RCB Unveiled High-Performance Motorcycle Parts and Accessories at India Bike Week 2024

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RCB, a leading name in motorcycle aftermarket parts and accessories, made a significant impact at the 11th edition of India Bike Week (IBW) on December 6-7, 2024, in Vagator, Goa. The company showcased specially modified Yamaha Aerox models, equipped with RCB and UMA Racing products, enhancing both performance and safety to meet the demands of discerning riders.

RCB steals the show at India Bike Week (IBW) 2024 Goa with its cutting-edge modified bike models and High-Performance Bike parts

Yamaha Aerox have been meticulously upgraded with a comprehensive range of RCB products across four main categories:

  • Brakes: Enhanced braking force, improved feel and high-temperature durability.

  • Suspension: Adjustable damping, rebound and preload settings for tailored riding experiences.

  • Wheels: Lightweight forged aluminum wheels designed for strength and performance.

  • Chassis Improvement Parts: Components engineered for superior handling and stability.
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These modifications are a blend of new and existing products, all designed and engineered in-house to meet specific performance targets. RCB’s products offer a comprehensive range compatible with motorcycles from various manufacturers. This versatility ensures accessibility for riders with diverse preferences and styles.

Leveraging partnerships with MotoGP racing teams, RCB incorporates advanced technologies into their products. The design process utilizes 3D scanning for precise measurements and simulations such as Computational Fluid Dynamics (CFD) and material fatigue analysis to ensure safety and performance under extreme conditions. Manufacturing processes employ high-quality materials like forged aluminum, finished with anodized coatings for durability and longevity. These technological advancements translate into tangible benefits for riders, offering enhanced performance and safety. For instance, adjustable suspensions allow riders to customize settings for high-speed stability or improved bump absorption, while superior braking systems provide confidence in various riding scenarios.

Mr. Jun Siong, Country Manager of RCB India and Mr. Jonathan RCB HQ Brand Manager, RCB, said, “At RCB, our commitment to innovation and performance drives us to continuously raise the bar for motorcycle enthusiasts. The high-performance Yamaha Aerox models unveiled at India Bike Week 2024exemplify our dedication to engineering excellence, blending advanced technology with rider-centric design. Through partnerships with MotoGP and cutting-edge manufacturing processes, we are redefining the riding experience, ensuring unmatched safety, precision and versatility for bikers across the globe.”

As a company founded by motorcycle enthusiasts, RCB aims to elevate the joy of riding by offering products that surpass standard specifications. The bikes exemplify how RCB parts can transform standard motorcycles into machines that deliver enhanced performance, comfort, adjustability and safety. RCB parts are available through dealers, with a well-established presence in Southeast Asia, China and India and a recently opened office in Italy, marking expansion into the European market. In India, RCB has partnered with local distributors and established a dedicated team to strengthen the brands presence, reflecting a commitment to meeting the needs of Indian riders.

About RCB

RCB, previously known as Racing Boy, specializes in high-quality motorcycle aftermarket parts and accessories. With a passion for enhancing the riding experience, RCB offers a diverse range of products designed to improve performance, safety and comfort for riders worldwide.

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Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments. In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing. With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC. On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues. Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.