A river never truly dies. Beneath cracked beds and parched banks, it waits – for rain, for care, for people to act. When communities come together with vision and dedication, rivers flow again, aquifers breathe, and fields turn green.

The desilting of the Mauda river benefitted 2,00,000+ people across several villages

At the centre of this movement is Gurudev Sri Sri Ravi Shankar’s vision – that caring for nature is caring for life itself. Under his guidance, The Art of Living Social Projects has ignited one of India’s largest people-led water revival initiatives. From Tamil Nadu’s plains to Karnataka’s highlands, from drought-hit Maharashtra to Uttar Pradesh’s thirsty fields, rivers are being rejuvenated, empowering communities along the way.

Tamil Nadu: Naganadhi – A River Reborn
Once a dry scar across Vellore, the Naganadhi River was on the verge of being lost. Farmers watched crops wither, women walked miles for water, and villages faced scarcity. The Art of Living Social Projects, in collaboration with the district administration and under MGNREGA, launched a transformative project.

• Structures built: 354 recharge wells, 207 boulder checks

• Direct participation: 1,050 women

• Groundwater rise: 1 – 8 metres

• River flow: uninterrupted for over three years

The project revitalised agriculture, enabling three crops a year and strengthening local economies. Its success at Naganadhi motivated a larger movement: from the 1,050 women directly involved, over 44,000 women across 14 districts later participated in constructing 6,500+ recharge structures, turning water conservation into a community-wide initiative.

Recognition:

• PM Narendra Modi praised the initiative multiple times on Mann Ki Baat

• Vellore was awarded Best District in the Southern Region for River Revival (2019)

• The Governor of Tamil Nadu honoured Dr. Chandrashekhar Kuppan

• TN Government recognised the Department of Rural Development and Panchayats; District Administration won three additional awards

Karnataka: A Tapestry of Rivers Revived
Across 12 districts and multiple basins, Gurudev Sri Sri Ravi Shankar’s vision inspired the Antharjal Chetna / Jal Sanjeevini Project. Thousands of recharge structures restored groundwater and rejuvenated rivers.

• Recharge structures: 9,778

• Talukas with groundwater rise: 39+ (2019-2023)

• Rural youth trained: 1,500+

Rivers revitalised: Vedavathi, Kumudvathi, Krishna, Cauvery, Palar, Uttara Pinakini, Malaprabha, Tungabhadra

Case highlights:

• Kumudvathi River (Bengaluru Rural): 2,513 recharge structures and 86,000 saplings restored a 460 sq. km watershed

• Vedavathi River (Chikmagalur & Tumkur): Pilot project in 2013 expanded to a basin-wide rejuvenation with 17,224 recharge structures

• Palar River (Chintamani Taluk): 788 recharge structures and 40,000 saplings revived one of Karnataka’s driest belts

These rivers are more than channels of water; they are veins of prosperity, sustaining agriculture, livestock, and communities.

Uttar Pradesh: Farmers Find Water Again
Rampur district, declared an ‘overexploited zone’ by the state groundwater authority, faced severe water scarcity. Wells ran dry, diesel pumps failed, and farmers struggled. Guided by Gurudev Sri Sri Ravi Shankar’s vision, the Bhujal Shakti Project brought relief:

• Structures built: 351 recharge shafts, 122 ponds, 1 sub-surface dyke across 88 villages

Groundwater levels gradually rose, pumps resumed operation, and farmers regained confidence. In Bundelkhand’s Lalitpur district, a parallel initiative with Hindustan Aeronautics Limited constructed 175 recharge structures in the Gobind Sagar catchment, strengthening water resilience for drought-affected families.

Maharashtra: Transforming Water-Scarce Landscapes
Maharashtra has long faced severe water scarcity. Guided by Gurudev Sri Sri Ravi Shankar’s vision, The Art of Living Social Projects initiated large-scale rejuvenation programmes, including Jal Jagruti Abhiyan, Jalyukt Shivar Abhiyan 2.0, and JalTara. Since 2013, these efforts have:

• Revived 33 rivers, streams, and tributaries across 27 districts

• Built 57,000+ recharge structures

• Desilted 29 crore cubic metres of riverbeds and canals (over 1,383 km across 19 districts)

• Planted 7.28 lakh trees

• Benefited 2,000,000+ people. The desilting of the Mauda river alone benefitted over 2,00,000 villagers.

Landmark projects:

• Mauda (Nagpur District): In partnership with NTPC Limited, 29 micro-watersheds covering 150 villages and 29,000 hectares transformed a water-stressed region into a water-surplus one. Awarded the Water Sustainability Award 2021-22 by UNDP, TERI, and India’s Ministry of Water Resources

• JalTara Project (Jalna District): 20,000 recharge pits raised groundwater by 14 feet, increased crop yield by 42%, and eliminated waterlogging. Programme scaled to 80 villages with 25,000 additional structures

Recognition and Ripples
The river revival efforts have gained national recognition:

• PM Narendra Modi praised the 44,000 women who led Naganadhi’s revival on Mann Ki Baat

• The Governor of Tamil Nadu honoured Dr. Chandrashekhar Kuppan

• The Jal Shakti Ministry awarded the initiative twice on National Water Day

• Universities and independent researchers continue to validate project impact

When Rivers Rise, Life Rises
River revival is never just about water. It is about farmers planting again, children drinking clean water, women finding dignity through leadership, and youth discovering purpose in conservation.

When we heal rivers, we heal ourselves. When rivers rise, life is rejuvenated.

About The Art of Living Social Projects
The Art of Living, a non-profit, educational, and humanitarian organisation founded in 1981 by the world-renowned spiritual leader and humanitarian Gurudev Sri Sri Ravi Shankar, is committed to addressing India’s pressing water challenges. Through its large-scale River Rejuvenation Projects, the organisation works to mitigate water scarcity by restoring rivers, reviving ecosystems, and improving the quality of life for communities across the country. Get involved, donate now: NGO for Water Conservation in India, Top NGO in India for Social Projects.

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Integrated Centre for Consultancy Pvt. Ltd. (ICCPL Group) has been honoured for its exemplary workplace culture and has received the ‘Best Place to Work under MSME’ award at the prestigious Bharat Nirman Awards 2025, hosted by HT Media Group.

ICCPL Group Honoured as Best Place To Work by HT Media

This accolade aligns perfectly with the Group’s philosophy. The organisation has always believed that people are the core drivers of its success. Campaigns succeed, innovations thrive, and client relationships deepen because employees feel motivated, valued, and empowered. Being honoured as the ‘Best Place to Work‘ underscores ICCPL’s people-first culture, reinforcing the firm’s position as a leader among India’s large sized PR and communication firms. The group’s focus has always been to foster a positive culture with high trust and respect, providing opportunities for growth, work-life balance and a sense of belonging, all of which contribute to both employee well-being and long-term business success.

Since its inception in 2011, ICCPL has grown into one of India’s most influential PR and communication firms. Founded by the first-generation entrepreneur, Dushyant Sinha, the Group has collaborated with over 500+ clients across India and UAE, executing more than 1,700+ high-impact campaigns. Spanning sectors from real estate, education, and hospitality to finance, technology, and policy, ICCPL has established itself not just as a service provider but as a strategic powerhouse shaping reputations, driving narratives, and delivering measurable impact at scale.

Speaking on the win, Ambika Saxena, Group CEO, ICCPL Group, said, “This award is a celebration of the culture we have meticulously nurtured over the years. At ICCPL, our people are our greatest asset. We strive to create an environment where every individual feels valued, inspired, and empowered. This recognition motivates us to continue fostering a workplace where talent thrives personally and professionally while contributing meaningfully to our broader vision. As a group we have always focused on employee satisfaction, engagement and retention, leading to higher productivity, better business performance and increased innovation.”

Parkhi Pasricha, Vice-President, ICCPL Group, added, “Being named the ‘Best Place to Work’ in the country by a reputed media house, is a proud moment that celebrates the ethos we live by – trust, inclusivity, and genuine care for our people. Growth at ICCPL has never been measured solely by numbers; it is reflected in how our teams evolve, innovate, and imbue purpose into their work. This recognition motivates us to continually raise the bar for workplace excellence and nurturing talent that contributes meaningfully to our larger vision.“

The award reinforces ICCPL’s standing not only as a trusted consultancy partner to leading brands across sectors but also as an employer of choice in the MSME space.

About ICCPL Group
Founded in 2011, ICCPL has grown into a leading business conglomerate in Northern India. Under the leadership of Dushyant Sinha, Founder of ICCPL Group, the Group has charted a remarkable journey. What began as a humble PR firm has now grown into an industry leader, with 500+ clients and a presence in 42+ cities across India and the UAE. Specializing in sectors ranging from real estate to finance, technology, and policy, ICCPL has successfully executed over 1,700+ high-impact campaigns. With a focus on data-driven strategy, perception management, and crafting impactful narratives, ICCPL continues to redefine communications, drive business transformation, and set benchmarks for both client impact and workplace excellence.

Jamnabai Narsee Campus, hosted the DreamSetGo Dream Dash Grand Finale, which had global icon and eight-time Olympic gold medalist, Usain Bolt, as the Guest of Honour.

The Fastest Man on Earth, Usain Bolt, Joins Sujay Jairaj for a Fireside Chat at Jamnabai Narsee Campus, Host of DreamSetGo’s Dream Dash Finale

During the event, Usain Bolt joined Mr. Sujay Jairaj, Trustee of Jamnabai Narsee School, for a fireside chat, sharing insights on his journey, mindset, and career lessons with the students. The initiative, designed to spotlight aspiring athletes, provided a rare opportunity to hear from one of the most celebrated figures in global sport & fastest man on Earth.

“As the official venue partner, Jamnabai Narsee Campus is proud to provide a platform that inspires the younger generations” said Trustee Mr. Sujay Jairaj. “It is an honour to have Usain Bolt on our campus. Our commitment remains to bring academics and sporting excellence together for our students.”

In conversation with a Jamnabai Narsee School student, Usain shared his advice for the younger generation, “First would be do what you love because when you love something, you put more effort into it and derive more joy and understand that the road won’t be easy. Second, no matter what, never, never let anyone tell you that you can’t make it. Anything is possible.”

www.instagram.com/jamnabai.narsee.school.

Sabhyata Foundation, a Smarak Sarathi, under Government of India’s ‘Adopt a Heritage 2.0’ initiative, is set to host a unique cultural evening at the iconic Purana Qila today. Supported by the Ministry of Culture and the Archaeological Survey of India, the initiative aims to enhance visitor experiences while transforming a historic monument into a vibrant cultural hub. The celebration will be graced by Shri Vinai Kumar Saxena, Hon’ble Lieutenant Governor of Delhi, as the Chief Guest and Shri Vivek Aggarwal, IAS, Secretary, Ministry of Culture, Government of India, as Guest of Honour in the presence of other distinguished dignitaries.

Purana Qila Ready To Host First-of-its-Kind Cultural Evening organised by Sabhyata Foundation

Set against the backdrop of one of Delhi’s most iconic monuments, the evening will showcase India’s vibrant cultural spirit through energetic Dandiya and Garba dances, soulful musical performances, and a celebration of rich traditions.

Speaking ahead of the event, Mrs. Avantika Dalmia, Co-Chairman of the Advisory Board, Sabhyata Foundation, said, “India’s cultural heritage is a treasure we must preserve and celebrate. Hosting this first-of-its-kind cultural evening at the historic Purana Qila is a step towards bringing our traditions closer to people today. We are grateful to the Ministry of Culture, the Archaeological Survey of India, and the Government of Delhi for their support in making this occasion special.”

As Smarak Sarathi, Sabhyata Foundation is entrusted with the upkeep and promotion of four iconic Delhi sites – Purana Qila, Humayun’s Tomb, Safdarjung Tomb, and Mehrauli Archaeological Park. Focusing on accessibility, safety, and engaging experiences, the foundation aims to make these monuments must-visit destinations. Building on the success of the ‘Jai Hind’ Sound & Light Show at the Red Fort, it brings the same innovation and vision to these historic sites.

About Sabhyata Foundation
Sabhyata Foundation, a not-for-profit organization is dedicated to promoting and preserving India’s art, culture, heritage and architecture through world-class experiences. In partnership with the Smarak Sarathi, Dalmia Bharat, the foundation has redefined visitor engagement at the historic Red Fort with landmark initiatives such as the ‘Jai Hind‘ Sound & Light Show, recognized by National Geographic among the world’s top five shows, the Red Fort Visitor Centre, and the Matrubhumi projection mapping. Under the Adopt a Heritage 2.0 initiative, Sabhyata Foundation is entrusted with the upkeep and promotion of four historic Delhi sites – Purana Qila, Humayun’s Tomb, Safdarjung Tomb, and Mehrauli Archaeological Park. The foundation celebrated India’s cultural legacy on a grand scale through festivals such as ‘Dances of India’ and ‘Bharat Bhagya Vidhata – Azadi Ka Amrit Mahotsav Festival’, which attracted over 250,000 visitors.

Page Industries Ltd., the exclusive licensee of JOCKEY International Inc. (USA), introduces their new women’s innerwear collection crafted with cutting-edge bonding technology to deliver a next to skin fit and unrivaled comfort of luxury and seamlessness. As part of the ‘Designed to Disappear’ campaign, the new collection is more than just innerwear as it becomes a seamless extension of every woman; crafted to support, empower, and disappear beneath clothing, letting her take center stage.

Jockey launches new women’s innerwear collection as part of the ‘Designed to Disappear’ campaign

Engineered with advanced bonding technology, this collection of bras and shapewear delivers invisible comfort for all-day wear. The range features versatile styles such as T-shirt bra, strapless bra, and lounge bras, crafted to meet the needs of today’s women for every occasion. Each piece combines subtle shaping with supportive fits in new age neutral color palette. The shapewear collection features targeted compression with a sleek, smooth finish that eliminates lines and ride-ups. This collection of bonded bras and shapewear are perfect for everyday confidence and festive celebrations alike.

Jockey launches new women’s innerwear collection as part of the ‘Designed to Disappear’ campaign

“Designed for the modern woman who refuses to compromise on comfort or style, this collection brings together innovation, precision, and ease like never before,” said Nihal Rajan, CMO of Jockey India. “We believe that true luxury is defined by how a garment makes the wearer feel, beyond its visual appeal. Each piece in the collection is crafted with precision right from selection of fabric to fit and designed with bonding technology at its core. The products are made to feel effortless, so that it disappears into the day as naturally as it fits.”

As part of the ‘Designed to Disappear‘ campaign, Jockey is enhancing the retail experience with “Size Check” an in-store bra fitting service that helps women find their perfect size. This activation ensures every piece fit exactly as it should, delivering on Jockey India’s promise of making comfort effortless and innerwear truly personal.

The new collection is now available across Jockey Exclusive Brand Stores, leading multi-brand retail stores, and on www.jockey.in, with a focused rollout across key metro cities. To amplify the launch, Jockey India is activating a multi-platform campaign featuring high-impact films and stills, brought to life across digital, outdoor and in-store media. The campaign will also see widespread engagement through influencer collaborations, targeted content across various digital platforms, reinforcing the message of seamless comfort and empowering elegance under the ‘Designed to Disappear’ narrative.

Jockey Woman Bonded Bras – Designed To Disappear

YouTube link of the campaign: www.youtube.com/watchv=QZJuRROGlR8

About Page Industries Limited
Page Industries is the exclusive licensee of JOCKEY International Inc. (USA) for the manufacture, distribution and marketing of the JOCKEY brand in India, Sri Lanka, Bangladesh, Nepal, Oman, Qatar, Maldives, Bhutan and UAE. Page Industries is also the exclusive licensee of Speedo International Ltd. for the manufacture, marketing and distribution of the Speedo brand in India.

Jockey is the company’s flagship brand and a market leader in the premium innerwear and leisure wear category. The brand is distributed in 2,852+ cities & towns and available in 113,715+ Multi Brand Outlets, 1,144+ Exclusive Brand Outlets (EBO) with extensive presence in 3,026+ Large Format Stores, as also online. Speedo brand is available in 1,074+ stores, 28+ EBOs and 10+ Large Format Stores, spread across 90+ cities.

For further information, please visit www.jockey.in