AdvantageClub.ai, the world’s first agentic AI platform in employee engagement, rewards, and wellness, has kicked off the festive season with the return of its flagship Diwali campaign – ‘My Gift, My Choice.’ Now back with enhanced flexibility, expanded gifting options, and smarter redemption experiences, the campaign is set to make workplace celebrations even more memorable in 2025.

AdvantageClub.ai: Powering Personalized Festive Experiences with Agentic AI

As the festive season draws near, AdvantageClub.ai is transforming the way organizations celebrate with their teams. Moving away from one-size-fits-all gifting, the “My Gift, My Choice” campaign brings hyper-personalized and digital-first solutions that make employees feel seen, valued and appreciated.

With over 15 million registered users, $90 million+ in corporate gifting budgets managed, and a presence in more than 100 countries, AdvantageClub.ai continues to transform workplace celebrations worldwide.

Key Features of the Campaign

• 10,000+ Brand Choices: Employees can redeem non-expiring wallet points across top brands like Amazon, Flipkart, Myntra, and Swiggy, offering unmatched flexibility and eliminating delivery costs.

• Gift Cards & Curated Products: Customized e-gift cards, branded physical gifts, and 5-6 pre-curated options tailored to each employee profile, ensures meaningful, personalized experiences. Seamless API integration simplifies HR workflows.

• Experiential Rewards: From scuba diving to skydiving, employees can choose unforgettable adventures, turning festive appreciation into lasting memories.

• End-to-End Fulfillment: AdvantageClub.ai handles everything-from selection to delivery-ensuring a hassle-free experience for HR teams.

• AI-Driven Redemption: Employees can redeem gifts through WhatsApp, mobile app, or web, supported by our proprietary Agentic AI – built to understand context and assist in real time.

“With My Gift, My Choice, we’re bringing the power of personalization to festive recognition. From gift cards and curated products to global brand vouchers – employees have the freedom to choose what matters most to them,” said Sourabh Deorah, Co-founder & CEO, AdvantageClub.ai. “For HR teams, it’s a seamless, fully-managed experience at scale.”

Last year’s Diwali campaign witnessed a 92%+ redemption rate, making it one of the most successful corporate gifting programs in the region. With this early launch, AdvantageClub.ai aims to give organizations ample time to plan, personalize, and deliver a meaningful festive experience.

About AdvantageClub.ai
AdvantageClub.ai is a global AI-powered employee engagement, rewards, and wellness platform with offerings like rewards & recognition, wellness solutions including OPD plans, Annual health checkup, wellness challenges, sales incentive automation, flexible benefits, surveys, moments that matter, and communities on a single platform. It provides end-to-end solutions to facilitate employee engagement by digitizing the company’s R&R policies, allowing them to drive better employee retention and happiness. AdvantageClub.ai has over 15 million users, with presence in over 100+ countries, 1200+ clients, and 10,000+ brand options. Established in 2016, AdvantageClub.ai is the brainchild of UCLA postgraduates, Sourabh Deorah and Smiti Bhatt Deorah, who identified employee engagement as a space to create disruption using AI, data mining, and analytics. Headquartered in San Francisco, AdvantageClub.ai has an impressive client portfolio featuring Air India, BCG, Biocon, Concentrix, HCL, Hexaware, L&T, Tech Mahindra, Tata Steel, Teleperformance, and many more.

In an ecosystem where valuations dominate headlines, Marwari Catalysts (MCats) is proving that India’s real startup story lies in jobs created, women empowered, and lives changed.

Not Just A Startup Accelerator – Marwari Catalysts Success Through Social Impact

From Jodhpur to Bharat’s Heartland

Founded in Jodhpur, MCats has become one of India’s fastest-growing accelerators, recording up to 100x growth in just a few years. With 100+ early-stage ventures across 20+ cities, MCats is ensuring that opportunity reaches communities where it matters most by focusing on Tier II and III hubs instead of metros.

Not Just A Startup Accelerator – Marwari Catalysts Success Through Social Impact

Jobs that Strengthen Families

Through its portfolio, MCats has generated over 5,000 jobs in cities such as Ajmer, Surat, Nasik, Faridabad, Coimbatore,Madurai, Trichy, Dehradun, Indore, Patna, Noida, Nagpur, and Raipur. These jobs represent youth finding work closer to home, reduced migration pressures, reverse brain drain of talent back into smaller cities, and healthcare services reaching underserved populations.

Startups like Sarathi Healthcare and Pratap IVF bring accessible medical care, Turms Intelligent Apparel links local supply chains to markets, and Jaipur Watch Company revives artisanal skills while putting Indian craftsmanship on the global luxury map.

Women Leading the Way

A standout feature of MCats is its commitment to gender equity. 35% of portfolio startups are co-founded by women, including ventures such as Leap Ahead India, Nostalgia Pages, Nuskha Kitchen, and First Crack. Within MCats itself, half the leadership team is women-led.

Entrepreneurship That Solves Problems

The accelerator backs companies that directly address India’s social challenges.

• Sustainability: Ventures such as ClimeKare and BuyByScrap are tackling climate action. MCats has also partnered with the Universal Carbon Registry (UCR), enabling startups to align with global carbon credit standards and turn sustainability into measurable, market-linked impact.

• Education: Startups like Learn & Build, Literom are bridging rural learning and upskilling gaps.

• Community Building: Platforms like Startup Chaupal and StartPreneur nurture local ecosystems and keep talent in emerging cities.

A Different Kind of Accelerator

“Every startup we back must answer a simple question: whose life will this improve Unicorns may bring headlines, but livelihood creators make history,” says Sushil Sharma, Founder of MCats.

Unlike conventional accelerators, MCats doesn’t just provide funding and mentoring – it also offers global exposure and cross-border opportunities. Startups such as Leap Ahead India are already building international business associations, with more such collaborations in the pipeline.

About Marwari Catalysts

Marwari Catalysts (MCats) group is a family of fund backed by accelerator and venture studio, headquartered in Jodhpur. With 100+ startups, 5,000+ jobs created, and 35% women-led ventures, MCats has become a symbol of Bharat’s shift from metro-driven entrepreneurship to a grassroots-to-global social impact movement.

Trident Group, a leading global manufacturer and exporter of home textiles and paper, was awarded the title of Best In-house Studio at the prestigious India’s Best Design Awards 2025. This recognition underscored Trident’s commitment to design excellence and reinforced its leadership in innovation-led design.

In a remarkable double win, Trident Group was also conferred with the Greatest of All Time (GOAT) – The Design Award. This special honour, reserved for past winners of the “Best Design Studio” title, acknowledged consistent excellence, long-term impact, and leadership in the Indian design ecosystem over the past decade. Trident earned this distinction by securing the Best In-house Studio award multiple times in 2021, 2022, 2023 and 2025, cementing its legacy as a true design powerhouse.

Trident Group shines at IBDA 2025 with Best In-house Design Studio & the Greatest of All Time (GOAT) Design Award

The awards were presented at the 10th edition of the Design India Show, a premier gathering that brought together the country’s most influential design voices to celebrate creativity and innovation.

Trident’s In-house design studio comprises over 50 designers from top Indian and international institutions such as NID and NIFT. The team has consistently combined sustainability, storytelling, and global trend research to create compelling, relevant, and consumer-loved products across all categories. From premium jacquard towels and luxurious bed linen to eco-friendly packaging and campaign design, the studio’s capabilities span trend forecasting, surface pattern development, print creation, product innovation, and visual storytelling.

Some of its most celebrated projects have included the vibrant Vasant collection celebrating spring festivals in India, the prestigious Bharat Tex project, the Prakriti collection, and various other impactful design initiatives.

Trident Group, the world’s largest manufacturer of terry towels, has continued to set industry benchmarks across textiles, paper, chemicals, and energy. It has earned its reputation not only through product excellence but also through its integrated design thinking, innovation, and sustainability-driven approach.

This recognition stood as a testament to Trident’s unwavering focus on elevating everyday living through design and craftsmanship, reaffirming the brand’s place as a pioneering force in India’s design and manufacturing ecosystem.

About Trident Group
Trident Limited is the flagship company of Trident Group, an Indian business conglomerate and global player. Headquartered in Ludhiana, Punjab, Trident Limited is a vertically integrated textile (Yarn, Bath & Bed Linen) and Paper (Wheat Straw-based) manufacturer. Tridents towels, yarns, bedsheets, and paper businesses have earned global recognition and are delighting millions of customers across India and the world. Trident is one of the largest players in home textiles in India.

Supplying national, captive, and retailer-owned brands; the organization is highly decorated with awards from its customers, vendors, and various government entities in recognition of advancing the highest standards in product quality, social responsibility, and environmental stewardship. The company operates in three major business segments: Textiles, Paper, and Chemicals, with its manufacturing facilities in Punjab and Madhya Pradesh.

For more information about Trident Group please visit www.tridentindia.com.

The Gartex Texprocess India 2025 India’s comprehensive tradeshow on garment and textile machinery, ended on a triumphant note on 23rd August 2025 at Bharat Mandapam, Pragati Maidan, New Delhi. The expo drew visitors from 436 Indian cities, 31 countries and continents like Asia, Europe, North America and Oceania. Indias leading textile manufacturing, leather goods, garment machinery and textile production expo hosted leading brands, manufacturers and suppliers under one single platform introducing innovative technologies, latest equipment, new material developments and value-added services for Indias entire garment and textile eco-space.

13th edition of Gartex Texprocess India A step forward in textile automation and sustainable development

The three-day event was marked with heavy visitor footfall with a record-breaking attendance of 15,790 visitors on all days. Strategised to be the industry benchmark, Gartex Texprocess India 2025 focused on high-quality, high-speed and cost-effective products besides pushing technological innovation in the textile and apparel chain. The event offered a comprehensive platform for domestic as well as global industry players to discover opportunities, promote collaborations, and infuse investments in Indias expanding textile, denim and leather industry.

Gartex Texprocess India New Delhi 2025

The three-day event included an all-encompassing array of solutions in garment machinery, digital printing, embroidery, trims, accessories, automation, and sustainable practices. In serving as a meeting point for industry conversation, it also allowed stakeholders to not only source the newest technologies but also share knowledge on changing market needs and best practices.

The show floor engaged visitors in Denim Talks, State Sessions from Uttar Pradesh – Bihar and The Textile Care Forum highlighting the new developments, solutions and trends in the textile industry. The show saw interesting innovations in fabric manufacturing, embroidery, textile care (laundry), chemicals, inks, textile printing, denim, sewing, software, leather machinery, AI and automation and many more.

Bringing together 200 exhibitors from the vast textile segment, they expressed how this industry platform of Gartex Texprocess India served beneficial to them and shared positive experience about the footfall the show received and visitors about the vibrancy of the product displays and the new launches during the show. Mr Nirmit Dalmia, Director, R&B Denims Ltd, who has a fabric manufacturing and garmenting unit and has been an exporter for the past few years, expressed, “We have been participating for the last five years. I feel like its been an excellent experience to understand the denim trends, learn about new creations and meet our own buyers. We also get to know what people want from the denim market. We have displayed our new garment line for the first time. We have also displayed some fabric selections that we usually do for our exports, as we have been exporting for the last few years.”

Mr Amir Akhtar, Group President & CEO, Jindal Worldwide Limited, speaking about current trends in denim and the current tariff situation explained, “We have clearly seen a trend towards fabrics becoming lighter in weight. Consumers want a softer handle, more drapes and more fluid fabrics. If you see all the directional brands, they are launching garments which use lightweight drapey fabrics. In the denim world, which means the whole casual world, people are looking at the colors which are inspired by the shades of the forest and earth are liked by the customers. The US tariff situation is a serious one for any company, where 25% excess tariffs are going to impact the whole industry. This issue should be resolved as quickly as possible. This impacts both the importer and the exporter.”

Fynd, a multiplatform tech company specialising in retail-tech solutions, represented by Mr Deepak Teotia, Director & Sales Head – India, Fynd shared, “We are happy to have exhibited our offerings here. This is our first time that we have exhibited at Gartex Texprocess India in New Delhi. So far, it has been a great experience, and we have had conversations with more than 120 people on the first day and have been busy today as well.“

Another exhibitor, Mr Kiran Patil, Regional Manager, Morgan Tecnica, a company that helps to save around 60-70% of the manpower requirement through its automation solution expressed, “We feel that Gartex Texprocess India is a well-organised and systematic show compared to others. Even before the show, a lot of advertising and promotional campaigns make the industry buyers and visitors aware of the upcoming expo, which helps us during the show with footfalls.”

An exhibitor from the laundry segment, Mr Rakesh Dash, Sales Head, Orgaearth Cleansol Pvt Ltd reviewed, “It has been a very good platform for us. Our association with Gartex Texprocess India has been an amazing journey as we have met many prospects and our clients. Being a laundry player, this is a wonderful platform that helps us build our local reach as well. We are looking forward to joining Gartex in the upcoming editions as well.”

Functioning as the B2B platform for the buyers and sellers, the visitors to the expo commended the relevance of the product showcase. Visitor Mr Sanjay Vala, Director, Kanchan Fabrics shared, “We are manufacturer of uniforms. We visit every year to find out new developments in machinery. For example, we never used care system that is displayed here. We had it installed at our facility after learning from Gartex that helped us achieve better patterns.”

Mr Sarfaraj Patel, MD, Pan Gujarat, stated, “I came here looking for innovative and new fabrics. I saw a variety of fabrics this year, more profound than in the previous editions. I loved the new patterns displayed and will continue to visit the Mumbai and New Delhi Editions in future as well.“

Gartex Texprocess India New Delhi 2025 edition incorporated The Denim Show and Featured Zones of Fabrics and Trims Show, Screen Print India – Textiles and LeatherX Pavilion.

After the New Delhi edition, Gartex Texprocess India will hold its Mumbai edition from 09-11 April 2026 at the Bombay Exhibition Center, increasing its reach to other stakeholders. With the textile, denim, leather and apparel sectors growing with every new technology, material and support the Indian textile industry, Gartex Texprocess India is steadfast in its determination to offer an effective platform that creates a bridge between innovation and industry requirements. In this process, it re-establishes itself as a growth catalyst in Indias textile and garment production industries.

Background information on MEX Exhibitions Pvt Ltd
MEX Exhibitions Pvt. Ltd. is an international exhibition company with a strong presence of over four decades in the advertising industry, over 28 years in publishing & 23 years in exhibitions. The company has produced more than 100 market-leading trade exhibitions for various segments in addition to publishing various magazines & advertising trade directories of repute. Successful exhibitions are conducted all over India, Dubai, Singapore, Canada and Thailand.

For more details, visit our website at: www.mexexhibits.com

Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,500 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2024 were € 775 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services include renting exhibition grounds, trade fair construction and marketing, personnel and food services.

Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity. For more information, please visit our website at: www.messefrankfurt.com/sustainability

With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

As Ganesh Chaturthi nears, festive offers make it the perfect time to upgrade home entertainment. A new soundbar can make celebrations better, especially when playing devotional songs. Connect it to a TV or phone, and enjoy clear, rich sound that fills the room. Many models have features like Bluetooth and easy setup, making them a useful addition to any home. With the latest soundbar offers and financing options from Bajaj Finserv, upgrading is simple and affordable.

Upgrade Your Home Audio with Ganesh Chaturthi Offers on Soundbars

Bajaj Finserv allows customers to buy a soundbar without spending all their savings. Choose from top brands at over 1.5 lakh partner stores in 4,000+ cities across India. Easy EMI Loans up to Rs. 5 lakh let buyers pay in simple monthly instalments. Some models even have zero down payment, so nothing is needed upfront. Customers can check eligibility online in minutes, making shopping fast and easy.

Top-rated soundbars with great deals and EMI options

Make the most of Ganesh Chaturthi offers by upgrading to a soundbar with powerful, clear sound. Some top models on Bajaj Mall with zero down payment and EMIs starting as low as Rs. 550/month include:

• LG 2.1 Channel 300W DTS Digital Surround Soundbar (S40T) – Strong sound with wireless subwoofer, Easy EMI from Rs. 830/month.

• Samsung HW-B650D/XL 3.1 Ch Dolby Soundbar – Dolby Digital and DTS Virtual:X sound, Easy EMI from Rs. 994/month.

• Sony HT-S20R Soundbar System – 5.1 channel surround sound, Easy EMI from Rs. 958/month.

• JBL SB130 2.1 Channel 110W Bluetooth Soundbar – Known for JBL sound, Easy EMI from Rs. 2,000/month.

• BPL BWLSBF502 2 Channel Soundbar – Budget-friendly with wireless subwoofer, Easy EMI from Rs. 556/month.

Disclaimer: Features, availability, and pricing may change. Check the official website for the latest information.

Save more with the Maha Bachat Savings Calculator

Bajaj Finserv’s Maha Bachat Savings Calculator helps buyers get the best deals by showing all discounts in one place:

• Brand offers – Manufacturer discounts (e.g., JBL, Sony)

• Dealer offers – Store price cuts or cashback (e.g., Croma, Vijay Sales)

• EMI benefits – Easy EMI plans or zero down payment

How it works:

• Visit the Maha Bachat Savings Calculator on the Bajaj Finserv website.

• Choose a product category like soundbars and select a brand.

• Set a budget to find options in the price range.

• View total savings from brand deals, store offers, and EMI benefits.

• Find the nearest Bajaj Finserv partner store.

This tool helps customers see all offers and not miss any savings.

How to buy a soundbar with Bajaj Finserv

• Browse models – Explore top brands on Bajaj Mall or at nearby partner stores.

• Use the Maha Bachat SavingsCalculator – Quickly view savings based on brand and budget.

• Check loan eligibility – Enter a mobile number online to see pre-approved loan limits.

• Visit a store – Partner stores in over 4,000 cities make it easy to find one nearby.

• Choose Easy EMI Loan – Select a repayment plan from 1 to 60 months.

• Complete purchase – Provide basic documents for quick in-store approval.

Upgrade smart this festive season

This Ganesh Chaturthi is a great time for a smart purchase. A soundbar isn’t just a festive buy – it’s a long-term home entertainment upgrade. With the Maha Bachat Savings Calculator and Easy EMI Loan from Bajaj Finserv, customers can take home a new soundbar without delay.

Too Yumm!, India’s most disruptive snacking brand, has just dropped its boldest innovation yet – Party Harder Chips, the world’s first-ever anti-hangover chips inspired by Livitup, the trusted anti-hangover supplement from Dr. Vaidya’s.

Parties are meant to be unforgettable – not the hangovers that follow. That’s where Too Yumm! Party Harder Chips come in. World’s first-ever anti-hangover chips, they’re the ultimate party snack – crunchy, tasty and loaded with a hangover-busting twist. Whether you’re dancing at a sangeet, vibing at a festival, or just kicking back at a house party, Party Harder Chips have your back. So go on, snack big, party harder and wake up fresh without dreading the next morning.

Too Yumm! Party Harder Chips – Taste Mein Banger, Hangover Ka Gameover

What sets them apart Every crunchy bite is powered by the same clinically proven natural ingredients found in hangover-prevention supplements. Blended into their bold Masala flavor are turmeric, ginger, black pepper and green tea antioxidants – a combination that helps your body recover while you keep the vibes going.

Bollywood’s favorite entertainer Varun Dhawan unveiled the product in his signature high-energy style, perfectly capturing the spirit of the chips – bold, fun and unstoppable.

The video opens with Varun Dhawan in his signature hero style, delivering playful twists on iconic blockbuster dialogues, all while driving home the fun message of saying goodbye to hangovers.

Adding to this, Varun Dhawan says, “I love how Too Yumm! always brings something new and exciting. Party Harder Chips are a total game-changer – the snack every party needs to keep the fun going.”

Speaking about the innovation, Yogesh Tewari, Chief Marketing Officer, Too Yumm!, shared, “Too Yumm! has always been at the forefront of snacking disruption. With Party Harder Chips, we’re bringing the world’s first ever anti-hangover chips – the ultimate party snack. We saw how much young Indians love to snack while celebrating, but there was nothing made especially for that moment. That’s why – Party Harder Chips: they’re bold, tasty and designed to keep the fun going. Partnering with Livitup allowed us to bring a product that not only satisfies taste buds but also genuinely supports a better next day. This is a world-first innovation and we believe it’s going to redefine what snacking looks like at every party.”

Available now on Blinkit and Swiggy Instamart, Too Yumm! Party Harder Chips are ready to be your ultimate party companion – delivered straight to your door when you need them most.

With this launch, Too Yumm! once again proves it’s more than a snack brand – it’s a lifestyle choice for the bold, the fun and the unstoppable.

Instagram Link:www.instagram.com/reel/DNm1BRwx7OB/

YouTube Link:www.youtube.com/shorts/_P6ieFinQPs

About Too Yumm!
Too Yumm! is India’s most disruptive snacking brand, known for bold innovations and exciting flavours that connect with today’s new-age consumer. From everyday chilling to late-night hustling or binge-watching marathons, Too Yumm! is designed to keep up with every vibe and every occasion. With no palm oil and no compromise on taste, Too Yumm! continues to redefine what snacking means for a generation that wants it all – flavour, fun and innovation.

Rassense Private Limited, the largest Indian contract food services company, recently announced the appointment of Ms. Swarna Rajamani as the Chief Business Officer of the company. In this role, she will drive enterprise-wide growth strategy of Rassense, while leading strategic initiatives on people and technology – the core drivers shaping the company’s future.

Swarna Rajamani, Chief Business Officer, Rassense Pvt. Ltd.

Swarna also continues to be board member of the company, making her one of the youngest and first female board member in a professionally managed contract food services company in India. In her previous role, Swarna was involved in reconstitution of the CRCL LLP into Rassense Private Limited through the fundraise with Spark Capital AIF and was responsible for undertaking the first ever AIF investment in the contract food services in India.

Prior to joining the food services industry, Swarna was with Shell for over 8 years. Before that she spent over a decade across different multinational companies like Lornamead, Foster Wheeler and RR Donnelley.

Commenting on the appointment, Mr. Sanjay Kumar, MD & CEO, Rassense Pvt. Ltd., said, “Swarna has been through variety of roles across CRCL and Rassense handling Supply Chain, QHSE, HR, M&A and Strategy, which now equips her to play a pivotal role in driving the growth and strategy of Rassense as its Chief Business Officer.”

Kumar added, “We will continue to invest in developing and growing people to build a future for them which not only delivers on their career aspirations but also creates value for the enterprise.”

Swarna commented, “It has been a pleasure to be associated with the organisation for over 7 years. I am delighted to take on the new role and look forward to contributing to the companys growth journey. I see this as an exciting time for the contract food service industry as we observe significant growth in all our client segments across manufacturing, education and healthcare.”

About Rassense

Rassense Private Limited is India’s largest Indian-owned contract food services provider, delivering over 325,000 meals daily across the country. The company operates with a workforce of over 4,000 employees, all of whom receive full statutory benefits and health coverage. Focused on scalable technology, institutional governance, inclusive leadership, and environmental responsibility, Rassense serves large reputed industrial hubs, educational institutions, and hospitals across India.

Industry Body IndiaTech convened a closed-door roundtable in New Delhi on Tuesday to discuss strategies for securing India’s critical information infrastructure, as concerns grow over the rising frequency and sophistication of cyberattacks on essential sectors.

The discussion, titled “Securing India’s Critical Information Infrastructure,” brought together senior representatives from government, industry, and policy. The forum examined how India could strengthen resilience across sectors such as power, telecommunications, banking, healthcare, and defence, all of which have become key targets of malicious cyber activity.

Roundtable on Securing India’s Critical Information Infrastructure

Deliberations focused on five priority areas: building a stronger national cybersecurity ecosystem, securing digital supply chains, improving collaboration to protect critical services, enhancing regulatory frameworks, and rethinking procurement practices to emphasize trust alongside cost. Participants also noted the risks of relying heavily on adversary nations for digital infrastructure, particularly with the rapid expansion of IoT-enabled and machine-to-machine communication technologies.

The roundtable concluded with the adoption of the “Delhi Declaration on Secure and Trusted Digital Infrastructure.” The declaration committed participants to strengthening transparency and resilience in supply chains, promoting technological self-reliance and advancing cooperation between public and private stakeholders.

Rameesh Kailasam, CEO of Industry Body IndiaTech.org said the forum reflected “a shared recognition of the urgent need to safeguard India’s digital backbone” and emphasized that the discussions mark a step toward building a trusted and future-ready digital economy.

Mr. Arun Goyal, formerly at Central Electricity Regulatory Commission remarked, “Anything that impacts critical infrastructure will have its effect on other sectors as well.”

This sentiment was echoed by other participants from the industry in the room. Mr. Manish Tiwari from Fractal AI highlighted the importance of cybersecurity today and mentioned, “It should be mandatory for every organization to have a Chief Security Officer (CSO), a competent professional to safeguard critical information.”

Emphasizing the need for consistency and uniformity, Dr. Pawan Duggal, Cyberlaw expert at the Supreme Court of India said, “India need harmonization between all government agencies when it comes to cybersecurity because currently so many great ideas exist in silos.”

While held behind closed doors, the session signaled growing consensus among key stakeholders that cybersecurity is not only a technical imperative but also central to India’s economic sovereignty and national security.

SWA Diamonds, a name globally recognized for its purity, innovation, and craftsmanship in natural diamond jewellery, announces the grand opening of its ‘SWA Designer Lab‘. Specialised creative hubs will initially be established in Kerala, the nations gold capital, and Mumbai, the fashion metropolis of India, with the goal of eventually spreading to additional cities.

SWA Designer Lab

The SWA Designer Lab will provide a stimulating environment that encourages creativity and new ideas. With state-of-the-art equipment and a focus on SWAs guiding principles, the lab provides unmatched assistance to innovative jewellery designers all around the globe. Respected masters, such as well-known Italian and Indian designers, will work with up-and-coming young designers to guide them to become part of this creative community and make amazing, unique, one-of-a-kind items that combine old and new styles.

Originating from Sanskrit, SWA means ‘Oneself‘ – a testament to the brands core belief in individual expression. Every piece of SWA jewellery embodies this philosophy, infused with the expert craftsmanship of master artisans and visionary designers. The brand SWA Diamonds holds the Guinness World Record for embedding the largest number of natural diamonds in a single ring.

Celebrating Indian Heritage through Diamonds

Indian diamonds have fascinated the world for centuries, renowned for their stunning clarity and intricate patterns. SWA Diamonds remains committed to honoring this legacy by creating extraordinary pieces that echo India’s rich heritage. “The ‘SWA Designer Lab’ is a celebration of storytelling-where tradition meets innovation,” says Abdul Gafur Anadiyan, Director of SWA Diamonds. “We craft not just jewellery, but timeless stories of heritage and individuality for a global audience.”

With a strategic vision to introduce collections aligned with international fashion trends, SWA Diamonds aims to offer products that symbolize exclusivity and aspiration. Its presence spans 17 key Indian cities and three international locations, emphasizing its dedication to culturally relevant and globally appealing designs.

About SWA Diamonds

Originating from CAPESTONE Ventures Pvt Ltd, a leading wholesale diamond jeweller, SWA Diamonds www.swadiamonds.com offers a wide range of unique and charming 100% natural diamond designs at affordable prices, maintaining international quality standards.

In a landmark achievement for the financial sector in India, Kerala State Financial Enterprises (KSFE), a Kerala government owned financial institution, became the countrys first Miscellaneous Non-Banking Company (MNBC) to achieve 1 lakh crore business. The historic milestone was officially announced by the Honorable Chief Minister of Kerala, Shri Pinarayi Vijayan, at a celebratory event held at Thiruvananthapuram.

Kerala Finance Minister K. N. Balagopal at the KSFE event, celebrating a monumental achievement: becoming the first PSU in India to reach Rs.1 lakh crore in business volume

Speaking at the ceremony, Chief Minister Pinarayi Vijayan lauded KSFEs transformative journey and its pivotal role in the states development. “Kerala State Financial Enterprises serves as a vital financial alternative for the Creating a New Kerala concept. Its unique people-centric model, can serve as a global model for how a state-led financial institution can drive inclusive and sustainable growth,” he stated.

The achievement underscores KSFEs financial robustness, operational excellence, and unwavering commitment to its customers.

The differentiated MNBC status in view of the RBI guidelines, places KSFE in a unique category, allowing it to offer a wider and more diverse range of financial services under a robust regulatory framework. The MNBC classification has been empowering KSFE to enhance its operational flexibility, innovate new financial products, and further its mission of providing accessible credit and investment opportunities to all sections of society, thereby contributing significantly to the states economic prosperity.

“A grassroots financial institution that understands the pulse of the people can stand with them in their holistic growth,” the Chief Minister stated. He has highlighted that KSFEs journey, which began with just 10 branches and a capital of Rs. 2 lakh, has now grown to 683 branches and a business volume of Rs. 1 lakh crore, a testament to its popular support.

In 2016, KSFE’s business stood at Rs. 30,000 crore. This has now tripled. It is a significant achievement that a public sector company is the first MNBC in the country to reach this milestone.

KSFE has become an integral part of daily life in Kerala, a place people can turn to for any financial need. The Chief Minister recalled that it was the E.M.S. Namboodiripad government that introduced a public alternative to the private chit system. KSFEs growth has followed that same vision. The company’s operating profit has also more than doubled from Rs. 236 crore in 2016 to over Rs. 500 crore today.

Since 2016, extensive efforts have been made to make KSFE more accessible to the public, with initiatives like the Pravasi Chitty (Chit fund for non-resident Keralites) contributing significantly to its growth. This increased credibility, embraced by the public and customers, has fueled spectacular growth. While many financial institutions worldwide were in crisis during the global financial slowdown, India’s demonetisation, and the COVID-19 pandemic, KSFE provided a resilient model for the country. KSFE stands as a strong alternative where many financial institutions have failed due to policy flaws.

Finance Minister K. N. Balagopal, who presided over the event, stated that KSFEs achievement is the result of the hard work of multiple generations. He has noted that KSFE is a constant source of support for both common people and businesses, and consistently provides dividends to the government. With a new vision, the company is now looking to the future.

The total financial transactions handled by Keralas government financial institutions are equivalent to the states budget, with KSFE contributing a lions share. This highlights the publics trust in public sector institutions, the Minister added.

The Finance Minister launched KSFE’s new initiatives: “Mission One Crore,” which aims to reach one crore customer base. The company currently has 59.52 lakh customers. On achieving this, KSFE will become the first MNBC with the largest consumer base in the country. The “Fraternity Fund,” a new age chit scheme aimed at the youth and new-age professionals.

KSFE Chairman K. Varadarajan said that credibility, transparency, and government assurance are the core strengths of KSFE. He expressed pride that the business volume has doubled from Rs. 50,000 crore to Rs. 1 lakh crore since he took charge in 2021.

KSFE Managing Director Dr. S. K. Sanil attributed the companys success to innovative goals, complete modernisation, appropriate techniques, and flawless technology. He noted that KSFE has created a service model that truly reflects the public mindset of Kerala, and KSFE posted a profit of Rs. 512 crore in the 2024-25 fiscal year, confirming its status as a consistently profitable public sector enterprise.

With its impressive business surge and market leadership, KSFEs journey shows the critical role that MNBCs will play in India’s money circulation. This trend will have significant and lasting effects on how these institutions contribute to the countrys economic rise.