Parimatch Sports Captures IPL Spirit with Game-Changing Outdoor Experience

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Ravindra Kirti Founder GGF
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Parimatch Sports, a high-quality sportswear brand inspired by the world’s top athletes, has launched a new bold billboard campaign that captures the spirit of the IPL season in spectacular fashion.

Parimatch Sports Captures IPL Spirit with Game-Changing Outdoor Experience

Live across Kolkata from March 25 to May 25, the campaign transforms city streets into thrilling visual experiences. These aren’t ordinary billboards-they’re fearless, eye-catching 3D installations designed to stop people in their tracks. Through this initiative, Parimatch Sports continues to energize the sporting community, building on its tradition of WOW-effect campaigns inspired by global icons like Nike, Adidas, and Coca-Cola.

One of the billboards features dramatic 3D elements: extended gloves, a cricket helmet, and even a phone caught mid-air. These elements create a powerful illusion of a cricketer bursting out of the board-full of motion, energy, and excitement.

Another installation showcases a massive spinning wheel with the question: “Who wins this cricket league” As it turns, the spotlight lands on one bold answer-YOU-emphasizing the brand’s daring spirit and energy, traits that deeply resonate with true champions inspired to win.

These installations don’t just advertise-They stop traffic. Spark reactions. And bring the electric celebration of cricket straight to the streets.

Launched just as major IPL rivalries heat up, the campaign amplifies the tension, thrill, and competitive fire of the season.

Wear it. Feel it. Win it.

About Parimatch Sports
Parimatch Sports is a high-quality sportswear brand inspired by the world’s top athletes and designed to equip every brave soul on their winning track. With passion at heart, Parimatch Sports creates pro-on-field kits for football and cricket teams and a comprehensive range of everyday workout clothes for fans. The main feature that makes this brand stand out from the crowd is its exclusive design, inspired by top world’s athletes and their victories on the pitch. Parimatch Sports appearance on the market pursues an ambitious goal-expanding the horizons of Indias love for sports, bringing it to a brand new level.

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Ravindra Kirti Founder GGF
Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments. In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing. With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC. On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues. Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.
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