Bisleri International Launches ‘Bottles for Change’ Program in Kuvempu University, Shimoga, Karnataka

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In a significant move towards promoting sustainability, Bisleri International Pvt. Ltd. extended its flagship initiative, ‘Bottles for Change,’ to Kuvempu University in Shimoga, Karnataka. The launch was marked by the signing of a Letter of Association (LOA) with the university, followed by awareness session on plastic waste management and installation of recycled plastic benches, bins at the campus.

Bisleri International launches ‘Bottles for Change’ program in Kuvempu University, Shimoga, Karnataka

This event was followed by a technical panel discussion on the theme, “Waste to Wealth” to understand the role of Extended Producer Responsibility (EPR) and circularity in achieving the desired outcome. The discussion was chaired by Prof J. Narayana, Chairman, Dept of Environment Science. Government, Academicians and Industry leaders including Shri Mahesh K Patil, Chairman, Goa State Pollution Control Board, Dr Hina Kousar, Professor, Dept of Environment Science and Shri K. Ganesh, Director, Sustainability & Corporate Affairs, Bisleri International Pvt. Ltd. participated as the guest speakers in the panel. The discussion was moderated by Shri Sujeet Kumar Dongre, Chairman, Union Territory Level Expert Appraisal Committee for Dadar & Nagar Haveli, and Daman & Diu.

Speaking on the occasion, Mr. K. Ganesh, Director, Sustainability & Corporate Affairs, Bisleri International Pvt Ltd, said, “Our partnership with Kuvempu University reflects the potential of young minds in driving sustainable change. At Bisleri, we are committed to being a plastic-neutral and water-positive company. Through this initiative, we aim to create a mass movement towards responsible plastic waste disposal and management.”

Adding to this Dr Yogendra K, Professor, Department of Environmental Science, Kuvempu University said, “Our collaboration with Bisleri is directed towards instilling sustainable values in our youth. These young minds are the future leaders who will shape our world for the generations to come. We are thankful to Bisleri for making us a part of their Greener Promise.”

Bisleri International as part of the ‘Bisleri Greener Promise’ campaign, aims to install 1,000 benches made from recycled plastic at prominent locations across India. The organization remains steadfast in its commitment to embedding sustainability in all its operations, driving growth through responsible business practices.

About Bisleri International Pvt. Ltd.

With a legacy of over 54 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the countrys largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and neighboring countries. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri Mineral Water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavors, such as Pop, Rev, Limonata and Spyci Jeera. These Bisleri products are also available on the e-commerce platform – Bisleri @Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

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Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments. In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing. With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC. On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues. Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.