Paisabazaar Expands Product Suite with Loan Against Car; Ties Up with HDFC Bank, Tata Capital, and Others

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Paisabazaar, India’s leading marketplace for consumer credit and free credit score platform, today announced the launch of its new offering – ‘Loan against Car‘. The new product further expands Paisabazaar’s product suite and would help expand access to credit to new consumer segments.

Paisabazaar has partnered with multiple partners, including HDFC Bank and Tata Capital, to provide tailored Loan Against Car offers. The launch is in line with Paisabazaar’s long-term strategy to go deeper in secured lending, by scaling its key categories Home Loans and Loan Against Property, while building new categories like Loan Against Car.

Key features and benefits offered on Loan Against Car on Paisabazaar:

  • Loan amount of up to 200% of the car’s value

  • Tenure up to 5 years

  • Easy digital processes

Santosh Agarwal, CEO, Paisabazaar, said, “As a marketplace, we remain focused on providing varied consumer segments with diverse product offerings and a wide choice of lenders. Launching new categories like Loan Against Car is a natural step towards scaling and expanding our secured portfolio – a key growth pillar for us over the next few years. As we grow, we would continue to work with our partners and the industry to help address genuine consumer pain-points and build a more inclusive ecosystem.”

Loan Against Car would offer another avenue of credit to consumers on the Paisabazaar platform, especially those with limited options from more traditional options.

About Paisabazaar
Paisabazaar, a part of PB Fintech (listed since 2021), is India’s largest marketplace for consumer credit and free credit score. Over the last 11 years, Paisabazaar has earned the trust of over 50 million consumers and it handles 20 lakh+ monthly enquiries from 1000+ cities. Paisabazaar has built 65+ partnerships withBanks, NBFCs, and fintechs to offer a broad range of credit products. Paisabazaar is ISO (27001:2013) and PCI DSS certified organisation, with industry-best controls, to safeguard the best interest of consumers.

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Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments. In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing. With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC. On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues. Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.