Axis Max Life’s Immersive 3D & Mixed Reality Out-of-Home Campaign Drives ‘Double Bharosa’ Message Across India

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Axis Max Life Insurance Ltd., formerly known as Max Life Insurance Company Ltd. (“Axis Max Life”/ “Company”), has redefined Out-of-Home (OOH) advertising with an immersive 3D anamorphic display at Garuda Mall, Bangalore. This high-impact visual experience brought the concept of ‘Double Bharosa‘ to life, reinforcing the brand’s commitment to trust and protection in a way that captivated audiences.

Axis Max Lifes innovative OOH Campaign drives Double Bharosa across India

Building on the excitement of this innovation, Axis Max Life extended the campaign across 200+ sites in 20 cities, integrating cutting-edge technology with high-engagement activations. In Mumbai, the brand took over the streets with ten branded double-decker buses, ensuring strong visibility and recall. Additionally, Axis Max Life also introduced a mixed reality experience at over 45 locations including bus shelters and metro stations.

Timed with the cricket season and India’s recent ICC Champions Trophy win, this digital-first innovation allowed commuters to scan a QR code and take a virtual picture with brand ambassadors Rohit Sharma and Ritika Sajdeh, transforming brand engagement into a personalized and memorable experience.

The ‘Double Bharosa’ campaign was executed at scale, spanning print, television, digital, and on-ground activations, creating a multi-dimensional brand presence. Through this integrated campaign approach, Axis Max Life successfully deepened consumer engagement, making its message of trust and security more immersive, and impactful.

About Axis Max Life Insurance Limited

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2023-24, Axis Max Life Insurance has achieved a gross written premium of INR 29,529 Cr.

For more information, please visit the company website at www.maxlifeinsurance.com.

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Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments. In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing. With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC. On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues. Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.