Wellness Startup, Habuild, Celebrates International Yoga Day by Setting a World Record for Performing Yoga with 5,99,162 People

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As the nation celebrated the 10th International Yoga Day, Nagpur-based startup, Habuild, celebrated and created a new World Record on Friday, 21st June, 2024. The habit-building wellness platform that focuses on consistency, set a World Record by making 5,99,162 people perform yoga asanas with them. To generate excitement and encourage maximum number of people to be a part of this eventful celebration, the brand conducted a 21-Day Free Yoga Challenge ahead of the International Yoga Day to add to the spirit of the day.

Saurabh Bothra, CEO, Habuild performing yoga on International Yoga Day

The aim of the habit building and holistic wellness brand, Habuild, is to inspire people from different walks of life to come together in maximum numbers and make yoga a habit. The free yoga option is to encourage people to be motivated to work out and decide to go in for a subscription only once they are sure about being regular. Not just this, the brand intends to plant 25,000 trees owing to the number of referrals received. The team promised to plant 1 tree for every 5 referrals received prior to the day of creating the Yoga Day World Record.

Voicing his happiness, Saurabh Bothra, CEO & Certified Yoga Instructor, Habuild said, “This time, my expectations were surpassed. Nearly six lakh people joined the challenge, with around two lakh participants showing up for the morning batch alone at 6:30 am! I am immensely grateful to everyone who participated in the challenge shared the challenge details with their loved ones, and continue to trust us. It is because of you that we could make this world record possible. Yoga is creating a significant global impact, and now is the time to make it a habit. Our ultimate goal is to make yoga a household staple in the world of exercise. The theme for Habuilds 21-day free yoga challenge is #HarGharYoga, a reflection of our mission to make yoga accessible to everyone. This is just the beginning!”

The ongoing 21-Day Free Yoga Challenge is getting a lot of traction from across the world with Yoga enthusiasts enrolling from diverse realms of life. Additionally, the wellness brand has grown exponentially in the last 1 year with an increased interest from regions such as Mumbai, Bangalore, Pune, Delhi along with many Tier 2 and 3 cities. The participants in the historic event came from 92 different countries across the globe, especially North America, Singapore, Middle East to name a few. This ongoing yoga challenge commenced on June 10, 2024 and it remains open to all participants, free of cost, until June 30, 2024.

The official team of World Records Union invigilated the prestigious event. The officials declared that 5,99,162 participants were part of the event and celebrated the importance of Yoga and well-being on a global scale.

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Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments. In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing. With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC. On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues. Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.