Home Blog Page 185

Cycle Pure Agarbathi Supports the 2nd Edition of Ability Sports League (ASL) T20

Cycle Pure Agarbathi, India’s leading agarbathi manufacturer, continues its commitment to inclusive sports by sponsoring the 2nd edition of the Ability Sports League (ASL) T20. The tournament will be held from 9th to 13th December 2025 at KSCA’s Alur Cricket Ground, Bengaluru.

 

Mr. Arjun Ranga hands over the sponsorship cheque for ASL T20 2025, strengthening Cycle Pure Agarbathi’s support for inclusive sports

 

As a principal partner, Cycle Pure Agarbathi has extended sponsorship support for this edition of the league. Building on last year’s contribution where the brand provided professional-grade cricket kits and equipment, this year, Cycle Pure’s contribution focuses entirely on financial sponsorship to strengthen the league’s operations and ensure a seamless experience for participating athletes.

 

The Ability Sports League T20, organised by Kshamata Innovation Foundation and Divyaang Myithri Sports Academy, is India’s primer wheelchair cricket league. Since its inception in 2018, the league has empowered over 600 wheelchair athletes with a platform to showcase their talent, resilience, and sporting spirit.

 

Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathi, said, “We are proud to continue our association with the Ability Sports League. Our sponsorship this season reflects our commitment to building inclusive platforms that celebrate the determination and excellence of differently-abled athletes. Through ASL, we are not only promoting wheelchair cricket but also building a stronger, more inclusive sporting culture in India.”

 

Ms. Kshama Rangan, Director, Kshamata Innovation Foundation, organiser of Ability Sports League T20, said, “We are grateful for Cycle Pure Agarbathi’s continued support, which has been instrumental in sustaining and growing the Ability Sports League. This financial sponsorship ensures that our athletes can focus entirely on their game, while we provide them with a seamless and professional tournament experience. Together, we wish to establish a roadmap to create equal opportunities, recognition and career for wheelchair athletes in the Nation’s favourite game.”

 

This edition, Take Sports ASL T20 2025 will feature six-city based teams – Bengaluru, Chennai, Hyderabad, Mumbai, Delhi and Lucknow – with athletes representing 16 States from across India. This pan-India participation underscores the league’s growing stature as a national platform for wheelchair cricket, bringing together talent, resilience, and sporting spirit from diverse corners of the country.

Antara Strengthens Leadership in India's Senior Care Market, To Exclusively Manage Senior Living Residences at Estate 361 – Second Project with Max Estates

Antara Senior Living Limited, a wholly owned subsidiary of Max India Limited, has joined hands with Max Estates to exclusively manage the senior living residences and amenities at Estate 361 – a forest-themed, wellness-first 18.23-acre development along the Dwarka Expressway, which is one of Gurugram’s most rapidly emerging corridors. This marks Antara’s second project with Max Estates after the milestone success of Estate 360, Delhi-NCR’s first intergenerational community, wherein 292 residences for seniors were sold out in just 11 months. The recently launched Estate 361 will have a total of 360 senior living units and will also have a curated integrated wellness centre combining modern medicine with ancient Indian wisdom to impact quality of life of Seniors.

 

The Antara Integrated Wellness Centre brings together primary healthcare – in-house doctors, 24×7 nursing and paramedics, emergency services, ambulance, specialist consultations – with wellness programmes including Ayurveda, homeopathy, naturopathy, acupressure, acupuncture, UV therapy. By combining modern medicine with the wisdom of traditional therapies, Antara will enable seniors to access proactive, preventive and personalised care which grows with them.

 

Explaining the concept, Mr. Rajit Mehta, MD & CEO, Antara Senior Care, said, “Ageing is a second coming of empowerment. It’s a phase where seniors rediscover their aspirations and themselves. It’s also a stage marked by increased need for physical, emotional and social wellbeing. With so many seniors navigating chronic conditions, mobility challenges and emotional vulnerability, wellbeing must be clinically guided, compassionate and woven into everyday life. Ageing actively calls for purpose designed communities. This is where intergenerational living embedded with integrated wellness can play an impactful role. Senior living models, like the one at Estate 361, can help India’s ageing population stay active, engaged and confident for longer. At Antara, our mission is to build senior care ecosystems that bring all this together so seniors can age with dignity, ease and joy.”

 

Designed with nature and wellbeing at its core, Estate 361 offers over 250,000 sq. ft. of forest greens, water bodies and sensory pathways carefully planned to enhance cognitive, emotional and physical health. It has 200,000+ sq. ft. of planned amenities for active ageing, including dedicated sports and recreation facilities: paddleball courts, golf putting greens, all-weather swimming pool, hydrotherapy pool, a senior-focused gym. The Antara Club will have our Residents Engagement Team curate year-long calendars of activities based on residents’ interests and passion.

 

The senior living residences are designed with accessibility in mind to promote autonomy. They feature wheelchair-friendly layouts, rounded wall edges, anti-skid flooring, strategically placed grab bars, senior-friendly elevator bays with lavatories and rest seating, panic alarm buttons, centralised fresh air circulation and glare-free lighting. Living is made truly hassle-free with the little things taken care of by Team Antara: Gourmet dining, ‘Ghar ka Khaana’ facility, dietician-planned nutritious meals, laundry and even housekeeping, all done with ‘Sevabhav’.

 

India is reaching a demographic and social inflection point. The country’s senior population, according to the ASLI-JLL report ‘Elevating the Golden Years’, is projected to rise from ~147 million in 2024 to nearly 350 million by 2050. As per the UNFPA, the fastest-growing senior segment – the 80+ population – is expected to surge by 279%(1). Simultaneously, India’s traditional care ecosystem of joint families is being replaced by nuclear families leaving families overwhelmed with care responsibilities, or seniors ageing alone with one in three reporting depressive symptoms or loneliness. Together, these factors signal an urgent need for structured, professionally managed senior living solutions.

 

All these factors, NRI investment and the increased investor interest in senior living underscore a decisive transition: India is actively seeking dignified, dependable, holistic senior-living environments, not piecemeal services. Backed by the Max Group’s expertise in healthcare, hospitality and real estate, Antara is uniquely positioned to lead this transformation.

 

About Antara Senior Care
Launched in 2013, Antara is the senior-care business of Max India Limited, part of the $7-billion Max Group. It is an integrated ecosystem for senior care, operating in two main lines of business – Residences for Seniors and Assisted Care Services. Antara’s first senior residential community in Dehradun, comprising nearly 200 families, caters to their social, recreational, educational, wellness, and health-related needs. In the near future, it will open its second senior living community in Noida’s Sector-150, with families moving into the 340 apartments built in the first phase. Expanding its footprint in Gurugram, Antara will manage senior living residences, dedicated spaces for senior living, and primary healthcare services at Estate 360 and Estate 361, developed by Max Estates. Antara’s Assisted Care Services include Care Homes, Memory Care Home, Care at Home and AGEasy. This line of business caters to seniors, who need more immersive interventions in their daily lives due to medical or age-related issues. With seven facilities across Gurugram, Noida, Bengaluru and Chennai, Care Homes provide long-term care to seniors who require constant medical and nursing supervision, and short-term care services for the recuperation of seniors. Its Care at Home services, offered in Delhi NCR, Bengaluru and Chennai, provide well-equipped, trained professionals offering care to seniors inside their home’s comfort. AGEasy, an online and offline store focusing on senior-specific products and solutions to manage chronic health conditions at home, has touched over 5 lakh lives since inception in 2023.

Macroman M Series & Macrowoman W Series Launches Socks Sutra – A Bold New Step in Everyday Sexiness

Macroman M Series & Macrowoman W Series from the house of Rupa and Company Limited, a name synonymous with quality, innovation, fashion and style, proudly announces the launch of its newest Socks Collection: Socks Sutra. 

 

SocksSutra

 

Wearing Socks Sutra, adds a extra spring to your step/stride, and confidence begins at your lively feet. Socks made by Socks Sutra are an epitome of comfort, sensuality, boldness, fashion & style, with cutting-edge craftsmanship.

 

Socks Sutra is a collection that redefines what socks can be. Socks Sutra with over 100 stunning ‘design’ styles, blends flair, function and irresistible appeal perfectly capturing the signature statement, “100 ways to sexy feet”. Socks Sutra is for Gen Z, millennials, and each of us who is young at heart, the collection, celebrates individuality and self-expression at every step. From work to workouts, parties to wellness, and everything in between, the range offers a curated selection for both men and women, making it one of the most inclusive socks collections in the market today.

 

More Than Just Socks ; A New Language of Style

In a market flooded with ‘deja vu’, Socks Sutra stands distinctly apart. Each pair is thoughtfully crafted using breathable fabrics, bold aesthetics and modern construction, ensuring all-day comfort while elevating the sensuality and boldness of each stride. The designs are intentionally youthful, energetic, and expressive—perfect for a generation that treats style as a daily language.

 

From classic everyday wear to specialized support socks featuring gentle compression, moisture-management technology, single-toe separation and eco-friendly bamboo fabrics, Socks Sutra by Macroman M Series & Macrowoman W Series brings together innovation, indulgence, and personality in equal measure.

 

Mr. Vikash Agarwal, Director at Rupa and Company Limited, says, “Socks Sutra is built on the belief that great socks are the foundation of feeling sexy and youthfulness. This collection is all about expressing personality, enhancing comfort, and transforming everyday footwear into a style statement.”

 

A Style for Every Mood, A Fit for Every Persona

Whether it’s the invisible pair that slips effortlessly under stilettos, the athletic sock engineered for performance, or the chic everyday option that makes routine feel luxurious, Socks Sutra offers a perfect match for every outfit, every mood, and every lifestyle.

 

With meticulous detailing and trend-forward designs, Socks Sutra promises to add that essential “sutra”- the formula for undeniable style and confidence to daily life.

 

The exclusive Socks sutra collection from Macroman M Series & Macrowoman W Series is now available online at www.macroworld.in and on Amazon, Flipkart.

Provogue Launches India's First 'Design-it-Yourself' Luggage Range – Myn by Provogue at Jaigarh Heritage Festival

Provogue India, the Lifestyle Partner of the Jaigarh Heritage Festival 2025, announced the launch of MYN by Provogue, India’s first design-it-yourself luggage platform. The innovative initiative empowers travellers to personalise their luggage with unique designs, themes, and artwork allowing them to express their identity, passions, and personal style wherever they go.

 

HH Maharaja Sawai Padmanabh Singh, Princess Gauravi Kumari and Pravin Prabhakar (CEO, Provogue) at the launch of MYN by Provogue heritage collection

 

As part of this launch, Provogue also introduced the MYN Heritage Limited Edition Collection, co-created with the Jaigarh Heritage Festival. The collection draws inspiration from Rajasthan’s royal artistry and cultural motifs, blending tradition with contemporary aesthetics. The collection was introduced in the esteemed presence of HH Maharaja Sawai Padmanabh Singh of Jaipur, Princess Gauravi Kumari of Jaipur and other key dignitaries. The collection received immense appreciation from HH Maharaja Sawai Padmanabh Singh describing it as “a beautiful collection.”

 

Through this collaboration, Provogue aims to bring a fresh cultural narrative to the travel lifestyle space offering modern travellers the opportunity to carry a piece of India’s regal heritage with them. This launch represents a significant step in travel fashion, where personal expression meets innovative, design-led craftsmanship.

 

Speaking on the occasion, Pravin Prabhakar, CEO, Provogue India, said, “Provogue, in collaboration with the Jaigarh Heritage Festival, is proud to introduce the Limited Edition MYN Jaigarh Heritage Collection, a curation that brings Rajasthan’s cultural richness into the modern travel lifestyle. Today’s travellers seek more than functionality; they look for travel gear that mirrors their personal style and individuality. Under the new management, our vision is to lead the evolution of travel by making it a seamless blend of style, functionality, and self-expression and this launch is a meaningful step forward on that journey.”

 

About Provogue

Provogue is a leading travel lifestyle brand with a strong legacy of over 28 years in India’s fashion industry. Rooted in a rich fashion legacy, the brand brings a style-driven approach to travel gear for today’s style-conscious consumers. Its portfolio includes premium luggage, backpacks, and travel accessories that seamlessly combine contemporary style with durable functionality. With innovation at its core and fashion in its DNA, Provogue continues to redefine modern travel empowering people to move with confidence and individuality.

Apartments in Kukatpally Y Junction: A Hidden Gem for Real Estate Investors

Kukatpally has rapidly emerged as one of the most compelling investment destinations in the city, powered by strong appreciation, rising rental demand, and increasing interest in premium gated communities in Kukatpally. Over the past year, the micro-market has outperformed several established neighbourhoods, reflecting the larger momentum across the real estate Kukatpally Hyderabad corridor.

 

https://www.newsvoir.com/images/article/image1/34022_asbl_imgae.jpg

ASBL Landmark at Kukatpally Y Junction


In terms of pure investment performance, Kukatpally continues to deliver exceptional numbers. Property prices have grown by an impressive 7 to 8 percent in the last quarter alone, while year-on-year appreciation for apartments stood at 18.4 percent between July and September 2025. The long-term trajectory has been equally strong, with overall property values in the region rising by nearly 35 to 40 percent over the past five years. Rental yields currently range between 3 to 5 percent annually, backed by a thriving tenant market made up of working professionals, students, and families seeking well-connected and amenity-rich living spaces. Rents have shown a consistent upward climb as well, rising from INR 23,000-25,000 in 2021 to 55,000-70,000 in 2025, with the average annual rental growth over the past three years touching an impressive 23.3 percent. If this pattern continues, projections suggest monthly rents in Kukatpally may exceed 77,000 by 2026 and 95,000 by 2027, making it one of the most lucrative pockets in Hyderabad for rental-led investments.


Beyond its investment appeal, Kukatpally has evolved into Hyderabad’s lifestyle capital. Often regarded as the heart of the city, the neighbourhood offers an unparalleled mix of retail, education, healthcare, entertainment, and day-to-day convenience. With more than 40 schools, 45+ hospitals, 10+ colleges, five major malls, and over two thousand restaurants, Kukatpally stands out as a self-sustained ecosystem where everything is just minutes away. This dense social infrastructure, combined with modern residential demand, is one of the primary reasons families and professionals increasingly prefer apartments in Kukatpally and premium gated communities in Kukatpally, making the location a natural magnet for end users and investors alike.


Connectivity has always been Kukatpally’s strongest advantage, and upcoming infrastructure projects are set to take it even further. GHMC has already initiated a 180-crore plan to construct twin three-lane flyovers at the Kukatpally Y Junction, one of the busiest intersections in the city, along with a proposed vehicle underpass aimed at easing congestion and enabling smoother traffic movement. The metro network continues to be a major asset, with the metro station Kukatpally and surrounding stations serving as some of the busiest transit hubs in Hyderabad.


Amid this rising demand for high-quality living, ASBL has introduced ASBL Landmark, a premium residential gated community located at the strategic Kukatpally Y Junction. Spread across 6.6 acres, the project offers well-designed 3 and 3.5 BHK homes that combine lifestyle, comfort, and connectivity in a prime location. ASBL Landmark is just 100 steps from the Balanagar Metro Station Kukatpally, placing it among the most metro-connected residential projects in the city. The development also stands next to Lakeshore Mall, which is set to become Hyderabad’s largest mall, surpassing even Sarath City Mall in scale and retail depth. With every major IT hub accessible within thirty minutes and the airport under an hour away, the project offers unmatched convenience for working professionals and families looking to upgrade their lifestyle within Kukatpally. Backed by strong local trust, ASBL Landmark recorded  INR 500 crore sales at the launch day and carries the positioning of being “Built for the People Who Built Kukatpally.” RERA-approved (TG RERA No: P02200008770), the project reflects Kukatpally’s growing appetite for premium housing and next-generation urban communities. It is also giving upto 1 lakh rupees to its customers every month till March 2027 under rental income offer.


For many working families, the strain of EMIs begins long before they move into their home. Monthly payments during the construction phase often stretch budgets, disrupt savings and add stress to an already demanding stage of life. ASBL Landmark addresses this worry with a structured financial model that eases the transition. A four percent down payment, or about ten lakh rupees, begins the booking. From there, buyers receive a monthly reimbursement of upto 1 lakh rupees until March 2027, effectively covering fifteen months of EMIs. It turns a typically stressful period into one that feels manageable and financially steady.


As Kukatpally continues to blend investment potential with day-to-day lifestyle advantages, its appeal in the broader real estate Kukatpally Hyderabad market is only set to grow further. The combination of rising capital values, robust rental demand, unparalleled social infrastructure, and transformative public projects positions Kukatpally as one of the most promising real estate destinations in the city. Whether for long-term appreciation, rental income, or high-quality urban living, Kukatpally remains one of the strongest bets for Hyderabad’s next decade of growth.

Careervira AI Ranks Among World's Top 10 LMS and LXP Platforms, Announces January 2026 Launch of HR-Focused AI Assistant and Agentic AI Suite

Careervira AI has claimed a position among the world’s top 10 Learning Management Systems (LMS) and Learning Experience Platforms (LXP) and Human Capital Management (HCM) platform, providing enterprise-grade AI-powered workforce development capabilities to mid-market organizations across India, Southeast Asia, the UK, the US, and beyond. The platform is transforming enterprise learning technology by democratizing sophisticated, AI-driven solutions at a fraction of traditional costs.​

 

Careervira AI: Agentic AI Platform for Learning and Talent Development

 

A Top 10 Global LXP and HCM Platform Built on Google-Scale Principles

Careervira AI has earned its elite ranking by filling a critical market gap: offering mid-market organizations and employees access to world-class learning technology previously available only to Fortune 500 enterprises. “At Google and YouTube, I witnessed firsthand how technology and scale can transform entire industries,” says Vijay Singh, Founder and former Head of Product Sales for YouTube across India and Southeast Asia. “Our guiding belief—’You Can Be Everything That You Want To Be’—drives everything we build at Careervira AI. We’re bringing that same Google-quality engineering and global scale to HRTech, democratizing access for the mid-market.“​

 

The platform offers over 125K+ courses from 20+ global providers and 1,000+ expert instructors on its platform, guaranteeing organizations worldwide have access to best-in-class training resources.​

 

January 2026: Vira AI Launch with 15+ Specialized Agents for Learning and Talent Development

Careervira AI will unveil Vira AI in January 2026 a purpose-built, HR-focused locally trained Large Language Model (LLM) with 15+ specialized agents automating the full spectrum of learning and talent workflows. The multi-agent system achieves 70%–80% automation across skill intelligence, career orchestration, learning curation, and compliance tracking, saving L&D managers over 10 hours weekly.​

 

The Most Affordable Enterprise LXP and HCM Platform

At approximately $2 to $10 per user per month, Careervira AI delivers up to 70% cost reduction compared with legacy systems, making it the most affordable best-in-class LXP available today. “We practice what we call ‘frugal engineering’—building radically affordable technology without sacrificing power or intelligence,” Singh explains. With zero-code configuration and seamless HRMS integrations, implementation drops from 6–12 months to just four weeks.​

 

Industries Driving Adoption

IT/ITES, BFSI and funded startups companies across India and Southeast Asia are leveraging Careervira AI’s stack-specific learning paths for 150+ tech stacks. BFSI organizations are deploying compliance automation capabilities, while internet enterprises use AI-powered career pathing to reduce attrition and accelerate onboarding. With presence across key global markets Careervira AI is the platform of choice for organizations navigating rapid transformation.​

 

About Careervira AI

Founded in 2020 by Vijay Singh, former Google executive and Head of Product Sales for YouTube across India and Southeast Asia, backed by USD 2.5Mn in seed funding by global HR and Tech Leaders, the company serves 148 countries for its B2C platform and connecting professionals and enterprises through its AI-powered LXP and LMS marketplace across US, Canada, UK, SEA and India.​

 

Tata Power-DDL Strengthens Its Commitment to Inclusivity with an ‘Aids & Appliances Distribution Ceremony’ on IDPWD 2025

In keeping with its strong commitment to inclusivity and community development, Tata Power Delhi Distribution Limited (Tata Power-DDL), a leading power utility supplying electricity to a populace of around 9 million in North Delhi, in partnership with Viklang Sahara Samiti Delhi, commemorated the International Day for Persons with Disabilities (IDPWD) by hosting an ‘Aids & Appliances Distribution Ceremony’ on 2 December 2025 at its Corporate Office in Hudson Lane, Delhi.

The event aligned with the 2025 IDPWD theme — “Fostering disability-inclusive societies for advancing social progress” — the initiative supported beneficiaries with essential mobility and assistive devices, including motorized and manual tricycles, walkers, hearing aids, crutches, white canes, and wheelchairs.

The event was graced by senior leadership, including Mr. Dwijadas Basak (CEO, Tata Power-DDL), Mr. Sunil Sharma (CEO, TP Ajmer Distribution Ltd.), and functional heads from HR, Commercial, Power Management, Operations, and SIG.

Appreciating the initiative, Mr. Basak highlighted that “true inclusion begins when individuals are empowered with tools that enhance their independence and participation in society.”

About Tata Power Delhi Distribution Limited:

 Tata Power Delhi Distribution Limited is a joint venture between Tata Power and the Government of NCT of Delhi. Tata Power-DDL distributes electricity in North Delhi and serves a populace of around 9 million. Tata Power-DDL has been a frontrunner in implementing power distribution reforms and is acknowledged for its consumer-friendly practices. Since privatization, the Aggregate Technical & Commercial (AT&C) losses in Tata Power-DDL areas have shown a record decline. Today, AT&C losses stand at 5.5%, which is an unprecedented reduction from an opening loss level of 53% in July 2002. To learn more about Tata Power-DDL, please visit www.tatapower-ddl.com

Galgotias University Hosts IEEE ICCCA 2025 Along With WIE-HackEarth & I’CEO Innovation Events, Strengthening Global Research and Technology Leadership

Greater Noida, 5th December, 2025 :- Galgotias University hosted the 2025 IEEE 7th International Conference on Computing, Communication and Automation (ICCCA), bringing together leading researchers, technologists, academicians and industry experts from India and abroad. The conference reinforced the university’s commitment to fostering innovation, research excellence and global academic collaboration.

ICCCA 2025 received 2,278 research paper submissions, with 430 accepted, reflecting a strong global interest in emerging technologies across computing, communication, automation and artificial intelligence. The conference featured key perspectives from eminent dignitaries including Dr. S N Singh, Director, ABV-IIITM Gwalior & IEEE Fellow; Dr. Vinod Kumar, Director, Promotion Directorate (IN-SPACe); Prof. Brij B. Gupta, Director, CCRI, Asia University, Taiwan; Dr. Mohammad Rihan, Director, NISE, Gurugram & Chair Elect, IEEE UP Section; and Mr. Sandeep Jain, Deputy Secretary, Government of India. Their talks highlighted India’s expanding space innovation landscape, intelligent automation, interdisciplinary research and global technology readiness.
As part of its international engagement efforts, Galgotias University strengthened cross-border collaboration through an MoU with CCRI Asia University, Taiwan, promoting joint research and innovation programs.
In parallel with ICCCA, the University also hosted two major IEEE-supported innovation events:
  • WIE-HackEarth 2025, funded by IEEE Women in Engineering, brought together 30 teams and 90 women innovators for a 24-hour hackathon focused on sustainability, smart health, digital literacy and tech-driven social impact.
  • I’CEO, sponsored by the IEEE Uttar Pradesh Section, engaged 16 teams from IEEE Student Branches in entrepreneurial simulations, strategic decision-making and leadership challenges.
Commenting on the occasion, Dr. Dhruv Galgotia, CEO, Galgotias University “At Galgotias University, we are committed to nurturing a research-driven ecosystem that empowers students and scholars to innovate, experiment and lead in rapidly evolving technological domains. Hosting ICCCA 2025 along with the WIE-HackEarth and I’CEO events reflects our dedication to building global collaborations and preparing future-ready leaders who will shape the world with impactful ideas and solutions”.
The synergy between ICCCA 2025 and the IEEE innovation events highlighted Galgotias University’s continued leadership in advancing high-impact research, promoting interdisciplinary learning and enabling international academic partnerships. With strong support from global experts, policymakers and industry leaders, the university remains committed to empowering the next generation of innovators and technology pioneers.

Marwari Catalysts Group Enters Affordable IVF with Elara IVF under its VSM

Marwari Catalysts Group, under its Venture Studio Model, has entered the affordable IVF space in India with the launch of Elara IVF – a fertility centre committed to affordable, accessible focused in tier2-3 cities. This marks the fourth healthcare start-up in MCats Group’s portfolio, alongside Sarathi Healthcare, Nuskha Kitchen, and One Dose.
 

Marwari Catalysts enters affordable IVF with Elara IVF under its Venture Studio model
 

Elara IVF, Founder and COO, Dr Renu Sharma, is known for providing affordable IVF and ICSI treatments with a strong focus on transparency and patient education. This reflects a shared vision – to make quality fertility care more accessible to couples across India.
 

Sushil Sharma, Founder & CEO of Marwari Catalysts Group, said, “The global fertility market is a massive opportunity, yet affordability continues to be the biggest barrier. We are solving this challenge by ensuring high-quality IVF care reaches families not just in metros but in smaller cities. We will also attract global medical tourism for IVF. Marwari Catalysts Group has always been seen as the brand ambassador for Tier-2 and Tier-3 cities of India, and therefore we have started our pilot in Jodhpur and Ajmer.”
 

Dr Renu Sharma, stated, “Having worked with multiple IVF centres (Zivia, Apex, EHCC, CK Birla Hospital), I realized there is a massive opportunity and significant gap – especially in smaller cities where access to affordable IVF is limited, with the right business model. We aim to build India’s largest affordable IVF chain. We have already launched centres in Jodhpur (Dr Nimisha Balara) and Ajmer (Dr Mahiraj Gaur), and within the coming year, we are targeting 20+ centres across Tier-2 and Tier-3 cities in next 12 months.”
 

Dr. Seema Chaudhary, Founder & Managing Director, Seema Finchem Industry (Mumbai) and Advisory Board Member at Elara IVF, said, “Elara IVF offers an industrial level of discipline, efficiency, standardization and transparency into fertility care. This approach is exactly what India needs to make IVF truly affordable and rapidly scalable across small cities ensuring that high quality reproductive care becomes accessible to families everywhere.”
 

Gajendra Singh, Director of Elara IVF, added, “With Marwari Catalysts Group’s support, we aim to expand our reach and continue making fertility care simpler and more affordable for everyone who needs it.”
 

As India’s healthcare sector continues to prioritize access and affordability, this initiative underscores Marwari Catalysts Group’s growing commitment to supporting meaningful innovation for Bharat.
 

About Marwari Catalysts
Marwari Catalysts Group (MCats) is one of India’s fastest-growing startup ecosystem player (Accelerator and Venture Studio), with mentors with skin in the game supporting 100+ early-stage ventures across 20+ cities backed by SEBI-approved CAT-I AIF. MCats provide capital, mentorship, and global market access to founders. Its portfolio has already created 5,000+ jobs while driving inclusion through 35% women-led startups and successfully done 11+ exits. We are headquartered in Jodhpur with its regional offices in Mumbai, Bengaluru and Jaipur.

Repo Rate Slashed to 5.25 percent; Softer Rate Cycle Reignites Demand Across Real Estate Sector

The Reserve Bank of India (RBI) has unanimously cut the repo rate by 25 basis points, bringing it to 5.25 percent. This marks the fourth rate reduction in 2025, totalling a cumulative 125 bps cut since the start of the year. This decisive move comes against a backdrop of easing inflation, stable growth, and an eagerness to boost liquidity and credit flow. For homebuyers, particularly those looking at affordable, mid-income, or even premium housing across NCR and other urban corridors, this signals a fresh wave of affordability. As banks adjust lending rates, borrowers with floating-rate home loans may soon see lower EMIs, reviving demand and giving impetus to property purchases. The softer interest rate environment is thus set to underpin stronger housing demand through the remainder of 2025 and into 2026, a period likely to see many “fence-sitters” finally turning into homeowners.

 

Repo Rate Slashed to 5.25 percent; Reignites Demand Across Real Estate Sector

 

Real-estate developers welcomed the decision, noting that it could accelerate demand, convert cautious buyers into committed ones, and provide the needed boost to both residential and commercial launches in the coming year.

 

Sandeep Chhillar, Founder and Chairman, Landmark Group, says, “The RBI bringing the repo rate down by 25 basis points marks a strong pro-growth signal and undoubtedly benefits the real estate sector. With home loan rates likely to fall further, affordability will improve, especially for first-time homebuyers. This move is expected to reignite demand, sustain buyer interest, and create a favourable environment for continued growth across the housing market.

 

Umang Jindal, CEO, Homeland Group, says, “The 25 bps rate cut is a welcome breather for the industry, especially at a time when growth is spreading beyond metros. In Tier-II cities, we’re seeing families upgrade to better homes and businesses look for organised commercial spaces. This reduction nudges both trends forward. It lowers borrowing costs, improves sentiment, and makes it easier for developers like us to fast-track mixed-use neighbourhoods where people can live, work, and shop within the same ecosystem. As we head into 2026, Tier-II markets are set to witness stronger absorption, better retail activity, and sustained demand for quality residential projects driven by aspiration and improved affordability.”

 

Sehaj Chawla, Managing Director, TREVOC Group, says, “The cumulative softening of rates — with the latest 25 bps cut bringing the effective lending environment to 5.25 percent from 6.50 percent last year — marks a total reduction of 1.25 percent, which is a major boost for homebuyers. Lower borrowing costs directly translate into higher purchasing power and faster decision-making. Supported by stable inflation and strong GDP momentum, this move sets the stage for accelerated growth across the real estate sector.”

 

Harinder Singh Hora, Founder Chairman, Reach Group, says, “Retail thrives on consumer confidence, and the RBI’s move to bring the repo rate down to 5.25 percent is exactly the sentiment boost the sector needed. For developers, this signals a stronger investment climate, easier access to capital, and faster decision-making from brands planning expansion. We anticipate higher leasing activity across high-streets, malls and experience-led retail centres in Gurugram, as occupiers move quickly to secure prime spaces before the new year. By 2026, this policy shift will contribute significantly to a more vibrant, liquid, and future-ready retail ecosystem across NCR, benefiting both developers and brands.”

 

Shyamrup Roy Choudhury, Founder and Managing Director, Aura World, says, The 25 bps rate cut is a highly encouraging development for the luxury housing segment, where sentiment and confidence play a far larger role than affordability. Affluent buyers tracking macro trends will view this as a strong green signal to advance large-ticket purchases. Further, the reduced rate will strengthen liquidity for developers building high-spec, design-led communities. As we look toward 2026, luxury housing will continue gaining momentum, powered by wealth creation, asset diversification, and India’s rising global economic position.

 

Ankit Kansal, MD, 360 Realtors, says, “The recent decision by RBI to lower the Repo Rate is a welcome step, as it will enable reduction in home loan rates and make property more affordable in numerous urban corridors such as MMR, NCR, Bangalore, Pune and Chandigarh. The inflation rates are benign, and the economy appears to be on a strong footing marked by healthy agrarian output, a rise in rural demand and strong corporate savings. In such a situation, it is seemingly a prudent move to lower the REPO rate and infuse liquidity in the market.”

 

Ashwani Kumar, Pyramid Infratech, says, “The 25 bps cut, especially after two consecutive status-quo policy announcements, signals a renewed push toward affordability and market confidence. For Gurugram’s end-user-driven corridors, this will encourage families who were delaying decisions due to rate uncertainties. As we enter the year-end buying cycle and prepare for 2026, this move is set to enhance absorption across well-connected micro-markets and support long-term stability in premium housing.”

 

Azad Ahmad Lone, President, Business Development and Operations, Biigtech, says, “The RBI’s 25 bps repo rate cut couldn’t have come at a better time for NCR’s commercial sector. Cities like Noida-Greater Noida are becoming India’s most credible alternative to traditional commercial hubs, due to strong connectivity, a deep talent pool, and highly competitive rentals. We’re seeing GCCs and global MNCs actively exploring sizeable office mandates here. This rate reduction will only make capital deployment smoother for new Grade A offices, high-street clusters, and integrated work–retail spaces. Moving toward 2026, we expect sharper pre-commitments, longer leases, and a robust pipeline of institutionally backed commercial assets“.

 

As the market absorbs the implications of the RBI’s 25 bps rate cut, the momentum clearly tilts toward a more active and confident real estate cycle. Lower EMIs, improved liquidity, and a sentiment boost across buyer segments position the sector for a healthier close to 2025.