2024 Mahindra Thar ROXX, Features Monroe OE Solutions Dampers with Next-Generation Rebound Stop Technology

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The 2024 Mahindra Thar ROXX from Mahindra and Mahindra Ltd. is the first new passenger vehicle to feature Monroe OE Solutions passive dampers fitted with Tenneco’s Monroe Ride Refine™ Advanced Hydraulic Rebound Stop (AHRS), which minimizes suspension rebound topping energy and noise during offroad driving and in other extreme environments.

AHRS Technology featured on Mahindra Thar ROXX

The new Thar ROXX, unveiled in Kochi on 15th August 2024, offers an unmatched blend of sophistication, performance, presence, safety, and technology. Positioned as “‘THE’ SUV,” the five-door model is a fully capable on- and off-road SUV that comfortably seats five. With its All-New M_GLYDE Platform, it is engineered for a smooth ride and precise handling, ensuring class-leading dynamics on and off the road. To ensure exceptional ride and handling performance in all driving conditions, Mahindra and Mahindra selected Monroe OE Solutions double-tube dampers featuring the next-generation Ride Refine AHRS, a highly tunable secondary valve that works in concert with each damper’s main valve to absorb peak loads during high-energy bumps and when encountering deep potholes. This unique capability ensures optimal energy absorption to decrease body control without compromising passenger comfort.

The AHRS valve The AHRS valve fitted in the Mahindra Thar ROXX

“Ride Refine AHRS technology delivers premium damping performance and an exceptionally broad tuning range,” said Hal Zimmermann, Vice President and General Manager, Monroe Ride Solutions. “Our growing portfolio of Ride Refine secondary valve systems opens the door to a vast new range of ride tuning and performance capabilities available through conventional passive dampers.”

Monroe OE Solutions Damper Monroe OE Solutions Damper with AHRS valve technology

The new Ride Refine AHRS features an innovative pressure tube and a proprietary high strength sealing ring that provide a smooth and progressive transition to hydraulic rebound stop activation. The system allows OEMs to deliver a comfortable ride in all vehicles, but especially in SUVs.

The 2024 Mahindra Thar ROXX The Mahindra Thar ROXX , offers an unmatched blend of sophistication, performance, presence, safety, and technology

Each OE Solutions damper on the Thar ROXX also features the Monroe MTV CL piston valve, providing digressive damping characteristics for enhanced handling performance, and the Ride Refine RC1 valve, which applies frequency dependent damping to smooth out high-frequency wheel motions.

For more information on our Monroe Ride Solutions technologies, visit: MonroeRidesolutions.com.

About Tenneco

Tenneco is one of the world’s leading designers, manufacturers, and marketers of automotive products for original equipment and aftermarket customers. Through our DRiV, Performance Solutions, Clean Air and Powertrain business groups, Tenneco is driving advancements in global mobility by delivering technology solutions for light vehicle, commercial truck, off-highway, industrial, motorsport and the aftermarket.

Visit www.tenneco.com to learn more.

About Mahindra

Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate. The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

Learn more about Mahindra on www.mahindra.com | Twitter and Facebook: @MahindraRise / For updates subscribe to www.mahindra.com/news-room.

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Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments. In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing. With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC. On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues. Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.