Investing often involves more than numbers, charts, or financial statements. Behind every investment choice lies a series of human emotions and decisions. This intersection of psychology and investing is known as behavioural finance, a field that studies how biases, habits, and perceptions may influence the way investors think and act.

A look at the shift from spontaneous decisions to thoughtful investing

By becoming aware of these behavioral patterns, investors can make measured, informed choices that align with their long-term goals. In this article, we will break down how behavioural patterns shape financial habits.

Understanding behavioral finance and its relevance
Traditional financial theory assumes that investors act rationally and always seek to maximise returns. However, real-world investing often tells a different story. Market optimism, fear of loss, and even social influence may lead investors to behave differently from what logic would suggest.

Behavioral finance explains these tendencies through concepts such as loss aversion, the tendency to fear losses more than valuing equivalent gains and herd behaviour.

Recognising these patterns is the first step toward improving one’s financial decision-making process.

Common biases that shape investment behaviour
Investor behaviour is influenced by several recurring psychological biases. Some of the most common include:

• Loss aversion: Many investors hesitate to sell underperforming assets, hoping they will recover, even when data suggests otherwise.

• Confirmation bias: Investors may seek information that supports their existing beliefs while ignoring contradictory data.

• Recency bias: Short-term market movements may overly influence expectations about future performance.

• Herd mentality: The tendency to follow what others are doing, especially during bull or bear markets, may result in impulsive decisions.

Understanding how these biases manifest in daily investment decisions may help investors pause and reflect before reacting to short-term noise.

From emotion to structure: building investment discipline
Behavioral finance suggests that while emotions cannot be eliminated, their impact can be managed. One effective way to do this is through structured investing, setting rules and frameworks that promote consistency.

For instance, systematic investing through mutual funds may help investors stay committed to their goals regardless of market fluctuations. By investing a fixed amount regularly, investors reduce the temptation to time the market or react to volatility. Over time, such habits may foster discipline and help investors stay focused on long-term wealth creation.

Automation, pre-set reminders, or consultation with a financial advisor may also help create systems that reduce the role of impulse in financial decision-making.

Behavioral awareness in mutual fund investing
Mutual funds provide a structured way for investors to participate in markets, but behaviour still plays a key role in determining outcomes. Even with professional fund management, investors’ decisions, such as when to enter, exit, or switch funds, often depend on sentiment.

Awareness of behavioral finance may help investors stay invested through market cycles. For instance, during market downturns, fear may prompt premature redemptions, while during rallies, greed may drive overexposure to equity-oriented funds. Recognising these patterns may allow investors to approach market movements with greater balance and patience.

Diversification and goal-based investing also play an important role here. When investments are linked to specific goals, such as retirement or education, the focus tends to shift from short-term market performance to long-term outcomes.

Turning insights into better habits
Building better investment habits starts with small behavioural shifts. Investors may begin by:

• Setting clear goals – Defining what each investment is meant to achieve.

• Automating contributions – Reducing the chance of missed investments or emotional timing decisions.

• Reviewing periodically, not reactively – Assessing portfolios at fixed intervals instead of responding to every market change.

• Seeking professional guidance – A qualified financial advisor may provide perspective and help correct behavioural blind spots.

Such steps, though simple, may help transform investment decisions from instinct-driven reactions into well-informed actions.

Conclusion
Understanding and applying behavioral finance may not guarantee better returns, but it may help investors avoid common mistakes driven by emotion. Every investor experiences moments of hesitation, excitement, or uncertainty, but with awareness and structure, these impulses can be channelled into steady, goal-oriented investing.

By recognising one’s behavioral patterns and building systematic habits, investors may gradually shift from reaction to reflection, making their mutual fund investment journey more disciplined, balanced, and purpose driven.

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

G Square Housing, India’s largest plotted development specialist and a leading real estate developer, today announced the appointment of Vimesh P as Chief Marketing Officer (CMO). This strategic addition to the leadership team aims to accelerate the company’s expansion, strengthen brand positioning, and enhance customer engagement across all markets.

Excited to join G Square Housing! Focusing on data-driven digital strategy, strong brand positioning, and impactful campaigns to drive growth and market leadership

In his new role, Vimesh will spearhead G Square Housing’s integrated marketing and communication strategy, with a focus on digital transformation, brand storytelling, and market intelligence to achieve ambitious business goals.

Vimesh brings over 15 years of experience in strategic planning and brand development across the Real Estate, FMCG, IT, and Automobile sectors. He is a veteran marketer and an expert in creating and positioning brands across multiple markets in diverse sectors. He has led multi-market campaigns, executed high-impact marketing strategies, and managed large-scale campaigns across Chennai, Bengaluru, Hyderabad, Coimbatore, Pune, GCC, and key NRI markets, consistently driving strong brand visibility and business results.

Prior to joining G Square Housing, he served as Senior Vice President at Casagrand, where he played a key role in achieving 40% year-on-year revenue growth through data-driven campaigns and a successful brand repositioning initiative. He has also held strategic marketing and revenue roles at Asus India, and Radiance Realty, leading product portfolios, crafting integrated ATL and BTL campaigns, and enhancing regional brand visibility across key markets.

Mr. Bala Ramajeyam, Founder & Managing Director of G Square Housing, said, “We are thrilled to welcome Vimesh to the G Square Housing leadership team. His proven track record in strategic marketing and his ability to leverage data and digital platforms aligns perfectly with our vision for aggressive, transparent, and customer-centric growth. We are confident that his leadership will be pivotal in cementing G Square Housing’s brand narrative as we enter the next phase of market expansion.”

Vimesh P, Chief Marketing Officer of G Square Housing, added, “I am incredibly excited to join G Square Housing, a powerhouse brand ready to dominate new segments and achieve excellence in the real estate space. My immediate focus will be implementing a data-driven digital strategy and refining our brand positioning to ensure maximum market penetration. We aim to execute the most impactful and comprehensive marketing campaigns in the industry to secure definitive brand leadership and drive substantial business growth.“

About G Square Housing
G Square Housing is India’s largest plotted development specialist, known for its transparency, clear documentation, and commitment to delivering residential and commercial plots in prime, high-growth locations. The company operates across major cities including Chennai, Hyderabad, Mysuru, Coimbatore, and Trichy.

Mythik, a tech-first global entertainment company with a vision to create the ‘Disney from the East‘, has appointed Gunjan Bhow, veteran of technology, premium content, and commerce industry globally with experience leading Disney+, Amazon Fire TV, and Amazon Prime Video, to its Global Advisory Board.

Gunjan Bhow joins Mythik’s Global Advisory Board to guide the company in blending technology, storytelling, and global expansion of Eastern myths and folktales

The Board brings together pioneering leaders from SoftBank, Disney, Marvel, Amazon, and Crunchyroll, who have shaped some of the world’s most iconic media, entertainment, and technology companies. Their collective expertise spans strategy, subscription scaling, technology, production, IP development, marketing, and global expansion.

At The Walt Disney Company, Gunjan served as Senior Vice President and General Manager, where he led the global digital and direct-to-consumer businesses for The Walt Disney Studios, including Disney+, Disney Movies Anywhere, and Disney Movie Club. Prior to this, at Amazon, he spearheaded the development and scaling of category-defining products including Prime Video, Fire TV, Fire TV Stick where he especially helped reshape subscription economics.

Gunjan currently serves on the Board of Directors of the BBC, where he helps provide governance on issues relating to generative AI, direct-to-consumer, and new business models. Gunjan is also on the board of Wide Open West, a broadband infrastructure company. Until recently, Bhow was a strategic advisor to the Abu Dhabi Investment Authority, in addition to advising several other leading organisations. He has also held global C-suite role at Walgreens Boots Alliance and senior leadership at Microsoft, where he drove global digital transformation initiatives and innovations in areas including video-on-demand, IPTV, advanced advertising, and machine learning. A named inventor on more than 20 patents, he brings unique expertise in AI, machine learning, omnichannel platforms, and customer experience.

Commenting on his appointment, Jason Kothari, Founder and CEO of Mythik, said, “Gunjan’s leadership in helping create and scaling iconic direct-to-consumer businesses highlights his rare ability to combine custom-centricity, technological innovation and content-based story-telling to transform global entertainment. His expertise makes him a particularly valuable addition to Mythik’s Global Advisory Board.“

Adding to this, Gunjan Bhow said, “Throughout my career, I’ve operated at the convergence of new technology, content-based story-telling and audience behavior. Mythik not only operates at the same intersection, but also stands to bring timeless stories and heritage from the East into the global arena.I am honored to collaborate with the team to help Mythik realise this ambitious vision.”

Gunjan Bhow joins members Alok Sama (former President, SoftBank Group), Kun Gao (Co-Founder & former CEO, Crunchyroll), Nick Van Dyk (former SVP, Disney), Bill Jemas (former COO, Marvel), John Lynch (former Global Head of Production & Operations, Amazon Studios), and Gui Karyo (former CIO, Marvel & Dapper Labs) on Mythik’s Global Advisory Board. This Board provides strong expertise to guide the company’s mission of reimagining Eastern mythology, history, and folktales for global audiences.

About Mythik
Mythik is a tech-first global entertainment company with a vision to bring Eastern mythology, history and folktales to a worldwide audience for the first time and create the ‘Disney from the East’. With a total built-in audience of 3.5 billion people globally, these ancient stories will be brought to life in a modern, immersive way using cutting-edge technology. Founded by entrepreneur Jason Kothari, Mythik’s founding team also includes former senior leaders from Disney, Netflix, Amazon Studios, Jio, Tencent, among others.

For more information, please visit to www.mythik.com.

Maserati has strengthened its presence in India with the opening of VST Maserati’s first flagship showroom in central Bengaluru, operated by the VST Group as Maserati’s official partner in South India. The grand opening, held on October 11, was marked by the regional debut of the brand’s newest super sports car, the MCPura, further underscoring Maserati’s commitment to the growing luxury performance car market in the region.

V.K. Surendra, Past Chairman, VST Group; Giandomenico Milano, Consul General of Italy; Maher Abdalla, GM, Maserati MEA, India & Turkey, and Arun Surendra, Chairman & MD, VST Group

The celebratory launch was attended by Mr Giandomenico Milano, Consul General of Italy in Bengaluru, alongside prominent clients, media, and automotive enthusiasts. The occasion signified Maserati’s expansion of its retail network in India, bringing the Trident’s heritage and innovation closer to customers in South India. Timed with the festive season, a key period for India’s luxury automotive market, the opening underscores Maserati’s confidence in the region’s strong demand for Italian design, performance, and craftsmanship.

Mr Arun Surendra, Chairman and Managing Director of VST Group, and key event chief guests, inaugurating the new VST Maserati showroom on St.Marks Road in Central Bengaluru

The new VST Maserati showroom has been conceived as a customer-first, premium retail destination, reflecting Maserati’s global brand identity while providing clients with a highly personalized experience. The space features a refined lounge and concierge-style delivery area, as well as interactive model walk-throughs and bespoke Fuoriserie personalization options. The facility offers direct access to Maserati’s celebrated line-up, including the Grecale SUV, the new-generation GranTurismo grand tourer, and now the MCPura, Maserati’s next-generation super sports car that represents the brand’s purest vision of design and performance.

Guests at the launch witnessed a dramatic unveiling of the MCPura, which set the tone for a celebration of Maserati’s Italian design heritage and engineering innovation. The MCPura, evolved from the acclaimed MC20, combines a lightweight carbon-fibre monocoque chassis with the now-iconic 3.0-litre twin-turbo V6 Nettuno engine, the result of a true technological revolution covered by international patents and 100 per cent made at Maserati. Delivering 630 PS at 7500 rpm and 720 Nm of torque from 3000 rpm, the MCPura accelerates from 0 to 100 km/h in just 2.9 seconds. The secret of its performance lies in the innovative pre-chamber combustion system with twin spark plugs, a technology derived from Formula 1 and, thanks to Maserati as the patent holder, now available in an engine designed for the road.

This remarkable performance is matched by design details that reflect Maserati’s racing DNA, most notably the signature Butterfly doors that improve cabin access while revealing the carbon-fibre structure, and in the Cielo convertible version, a pioneering electro-chromic glass roof that can shift from opaque to transparent in a single second, transforming the cabin from an intimate space into an open-sky experience.

Hand-built at Maserati’s historic plant on Viale Ciro Menotti in Modena, alongside the Nettuno engine and the GT2 Stradale, the MCPura represents the highest expression of Maserati’s engineering innovation and artisanal Italian craftsmanship. Available immediately for built-to-order in both Coup and Cielo (convertible) versions, it combines race-derived technology with elegance and refinement, setting a new benchmark for luxury performance in India.

Speaking at the event, Arun Surendra, Chairman and Group Managing Director of VST Group, said, “The debut of the Maserati MCPura alongside the opening of our first Bengaluru showroom marks a milestone for VST Group as Maserati’s official partner in South India. With a legacy of over one hundred years, we have built trusted partnerships across industries and now bring that commitment to the luxury automotive market. Our vision is to deliver a Maserati ownership experience in this region that reflects Italian craftsmanship, global standards, and VST’s tradition of excellence.”

Philippe Claverol, Head of Maserati Overseas Region, commented, “We are delighted to inaugurate this new flagship showroom in Bengaluru, which reflects Maserati’s latest retail identity and our commitment to providing an exceptional customer experience in South India. Showcasing the MCPura here, alongside the opening of this landmark facility, underscores the importance of this market and brings the Trident’s performance legacy and design excellence closer to our clients in the region.”

Maserati’s arrival in Bengaluru represents a significant step in expanding the brand’s network and delivering a seamless ownership experience across India. The new VST Maserati showroom blends heritage, innovation, and personalization, reinforcing Maserati’s commitment to providing South India’s luxury car buyers with direct access to its design, performance, and service standards.

Price
MCPura Coupe: INR 4.12 crore* (ex-showroom India)
MCPura Cielo: INR 5.12 crore* (ex-showroom India)

Malabar Gold & Diamonds, the responsible jeweller, proudly announces the expansion of its operations to New Zealand. The companys 1^st showroom in New Zealand was launched at the Botany Town Centre in Auckland. This launch marks a milestone in the brand’s international expansion plan, ensuring its strong presence in 14 countries while delivering exceptional craftsmanship and service.

Malabar Gold & Diamonds Launches 1st Showroom in New Zealand

The new showroom was inaugurated by Mark Mitchell, New Zealand Minister of Emergency Management, Police, Sport and Recreation. Malabar Group Vice Chairman, K.P. Abdul Salam; Malabar Gold & Diamonds International Operations MD, Shamlal Ahamed; Senior Director, C. Maayankutty; Malabar Group Executive Directors, Nishad A.K., K.P. Veerankutty; Manufacturing Head, Faisal A.K.; Finance & Admin Director, Ameer C.M.C.; Malabar Group Chief Digital Officer, Shaji Kakkodi; other senior management members, valued customers, and well-wishers attended the event. The inauguration ceremony commenced with a traditional Māori Karakia prayer, honoring the local customs of New Zealand.

With a global footprint of over 400 plus showrooms across 14 countries-including India, the Middle East, the USA, the UK, Canada, Singapore, Malaysia and Australia-Malabar Gold & Diamonds is renowned for its wide-ranging collections, exceptional quality, and customer-centric approach. Backed by a dedicated team of 25,000 multilingual employees across 26 countries, the brand has served over 15 million satisfied customers worldwide.

In a statement marking the momentous occasion, M.P. Ahammad, Chairman of Malabar Group, said, “This is a historic leap in the brand’s global expansion plan as it expands its operations to its 14th country. With our commitment to trust, tradition, responsibility and craftsmanship, we aim to bring positive changes to the jewellery market in New Zealand. This is not just an achievement for Malabar Gold & Diamonds; it is also a testament to the global recognition of the centuries-old art of Indian jewellery.”

The showroom is designed to provide a flawless shopping experience to the customers, with elegant displays and a highly trained team to guide customers in selecting their perfect jewellery. It offers over 30,000 unique designs in gold, diamonds, and precious stones, including a vast collection of jewellery from over 25 exclusive sub-brands. In addition, the store offers an exclusive bridal collection for wedding needs and the ability to customize jewellery according to the customers needs.

Commenting on the launch, K.P. Abdul Salam, Vice Chairman of Malabar Group, said, “Malabar Gold & Diamonds’ entry into New Zealand is a proud achievement in its global growth plan. There was a large local participation to witness the inauguration ceremony. It is heartening to see people from different cultures celebrate the diversity, artistry and tradition of Malabar Gold & Diamonds’ jewellery.”

Shamlal Ahmed, Managing Director of International Operations, Malabar Gold & Diamonds, commented, “Malabar Gold & Diamonds’ exclusive jewellery collection and excellent service have reached a new segment of jewellery lovers with the expansion of its operations to New Zealand. New showrooms will be opened in Wellington, Hamilton and Christchurch in New Zealand. The brand also has plans to open more showrooms in Australia and expand its presence to Fiji.”

This showroom launch underscores Malabar Gold & Diamonds’ vision of becoming the world’s most preferred jeweller, combining traditional craftsmanship with modern innovation to create timeless pieces while prioritizing sustainability and societal well-being.

About Malabar Gold & Diamonds

Malabar Gold & Diamonds was established in 1993 and is the flagship company of Malabar Group, a leading diversified Indian business conglomerate. With an annual turnover of USD $7.36 billion, the company is currently the 5th largest jewellery retailer globally and the 19th ranked brand in Deloitte’s Luxury Goods World Ranking. They have a strong retail network of over 400 showrooms spread across 14 countries, in addition to multiple offices, design centers, wholesale units, and factories spread across India, the Middle East, the Far East, the USA, the UK, Canada & Australia. Malabar Gold & Diamonds also features an online showroom, www.malabargoldandiamonds.com, providing customers with the opportunity to purchase their favourite jewellery at any time and on any day from the comfort of their homes.

ESG (Environmental, Social & Governance) and CSR have been the primary commitments of the group since its inception. The key focus areas of the Malabar Group are Health, Housing, Hunger Free World, Education, Environment, and Women Empowerment, integrating the principles of responsibility and sustainability into its core business.

Diwali symbolizes Light in its myriad manifestations. The light around us, the light within us, the light of the prayers and the hopes of the world, the light of the earthen diyas on doorways, the light of family rituals, the light of festive feasting, the light that the promise of a new tomorrow brings etc. In the luminous spirit of Diwali, and this Light, The Claridges New Delhi presents a collection of hampers that weave together flavour, heritage, and artistry. All promising to bring to someone, a bright smile and light.

Regalia by The Claridges New Delhi presents handcrafted Diwali hampers

Each curation is thoughtfully composed from handcrafted sweets and gourmet delicacies to festive keepsakes to capture the essence of the season. Every element is chosen for its ability to delight the senses and honour tradition, turning each hamper into more than a gift: it is a gesture of warmth, a celebration of beauty, a keepsake of joy that lingers long after the festivities fade and finally a celebration of light.

The Collection

• The Imperial Hamper: Rs. 12,995 plus taxes
  A statement of grandeur, featuring a diverse spread of millet pops, Chips that range from Beetroot & Jackfruit to Quinoa and Sweet potato, Sweets that traverse from Dubai Chocolate to Baklava to Indian Motichoor Laddoo. The hamper also includes coconut date chocolates, peanut butter, mixed berries, Flooda almonds, caramel popcorn, fruit cocktail, Davidoff coffee, English breakfast tea. Enhancing the ensemble are a Lord Ganesha idol, a candle, playing cards, and a healthy bar.

• The Heritage Hamper: Rs. 7,995 plus taxes
  A nod to timeless traditions paired with contemporary flavours. This curation includes quinoa chips, millet pops, jack+fruit crisps, sweet potato chips, chocolate pecan nuts, bonbons, Dubai chocolates, salted almond spread, baklava, motichoor laddoos, fruit cocktail, and a healthy bar, complemented by Davidoff coffee, avocado oil, a festive candle, playing cards, and a Lord Ganesha idol.

• The Radiance Hamper: Rs. 2,995 plus taxes
  A compact expression of thoughtfulness, featuring Flooda almonds, chocolate hazelnut spread, fruit cocktail, chocolate bonbons, Dubai chocolates, and a healthy bar.

With three distinct curations, Regalia by The Claridges New Delhi offers a hamper for every occasion – whether for grand gestures, treasured gatherings, or intimate tokens of affection.

This Diwali, celebrate the joy of gifting with hampers that embody artistry, flavour, and heritage – exclusively at The Claridges New Delhi.

To place your order, call +91 9971718208 / +919971326033 or visit The Claridges New Delhi.

About The Claridges New Delhi
The Claridges, New Delhi has been a landmark in Lutyens Delhi since 1955. Located in lush and tranquil surroundings in the heart of the city, the hotel is within proximity of the business district, ministries, diplomatic missions, shopping and cultural centres, and historical landmarks. The flagship property of The Claridges Hotels and Resorts, The Claridges, New Delhi has over the years played host to several important social, political, and business gatherings. With its classic ambience and contemporary facilities, the hotel recreates the magic of old-world charm coupled with gracious Indian hospitality. The architecture of the hotel, the guest rooms and suites with their classic, understated decor, the expansive garden with swinging palm trees, and personalized service transports one to a haven of tranquility right in the middle of the bustling city.