Breaking Stereotypes: Wow! Momo Redefines Valentine’s Day with a Heartwarming Tale of Unconditional Love

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Ravindra Kirti Founder GGF
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Wow! Momo, India’s leading QSR chain, has launched a poignant Valentine’s Day campaign that celebrates the truest form of unconditional love – the bond between a mother and her child. The new film showcases a young boy surprising his mother on Valentine’s Day, declaring her as the most special person in his life.

This Valentine’s Day, celebrate the one who taught you what unconditional love truly means #WowValentinesDay #WowMomo #WowChina #WowChicken #WowKulfi #WowEats

By breaking away from conventional portrayals of Valentine’s Day as being solely about romantic relationships, the campaign redefines love as something pure, selfless, and deeply rooted in everyday moments. The ad captures the essence of celebrating extraordinary emotions in the seemingly ordinary connections we often take for granted.

Valentine’s Day Brand Film | Wow! Momo #WowValentinesDay

YouTube link: www.youtube.com/watchfeature=shared&v=Xmuk7sFBL0g

Commenting on the campaign, L. Muralikrishnan, Co-founder and CMO of Wow! Momo, said, “This film reinterprets the real celebration of love and reimagines extraordinary moments in ordinary relationships. Through this story, we wanted to challenge the stereotypical definition of Valentine’s Day and shine a light on the love that truly matters – unconditional, timeless, and selfless.”

This campaign is part of Wow! Momo’s commitment to sharing meaningful and relatable stories under the banner of “Wow Stories“, Known for its innovation in both food and storytelling, the brand continues to connect with audiences emotionally while creating unforgettable experiences.

The Valentine’s Day film is set to strike a chord with viewers across generations, reminding everyone that love is not bound by societal definitions or expectations-it’s found in the simplest yet most profound moments of life.

About Wow! Momo

Founded in 2008, Wow! Momo is India’s leading quick-service restaurant chain, renowned for its innovative approach to traditional momos. With over 670+ outlets across 60+ cities in India, Wow! Momo has expanded its culinary footprint nationwide, winning the hearts of millions of momo lovers.

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Ravindra Kirti Founder GGF
Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments. In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing. With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC. On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues. Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.
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