Before the titles, before the meetings, before the roles we play outside, there is home. For entrepreneur Aman Gupta, that space is his apartment high up in one of Gurgaon’s sleek residential towers, shaped with care, gratitude and the people who matter most. In the latest episode of Asian Paints Where The Heart Is Season 9, viewers are welcomed into his and wife Priya Gupta’s home, a space tucked amid treetops and landscaped greens that feels contemporary, personal and full of stories.

Asian Paints Where The Heart Is S9 – Aman Gupta with Priya Gupta

The experience begins even before stepping inside the home. Outside the apartment, a lobby installation of three framed canvases, each carrying tiny terracotta boats, Inside, this idea reappears as a striking suspended jute sculpture titled The Boat of Abundance. “Everything we have is because of boAt, so I felt it was necessary to have a boat in the home,” Priya shares. Close by sits a small mandir, grounding the home’s calm and gratitude.

Known for his sharp wit on India’s business reality series on TV and for building one of India’s most loved consumer tech brands, Aman is used to fast rooms and louder conversations. At home, however, the rhythm shifts. “This is where we slow down,” he says. “Everything here is designed for how we actually live.”

Planned as one open, flowing space, the living, dining and lounge areas merge effortlessly, allowing light, movement and conversation to travel freely. What appears to be a clean corner hides a cleverly integrated speaker system. The space is designed to transform effortlessly—“When you have a party here, you actually have to close the doors and this place becomes like a full party. One speaker here, one speaker there,” he says,

Large windows flood the home with natural sunlight, while a palette of soft whites and muted greys sets a calm foundation. Warm wooden finishes, subtle metallic accents and abstract artworks add layers of character, creating a space that feels modern yet easy. The open layout also makes room for everyday family moments, including their youngest daughter happily riding her bicycle across the living area,.

Priya led most of the design decisions, keeping the palette understated and balanced, while Aman’s personality appears in select, confident moments. Rounded furniture, soft-edged lighting and comfortable seating make the living space feel welcoming rather than styled. The living room flows into the dining area, a cosy bar and an adjoining entertainment room, where an emerald, green accent wall sets the mood. This is one of the few spaces where Aman had full creative control, and it often becomes the family’s movie-watching zone.

Another space that carries Aman’s stamp is his personal den, designed as his own room. While the rest of the home carries a calm, contemporary rhythm, Aman’s den aka “Bollywood Room” is where his personality steps into the spotlight unfiltered, playful, and unapologetically dramatic. The walls of this room are a gallery of characters and contradictions—villains on one side, heroes on the other—“Life is like that… in between villains and heroes of life—this is what life is,” he says laughing, reflecting the contradictions and choices that shape real journeys.

That sense of humour carries into the guest powder room, where a bold hand-painted tiger appears against a deep green backdrop – easily one of the most unexpected, conversation-starting corners of the home. The tiger wears aviator sunglasses much like Aman himself and holds a personal connection for him, representing strength, instinct and confidence.

 “That is designed by Aman. This bathroom was hand-painted,” says Priya. . Aman, meanwhile, owns the moment entirely. “The tiger, this is me,” he says, grinning, before adding, “It’s like my spirit animal… I’m mostly lazy, but when I have to get things done then I have to go aggressive… and just go all in.” It’s funny, it’s bold, it’s wildly distinctive and it captures the home’s best quality

From this burst of character, the home flows onward into its more intimate corners—where the mood softens, the palette quietens, and family takes centre stage.The master bedroom, connected to the children’s room by a short passage, reflects Aman’s upbringing in a joint family, where spaces flowed easily and everyone stayed close. “I wanted that same feeling here,” he says.

The children’s room carries a softer, more playful energy built around what they love, not what looks perfect. “It’s done all in pastels and light colours. That’s how my daughter wanted it,” Priya shares, adding that she specifically asked for “this dull pink, this dusty pink along with creams for her room.” “She has her favourite quotes on the wall,” she points out—while the layout keeps the family connected. “If we’re in our room, we can see what the kids are doing here,” he says, reinforcing how this home is designed to feel open, lived-in, and closely knit.

Season 9 of Asian Paints Where The Heart Is also introduces the Asian Paints Where The Heart Is Lookbook, a first for the series and a natural extension of the stories seen across these homes. For Aman and Priya’s apartment, the Lookbook decodes the balance between calm, contemporary tones and the playful bursts of personality that define their space from soft neutrals and warm wooden finishes to emerald entertainment room and the striking hand-painted powder room. By translating these design choices into curated colour palettes, textures and styling cues, the Lookbook allows viewers to move beyond inspiration and discover how such layered, lived-in homes can be thoughtfully recreated in their own spaces.

Aman and Priya Gupta’s Gurgaon apartment stands as a reminder that a home should be built for comfort and authenticity, not appearances. As Aman puts it, make your house for yourself and for how you want to live in it, not for others. With Season 9, Asian Paints Where The Heart Is continues to celebrate homes that reflect real people and real lives.

Catch the episode in the link below. The series is available across Asian Paints’ digital platforms and on the OTT platform, JioHotstar.

Link to the episode: www.youtube.com/watch?v=R-Hfm8jEoD0

Where the Heart Is Lookbook: www.beautifulhomes.asianpaints.com/magazine/where-the-heart-is.html

About ‘Asian Paints Where The Heart Is’ Season 09

Asian Paints Where The Heart Is is Asian Paints’ flagship home and lifestyle series that explores the deeply personal relationship people share with their homes. Now in its ninth season, the series goes beyond décor to capture how Indian homes are being shaped by emotion, identity, relationships, and everyday living.

Season 9 features Archana Puran Singh, Keerthy Suresh & Antony Thattil, Sonakshi Sinha & Zaheer Iqbal, Gautam Gambhir and Aman & Priya Gupta each opening the doors to homes that reflect who they are beyond their public personas. Through thoughtful storytelling, the series highlights how colour, texture, light, and spatial design quietly influence how people live, feel, and connect.

As a first this season, Asian Paints introduces a curated Where The Heart Is Lookbook, allowing viewers to recreate elements of homes in their own spaces. Featuring décor cues, colour inspirations, and design tips drawn from the episode, the vision board is seamlessly integrated into the viewing experience, guiding audiences to BeautifulHomes.com. 

Asian Paints Where The Heart Is Season 9 is available across Asian Paints’ digital platforms and OTT platform, JioHotstar.

About Asian Paints Limited

Since its founding in 1942, Asian Paints has become India’s leading and Asia’s second-largest paint company, with a consolidated turnover of Rs. 33,797 crores (Rs. 338 billion). It continues to uplift spaces, transcend the boundaries of colour and design, creating a positive impact in the lives of customers. The organization operates in 14 countries and has 26 paint manufacturing facilities globally, servicing consumers in over 60 countries.

Asian Paints has always been a leader in the paint industry, innovating and introducing new concepts in India like Colour Ideas, Beautiful Homes Painting Service, Colour Next, and Asian Paints Beautiful Homes Stores. Asian Paints manufactures a wide range of paints and coatings for Decorative and Industrial use and also offers specialized painting and interior decor solutions. The decorative business portfolio also includes the SmartCare range for waterproofing, WoodTech products for wood finishes, and the Adhesives range for all surfaces.

Asian Paints also offers a wide range of Home Décor products and is one of the leading players in the integrated decor space in India, offering Modular Kitchens and wardrobes, Bath Fittings and Sanitaryware, Decorative Lightings, uPVC windows and doors, Wall coverings, Furnitures, Furnishings, Rugs, etc.

For our email disclaimer please visit www.asianpaints.com/disclaimer.html#email

Metropolis by Reliance MET City, Haryana, has today become India’s first project to receive LEED Platinum Pre-Certification under the LEED for Cities: Plan and Design rating system, as confirmed by Green Business Certification Inc. (GBCI). This unique and prestigious distinction places Metropolis amongst a handful of globally planned developments to achieve this recognition.

Metropolis by Reliance MET City

LEED (Leadership in Energy and Environmental Design), developed by the U.S. Green Building Council (USGBC), is the world’s most widely recognised green building and community certification framework. The LEED for Cities and Communities: Plan and Design program evaluates large-scale developments at the planning stage, ensuring sustainability principles are embedded across infrastructure, energy, water, mobility, ecology, and livability, from the design stage itself.

Mr. Shrivallabh Goyal, CEO & Whole Time Director, Reliance MET City, said, “Achieving LEED Platinum pre-certification for Metropolis by MET City is a testament to our vision and is an integral part of our journey towards building a world-class, future-ready urban ecosystem in India. Embedding sustainability, resilience, and quality of life at the very foundation of planning and design, has always been our priority. We envision that Metropolis will not only meet global benchmarks, but by itself set new standards for responsible urban development, economic opportunity, and livability for generations to come.”

Through the LEED framework, projects are assessed across key areas including natural systems and ecology, transportation and land use, energy and greenhouse gas emissions, water efficiency, materials and resources, and quality of life indicators. Securing the highest level of pre-certification demonstrates the project’s alignment with global best practices in sustainable urban planning.

Pre-certification under the Plan and Design framework provides a structured roadmap to guide implementation and continuous performance improvement as the development progresses and is in line with Metropolis by MET City’s commitment to measurable outcomes including reduced environmental impact, resource efficiency and climate resilience for future residents, businesses, and visitors. 

Located in Village Daryapur on MDR 123, Metropolis enjoys a highly distinct location advantage. Situated 0 Km from Delhi and 5 minutes from the KMP Expressway, there is also close proximity to AIIMS Badsa, the upcoming Haryana Orbital Corridor and the proposed BCCI international cricket stadium. The residents and businesses also enjoy the benefit from the larger Reliance MET City ecosystem, which includes social, healthcare and education infrastructure.

About Reliance MET City
Reliance MET City is an 8,250-acre integrated smart city and global manufacturing hub located in Jhajjar district, Haryana. Home to over 650 companies from 11 countries and supporting more than 40,000 jobs, MET City is one of India’s most advanced industrial and mixed-use developments. Backed by world-class infrastructure and IGBC Platinum-certified planning, Reliance MET City is designed to deliver a holistic ecosystem that drives economic growth, community living and sustainable urban development.

About Metropolis
Metropolis is an integrated mixed-use development by Reliance MET City, forming part of a 140-acre master plan that includes residential plots, industrial plots and a future group housing component. The project is designed to offer flexibility, long-term value and seamless integration with the larger MET City ecosystem, enabling residents and businesses to benefit from world-class infrastructure, strategic location and a dynamic live-work-play environment.

About the U.S. Green Building Council (USGBC)
The U.S. Green Building Council (USGBC) is committed to transforming how buildings and communities are designed, built, and operated to create healthy, equitable, and resilient places. USGBC developed the LEED green building program, a globally recognized framework for sustainability performance.

To mark one of the most important milestones in the storeyed development of the iconic 31-acre Riverdale micro-township, Duville Estates Private Limited announced the launch of the final residential tower at Riverdale Grand. The announcement was made at a marquee event, ‘Building Together’, to the channel community.
 

Mr. Tushad B. Dubash, Director, Duville Estates (centre), with Mr. Bennett Fernandes, Head – Marketing, Brand & Customer Engagement (left), and Mr. Vikrant Patil, Head of Sales (right)
 

Duville Estates has used its proprietary ‘Design-Thinking’ to redraw the contours of the apartments in order to maximize the relevance of the product offering with discerning clientele seeking large spacious 3 Bed apartments in the central precinct of Kharadi. With the spatial contours redrawn, this last residential tower takes the internal space and the living and dining areas in particular to a whole different level in terms of a living experience. Riverdale Grand-B4 delivers a superior living experience given its spacious patios and the unhindered views across the riverfront and the city and last but not least the amenities that provide a holistic living experience within the residential community.
 

The gathering brought together the company’s extended sales ecosystem to celebrate not just the launch, but the power of enduring partnerships. The evening was marked by an atmosphere of excitement and anticipation as channel partners received the first official preview of the newly launched tower. Through an immersive presentation and dialogue, Duville Estates reinforced its long-term vision and commitment to exceeding customer expectations with the design of a product that is par excellence which sets new benchmarks. This event brought out a warm and spontaneous Q&A session with Mr. Tushad B. Dubash, the Director of Duville Estates and reinstated the purpose that Duville Estates attaches to its relationships with the channel as strategic partners building collective outcomes. ‘Building Together’ was testimony to this symbiotic relationship that has fuelled the success of Riverdale over the years.
 

Speaking on the occasion, Mr. Tushad B. Dubash, Director, Duville Estates, said, “Riverdale Grand Building B4 represents an important milestone chronicling the completion of a journey which comprises of 5 residential communities and 2 commercial entities beginning with Riverdale Heights and moving onto Riverdale Residences, Riverdale Suites and then Riverdale Grove and now Riverdale Grand. We stand committed to creating long-term value through well thought-through design, execution a holistic lifestyle environment and aim to continue this through our impending launches on schedule.”
 

The overwhelming participation at ‘Building Together’ reaffirmed the strong confidence that the channel community places in the Duville Estates brand. The launch of B4 can appropriately be termed as the crown in the Riverdale development.
 

About Duville Estates
Duville Estates is a renowned real estate developer operating in Mumbai and Pune. Recognized for delivering high-quality residential and commercial properties, the company is committed to redefining urban living through exceptional building design, modern amenities, and a customer-first approach. The company has been responsible for transforming the urban landscape through the creation and delivery of benchmarks in the markets it operates in.
 

Its ‘Design-Thinking’ processes and application reflect its commitment and planning that goes into the building elevation design, the master plan and the residential community design that deliver exceedingly well-planned residential developments. The ‘Design-Thinking’ process also reflects the research and customer need by delivering zero-wastage apartments and the lifestyle amenities that are substantive of its customer-first approach.
 

Driven by the core values of ethics, trust, and transparency, Duville Estates focuses on exceeding customer expectations. Its flagship 31-acre micro-township, Riverdale, exemplifies this vision with the delivery of completed projects such as Riverdale Heights, Riverdale Residences, and Riverdale Suites, as well as upcoming projects like Riverdale Grove and Riverdale Grand.
 

Duville Estates adopts a methodical approach towards Sustainability with the 1st phase of Riverdale having achieved an IGBC Gold Certification and the 2nd phase being awarded a Platinum Certification by ASSOCHAM – GEM (Green Energy Management), the highest green building certification, making it one of the very few Five-Star Pre-Certified residential projects in Pune.
 

For more information, please visit www.duville.com.

Nutrica Foods, India’s fastest-growing wellness-first FMCG brand, successfully concluded its highly anticipated exhibition at AAHAR 2026, India’s leading food and hospitality trade fair held at Bharat Mandapam, New Delhi. The brand’s showcase drew industry professionals, food manufacturers, and hospitality leaders, strongly reinforcing its commitment to providing practical, health-focused solutions for India’s evolving food landscape.

Nutrica Foods showcases its product-led portfolio at AAHAR 2026

At the exhibition, Nutrica presented its expanding lifestyle and wellness portfolio, including Pro-Blend edible oils, Yellow Mustard Oil, Bee Honey, and Peanut Butter. Live product sampling sessions drew significant visitor engagement, allowing attendees to experience the products in real-time applications and understand their role in everyday nutrition.

The brand also introduced an interactive cycling challenge, which proved to be a major crowd puller, engaging over 2000  participants in a fitness-inspired activity where participants won exclusive Nutrica-branded merchandise and product samples. Complementing the engagement was the booth’s striking visual identity, featuring life-size installations of the Oil Bottle, Bee Honey, and Peanut Butter jars, along with anamorphic 3D displays, creating a strong and immersive presence on the exhibition floor. Over 3000 curated goodie bags were distributed to visiting trade partners and guests, further strengthening engagement with industry stakeholders.

“AAHAR remains one of the most important platforms for engaging with India’s food ecosystem, and this year’s response to Nutrica has been extremely encouraging. We saw strong interest from manufacturers and hospitality partners who are actively exploring nutrition-led ingredients that can integrate seamlessly into everyday food applications. At Nutrica, our focus is on offering products that combine quality, functionality, and convenience. The conversations and partnerships that emerged during the exhibition reinforce the growing momentum around healthier food choices across the industry,” said Sparsh Sachar, Director and Business Head, FMCG Vertical, Nutrica.

Following its participation, Nutrica plans to build on the insights and partnerships generated during AAHAR 2026 as it continues expanding its presence in the nutrition-focused food segment.

About Nutrica Foods
Nutrica, a leading wellness brand under BN Agritech Limited, carries a mission to reimagine health by crafting innovative and nutritious oils that cater to the diverse needs and preferences of families across India. Understanding that every family is unique, the company is dedicated to creating nutrient-infused products that fulfil the health goals and taste preferences of its customers.

The 15th edition of ad:tech New Delhi opened today at Yashobhoomi, bringing together leaders from across marketing, media, advertising, and technology to examine how artificial intelligence, evolving data ecosystems, and changing consumer behaviour are reshaping the future of marketing.

ad:tech New Delhi 2026 opens at “The Bold Front,” spotlighting AI’s growing role in shaping the future of marketing

Held under the theme “The Bold Front,” the conference set the stage for conversations around a rapidly transforming industry where human creativity and intelligent technology are converging to redefine how brands connect with audiences.

Reflecting on the broader momentum at “The Bold Front,” Jaswant Singh, Country Managing Director, ad:tech India, noted how the conference captures the strategic pivot taking place across marketing today: “Consumer expectations are changing faster than ever, and brands must respond with intelligence and agility. At ad:tech New Delhi 2026, we are discussing how AI, data, and programmatic media can help organisations understand audiences more deeply and deliver relevant experiences. Success is now defined not only by reach but by the trust and value a brand creates at every touchpoint. Companies are exploring how to combine creativity with insight to foster stronger engagement. Creativity and human judgement remain essential, but technology is amplifying their reach. This is how the industry can build both growth and resilience for the future.”

Over the past 15 years, ad:tech New Delhi has emerged as one of India’s most influential platforms for marketing innovation, enabling industry leaders to exchange ideas, explore new technologies, and navigate the evolving digital ecosystem.

At the 2026 edition, the expo hall was buzzing with energy. Over 70 companies, along with their experts and brand teams, demonstrated the latest innovation in AI, programmatic advertising, martech, data intelligence, and digital media solutions. Attendees also engaged in partner sessions by Google, Amazon, Magnite, and Click2Commission, gaining practical insights on platform strategies, publisher success, and emerging trends. Playful activations like Jenga, Tetris, and table tennis brought a fun, engaging dimension to the experience.

With participation from global tech companies, agencies, publishers, and marketing leaders, the scale and diversity of the event highlight the rapid growth and dynamism of India’s marketing technology ecosystem.

Exploring “The Bold Front” of Marketing
Across three stages- VISION, LIVE, and DEEP DIVE- Day 1 explored how marketing leadership is evolving as the industry moves from experimentation with AI toward deeper integration across the marketing stack.

The opening keynote, delivered by Jamie Jouning, Global Head of Advertising, The Economist, highlighted the importance of smarter systems in an AI-driven environment:

“We’re operating in a world of constant uncertainty, where AI is accelerating, but adoption remains uneven. Success won’t come from moving fastest, but from designing the smartest systems and making sharper choices about what truly matters.”

Sessions throughout the day examined AI-powered programmatic advertising, media buying, connected TV, search, generative AI in marketing workflows, and the evolving role of creators and youth culture. Speakers highlighted how AI is not replacing creative thinking, but expanding possibilities for experimentation and innovation. Panels also addressed ethical AI, transparency, and building consumer trust in automated systems.

Practical Insights and Emerging Trends
Creativity in the age of intelligent technology was another central theme, with speakers highlighting how AI is not replacing creative thinking but expanding the possibilities for experimentation and innovation in storytelling. David Shing, aka Digital Prophet, emphasized this evolving dynamic:

“Design has continually evolved with technology. From the shift from paper-led creativity to desktop publishing, each disruption has redefined the role of the creator. Today, AI marks the next inflection point, where it almost feels as though technology can anticipate our intent. As we express ideas, systems are increasingly able to translate them into outputs in real time, blurring the line between imagination and execution.”

Discussions explored hybrid operating models where human expertise works alongside AI-driven systems, as well as the growth of connected TV and quick commerce. Speakers emphasized that effective marketing in 2026 requires balancing speed and scale with intelligence, simplification, and data-driven decision-making.

“Television is far from stagnant; it is evolving through a hybrid model that blends the strengths of linear with the precision of digital. This synergy between scale and performance is redefining how marketers approach media investments today,” said Prasad Sanagavarapu, Invidi, summarising insights from the day’s media sessions.

The afternoon sessions further examined AI-native operating models, content as a core currency, commerce acceleration, and the rise of intelligent search, showcasing how marketing leaders are translating technological transformation into business growth.

Consumer behaviour in the age of AI was highlighted by Paul D’Arcy, Moloco:
“Technology is moving faster than ever, and the 2026 AI Disruption Index makes one thing clear: if your value proposition is purely transactional, you are vulnerable. The only true defense against AI disintermediation is the strength of your customer relationship. When disruption is high, trust is the only currency that doesn’t devalue.”

The Conversation Continues
By the close of Day 1, a clear theme had emerged across discussions: artificial intelligence is no longer simply enhancing marketing tools. In fact, it is reshaping the entire operating system of the industry.

From programmatic infrastructure and AI-powered creativity to connected TV, quick commerce, and intelligent search, marketers at ad:tech New Delhi 2026 are exploring how to navigate this new frontier where human insight and machine intelligence work together.

The day concluded with the ad:tech Honours Awards, celebrating the organisations and innovators pushing the boundaries of marketing technology.

With one more day of discussions, showcases, and networking ahead, ad:tech New Delhi 2026 continues to bring the industry together to explore what lies beyond today’s digital frontier.

About ad:tech

ad:tech New Delhi is part of the Comexposium Group, one of the world’s leading event organisers, hosting 150+ B2C and B2B events across industries including IT, security, digital, high-tech, and more. Comexposium operates in 23+ global economic growth zones, bringing together over 3.5 million visitors and 48,000 exhibitors worldwide.

Following a successful inaugural edition, the ad:tech Honours Awards returned in 2026 to once again spotlight the innovators shaping the future of advertising and marketing through technology. Held at Yashobhoomi, New Delhi, on March 17, the awards recognised organisations and leaders leveraging cutting-edge technologies to transform brand engagement, enhance customer experience, and unlock new levels of marketing performance.
 

ad:tech Honours 2026 spotlights AI, data, and creativity driving the next wave of marketing transformation
 

Presented in continued association with the International Advertising Association (IAA) India Chapter, the 2026 edition of the ad:tech Honours also welcomed Huella as a new partner, marking its first year of participation. Huella’s involvement further strengthens the platform’s commitment to celebrating marketing innovation, with selected winners receiving NEXad advertising credits to amplify their stories on Connected TV through interactive, high-impact formats.
 

The ad:tech Honours were introduced last year at ad:tech New Delhi, with the inaugural ceremony held on March 6 at Yashobhoomi. The initiative marked one of the industry’s first large-scale recognitions dedicated specifically to the use of technology in marketing and its growing influence on the way brands connect with audiences.
 

Industry leaders, technology pioneers, and marketing innovators gathered once again this year for the second edition on March 17, reaffirming the awards’ growing significance as a platform that celebrates the engines powering modern marketing.
 

For more than 15 years, ad:tech New Delhi has been at the forefront of conversations around digital transformation in marketing. With the introduction of the Honours, the platform expanded its mission beyond dialogue, creating a stage to recognise leaders who are applying technology to elevate brand storytelling, optimise customer journeys, and deliver measurable business impact.
 

Building on the success of its debut year, ad:tech Honours 2026 expanded from 8 to 22 categories, reflecting the rapid evolution of the marketing technology ecosystem and the growing convergence of creativity, data, and artificial intelligence.
 

The newly introduced categories include:

• Affiliate & Partner Marketing

• AI & Creative Automation – AI-Driven Dynamic Creative Optimisation

• AI & Creative Automation – Creative AI Collaboration

• AI Conversation Agents

• AI in Marketing – Predictive AI

• Commerce & Retail Tech – Immersive Retail Tech

• GenAI in Marketing – GenAI-Led Creative

• Influencer Management

• Influencer Marketing – Influencer Measurement & Analytics

• Marketing Automation – Omnichannel Marketing Automation

• OTT Innovation

• Performance Marketing – Search, SEO, and Performance Marketing

• Programmatic & Emerging Media – Connected TV Advertising

• Programmatic & Emerging Media – Interactive DOOH

• Social Media – Community & UGC Engagement

• Innovation
   

These categories recognise the growing spectrum of technological innovation shaping marketing today, from AI-driven creativity and predictive intelligence to immersive retail technologies, next-generation programmatic media, and data-led influencer ecosystems.
 

Jaswant Singh, Country Managing Director of ad:tech India, highlighted that collaborations with IAA and Huella have played a key role in elevating industry standards, reflecting the remarkable momentum within the ecosystem. “Technology from Generative AI driving unprecedented innovation to data powering smarter decision-making is central to the impact we’re seeing across the industry,” he noted.
 

As advertising continues to evolve at a rapid pace, the ad:tech Honours provide a platform to recognise the visionaries and innovators who are not just adapting to change but actively shaping the industry’s next frontier.
 

Neena Dasgupta, IAA Mancom Member and CEO & Founder of The Salt Inc. Consulting, opened the awards night with powerful words: “Awards are not just about the technology itself, they celebrate the people, the creativity, and the relentless effort behind it. Bringing IAA and ad:tech together allows us to honor both innovation and the brilliant minds making it possible.”
 

By celebrating the technologies and leaders powering this transformation, ad:tech Honours 2026 reinforces the industry’s commitment to innovation, measurable impact, and the future of marketing.
 

About ad:tech
ad:tech New Delhi is part of the Comexposium Group, one of the world’s leading event organisers, hosting 150+ B2C and B2B events across industries including IT, security, digital, high-tech, and more. Comexposium operates in 23+ global economic growth zones, bringing together over 3.5 million visitors and 48,000 exhibitors worldwide.

About the International Advertising Association (IAA) India Chapter

The International Advertising Association is the world’s only globally-focused integrated advertising trade association with membership representing Advertising agencies and the Media. The IAA comprises Corporate Members, Organisational Members, Educational Affiliates, as well as 56 Chapters with individual members and young professionals from 76 countries including the top 10 economies in the world. lAA is over 80 years’ old and is headquartered in New York.

Membership to the Indian Chapter of IAA is by invitation only and IAA has very senior marketing, advertising and media professionals as it members. IAA in India is seen as the most active chapter by IAA Global. IAA India is well-recognised for some of its marquee events like the IAA Leadership Awards, IAA Olive Crown Awards, IndIAA Awards, IAA Voice of Change, IAA TechPulse, IAA Debates, IAA Conversations, IAA Young Turks Forum and an array of IAA Knowledge Seminars, Webinars, Workshops, Conclaves etc.
 

For more information, visit newdelhi.ad-tech.com.

Download List of Winners I Honours Awards 2026
docs.google.com/spreadsheets/u/0/d/1-BZmt3ytJUfVjkm6mmzR3P5EN9U8xxvEfFYNuW8Uq6E/htmlview

Gudi Padwa marks the start of a new year – a time to welcome fresh beginnings, good fortune, and smarter choices into the home. And if there’s one upgrade worth making this festive season, it’s switching to a frost-free inverter refrigerator. Unlike traditional direct-cool models that ice up, run loudly, and rack up high electricity bills, frost-free inverter refrigerators cool more evenly, run more efficiently, and keep food fresher for longer.

Bajaj Finserv Easy EMI Loan

The good news is that upgrading does not have to mean paying for it all at once. Customers can visit the Easy EMI Loan page on the Bajaj Finserv website, browse refrigerators that suit their home, and get a loan approved online — all before they even step into a store. They can then head to the nearest partner store to complete the purchase and split the total cost into Easy EMIs that fit their monthly budget. Select models come with zero down payment — meaning the new refrigerator comes home today, with payments starting only next month.

Why Frost-Free Inverter Tech is a must-have

Frost-free technology uses fans to circulate cool air evenly, preventing ice buildup in the freezer. Paired with an inverter compressor that runs at variable speeds based on cooling demand, this results in:

• Lower electricity bills: Up to 30–50% energy savings compared to non-inverter models.

• Reduced noise: Quiet operation that does not disturb the home environment.

• Longer freshness: Precise temperature control keeps perishable items fresh for days.

Best Frost-Free Inverter refrigerators to buy this Gudi Padwa

From compact double-door models to AI-powered options, here are five of the best frost-free inverter refrigerators available right now — with EMI prices to match every budget.

1. Godrej 272L 2-Star Inverter Double Door Refrigerator 

• Price: Rs. 26,490 | EMI from: Rs. 1,247/month

• Why it works: Nano Shield Technology provides over 95% disinfection on food surfaces, while Cool Balance Technology keeps vegetables farm fresh for up to 30 days. 

2. LG 308L 2-Star Frost Free Double Door Refrigerator

• Price: Rs. 31,039 | EMI from: Rs. 2,378/month

• Why it works: DoorCooling+™ cools food 35% faster than conventional systems, and Auto Smart Connect lets it run on a home inverter during power cuts.

3. Whirlpool 308L 3-Star Convertible Refrigerator

• Price: Rs. 33,490 | EMI from: Rs. 1,020/month

• Why it works: Features the industry’s fastest freezer-to-fridge conversion in just 10 minutes, and 6th Sense Nutrilock technology preserves vitamins in fruits and vegetables up to 2x longer.

4. Samsung 350L Bespoke AI Double Door Refrigerator

• Price: Rs. 41,490 | EMI from: Rs. 1,290/month

• Why it works: Bespoke AI Energy Mode optimises compressor speed to save up to 10% more energy, with a 5-in-1 convertible setup for maximum storage flexibility.

5. Haier 358L 3-Star Frost Free Double Door Refrigerator

• Price: Rs. 42,600 | EMI from: Rs. 2,169/month

• Why it works: Triple Inverter and Dual Fan Technology offer superior temperature control, and 1-hour icing technology ensures you never run out of ice.

*Disclaimer: Prices and EMIs may vary by location, partner store, and applicable offers. Please verify the latest pricing before purchase.

Limited-time offers on electronics and appliances

• Flat Rs. 1,500 cashback on select purchases.

With EMIs starting as low as Rs. 1,020 per month, bringing home the preferred frost-free inverter refrigerator this Gudi Padwa has never been easier or more affordable.

*Terms and conditions apply. Check with your store for details.

How to buy a new refrigerator with Bajaj Finserv Easy EMI Loan

Upgrading a refrigerator this Gudi Padwa does not have to mean a large one-time payment. The Bajaj Finserv Easy EMI Loan lets customers split the cost into pocket-friendly monthly instalments, while the Maha Bachat Savings Calculator helps add brand discounts and dealer offers on top — ensuring they always get the best deal.

Here is how it works:

1. Select the refrigerator online: Customers can browse models by capacity, star rating, and brand to pick the one that suits their kitchen and budget.

2. Check eligibility: Then head to the Easy EMI Loan page and complete a quick KYC process using a mobile number and PAN card.

3. View the limit instantly: The approved loan amount is displayed immediately once verified.

4. Visit a partner store: Customers can walk into the nearest Bajaj Finserv partner store and get guidance from an in-store representative.

5. Finalise the EMI plan: Pick a repayment tenure, complete minimal paperwork, and the purchase is confirmed on the spot.

This Gudi Padwa, the right refrigerator for a home is just a few easy steps away. With the Bajaj Finserv Easy EMI Loan, buying a refrigerator on EMI has never been simpler — the cost is one thing customers do not have to worry about.

Bajaj Finance Limited

Bajaj Finance Ltd. (‘BFL’, ‘Bajaj Finance’, or ‘the Company’), a subsidiary of Bajaj Finserv Ltd., is a deposit taking Non-Banking Financial Company (NBFC-D) registered with the Reserve Bank of India (RBI) and is classified as an NBFC-Investment and Credit Company (NBFC-ICC). BFL is engaged in the business of lending and acceptance of deposits. It has a diversified lending portfolio across retail, SMEs, and commercial customers with significant presence in both urban and rural India. It accepts public and corporate deposits and offers a variety of financial services products to its customers. BFL, a thirty-five-year-old enterprise, has now become a leading player in the NBFC sector in India and on a consolidated basis, it has a franchise of 69.14 million customers. BFL has the highest domestic credit rating of AAA/Stable for long-term borrowing, A1+ for short-term borrowing, and CRISIL AAA/Stable & [ICRA]AAA(Stable) for its FD program. It has a long-term issuer credit rating of BB+/Positive and a short-term rating of B by S&P Global ratings. 

To know more, visit www.bajajfinserv.in