experience that adapts to your unique needs.

Derived from ancient wisdom, “Antar” means inner essence, the core of who we truly are. In a world driven by quick-fix wellness fads, Antar takes a different path, seamlessly integrating ancient philosophies with modern science to unlock your full potential, physically, mentally, and emotionally. It’s more than just fitness or mindfulness; it’s a deep, immersive experience that fosters lasting change.

House of Surya Expands Legacy with New Store Launch at Kohat Enclave

House of Surya, a name synonymous with timeless elegance in ethnic fashion, is set to script a new chapter of its journey with the grand opening of its newest store at Kohat Enclave, Pitampura, on 7th September 2025. Known for redefining bridal couture and ethnic occasion wear, the brand is extending its reach beyond the bustling lanes of Chandni Chowk to bring its signature craftsmanship closer to the style-conscious families of North Delhi. The Pitampura store promises more than just a shopping destination, it is envisioned as an immersive cultural experience that blends tradition, celebration, and fashion. To mark the occasion, House of Surya has curated a spectacular launch event that will bring together the glamour of Bollywood, the charm of Delhi’s street food, and the artistry of live music.

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House of Surya New Store Launch at Kohat Enclave

A Star-Studded Beginning
The grand inauguration will be graced by renowned influencers, adding a touch of stardust to the evening. The celebration will begin with the traditional lighting of the ceremonial lamp, symbolising prosperity and new beginnings. The directors of House of Surya will share their vision for this expansion, speaking about the brand’s journey from Chandni Chowk to becoming a trusted household name in ethnic couture. The highlight for attendees will be the meet-and-greet with the influencers, offering fans and fashion enthusiasts a chance to interact and capture unforgettable memories. With the presence of the press and media, the event is also poised to be a major highlight in Delhi’s social calendar.

A Feast for the Senses
The launch is designed to celebrate not only fashion but also Delhi’s cultural vibrancy. Guests will be treated to an array of authentic Chandni Chowk street delicacies, carefully curated to evoke nostalgia and connect the brand’s Pitampura debut with its Chandni Chowk roots. From iconic chaats to traditional sweets, the menu promises to delight every palate. Adding to the festivities, a live Music Band will perform through the evening, creating an atmosphere of joy and celebration. Guests can also participate in fun games, quizzes, and surprise giveaways, ensuring there’s something exciting for everyone who attends. The event will also host a press conference, where the directors will unveil insights about the brand’s vision, its commitment to customers, and the new fashion trends being introduced this season. The evening will culminate with a lucky draw winner announcement, building anticipation and rewarding guests for being part of this special day.

Showcasing the New Collection
The Pitampura store opening will also mark the exclusive launch of House of Surya’s new wedding collection Reewaz 25-26, featuring exquisite bridal wear, couture ensembles, and prt designs. The collection embodies the brand’s hallmark of combining traditional craftsmanship with contemporary flair, appealing to both brides-to-be and fashion-forward individuals. Along with bridal couture, the collection spans across a wide range of categories including saris, bridal lehengas, non-bridal lehengas, unstitched suits, and ready-made dresses such as anarkalis, jumpsuits, shararas, and cord sets. Every piece in the collection has been thoughtfully designed to celebrate India’s rich textile heritage while offering modern silhouettes that resonate with today’s generation. Guests will get the first glimpse of these creations as they are unveiled and displayed in the new store’s elegant interiors.

House of Surya: A Legacy of Craftsmanship
Founded in Chandni Chowk, the cultural and bridal hub of Delhi, House of Surya has grown to become a leading name in the world of ethnic fashion. With decades of expertise, the brand has earned a reputation for delivering bridal couture, occasion wear, and prt lines that combine intricate artistry with impeccable quality. House of Surya is celebrated for its exquisite craftsmanship, attention to detail, and ability to blend tradition with modernity. Whether it is a bride looking for her dream lehenga or a family preparing for a festive celebration, the brand has consistently delivered designs that make every occasion unforgettable. The expansion into Pitampura is a strategic move to cater to a wider audience and provide a premium shopping experience in a more accessible location. By bringing its artistry and collections closer to customers in North Delhi, House of Surya is continuing its mission to make every woman feel regal in her ethnic attire.

A Celebration of Tradition and Modernity
The Pitampura store has been designed to reflect the ethos of House of Surya-where tradition meets innovation. From the curated interiors to the personalised shopping services, the store will offer a seamless experience for shoppers seeking bridal couture, festive ensembles, or statement ethnic wear. The launch event itself mirrors this philosophy. It blends the cultural richness of Chandni Chowk with the modern vibrancy of Pitampura, through food, music, and of course, fashion. The entire celebration is a testament to House of Surya’s belief that fashion is not just about clothing but about creating memorable experiences.

Looking Ahead
As House of Surya opens its doors in Pitampura, the brand reaffirms its position as a pioneer in ethnic fashion. The new store is not just an addition to its portfolio but a promise of continuing to deliver unparalleled designs, unmatched shopping experiences, and a deeper cultural connection with its audience.

With an influencer-studded launch, a showcase of its finest collections, and an evening filled with music, food, and celebration, the Pitampura opening is set to be a milestone in the brand’s journey.

For more information, please visit: www.houseofsurya.com.

India’s Final Wave of Young Authors Recognised in Step-Up Authors League – SBWF 2025

BriBooks has announced the winners of the Step-Up Authors League, the third and final sub-league of the Summer Book Writing Festival (SBWF) 2025). This league marked the last window for students to publish their books before entering the State and National stages of the competition.

Over the past weeks, hundreds of students across India published their books just in time to qualify for the festival’s State and National rounds. Many joined late. Others had been writing for months but hadn’t yet crossed the finish line. This was their moment and they seized it.

Recognising Determined Contributors

The Step-Up League was designed to ensure that students who had not participated in earlier leagues (Legacy and Emerging) still had the opportunity to publish and qualify for the festival’s remaining stages. Many participants used this league to complete unfinished drafts, refine their stories, and formally publish their work – often in a matter of days.

“The Step-Up League is proof that determination matters as much as timing,” said Ami Dror, Founder and President of BriBooks. “These students took the final opportunity available – and made it count.”

Winners Across Two Celebrated Categories

Students were recognised under two national titles

  • Jury Choice, for literary voice, originality, and depth

  • Best-Seller, for books that connected widely with readers
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Jury Choice Winners

  • Echoes of the Forbidden – Aditya Shah

  • Murder at Mitra Lane – Rudraksha Mukherjee

  • The Making of a Cricket Fan – Advik Jain

  • Silent Twist in the Mist – Shaivi Manjusha Varati

  • Disconnected – Manpreet Grewal

  • Echoes Beyond Time – S Monika

  • The Last Bell at Raven High – Vaishnavi Das

  • The Last Voice – Yash Raj Verma

  • Finding Muffin – Drishyaa Gupta

  • The Orchard Summer – Shivika Srivastava

Best-Seller Winners

  • Unbroken Spirit of a Soldier – Vaarahi Bajaj

  • What the Sea Couldnt Bury – Samragyi Rana

  • The Five Friends – Yashvi Khurana

  • The Compass of Whiskerwind – Ishika Syam

  • I Woke Up with a Superpower – Viraaj Handoo

  • Shadows of Truth – Rajshree Pandey

  • Be Aware from Coronavirus – Aaditya Sinha

  • Whispering Tales – Sayesha Sreyashi Saroj

  • The Hidden Crown – Gargi Goel

  • Nemesis – Akshaj Samaria

Path Forward: State and National Leagues Begin

With the conclusion of the Step-Up League, all qualifying sub-leagues of SBWF 2025 are now complete. Students selected from the Legacy, Emerging, and Step-Up Leagues will now move forward to the State League, followed by the National Authors League.

The upcoming phases will evaluate student-authored books on a wider scale – combining jury assessments with metrics such as readership, reviews, and engagement.

By the end of this year’s festival, participation is expected to cross 1 million students, making SBWF 2025 one of the largest student writing initiatives globally.

About BriBooks
BriBooks is the world’s largest publishing platform for school students, providing children with tools to write, publish, and share their stories with the world. Thousands of students across India have become published authors through the platform, gaining recognition both locally and nationally.

HELL ENERGY DRINK Launches Electrifying New Premium Energy Drink, HELL ENERGY DRINK – BLACK CHERRY

HELL ENERGY DRINK, one of the fastest-growing energy drink brands in the world, is expanding its range in India with the launch of its latest variant, HELL ENERGY DRINK – BLACK CHERRY.

Enriched with exotic taste and backed by HELL ENERGY DRINK’s renowned quality, HELL ENERGY DRINK BLACK CHERRY brings a refreshing and delicious twist to the energy drink category with its bold attitude. It is perfect for flavour seekers who are looking for a unique experience in their drinks.

HELL ENERGY DRINK Launches Electrifying New Premium Energy Drink, HELL ENERGY DRINK – BLACK CHERRY

HELL ENERGY DRINK – BLACK CHERRY combines the intense taste of black cherries with HELL ENERGY DRINK’s original formula. Infused with multiple B-vitamins and no added preservatives, it delivers an unforgettable flavour in every can. It is a tempting and refreshing black cherry-flavoured energy drink that captures a most craved vibe in a single sip. This special black cherry taste comes in a distinctive, stylish, and purple-black packaging.

Unnikannan Gangadharan, Director, HELL-ENERGY PRIVATE LIMITED, said, “HELL ENERGY DRINK BLACK CHERRY is not just a new flavour, but a statement. With this launch, we are reconfirming our promise to bring globally benchmarked products that speak to the fearless new Indian consumer and are aligned with the evolving consumer preferences. HELL ENERGY DRINK – BLACK CHERRY adds to our expanding portfolio in the Indian market and reflects our continued focus on product innovation and differentiated flavour offerings.”

The new variant will initially be available across general trade, modern retail, and quick-commerce platforms in key cities such as Mumbai, Pune, Delhi NCR, Bengaluru, Hyderabad, and Chandigarh.

The launch is supported by targeted Digital First marketing initiatives, resonating with Gen Z and millennial consumers, and aimed at maximising visibility and engagement. It further amplifies its identity as a fearless, youth-first disruptor in India’s energy drink space.

With the introduction of its new variant in India, HELL ENERGY DRINK continues to strengthen its growing India portfolio and further its ambition towards becoming the go-to energy drink in the country.

About HELL ENERGY DRINK
HELL ENERGY DRINK is one of the fastest-growing FMCG brands in the world. Founded in 2006, the 100% Hungarian brand became Hungary’s market leader by 2010 and currently exports to 60+ countries. It holds market leadership in, among others, Greece, Bulgaria, Croatia, Romania, and Slovakia. HELL ENERGY DRINK’s success is driven by excellent quality, good value for money, wide availability, and world-class marketing communication. As a unique player in the energy drink sector, it is the only brand with a market-leading presence in several countries, its own ultramodern filling factory, and an aluminium beverage can factory, ensuring an unparalleled strategic position globally.

For more information, visit www.hellenergy.com/ind.